Monday, October 25th, 2010

Cynopsis: Kids!

Good morning. It’s Monday, October 25, 2010, and this is your first early morning Kids briefing.

Build-A-Bear Workshop partners with actress Victoria Justice (Victorious) for several efforts.  Build-A-Bear will launch a line of Victoria Justice branded fashions and accessories for its plush collection, which will be available at stores and online beginning this year.  First up is a bear-sized t-shirt available from December 2010, followed in early 2011 by a red carpet inspired dress, and later in 2011 a Victoria Justice plush.  Justice will also offer her fashion suggestions for the animal pals that fans can hear this holiday season at ( ).  Justice is also actively involved in Build-A-Bear’s Love.Hugs.Smiles. ( ) initiative that asks consumers to share their various reasons to smile every day.  As part of this effort, Justice has visited a local Build-A-Bear Workshops store and took part in a special Build-A-Party event.

Electronic Arts (EA) has acquired indie game publisher Chillingo.  In acquiring Chillingo, EA says it grows its market leadership of its EA Mobile group on the Apple platform and games and also strengthens its position as a wireless entertainment publisher.  Chillingo ( ) is best known for its mobile game titles including Angry Birds, Ice Age: Dawn of the Dinosaurs, iDracula, and Modern Conflict.


Sony Online Entertainment welcomes four new actors to its voice-over talent lineup for DC Universe Online (DCUO) multiplayer online world.  New voice cast members include: Arleen Sorkin (Batman: The Animated Series) as the Joker’s slightly off girlfriend/henchman Harley Quinn; Wil Wheaton (Star Trek: The Next Generation) as Robin, the Boy Wonder; Corey Burton (Star Wars: The Clone Wars, Batman: The Brave and the Bold) as Brainiac; and Dwight Schultz (The A-Team, Star Trek: The Next Generation) lends his voice to The Flash.  DCUO ( is scheduled to ship in early 2011 for both the PC and Playstation 3.  DCUO carries an ESRB rating of T for Teens.

The Mad Science Group ( ) launches the Mad Science Kids Club (, a science-centric social network targeted specifically for kids, which is powered by Everloop ( ).  The science-based platform invites kids to connect, explore and learn along side other kids through special designed science enrichment programs.  The site will also offer a range of social media features for kids such as real-time instant messaging, email, VoIP, a Skype-like application, a friend post stream for kids to share their favorite content (e.g. videos, music, photos), and a game arcade to name a few.  The Mad Science Kids Club is powered by Everloop’s COPPA-compliant Private Label solution.  Parents can also monitor their kid’s online activities through the parental control dashboard.  Mad Science Kids Club applications include:

  • Lab Rat – a panel of experts answer real kids’ questions about real science
  • Science Zone – provides kids and parents with at home science experiments
  • Brain Busters – brain teasers, puzzles and optical illusions
  • Around the World – an online kids’ book club

Sterling Children’s Books is set to launch a new teen-targeted fiction book imprint, entitled Splinter, in January 2011, per Publishers Weekly.  The imprint debuts January 11 with the first title in a fantasy/romance series, Tiger’s Curse, by author Colleen Houck.  Two sequels will follow in June and November 2011, Tiger’s Quest and Tiger’s Voyage, respectively.  With the mission of providing teens with what they want to read, and when and how they want to read it, the books are set to be released simultaneously in hardcover and e-book formats, with the print editions to be imbedded with TAG codes that will allow readers with Smartphones to scan the codes and access web-only material.  The report also says that Sterling will include options that take advantage of parent company Barnes & Noble’s “More in Store” features.  A second Splinter book series is planned for fall 2011, with a third slated for 2012.  While initially focusing on book series, Splinter will publish standalone novels, but all books will focus on teens looking to make their own way.

Anchor Bay Entertainment will release the new Wow! Wow! Wubbzy! DVD, Fly Us To The Moon, on Tuesday, November 16, 2010.  The new release also features several episodes of the series, Tooth or Dare, Wonder Wubbzy, and The Super Fixers, the bonus episode All Bottled Up, as well as various extras including coloring and activity sheets, music videos among other things.  Wow! Wow! Wubbzy! is produced by Bolder Media in association with Film Roman Animation Studio, a unit of Starz Media.  The DVD release is also featuring a new sweepstakes on ( ).


Twentieth Century Fox Consumer Products teams with Konami to announce the release date and unveil the song lineup for the upcoming Karaoke Revolution Glee video game exclusively for Nintendo Wii, which will be available nationwide from November 9, 2010.  The song line-up for fans to test out their singing ability alongside the Glee cast with some songs from season one of the series include: Somebody to Love; Gold Digger; No Air; My Life Would Suck Without You; You Can’t Always Get What You Want; Proud Mary; Endless Love; Defying Gravity; And I’m Telling You I Am Not Going; Taking Chances.

Zoo Entertainment’s Zoo Games reveals that Silly Bandz will be the focus of a new video game for the Nintendo DS debuting for holiday 2010.  The multi-level game invites players to rescue trapped Silly Bandz and bringing them freedom.  To rescue captured Silly Bandz, players must strategically use the Bandz in their in-game collection to take aim at the cages in each level.  Once free, the Silly Bandz join players’ collections and can then be used to help rescue others.  As play progresses, 200 Silly Bandz are unlocked over 40 levels in various environments, players must be aware strategically of evildoers trying to sabotage the rescue operation.  Additionally, the DS game is bundled with a 12-pack of exclusive video game themed Silly Bandz, including game controller, joystick, arcade machine and pinball game shapes.  Rated # for everyone, the Silly Bandz for the Nintendo DS will be available in early December.

Warner Bros. Interactive Entertainment launches two new preschool-targeted video games, Sesame Street: Elmo’s A-to-Zoo Adventure and Sesame Street: Cookie’s Counting Carnival, for Wii, Nintendo DS and PCs.  The games support early literacy and math skills and features user-friendly game play helpers that simplify game play controls, thus making them easier for kid’s small hands and developing skills.  Both games are rated EC for Early Childhood.  More information about the games can be found at ( ).  Additionally, Warner Home Video and Sesame Workshop have released C is for Cookie Monster on DVD.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 22-24, 2010:
Red (Summit Entertainment) PG-13                                            $15.0m-2 wk total $43.5m
Hereafter (Warner Bros.) PG-13                                                  $12.0m-2 wk total $12.3m
The Social Network (Sony/Columbia) PG-13                                 $7.3m-4 wk total $72.9m
Secretariat (Buena Vista) PG                                                       $6.9m-3 wk total $37.4m
Life as We Know It (Warner Bros.) PG-13                                     $6.2m-3 wk total $37.6m
Legend of the Guardians: The Owls of Ga’Hoole (Warner Bros.) PG $3.2m-5 wk total $50.2m
Easy A (Sony/Screen Gems) PG-13                                              $1.8m-6 wk total $54.8m
Wall Street: Money Never Sleeps (Fox) PG-13                               $1.2m-5 wk total $50.0m
Waiting for Superman (Paramount Vantage) PG                            $750,000-5 wk total $3.7m
Alpha and Omega (Lionsgate) PG                                                 $700,000-6 wk total $23.5m
Source: Rentrak ( )

Bestseller Children’s Picture Books (top 10), Week of October 18, 2010: Title; Author (Publisher)
Scaredy-Cat, Splat!; Rob Scotton (Harper)
My Mommy Hung the Moon: A Love Story; Jamie Lee Curtis, illus. by Laura Cornell (HarperCollins/Colter)
It’s a Book; Lane Smith (Roaring Brook)
Olivia Goes to Venice; Ian Falconer (S&S/Atheneum)
Fancy Nancy: Halloween…or Bust!; Jane O’Connor, illus. by Robin Preiss Glasser (HarperFestival)
Heads; Matthew Van Fleet  (S&S/Wiseman)
LEGO Star Wars: The Visual Dictionary; Simon Beecroft (DK)
Zen Ghosts; Jon J Muth (Scholastic Press)
DC Super Heroes: The Ultimate Pop-Up Book; Matthew Reinhart (Little, Brown)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


John Singh is appointed Director/Global Publicity and Communications, THQ.  Singh, who will take up his new post on November 8, will focus his efforts specifically on THQ’s kids, family and casual game titles, including those with THQ partners such as DreamWorks Animation, Disney-Pixar and Nickelodeon.  Singh and his J2 Communications most recently headed up publicity for Flixster ( ).  He is working with Flixster to create a smooth transition in its publicity department.

Brian Waddle is appointed VP/Worldwide Sales and Marketing, Havok, a provider of interactive software and services for digital media creators.  The move marks Waddle return to Havok, who most recently was SVP/Sales and Marketing Operations, Image Metrics.  Waddle was with Havok from 2007-8, when he served as VP/Worldwide Sales and marketing.

Answer to Yesterday’s Trivia:   This is a different kind of school, built for sons and daughters of famous monsters and based in an old cemetery.  Who is the name of this school? GRAVEDALE HIGH where the only Human Teacher is Max Schneider (voiced by Rick Moranis)  Kudos to:  Scott Oldeman/Boston

Today’s Trivia Question:   Who am I?  I work with the 101st Calvary outfit, and directly with Corporal Rusty (who is actually just a boy left orphaned after his parents were killed in an Indian raid).  We are based at Fort Apache in the Arizona Territory.  Who am I?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: SALES ASST/OFFICE MGR. TV Dist. Co/Norwalk, CT: Energetic multi-tasker. Proficient all MS Office apps. Knwldg of Quickbooks a +. Great entry-level oppty to learn many aspects of the business. Resume: [email protected] (10/30)

JOB OPENING: MANAGER, BRAND MARKETING/CNBC NJ: Min 5 yrs brand mktg exp. Develop strategic plans, creative direction, media opportunities, & 3rd-party alliances to achieve business goals.Apply @ Job # 1269842 (10/30)

JOB OPENING: ASSOC PROMO SCHEDULING/IFC/NYC:Execute on-air graphic &promo strategy. Maximize inventory & viewer retention. Supv log assembly. Scheduling/programming &Gabriel exp #12354BR (10/30)

JOB OPENING: EXEC PRODUCER/Seattle: Oversee content & dir of a daily sales driven daytime talk show on KING5 TV. Exp producing daytime TV, live events, creating content w/ advertiser clients. View job/apply: (10/30)

JOB OPENING: DIR, BUS AFF/DISNEY JR/LA: Min 5+ yrs comb law frm/netwrk/studio exper; deep knowl guild/union agrmts, IP; solid neg/draft/mgmt animat series, live-act/script, realty, TV movie deals. Req 269593 (10/30)

JOB OPENING: PREDITOR /NYC Wanted: Strong Avid & storytelling skills. Min. 5 yrs in reality. Must be creative, decisive, practical & fast. A self-starter who thrives on being part of a team. Resumes: [email protected] (10/29)

JOB OPENING: METADATA QC COORDINATOR/iNDEMAND/NYC: Proof/approve/disseminate monthly movie schedules for VOD. BA + 2 yrs exp in cable. Resume to: [email protected] (10/29)

JOB OPENING: METADATA UPDATE DISTRIBUTION COORDINATOR/iNDEMAND/NYC: Entry level  Oversee metadata update process & pitch content. BA + 1 yr corp exp. Resume to: [email protected] (10/29)

JOB OPENING: DIR. MARKETING SOLUTIONS/Golf Channel/FL: 7+ yrs mktg. solutions/ mktg. integration exp. Resp. for developing key adv initiatives and partner fulfillment/activation (10/29)

JOB OPENING: DIGITAL AE/GSN/NY: Proven track record; 7+ yrs exp. Must have ext. roster of relationships w/ key client, media, gen. agency decision makers. 4 yr. deg. req. Pls. send resume, c/l to: [email protected] (10/29)

JOB OPENING: MGR, MEDIA PLAN’G/ST Louis: Dvlpmnt/implmntation of strategic media plans for specific AB-In Bev brands. 4+yrs media plan’g or related exp. Strong strategic/ analytical thinker. Apply: Job ID 2010-901 (10/29)

JOB OPENING: MRKTG AD SLS ANALYST/HSW/DC or ATL: supports mktg for multi. digi assets & maint/executes ad flights; 2+ yrs digital mktg & ad ops exp req. Strong Excel a must. [email protected] (10/29)

JOB OPENING: DIRECTOR OF RESEARCH/National Geographic Channel/DC: 8+yrs TV /other media rsrch. Expertise in Nielsen, MRI, Simmons & primary/sec research. Programming/Mktg focused. Apply: FNG0000024 (10/29)

JOB OPENING:  EXEC ASST/DISH Network/NY: Support 2 VPs Nat’l Ad Sales. Proficient in Microsoft Office, travel/expenses/office mgmt. Detail oriented. College degree required. Related experience a plus. Click here to apply.   (10/28)

JOB OPENING:    UNIT PUBLICIST/NYC:  Nat’l synd TV show. Strong media relations a must. Ensure proper exec of all publicity efforts, incl pitching/writing.5+ yrs exp TV req’d.Apply: search code 204418  (10/28)

JOB OPENING:  EXECUTIVE PRODUCER/New York:  Develop new editorial content, provide oversight of network series & prgms. Apply: (10/28)

JOB OPENING:  DIR OPERATIONS/A&E /New York:  Oversee operations & prod mgmt in Brand Creative Dept. 5 yrs prod mgmt exp. Apply: (10/28)

JOB OPENING:    MGR STRATEGY & BUZ OPS/NYC:  Support Strategy & Bus Ops team & SR mngmnt in dvlpmnt of short- & long-range strategies, & dvlp/evaluate new bus opps.  Bach deg 3-5yrs exp pref mngmnt/strat.  Apply: (10/28)

JOB OPENING:  TRAINER /NYC: Position is responsible for delivering training both on line and in person. Media exp and exp with Nielsen software products a must. Training exp a plus. Send resume to [email protected] (10/27)

JOB OPENING: RESEARCH MGR/DIR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. (10/27)

JOB OPENING: DIR, GROUP SALES/MKTG: Think Superman was an underperformer? Let’s talk! Bring your super skills to our dept! Tribune GS&M is hiring Sales Directors in three cities! (10/26)

JOB OPENING: ACCOUNT EXECUTIVE/HOBOKEN NJ: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NJ DL. See full posting and apply to req 12438BR (10/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL/WINTER INTERNSHIP CREDITS ONLY: DVLPMNT & CASTING INTERNS/NYC prod company.  Must be available at least 2 full days a wk, 10am-6pm (no wknds). Small stipend to cover travel expenses &  lunch. Resume/cover: [email protected] (10/27)

FALL/WINTER INTERNSHIP CREDITS ONLY: LEGAL INTERN/LA: Shine International, a television sales and distribution company, seeks spring legal intern. Unpaid. Must receive credit from ABA accredited law school. Send resumes to [email protected] (10/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY): 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (10/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/28)

SITUATION WANTED: MEDIA BUYER/MEDIA SALES/Central PA– 20+ years experience in both media buying and selling National, regional and local TV, Radio, and Internet. Passion for the biz, and hard working!!! [email protected] (10/28)

SITUATION WANTED:  FISHMONGER (LA): Deprived son of a genetically modified turnip chasing dreams of selling gravlax. Alternatively, will consider TV comedy writing positions. Contact: [email protected] (10/28)

SITUATION WANTED: EIC/LINE PRODUCER  with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- major TV&cable nets. [email protected] (10/27)

SITUATION WANTED: PUBLICIST /NY 8 yrs exp in LA, recently relocated. Exceptional writer & editor. Pitching, talent relations, events, social media. Poise under pressure. Portfolio of writing samples & press hits. [email protected] (10/27)

SITUATION WANTED:  Award-winning WRITER/PRODUCER//VIDEOGRAPHER/EDITOR ; NYU Film grad;4 years film, TV, digital content& branded entertainment exp. NY based but will travel& freelance. Contact [email protected] (10/27)

SITUATION WANTED: MEDIA/MKTG/DIGI STRATEGY DIRECTOR/LA:10+ yrs media, agency, consulting (NY&LA). Expert in digi media, biz strat, adv & mktg. MBA, quick study, great comm, passion for innovation. [email protected] (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (10/26)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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