CYNOPSISDIGITAL 10.17.16 Good morning. It’s Monday October 17, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Paid Traffic: Paid Traffic refers to any form of paid advertisement that directly moves traffic to a website. Most often, it refers to web traffic that results from a company bidding on keywords and making […]
CYNOPSISDIGITAL 10.14.16 Good morning. It’s Friday October 14, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Engagement Rate: In digital advertising, engagement rate refers to the percent of total impressions for an ad that are interacted with in some way – for example, hovered over or clicked on. Generally the term […]
A CYNOPSIS MESSAGE FROM FREEWHEEL The Quarterly Barometer of the Industry Has Arrived! Download Now: FreeWheel Video Monetization Report: Q2 2016 FreeWheel’s position at the center of the premium video economy gives unique insight into the themes that are top of mind for the ecosystem’s players. The Q2 VMR identifies opportunities to drive increased […]
A CYNOPSIS MESSAGE FROM FREEWHEEL The Quarterly Barometer of the Industry Has Arrived! Download Now: FreeWheel Video Monetization Report: Q2 2016 FreeWheel’s position at the center of the premium video economy gives unique insight into the themes that are top of mind for the ecosystem’s players. The Q2 VMR identifies opportunities to drive increased […]
A CYNOPSIS MESSAGE FROM OPENX OpenX Bidder – The Highest Yielding Header Bidding Solution By providing access to one of the most powerful programmatic marketplaces in the world – the OpenX Ad Exchange – publishers immediately experience increased competition from premium brands for their impressions. The results are dynamic bids and smarter decisioning that help […]
A CYNOPSIS MESSAGE FROM SWYFT MEDIA Engage and empower brand advocates with mobile messaging October 26 at 1pm ET Join Evan Wray, VP and Co-founder of Swyft Media, as he discusses the messaging app marketplace and why these apps should be part of their digital marketing strategy. The webinar will focus on opportunities for […]
CYNOPSISDIGITAL 10.07.16 Good morning. It’s Friday October 7, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Room-Scale VR: Room-scale virtual reality is the use of a designated space to enable movement for someone using a VR app (i.e., a game or cinematic experience). In room-scale VR, when a user walks around […]
A CYNOPSIS MESSAGE FROM SWYFT MEDIA Engage and empower brand advocates with mobile messaging Join Evan Wray, VP and Co-founder of Swyft Media, as he discusses the messaging app marketplace and why these apps should be part of their digital marketing strategy. The webinar will focus on opportunities for brands and the expected ROI […]
A CYNOPSIS MESSAGE FROM FREEWHEEL The Quarterly Barometer of the Industry Has Arrived! Download Now: FreeWheel Video Monetization Report: Q2 2016 FreeWheel’s position at the center of the premium video economy gives unique insight into the themes that are top of mind for the ecosystem’s players. The Q2 VMR identifies opportunities to drive increased […]
CYNOPSISDIGITAL 10.04.16 Good morning. It’s Tuesday October 4, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Opt-In: An opt-in feature or service is one that requires an individual to give a company permission to use data that they’ve collected about said individual. For instance, a company might require mobile phone users […]
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