CYNOPSISDIGITAL
10.17.16 Good morning. It’s Monday October 17, and this is your first early morning digital briefing.
Paid Traffic: Paid Traffic refers to any form of paid advertisement that directly moves traffic to a website. Most often, it refers to web traffic that results from a company bidding on keywords and making advertisements around those keywords to be displayed on search engines.
TOP NEWS
It’s official: Twitter isn’t getting sold anytime soon. As first reported by the Financial Times, Salesforce has decided not to acquire the microblogging platform. Along with Salesforce, rumored suitors had originally included Google and Disney. But, one by one, the companies lost interest. And with Salesforce out of the running, the suitor pool has apparently winnowed to zero. According to a recent Bloomberg report, the possibility of an acquisition sparked internal divisions within Twitter, with CEO Jack Dorsey opposed to a sale and board members, including former CEO Ev Williams, pushing to explore all options. It appears that Twitter’s shareholders favored a sale as well: The company’s stock plunged over 5% after Salesforce officially walked away.
The Snapchat Discover channel Sweet, a joint venture between Hearst and Snapchat parent Snap Inc., launched its first annual music issue yesterday. The issue featured a profile and exclusive cover shoot and profile of the Danish musician MØ. The issue also featured an interactive element: Sweet’s editors shared songs that changed their lives, and invited users to snap their responses.
Some news from across the English Channel: France may soon be collecting a 2% tax on ad revenue generated by online video platforms like YouTube and Dailymotion. The lower house of the French legislature has already passed a bill that would impose the tax. (Informally, it’s being called the “YouTube tax.”) The bill now goes to the French senate for consideration. If it passes there, it would then need the approval of the European Commission.
Speaking of the Sweet, Ross clark, the Snapchat channel’s VP & GM, will be on board for the Cynopsis Snapchat Bootcamp on October 27. Also joining us are Innovid, Food Network, McBeard, and Mindshare. Register here, and learn everything you need to know about Snapchat.
The Internet advertising and ad management software company AppNexus just laid off a good number of workers. 150 employees – 13% of the company’s workforce – have met the boot. AppNexus is telling employees that the lay-offs come as part of a streamlining effort; the company is planning to combine its buy- and sell-side groups, which have been operating separately. The moves come just ahead of an expected IPO, which could come as early as 2017’s firs quarter.
A CYNOPSIS MESSAGE
How to Produce the Branded Content Advertisers Need Now
THURSDAY, OCTOBER 20 I 1:30 – 3:30 PM (EST) I CLICK TO REGISTER
This webinar will offer your team actionable insights on developing and producing packages that appeal to brands – and deliver the goods. With speakers on hand from Huffington Post / AOL Partner Studio, Courageous and BEN, this is one you won’t want to miss.
VIRTUAL + AUGMENTED REALITY
Looks like Oculus is expanding its hardware capabilities. The Facebook-owned VR company has acquired InfiniLED, a tech startup that’s been developing low-power LED screens for mobile devices. Facebook and Oculus haven’t explicitly said what they’ll do with the company, but it’s not too hard to make an educated guess. Facebook CEO Mark Zuckerberg recently suggested that Oculus is developing a new headset that doesn’t require either a mobile phone or an external PC. To get the headset consumer-ready, Oculus will need to minimize the amount of power it eats up. InfiniLED’s low-power display technology might well be of help.
PROGRAMMING + CONTENT ACQUISITIONS
Chuck Lorre is getting into drama for the first time. The prolific comedy scribe and producer (The Big Bang Theory, Two and a Half Man) has reached a deal with Amazon to develop an event series based on Tom Wolfe’s The Bonfire of the Vanities. The project will be a co-production between Warner Bros. TV and Lorre’s Chuck Lorre Productions. The plan is to produce a single eight-episode season. It’ll be only the second adaptation of Wolfe’s 1987 novel. Hopefully it’ll perform better than the first one.
Instagram Stories, Instagram’s response to Snapchat Stories, is now an original scripted content distributor. Yesterday, the video-sharing platform debuted JoJo Head, a weekly comedy series from the CW. The series, made up of one-to-two-minute episodes, comes from director Suzanne Luna and writer/actor Johanna Stein. It’s produced by the Warner Bros. digital content studio Blue Ribbon Content and Unperfect Productions. The series will run for 18 episodes.
The engagement agency Drumroll has named Russell Lambrecht as Group Creative Director. Lambrecht will be tasked with overseeing the agency’s creative direction and client roster. He joins Drumroll from the ad agency mcgarrybowen.
The digital ad services company Undertone has made two new moves. Robert Schwartz, previously Chief Strategy and Development Officer, will now serve as the company’s President and GM. And Undertone Co-Founder Eric Franchi has been named Senior Vice President of Business Development.
Our Last Trivia Question: What newspaper is owned by Amazon founder Jeff Bezos? Answer: The Washington Post. Kudos to Darrah Joy Clay-AOL/NY, Andy Pittman-TAMU/TX, Aymon DeMauro-Communications, The Washington Post-Luke Watson/Roker Labs, Les Garland-Afterplay Entertainment/FL, Scott Jenkins-Gracenote/NY, Katie Cifarelli-ESPN/NY, Brad Stern-POM Technologies/NY, Mathew Tombers-Intermat, Inc./NY, Marissa Coslov-eMarketer/NY, Peter Steckelman-Tennis Channel/CA, Scott Baldwin-Burson-Marsteller/TX, Faye Kulik-Fox Networks Group/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, EVP Media & Strategic Development-Epic Records/CA, Lori Paterson-Response Media Sales/NY, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, Bruce Trotter-CMG-REP, Christine Allen-McGee Media/NY, Barbara Eskin-NY, Fernando Arriola-IL, Dotty Ewing-Loch Lomond Partners, LLC/CA, Jeff Muncy-CYlebrityTV/CA, Jason Kleinhein-CMG-REP, Aaron Paquette-MARU VCR&C/TX, and Kristen Chase-Altice Media Solutions/NY
Follow-up (and this is a tough one if you’re not a political news junkie): What’s the name of the Washington Post journalist who first reported on the now-infamous Donald Trump hot mic video? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
2016 Cynopsis Buyers & Planners Awards Do you work in the realm of media buying & planning within linear & digital content? If so, listen up!
We’re seeking the most creative & dynamic media buyers & planners who work to execute the campaigns that run on broadcast, cable & digital platforms. Submissions are FREE so why not enter?
Learn More & Start Your Entries.
Once again, House’s Hugh Laurie gets to play a medical professional with a noun for a surname. Check out the trailer for Chance, Hulu’s major new drama, here. The series premieres October 19.
Watcheroo Premieres and Tune-in Alerts for the week of October 17-October 23
–People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actress and singer Olivia Holt, (Disney Channel’s I Didn’t Do It), TV personality Nicole Curtis (DIY and HGTV’s Rehab Addict), and TV personality Jack Osbourne (History’s Ozzy & Jack’s World Detour)
– Hulu: Chance, a new psychological thriller series starring Hugh Laurie, debuts October 19
– Seeso: Jena Friedman: American C***, a new comedy special, debuts October 20
– Amazon Video: An American Girl Story – Melody 1963: Love Has to Win, a new original special, debuts October 21
– Netflix: Season 3 of the U.K. anthology series Black Mirror debuts October 21
– Netflix: Joe Rogan: Triggered, a new comedy special, debuts October 21
Watcheroo is Cynopsis Digital‘s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
See you on tomorrow,
David Teich
10.17.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: TEMP COORD, AD SALES PLANNING/Smithsonian Channel/NY: Input ad schedules; handle schedule changes & make-goods. Provide admin support & asst w/client presentations. 1 yr ad sales coord exp. Strong orgnztnl/analytical skills & knwlg level PP, MS Word, Excel & Outlook. Apply HERE (10/22)
JOB OPENING: COORD, AD TRAFFIC/Smithsonian Channel/NY: Handle operational functions to support ad team. Prep logs, input spot tape data, deliver commercials to post prod svcs, sched. bdcast logs & coord. w agencies. 1 yr ad traffic exp. Strong comm skills & knwlg of PP, MS Word, Excel & Broadway. Apply HERE (10/22)
JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (10/21)
SITUATION WANTED: SENIOR ADV SALES EXECUTIVE: 20+ yrs exp. management and line, diverse background, broadcast, cable, syn, print [B2B]. Excellent presentation skills, start-up preferred New York/Conn. based, willing to travel or relocate. [email protected] (10/21)
JOB OPENING: SR SALES ANALYST/PLANNER/SIRIUSXM/NYC: Wide Orbit & Media exp req’d. 4+ yrs exp Pricing & Plan’g or sales analysis in media. 2 yrs exp w/inventory and avails reports, max rev, optimize, analyze ad rts, bld scheds. BA deg or equiv exp. Full info/apply HERE (10/20)
JOB OPENING: MANAGER, MASS MEDIA/Charter/Stamford: Responsible for the strategic development, oversight and execution of effective advertising plans. This position requires extensive Media knowledge for both Traditional and Digital Media tactics. Full info/apply HERE (10/20)
JOB OPENING: MEDIA TRAFFIC SPECIALIST/Charter/Stamford: Create and maintain cross channel traffic instructions for internal marketing initiatives. This position ensures marketing advertisements air across various cable networks in accordance to monthly media plans. Full info/apply HERE (10/20)
JOB OPENING: CROSS CHANNEL MEDIA REPORTING ANALYST/Charter/Stamford: Responsible for data development and tracking for advertising measurement models. Maintain and administer database for enterprise wide mass media placement. Full info/apply HERE (10/20)
JOB OPENING: ANALYST, MEDIA RESEARCH/Charter/Stamford: Responsible for providing support with Media Research functions within the Media Department. This position is responsible for media research activities that will support media and marketing strategies. Full info/apply HERE (10/20)
JOB OPENING: FT PROGRAM HOST/QVC/Westchester PA: Friendly, credible & entertaining candidate w/strong exp hosting TV, digital, radio or live events. Intelligent, enthusiastic & a love for products a must. Must be quick on their feet w/ability to improv & engage. Elevated sense of style a must. Resume HERE (10/20)
JOB OPENING: MGR PARTNERSHIPS MARKETING SERVICES/World Surf League/NYC: Dvlp creative 360 integration ideas and global, regional, and media sales pitches. Mng coord to maintain all materials. 3-5 yrs integrated media/mktg exp. Sports exp a +. Exc PP/key note skills req’d. Resume HERE (10/20)
JOB OPENING: NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/20)
JOB OPENING: SVP DISTRIBUTION LEGAL/ION/NY: Exec Mgmt talent needed to spearhead strategic expansion through station affiliations nationwide. Resp for assessing risk and overseeing agreements. 5 yr Min law experience in entertainment, intellectual prop, licensing or rel subj matter. Apply (10/19)
JOB OPENING: PROGRAMMING MGR/Discovery/LA: Top notch go-getter to support and execute Discovery Channel programming strategies + oversee completed program acquisitions. Strategic planning, prog/aud rsrch. 3-5 yrs TV sched/rsrch exp req’d. Full info/apply HERE (10/19)
JOB OPENING: ACCOUNT EXECUTIVE/The Cipher Brief/DC, NYC, ATL or Austin: Exp’d exec to help mng/grow long-lasting relationships w/corp sponsors who share interest in global security. Able to maximize rev opps & exceed monthly goals. 2-3 yrs digital sales exp w/strong knwldg future state of mkt. Full info/apply HERE (10/18)
JOB OPENING: SPECIALIST, TALENT MGMT/Discovery/LA: Exp. talent liaison to support talent team, troubleshoot talent issues, build talent + internal relationships. Exp. managing needs of VIPs. Detail oriented, problem solving, eager. 4+ years exp. in ent. Full info/apply HERE (10/18)
JOB OPENING: TALENT MGR/Discovery/LA: Exp talent manager to as primary liaison b/w Discovery on-air Talent & internal depts. Navigates talent issues, supports Discovery content, maximizes talent brands worldwide. Strong time management & interpersonal skills. 5+ yrs talent exp. preferred. Full info/apply HERE (10/18)
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