Powered By Cynopsis Media

Our boot camp is where you’ll get the background and the hands-on practice to become a Snapchat specialist. This is an event you can't miss if you want to be part of the social media business explosion.
Don’t be left behind: Learn how to use Snapchat with authority and finesse by coming to our event on October 27th.

Snapchat is the app that attracts 150 million users– daily. It used to be a simple messaging tool for Gen Z’ers. Now it’s the app that’s essential for programmers, brands and marketers who want to reach those users.

Given that Snapchat is reaching out to networks and studios for deals to transform the Discover section, and the Memories function lets users save posts and edit them to create a story collage, it’s more critical than ever to understand the power of the intimacy and interactivity that this best-in-class mobile app provides. Whether partnering with influencers, providing access to live events, delivering exclusive content, or executing digital ad campaigns and promotions, Snapchat has become an increasingly vital instrument.

For information on programming and speakers, please contact: David Teich.

Click here to see our other events.


If you would like to purchase a sponsorship for the event, please contact VP of Sales & Marketing, Mike Farina at 203.218.6480.

Who Should Attend

If you are involved in any of these capacities, this Boot Camp is for you:

  • Advertising
  • Media Planning
  • Media Buying
  • Media Strategy
  • Programming
  • Marketing
  • PR
  • Business Development
  • Management
  • Production
  • Product Launches
  • Sales and Distribution
  • Ratings/Analytics
  • Ad Operations


  • Tal Chalozin

    Co-founder & CTO
  • Cameron Curtis

    Editor-in-Chief, Snapchat Discover Channel
  • Alec McNayr

    Co-founder & CCO
  • Ross Clark

    VP & GM
  • Mike Mikho

  • Skyler Bouchard

    food blogger & entrepreneur
  • Jon Mottel

    Associate Director, Paid Social


  1. 8:30 am - 8:55 am

    Registration & Networking Breakfast

  2. 8:55 am - 9:00 am

    Opening Remarks

  3. 9:00 am - 9:15 am

    Opening Presentation: Laundry Service & Cycle

    Mike Mikho will open the day by talking about the state of Snapchat today, how it’s changing the way people create and consume content, and how smart brands, agencies, and media companies can take best advantage of it. In the wake of Snapchat changing its name to Snap Inc. and introducing video-recording Spectacles, Mikho will also take a look ahead, to where Snapchat and other social media are moving.

  4. 9:15 am - 10:00 am

    Session 1: A Media Pro’s Intro to the Basics of Using Snapchat

    First things first: come with Snapchat loaded onto your phone as our instructors take you through what you need to know as a Snapchat newbie. You’ll learn how to use:

    • Direct messaging
    • Video chat tools
    • Filters, overlays, & lenses
    • Discover, the platform of publisher-controlled channels dedicated to editorial content
      Stories, Snapchat’s self-curated photo-and-video offering
  5. 10:00 am - 10:45 am

    The Basics: Clinic

    Here’s where you’ll put the pedal to the metal and start experimenting with what you’ve just been presented with so you can navigate account settings, use emojis, and co-opt external features for maximum media partner leverage.

  6. 10:45 am - 11:00 am

    Networking Break

  7. 11:00 am - 11:45 am

    Session 2: Building A Snapchat Game Plan for a Media Brand

    Okay, now that you’ve wrapped your head around the basics and are up to speed on the app’s latest features, how do you take advantage of the particular marketing opportunities for media brands provided by Snapchat? Let our pros explain how to connect with fans and consumers. You’ll learn:

    • When to use Discover vs. Stories
    • How to craft short, yet impactful marketing campaigns and ads that are appropriate for Snapchat specifically
    • How to tailor your marketing efforts to programming, events, and initiatives
  8. 11:45 am - 12:30 pm

    The Game Plan Clinic

    Your instructors will give you a hypothetical program or product and together with your tablemates, you’ll construct and present a Snapchat strategy to a media client.

  9. 12:30 pm - 1:15 pm

    Networking Lunch

  10. 1:15 pm - 2:00 pm

    Session 3: Solving the Metrics & Measurement Puzzle

    For media marketers, Snapchat can be confounding. That’s because it has no formal analytics attached to it. So how do you derive meaningful, actionable conclusions to advance your business? Our trainers will explain what the most substantial metrics are as well as the particular characteristics of Snapchat’s advertising features so you know how to analyze and present a compelling Snapchat case study. You’ll learn:

    • The most effective strategies when it comes to buying Snapchat inventory
    • Targeting audiences using data, measurement, and a dash of intuition
    • The benefits and risks of running in the ads inserted between the stories users view from each other
    • The hierarchy of Unique Views, Story Completions, Story Completion rate, and Screenshots in determining how successful your Snapchat campaign is 
  11. 2:00 pm - 2:45 pm

    Measurement & Metrics Clinic

    You’ll be presented with a set of metrics, which your table will interpret. The goal is to efficiently sift through the data and chisel your way to a smart evaluation of a Snapchat campaign.

  12. 2:45 pm - 3:00 pm

    Closing Remarks


New York Athletic Club

180 Central Park S
New York, NY 10019
(212) 247-5100

Public Transportation Directions
Subway: Take the A,B,C,D,1,2 to Columbus Circle or the N,Q,R, to 5th Ave/59th Street
Parking: Parking garages are located on 58th Street before and just after 7th Avenue.

*Please note the strict dress code policy for the venue. The club reserves the right to refuse admittance to anyone not dressed according to these rules and to direct persons dressing in “casual attire” to the “C” stairway or to the athletic elevator.


Group Rate (3+)
Group Rate (3+)
Advanced Rate (Expired 10-07-2016)
Individual Rate
Regular Rate
Advanced Rate (Expired 10-07-2016)

Why Should I Book a Table?

By reserving a table, you will ensure that your team will be able to sit and work together during our hands-on breakout sessions with priority seating at the front of the room.

Past Sponsors Include



For questions related to event registrations,
please contact:

Jenn Ocampo
Director of Marketing
Cynopsis Media
[email protected]


If you would like to purchase a sponsorship for the boot camp,
please contact:

Mike Farina
VP, Sales & Marketing
Cynopsis Media
[email protected]


For information on programming and speakers, please contact:

David Teich
Cynopsis Digital
[email protected]