A CYNOPSIS MESSAGE FROM OPENX

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CYNOPSISDIGITAL
10.11.16

 

Good morning. It’s Tuesday October 11, and this is your first early morning digital briefing.

 

Eye-tracking: In virtual reality, eye-tracking refers to a VR headset’s ability to track a user’s pupil movements, and then adjust the image accordingly. Eye-tracking technology can also be used to let a user adjust or control aspects of an image with their eyes. None of the most well-known commercial headsets have eye-tracking capability just yet, but multiple companies are working to perfect the technology.

Well, reports of Twitter’s potential sale are vanishing almost as quickly as they arose. Following recent reports that Disney and Salesforce are unlikely to bid on the company, Twitter’s stocks closed down over 11%. It hasn’t been the best year to be a Twitter shareholder: The company’s stock has lost a quarter of its value this year alone, and now sits below sits well below its 2013 IPO value. At least one person might be happy, though. According to an earlier Bloomberg report, CEO Jack Dorsey has been against selling from the beginning. Nonetheless, Twitter’s board can overrule him should it ever come to that.

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A CYNOPSIS MESSAGE

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Back in April, BET Networks launched a revamped slate of digital offerings, including an improved mobile app and website. Now the Viacom-owned network is taking its efforts to bigger screens. BET has launched TV Everywhere apps for Apple TV, Chromecast, and Roku devices. Like its mobile TV Everywhere app, the new service offers unlimited access to the network’s original series and specials, access to BET’s live broadcast, and a good deal of digital-exclusive content. The app, available to authenticated pay-TV subs, is launching just ahead of the October 11 premieres of three BET series: The reality shows ‘The Gary Owen Show’ and  ‘Ink, Paper, Scissors,’ and the Kevin Hart-starring reality-TV parody Real Husbands of Hollywood.

Mindshare, Innovid, Food Network and McBeard will be presenters and trainers at our Snapchat Boot Camp on October 27th in NYC. Become an expert snapper and gain hands-on practice with this essential tool by registering today. Plus, all attendees will have the chance to win an Apple watch!

You can’t successfully cater to almost 200 territories if you don’t offer them something original. Netflix knows that full well; so far it’s debuted foreign-language originals in France, Mexico, and Japan. Now, the streaming giant’s first Brazilian series is on the horizon. 3%, a futuristic thriller set in a dystopian future, is set for a November 25 global release. Oscar-nominated cinematographer Cesar Charlone (City of God) will direct.

Licensing the rights to live events is a huge source of revenue for the sports entertainment industry. And according to a new study from PricewaterhouseCoopers, it’s set to become an even bigger source, largely thanks to digital platforms. The study projects that TV, online, and mobile sports rights will be the largest part of the sports entertainment sector in two years, largely due to increased streaming and OTT demand. PwC projects that the rights for broadcast, cable, Internet, and mobile rights will hit $19.9 billion in 2018. Meanwhile, sponsorship revenue will sit at $17.5 billion by 2018 – which, admittedly, is still not too shabby.

The ListenFirstTelevision Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

All Series (10/3/16 – 10/9/16)

Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.

OpenSlate Engagement Data for the News & Politics vertical, based on the engagement metric for the week ending October 9.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
TheYoungTurks (9.5) / 55,749,240 / 3,082,508 / 754
DramaAlert (9.2) / 17,818,380 / 1,626,496 / 679
Tati (9.1) / 46,869,870 / 1,645,565 / 709
TheAlexJonesChannel (8.7) / 30,876,780 / 1,590,034 / 717
morrisproducciones (8.5) / 101,940 / 22,961 / 360
tsnukraine (8.5) / 6,394,560 / 314,757 / 480
ntdchinauncensored (8.5) / 3,904,590 / 355,071 / 565
CNN (8.5) / 43,620,060 / 1,574,292 / 669
democracynow (8.5) / 2,235,180 / 200,464 / 569
V6 News Telugu (8.5) / 40,492,590 / 342,460 / 497
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

Fusion, Univision Communications’ millennial-oriented digital and TV news division, has promoted Dodai Stewart to editor-in-chief. (Fusion is also moving editorial oversight of its news operations to New York.) Stewart originally joined Fusion from Gawker Media’s Jezebel, serving first as Fusion’s Director of Culture Coverage and then as Executive Editor.  Meanwhile, now-former editor-in-chief Alexis Madrigal will become an editor-at-large for Fusion, writing about topics including technology, trade, and housing.

Conde Nast has nabbed a new exec from Verizon’s AOL. Jim Norton, who has been with AOL since 2009 (most recently as Global Head of Media Sales), will serve as Conde Nast’s Chief Business Officer and President of Revenue. In the newly created role, Norton will oversee revenue operations for all 22 of Conde Nast’s brands. Based in New York, he’ll report directly to President and CEO Bob Sauerberg.

Mattel Creations, Mattel’s content division, has named two new execs. Cheryl Gresham has been named VP of Global Media & Marketing Integration, overseeing media strategy. Justin Richardson has been named VP of Content Distribution and Strategy, managing Mattel Creations’ content distribution portfolio. Gresham joints Mattel from Taco Bell. Richardson joins from the advisory firm Atlas Consultancy Ltd. He’s also held positions at Playboy Enterprises and Warner Bros.

The mobile brand advertising company Kargo has hired Samantha Zurek as Regional Vice President, Midwest. She’ll oversee sales and lead the company’s sales operational teams in the Midwest region. Zurek joins the company from the Samba TV, a specialist in smart TV apps and advertising.

One Marvel superhero is known by the alias Power Man, at least in the comics. There’s currently a streaming series that focuses on that character, but he goes by his normal first and last name. Which character is it? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Which former CNN correspondent left the network in 2015 to become Head of News for Snapchat? Answer: Peter Hamby. Kudos to Andy Pittman-TAMU/TX and David Westberg-SAG-AFTRA Federal Credit Union/CA

Credit to Libertarian nominee Gary Johnson – he sure is a sport. He recently sat for an interview with self-described “integrified journalist” Triumph the Insult Comic Dog. It comes as part of Triumph’s latest Hulu special, Triumph’s Election Watch 2016, which premiered over the weekend. Check out the interview here.

See you on tomorrow,
David Teich
10.11.16

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: ACCOUNT EXECUTIVE/The Cipher Brief/DC, NYC, ATL or Austin: Exp’d exec to help mng/grow long-lasting relationships w/corp sponsors who share interest in global security. Able to maximize rev opps & exceed monthly goals. 2-3 yrs digital sales exp w/strong knwldg future state of mkt. Full info/apply HERE (10/18)

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JOB OPENING: TALENT MGR/Discovery/LA: Exp talent manager to as primary liaison b/w Discovery on-air Talent & internal depts. Navigates talent issues, supports Discovery content, maximizes talent brands worldwide. Strong time management & interpersonal skills. 5+ yrs talent exp. preferred. Full info/apply HERE (10/18)

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JOB OPENING: MGR, AFFILIATE OPS/MSG NETWORKS/NYC: Resp for actively managing a variety of initiatives in conjunction w/content dist group. Implement comm plan that informs affiliate opera’l teams & their subscribers about prgrmng, black outs, overflow schedules etc. Full info/apply HERE (10/14)

JOB OPENING: MANAGER, COMMUNICATIONS/FOX Sports/LA: Drive communications & PR initiatives for FOX Sports, FS1 & key prgrmng & properties. 5yrs exp in PR mngng large projects, Sports knowledge a must. Exp dealing w/Sr executives, on-air personalities & former coaches/athletes. Full info/apply HERE (10/14)

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JOB OPENING: MEDIA BUYERS & PLANNERS (Assistants, Supervrs, Directors) Carat, MSFT/NYC: Dig. perfmce exp w/SEM, SEO, strong negotiation exp. Exp w/plan’g/buying in intgrted/comms planning, or digital media.Sr level must have exp w/supervising/mngng asst media plan’r. Resume to: [email protected] (10/14)

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JOB OPENING: MGR, DIGITAL GAMES PROGRAMMING/Viacom/Nickelodeon/NYC: Plan/execute prgrmng of the games hub across platforms (desktop, mobile & tablet sites, etc). 4-5 yrs exp digital prgrmng or gaming exp across different platforms. Strong passion for TV relating to gaming. Full info/apply HERE (10/14)

JOB OPENING: NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/13)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data, communicate insights & leverage syndicated tools for USA & Syfy Ad Sales teams. 2+ yrs exp. Full info/apply HERE (10/13)

JOB OPENING: BOOKER/MSNBC’S HARDBALL/East Coast: Booking producer w/5 years of live, broadcasting exp including researching information and tracking down people. Book a wide variety of national and international newsmakers, experts, and guests for MSNBC’s Hardball. Full info/apply HERE (10/13)

JOB OPENING: DIRECTOR, MOBILE PRODUCTS/NBCU/NYC: Product owner leading mobile products for all of our NBC News brands, reporting to the VP of Product. Full info/apply HERE (10/13)

JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Proactive in supporting dev/execution of ad based mktg elements & sponsorship packages thru linear & digital solutions. Assist in RFP response, create post-sell recap, maintain strong internal relationships. Full info/apply HERE (10/13)

JOB OPENING: DIRECTOR OF SALES/NBCUNIVERSAL/NY: Manage all World Cup & Olympics sales efforts for existing & 1st time television/internet advertisers for the Telemundo Owned Television Stations/Affiliates. Apply (10/13)

JOB OPENING: NEW FRONTIER PUBLIC PROG. COORD./SUNDANCE/LA: Coordinates New Frontier prog. logistics with ext. prtnrs. 1-2 yrs exp. in prjct coord/exec. assist. VR exp. Pref’d Apply (10/13)

JOB OPENING: SENIOR DIR, BRAND STRATEGY & CAMPAIGN PLANNING/VH1/NY: Lead & oversee strategic planning for all launches for VH1 & Logo. Define & communicate strategic positioning for series & events. Create & communicate the Creative Brief to creative teams. 10 + years marketing/advertising exp. Apply (10/13)

JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Energetic & det oriented person to assess comm needs & to participate in plans & execution, incl finding story angles, writing press materials, prepping executives & pitching reporters. 4-7 yrs exp in media and/or ent ind. Full info/apply HERE (10/12)

JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented project manager. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects in support of Corp. Outreach dept. Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (10/12)

JOB OPENING: MARKETING MANAGER/VICELAND/NYC: Be part of a core team developing the look, voice and promotion of VICE’s new TV network. Manage the development/execution of all consumer/brand, partner and promotional marketing for VICELAND’s TV series, brand and events. Full info/apply HERE (10/12)

JOB OPENING: DIR, CONTENT DISTRIBUTION/Intersport/Chicago: Create online dist & pref’d vendor partnerships for Intersport video. Req’s extensive relationships w/ online sports & ent platforms; previous roles within ind, potentially in Sr level media plang or buying role. Full info/apply HERE (10/12)

JOB OPENING: SR DIRECTOR, CONTENT DEVELOPMENT & ORIG PROGRAMMING/Intersport/Chicago: Dvlp/pitch orig video concepts to ntwrks, dig publishers & brands. Rev-driving position req’s prior success & rolodex w/content decision-makers; strong creativity; strong leadership; 10+ yrs dvlpmnt exp. Full info/apply HERE (10/12)

JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build synd. TV formats, liaise with outside agencies. Deadline & detail-based work, accuracy and strong communication skills are a must. Team Player. 1-3 yrs experience preferred. Contact Pam Eaton: [email protected] (10/12)

JOB OPENING: PUBLICIST/VH1 & LOGO/NYC: Create/ execute strategic comm plans incl effective pitches for consumer, trade, electronic, print, online/blogger media. 5-7 yrs exp TV comm, PR, &/or media relations. Strong publicity skills w/strong knwlg of media platform & ind. Full info/apply HERE (10/12)

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