10/07/16: Is Snapchat planning a $25 billion IPO?


Good morning. It’s Friday October 7, and this is your first early morning digital briefing.


Room-Scale VR: Room-scale virtual reality is the use of a designated space to enable movement for someone using a VR app (i.e., a game or cinematic experience). In room-scale VR, when a user walks around within a given space, that movement registers within their virtual experience.


Well that certainly didn’t go as planned. Variety reports that BitTorrent Now, the ad-supported music and video streaming app that BitTorrent launched in June, has been shuttered. And perhaps more importantly, the company has fired Co-CEOs Robert Delamar and Jeremy Johnson (and laid off a number of other staffers), according to the report. CFO Dipak Joshi has reportedly taken over as interim CEO.
Once Snapchat gave itself a new corporate name last month, we might have guessed this was coming: Snap Inc. is preparing the paperwork for an initial pubic offering, according to the Wall Street Journal. The Journal reports that the IPO could happen by March, and that the company will likely be valued at $25 billion or more. The company’s most recent valuation, in May, clocked in at just under $18 billion. Suffice it to say, Snapchat (sorry, Snap Inc.) is growing very quickly. The company has told investors that it expects to see $1 billion in revenue next year.


Did you know 45% of Snapchat users engage with the app multiple times a day? Join Cynopsis on Thursday, October 27 for the highly-anticipated Snapchat Boot Camp in New York City. Also, did you know today is the last day to save $100 on the ticket price? Register before midnight tonight: cynopsis.com/events/2016-snapchat-bootcamp/


Playwire Media, the gaming-and-entertainment centric digital ad rep firm, has teamed with the programmatic advertising platform SpotX. Under the new partnership, SpotX will manage Playwire Media’s video ad deals across owned-and-operated sites, and across Playwire Media’s syndication partners. 


The Kotex-branded YouTube vampire series Carmilla will be sinking its teeth into bigger things. Shaftesbury-owned digital studio Smokebomb Entertainment, along with the branded entertainment agency shift2, plan to turn the scripted digital series into a feature film starring the original cast. It’ll be set five years after the show’s current season (season 3). The film is slated for a fall 2017 release. Variety was the first to report the news.


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FilmStruck is almost here. Turner’s upcoming classic movie-streaming service, which was originally announced in April, now has an official launch date of October 19. The service, which will be managed by Turner Classic Movies and the Criterion Collection, represents Turner’s first major foray into the direct-to-consumer SVOD market. It’ll debut only for U.S. customers to start.


Former MTV and CBS Radio exec Andy Schoun has launched a new digital venture. Dubbed Every Day Networks, the new media company focuses on digital OTT brands. To begin, its channels include PlanesTrains+Automobiles, Fuel TV (which was recently acquired from Fox), and Business Rockstars. Schoun launched Every Day Networks alongside other media execs, including Chief Digital Officer Don Meek (formerly of the Tribune Company) and Head of Audience Development Austin Wignall (formerly of Fox Networks Group). Gary Veloric backed the new company, and serves as Co-Founder and Board Chairman. Variety was the first to report the company’s launch.


When it comes to VR hardware, so far there are mobile-based headsets that require a smartphone, and there are higher-end headsets that connect with wires to gaming consoles or PCs. Facebook’s Oculus, it seems, is working on something in-between. At the Oculus Connect 3 event, Facebook CEO Mark Zuckerberg confirmed that Oculus is in the process of developing a new headset that will work without mobile phones, cables, or outside PCs. (The project still doesn’t have a name.) The new headset will make use of what Facebook is calling “inside-out tracking” – in other words, it will let users move through a virtual three-dimensional space without the need for any external hardware made for positional tracking.
Also at the Oculus Connect 3: The company announced some new products, including the new Oculus Touch controllers (shipping December 6), which allow Oculus Rift headset users to physically manipulate virtual objects. And Oculus announced that it will begin selling a new head-tracking camera for the Rift, which will allow the headset to track a users’ movements around an area in a room. (I.e., room-scale VR.) The new head-tracking camera will cost an additional $80. The Rift itself costs $600.


MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent for print, digital, mobile, and TV clients, took a look at how NBC and ESPN are promoting NFL games. MediaRadar shared key findings with Cynopsis Digital:
– Through the month of September, ESPN promoted  Monday Night Football through 183 promotional spots. 
– 32% of ESPN’s football promotional marketing was to promote  Monday Night Football games. The balance promoted college football, fantasy football and other football programming (interviews, retrospectives, etc).
Sunday Night Football and  Monday Night Football are being promoted very differently between, respectively, NBC and ESPN. NBC promotes  Sunday Night Football mostly through NBC Sports. 62% of all  Sunday Night football promotional spots ran on NBC Sports, whereas ESPN represents 13% of all  Monday Night Football promotion.
– If we include all six ESPN channels, we can see an additional story emerge.  ESPN is using their significant reach through the six channels to actively promote  Monday Night Football.  This is driving a huge audience to the main channel for the event. And this creates almost 2x the promotional spots that are placed across NBCUniversal channels.




It’s about time Lionsgate had an official position for this. The company has named a new exec to lead its OTT efforts. Julie Uhrman will serve as EVP and GM of Lionsgate Over-the-Top Ventures, a newly created position. Uhrman is a digital media entrepreneur who, among other things, served as Founder and CEO of the Android-based game console Ouya. At Lionsgate, she’ll oversee strategy, growth, and roll-out for all streaming services. It’s a vital role: The company has undertaken a variety of OTT partnerships of late, and shows no sign of slowing down. So far, Lionsgate has launched streaming platforms in partnership with Comic-Con Interntional and Tribeca Enterprises, and has teamed with Univision and comedian Kevin Hart on upcoming offerings.  
Time Inc.’s People has promoted Sara Nathan to Executive Editor, Digital. Nathan, who joined People as News Director last year, will now lead news and programming for People.com.



Our Last Trivia Question: Some names for you: Steve Jobs, Jeff Bezos, Bill Gates, Mark Zuckerberg, Jack Dorsey. Only one of the five graduated from college. Which one? Answer: Amazon founder Jeff Bezos graduated from Princeton. The other four were college dropouts. Kudos to Andy Pittman-TAMU/TX, Mathew Tombers-Intermat, Inc./NY, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, Luke Watson-Roker Labs/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Amanda Nojadera-Common Sense Media/CA, MaryKate Breslin-CBS Sports Network/NY, and Gabi Schwartz-Nielsen/CA
Follow-up: Bill Gates and Mark Zuckerberg both dropped out of Harvard, and Jack Dorsey dropped out of NYU. But Steve Jobs dropped out of a lower-profile school. Which one? (Email [email protected] with your answer and be sure to include your name, company, city and state.)






What happens when members of the Upright Citizens Brigade comedy troupe ask ordinary Manhattanites to contribute ideas for a phone commercial? You get one really strange ad. Check out the new ad for the Asus ZenFone 3  (agency: SuperHeroes) here.

See you on Monday,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: MGR, AFFILIATE OPS/MSG NETWORKS/NYC: Resp for actively managing a variety of initiatives in conjunction w/content dist group. Implement comm plan that informs affiliate opera’l teams & their subscribers about prgrmng, black outs, overflow schedules etc. Full info/apply HERE (10/14)

JOB OPENING: MANAGER, COMMUNICATIONS/FOX Sports/LA: Drive communications & PR initiatives for FOX Sports, FS1 & key prgrmng & properties. 5yrs exp in PR mngng large projects, Sports knowledge a must. Exp dealing w/Sr executives, on-air personalities & former coaches/athletes. Full info/apply HERE (10/14)

JOB OPENING: RESEARCH ANALYST/TENNIS CHANNEL/NYC: Retrieve, interpret & utilize viewing data & consumer behavior for use in sales presentations & reports as well as assist in building analyses, reports & PP sales presentations. 1-2 yrs exp at analyst level. BA deg req’d. Full info/apply HERE (10/14)

JOB OPENING: MEDIA BUYERS & PLANNERS (Assistants, Supervrs, Directors) Carat, MSFT/NYC: Dig. perfmce exp w/SEM, SEO, strong negotiation exp. Exp w/plan’g/buying in intgrted/comms planning, or digital media.Sr level must have exp w/supervising/mngng asst media plan’r. Resume to: [email protected] (10/14)

JOB OPENING: MGR INTEGRATED MKTG/TV ONE/NYC: Work w/Dir & VP on strategic/creative development & mngmnt of revenue-generating mktg solutions for existing and prospective clients. Min 5-7 yrs mktg @ media co or agency. Excellent oral, written and presentation skills. Full info/apply HERE (10/13)
JOB OPENING: WRITER/PRODUCER (FREELANCE)/NYC: Conceive, write, produce on-air promos in support of film & scripted prgrmng for nat. cable network. Min. 3-5 yrs in movie promotion for TV. Work well w/others & positive can-do attitude. Reel/resume to [email protected] (10/13)

JOB OPENING: DIRECTOR, PRODUCTION/truTV/NYC: Prod mngmnt of orig prgrming (mostly scripted) but not limited to. Create/implement effective prod plans, budgets & schedule working w/producers to maximize creative ROI. 10+ years of exp. Line Producer or Prod Mngmnt Exec exp pref’d. Full info/apply HERE (10/13)

JOB OPENING: MGR, DIGITAL GAMES PROGRAMMING/Viacom/Nickelodeon/NYC: Plan/execute prgrmng of the games hub across platforms (desktop, mobile & tablet sites, etc). 4-5 yrs exp digital prgrmng or gaming exp across different platforms. Strong passion for TV relating to gaming. Full info/apply HERE (10/12)
NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/12)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data, communicate insights & leverage syndicated tools for USA & Syfy Ad Sales teams. 2+ yrs exp. Full info/apply HERE (10/11) 

JOB OPENING: BOOKER/MSNBC’S HARDBALL/East Coast: Booking producer w/5 years of live, broadcasting exp including researching information and tracking down people. Book a wide variety of national and international newsmakers, experts, and guests for MSNBC’s Hardball. Full info/apply HERE (10/11)

JOB OPENING: DIRECTOR, MOBILE PRODUCTS/NBCU/NYC: Product owner leading mobile products for all of our NBC News brands, reporting to the VP of Product. Full info/apply HERE (10/11)

JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Proactive in supporting dev/execution of ad based mktg elements & sponsorship packages thru linear & digital solutions. Assist in RFP response, create post-sell recap, maintain strong internal relationships. Full info/apply HERE (10/10) 

JOB OPENING: DIRECTOR OF SALES/NBCUNIVERSAL/NY: Manage all World Cup & Olympics sales efforts for existing & 1st time television/internet advertisers for the Telemundo Owned Television Stations/Affiliates. Apply (10/10)

JOB OPENING: NEW FRONTIER PUBLIC PROG. COORD./SUNDANCE/LA: Coordinates New Frontier prog. logistics with ext. prtnrs. 1-2 yrs exp. in prjct coord/exec. assist. VR exp. Pref’d Apply (10/10)

JOB OPENING: SENIOR DIR, BRAND STRATEGY & CAMPAIGN PLANNING/VH1/NY: Lead & oversee strategic planning for all launches for VH1 & Logo. Define & communicate strategic positioning for series & events. Create & communicate the Creative Brief to creative teams. 10 + years marketing/advertising exp. Apply (10/10)

JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Energetic & det oriented person to assess comm needs & to participate in plans & execution, incl finding story angles, writing press materials, prepping executives & pitching reporters. 4-7 yrs exp in media and/or ent ind. Full info/apply HERE (10/8)

JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented project manager. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects in support of Corp. Outreach dept. Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (10/8)

JOB OPENING: MARKETING MANAGER/VICELAND/NYC: Be part of a core team developing the look, voice and promotion of VICE’s new TV network. Manage the development/execution of all consumer/brand, partner and promotional marketing for VICELAND’s TV series, brand and events. Full info/apply HERE (10/8)

JOB OPENING: DIR, CONTENT DISTRIBUTION/Intersport/Chicago: Create online dist & pref’d vendor partnerships for Intersport video. Req’s extensive relationships w/ online sports & ent platforms; previous roles within ind, potentially in Sr level media plang or buying role. Full info/apply HERE (10/8)

JOB OPENING: SR DIRECTOR, CONTENT DEVELOPMENT & ORIG PROGRAMMING/Intersport/Chicago: Dvlp/pitch orig video concepts to ntwrks, dig publishers & brands. Rev-driving position req’s prior success & rolodex w/content decision-makers; strong creativity; strong leadership; 10+ yrs dvlpmnt exp. Full info/apply HERE (10/8)

JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build synd. TV formats, liaise with outside agencies. Deadline & detail-based work, accuracy and strong communication skills are a must. Team Player. 1-3 yrs experience preferred. Contact Pam Eaton: [email protected] (10/8)

JOB OPENING: PUBLICIST/VH1 & LOGO/NYC: Create/ execute strategic comm plans incl effective pitches for consumer, trade, electronic, print, online/blogger media. 5-7 yrs exp TV comm, PR, &/or media relations. Strong publicity skills w/strong knwlg of media platform & ind. Full info/apply HERE (10/8)

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