A CYNOPSIS MESSAGE FROM SWYFT MEDIA
Engage and empower brand advocates with mobile messaging
October 26 at 1pm ET
Join Evan Wray, VP and Co-founder of Swyft Media, as he discusses the messaging app marketplace and why these apps should be part of their digital marketing strategy. The webinar will focus on opportunities for brands and the expected ROI from building a messaging app engagement strategy.
CYNOPSISDIGITAL
10.10.16 Good morning. It’s Monday October 10, and this is your first early morning digital briefing.
Ad Placement: Ad placement –also called ‘screen location’ or ‘position’ – refers to where, physically, an online ad is placed on a webpage. Below-the-fold and above-the-fold are types of placement.
TOP NEWS
It wasn’t hard to see this coming. Verizon’s $4.8 billion valuation of Yahoo may come crashing down thanks to the September revelation that hackers stole info on over 500 million Yahoo user accounts. The telco now wants to cut $1 billion off its acquisition deal, according to a report from the New York Post. (According to the report, Verizon would also like to set aside an additional $1 billion in reserve funds to cover liabilities related to the hack.) According to a source who spoke to the Post, Verizon’s AOL is a driving force behind the effort to lower Verizon’s bidding price. One major issue that reportedly angers AOL: Before Yahoo was 100 percent certain it had been hacked, the company reportedly kept Verizon in the dark about the potential breach. “[AOL boss] Tim [Armstong] is…pretty upset about the lack of disclosure and he’s saying, ‘Can we get out of this or can we reduce the price?” the source told the Post. Yahoo isn’t having it. According to the report, Yahoo’s position is simple: The deal is set, and Verizon has no legal means to alter its terms.
Google is out to boost Google Home, its upcoming Amazon Echo competitor. The tech giant is renaming the Google Cast app ‘Google Home.’ ‘Cast,’ which enables users to synch their mobile phones with Chromecast devices and other hardware, will now be able to synch with Google Home speakers as well. As Google puts it: The Google Home app will enable users to “discover new content and manage (their) Google Home assistant and Cast devices.”
Check out the year’s best and brightest in online video content and advertising at the fourth annual Model D Awards. People Now’s Jeremy Parsons will be the emcee during our entertaining luncheon at the Apella in NYC on Friday, November 4. Seats are limited as the event sells out every year, so book your table today!
Vice Media is in the money. The millennial-oriented media company has debuted its newest addition to the Vice News network: Vice Money, the company’s video vertical for business and finance news. (It went live Sunday; you can find it at news.vice.com/money.) At launch, Geico and Ally Financial are serving as sponsors. Matt Phillips, the former finance and markets editor for Quartz, is serving as Editor-in-Chief.
The digital media company Obsev is bringing all of its brands to Roku and Amazon Fire devices. [Obsev’s six brands include: The Fumble (Sports), Hollyscoop (Celebrity News), Obsev Now (“Nerdy” News), The Lowdown with Diana Madison (one-on-one interviews), Obsev Entertainment (Comic & Gaming News), and Obsev Food (that one’s self-explanatory).] Obsev formed last year, when video content producer Shandy Media consolidated its existing brands. At the time, Obsev CEO Raymond Attipa told Cynopsis Digital that 80% of Obsev’s audience was on mobile. “We would love to see around 30% of our mobile audience convert to the OTT apps in the early stages of this expansion,” he told Cynopsis Digital on Friday. "More and more, our audience is turning to streaming services for immediate and customized access,” added Obsev Co-Founder, Diana Madison. “Distributing our content to Roku and Amazon Fire was a no-brainer and will give them that access, direct to their TVs & apps."
Want to know what you’d look like wearing Spectacles, Snapchat’s upcoming hardware for recording and uploading video? GLOW has you covered. The social and digital agency has launched #BeASpectacle, a new site that lets you superimpose Spectacles over a photo of your face. (Available colors: Teal, Black, and Coral.) Check out the site here.
A CYNOPSIS MESSAGE
How to Produce the Branded Content Advertisers Need Now
THURSDAY, OCTOBER 20 I 1:30 – 3:30 PM (EST) I CLICK TO REGISTER
This webinar will offer your team actionable insights on developing and producing packages that appeal to brands – and deliver the goods. With speakers on hand from Huffington Post / AOL Partner Studio, Courageous and BEN, this is one you won’t want to miss.
You may recall that Donald Trump referenced Tic Tacs in the bombshell video that dropped Friday. (You know the one.) “Tic Tac respects all women. We find the recent statements and behavior completely inappropriate and unacceptable,” the brand tweeted. It’s safe to say this is the first time that a breath mint has condemned a major presidential candidate.
The lesson from the NBA’s newest hire: The league’s media distribution plan will have an increasingly heavy emphasis on digital platforms. The NBA has hired Jeff Geels as its new Director of Global Media Distribution. Geels most recently served as Director of Business Development for Otter Media, AT&T and the Chernin Group’s joint digital video venture. Geels will oversee work on the NBA’s OTT efforts, including the SVOD service NBA League Pass. The league is also currently developing an over-the-top network in partnership with ESPN, though not much is known about that project just yet. Geels will be based in New York. He’ll report to Alex Kaplan, the NBA’s SVP of Global Media Distribution.
The New York Post’ loss is Snapchat’s gain. The mobile messaging app (corporate name: Snap Inc.) has hired David Brinker, the News Corp.-owned paper’s President. Brinker will lead business development for the app’s content division, which includes Live Stories and Snapchat’s Discover platform. Brinker will start his new role later this month, reporting to Nick Bell, Snap’s VP of Content
David Brinker isn’t the first person to join Snapchat from the news industry. Which former CNN correspondent left the network in 2015 to become Head of News for Snapchat? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: What college did Steve Jobs attend before dropping out? Answer: Reed College. Kudos to Len Appel-Branded Entertainment Network, Andy Pittman-TAMU/TX, Laura Swanson-Epic Records/CA, Louis Lewow-Lewow Media Group/GA, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Lorrie Shilling/CA
Freakish, the new horror series from Hulu, debuts today. Check out the trailer here.
Watcheroo Premieres and Tune-in Alerts for the week of October 10-October 16
–People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actor Goran Višnji (NBC’s Timeless), actor and TV personality Alfonso Ribeiro (ABC’s Dancing with the Stars), and TV personalities Ben Higgins and Lauren Bushnell (ABC’s The Bachelor)
– Acorn TV: Season 2 of the Australian Political Thriller The Code makes its exclusive U.S. debut on the Acorn TV streaming service today, October 10
– Hulu: The new horror series Freakish debuts today, October 10
– Netflix: Justin Timberlake and The Tennessee Kids, a new Jonathan Demme-directed concert documentary, debuts October 12
– Seeso: Season 2 of the reality-show parody series Bajillion Dollar Propertie$ debuts on NBCU’s comedy streaming service October 13
– Netflix: Mascots, a new mockumentary film from Christopher Guest, debuts October 13
– Netflix: Haters Back Off, a new comedy series centering on the popular YouTube character Miranda Sings (comedian Colleen Ballinger) debuts October 14
– Netflix: Sky Ladder: The Art of Cai Guo-Qiang, a documentary film about the titular contemporary artist, debuts October 14
– Amazon Video: Goliath, a new legal drama series starring Billy Bob Thornton, debuts October 14
– Amazon Video: Just Add Magic Halloween, a new special from the Amazon Kids series Just Add Magic, debuts October 14
Watcheroo is Cynopsis Digital‘s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
See you on tomorrow,
David Teich
10.10.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: PROJECT MANAGER/WO NETWORK/NYC: consult with our clients and oversee large, complex implementation projects working very hands on w/ntwrk clients directly & educate customers on various configurations &/or customization. Media industry exp req’d. Full info/apply HERE (10/15)
JOB OPENING: MGR, AFFILIATE OPS/MSG NETWORKS/NYC: Resp for actively managing a variety of initiatives in conjunction w/content dist group. Implement comm plan that informs affiliate opera’l teams & their subscribers about prgrmng, black outs, overflow schedules etc. Full info/apply HERE (10/14)
JOB OPENING: MANAGER, COMMUNICATIONS/FOX Sports/LA: Drive communications & PR initiatives for FOX Sports, FS1 & key prgrmng & properties. 5yrs exp in PR mngng large projects, Sports knowledge a must. Exp dealing w/Sr executives, on-air personalities & former coaches/athletes. Full info/apply HERE (10/14)
JOB OPENING: RESEARCH ANALYST/TENNIS CHANNEL/NYC: Retrieve, interpret & utilize viewing data & consumer behavior for use in sales presentations & reports as well as assist in building analyses, reports & PP sales presentations. 1-2 yrs exp at analyst level. BA deg req’d. Full info/apply HERE (10/14)
JOB OPENING: MEDIA BUYERS & PLANNERS (Assistants, Supervrs, Directors) Carat, MSFT/NYC: Dig. perfmce exp w/SEM, SEO, strong negotiation exp. Exp w/plan’g/buying in intgrted/comms planning, or digital media.Sr level must have exp w/supervising/mngng asst media plan’r. Resume to: [email protected] (10/14)
JOB OPENING: MGR INTEGRATED MKTG/TV ONE/NYC: Work w/Dir & VP on strategic/creative development & mngmnt of revenue-generating mktg solutions for existing and prospective clients. Min 5-7 yrs mktg @ media co or agency. Excellent oral, written and presentation skills. Full info/apply HERE (10/14)
JOB OPENING: WRITER/PRODUCER (FREELANCE)/NYC: Conceive, write, produce on-air promos in support of film & scripted prgrmng for nat. cable network. Min. 3-5 yrs in movie promotion for TV. Work well w/others & positive can-do attitude. Reel/resume to [email protected] (10/14)
JOB OPENING: DIRECTOR, PRODUCTION/truTV/NYC: Prod mngmnt of orig prgrming (mostly scripted) but not limited to. Create/implement effective prod plans, budgets & schedule working w/producers to maximize creative ROI. 10+ years of exp. Line Producer or Prod Mngmnt Exec exp pref’d. Full info/apply HERE (10/14)
JOB OPENING: MGR, DIGITAL GAMES PROGRAMMING/Viacom/Nickelodeon/NYC: Plan/execute prgrmng of the games hub across platforms (desktop, mobile & tablet sites, etc). 4-5 yrs exp digital prgrmng or gaming exp across different platforms. Strong passion for TV relating to gaming. Full info/apply HERE (10/14)
JOB OPENING: NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/13)
JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data, communicate insights & leverage syndicated tools for USA & Syfy Ad Sales teams. 2+ yrs exp. Full info/apply HERE (10/13)
JOB OPENING: BOOKER/MSNBC’S HARDBALL/East Coast: Booking producer w/5 years of live, broadcasting exp including researching information and tracking down people. Book a wide variety of national and international newsmakers, experts, and guests for MSNBC’s Hardball. Full info/apply HERE (10/13)
JOB OPENING: DIRECTOR, MOBILE PRODUCTS/NBCU/NYC: Product owner leading mobile products for all of our NBC News brands, reporting to the VP of Product. Full info/apply HERE (10/13)
JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Proactive in supporting dev/execution of ad based mktg elements & sponsorship packages thru linear & digital solutions. Assist in RFP response, create post-sell recap, maintain strong internal relationships. Full info/apply HERE (10/13)
JOB OPENING: DIRECTOR OF SALES/NBCUNIVERSAL/NY: Manage all World Cup & Olympics sales efforts for existing & 1st time television/internet advertisers for the Telemundo Owned Television Stations/Affiliates. Apply (10/13)
JOB OPENING: NEW FRONTIER PUBLIC PROG. COORD./SUNDANCE/LA: Coordinates New Frontier prog. logistics with ext. prtnrs. 1-2 yrs exp. in prjct coord/exec. assist. VR exp. Pref’d Apply (10/13)
JOB OPENING: SENIOR DIR, BRAND STRATEGY & CAMPAIGN PLANNING/VH1/NY: Lead & oversee strategic planning for all launches for VH1 & Logo. Define & communicate strategic positioning for series & events. Create & communicate the Creative Brief to creative teams. 10 + years marketing/advertising exp. Apply (10/13)
JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Energetic & det oriented person to assess comm needs & to participate in plans & execution, incl finding story angles, writing press materials, prepping executives & pitching reporters. 4-7 yrs exp in media and/or ent ind. Full info/apply HERE (10/12)
JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented project manager. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects in support of Corp. Outreach dept. Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (10/12)
JOB OPENING: MARKETING MANAGER/VICELAND/NYC: Be part of a core team developing the look, voice and promotion of VICE’s new TV network. Manage the development/execution of all consumer/brand, partner and promotional marketing for VICELAND’s TV series, brand and events. Full info/apply HERE (10/12)
JOB OPENING: DIR, CONTENT DISTRIBUTION/Intersport/Chicago: Create online dist & pref’d vendor partnerships for Intersport video. Req’s extensive relationships w/ online sports & ent platforms; previous roles within ind, potentially in Sr level media plang or buying role. Full info/apply HERE (10/12)
JOB OPENING: SR DIRECTOR, CONTENT DEVELOPMENT & ORIG PROGRAMMING/Intersport/Chicago: Dvlp/pitch orig video concepts to ntwrks, dig publishers & brands. Rev-driving position req’s prior success & rolodex w/content decision-makers; strong creativity; strong leadership; 10+ yrs dvlpmnt exp. Full info/apply HERE (10/12)
JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build synd. TV formats, liaise with outside agencies. Deadline & detail-based work, accuracy and strong communication skills are a must. Team Player. 1-3 yrs experience preferred. Contact Pam Eaton: [email protected] (10/12)
JOB OPENING: PUBLICIST/VH1 & LOGO/NYC: Create/ execute strategic comm plans incl effective pitches for consumer, trade, electronic, print, online/blogger media. 5-7 yrs exp TV comm, PR, &/or media relations. Strong publicity skills w/strong knwlg of media platform & ind. Full info/apply HERE (10/12)
Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:
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