A CYNOPSIS MESSAGE FROM SWYFT MEDIA

Engage and empower brand advocates with mobile messaging

Join Evan Wray, VP and Co-founder of Swyft Media, as he discusses the messaging app marketplace and why these apps should be part of their digital marketing strategy. The webinar will focus on opportunities for brands and the expected ROI from building a messaging app engagement strategy.

CYNOPSISDIGITAL
10.06.16

Good morning. It’s Thursday October 6, and this is your first early morning digital briefing.

 
Talk about drama. In a fascinating report for Bloomberg, reporter Sarah Frier describes an internal struggle over Twitter’s future. Specifically, Frier finds that CEO Jack Dorsey has remained opposed to selling Twitter, hoping instead to improve its fortunes as an independent company. But former CEO and current board-member Ev Williams is intent on keeping options open, as are other board-members. (The two execs are known to have a conflict-laden history, to say the least.) So far, companies including Salesforce, Disney and Google have shown interest in Twitter. And according to the report, Twitter has even hired Goldman Sachs and Allen & Co to evaluate bids. Dorsey may be CEO, but there’s nothing he can do to stop a sale if Twitter’s board overrules him. And there’s a lot more to the Bloomberg story. Check it out here.
 
Netflix started winning Emmys before people fully processed that it had the capacity to compete with linear television. Are Oscars next? The streamer has been pursuing original film content, both through exclusive acquisitions and through original productions, with increasing fervor. Now the company has solidified a foothold in theaters, inking a deal with the theater chain iPic Entertainment. Under the deal, iPic wills screen 10 Netflix movies, simultaneously with their online release, at 15 U.S. locations. It’s a vital move for Netflix, whose films have been blacklisted by major theater chains such a Regal and AMC. The worry is that Netflix’s day-and-date model – i.e., debuting movies in theaters and online simultaneously – undermines box office sales and throws a wrench into the basic theatrical revenue model. iPic may be a small chain, but small or not, securing theatrical runs ensures that Netflix’s films will be eligible for Academy Awards. And once Netflix starts winning Oscars, the major theater chains might just find it harder to keep their boycotts going.
 

 
The video personalization platform IRIS.TV has unveiled a new video platform. Simply dubbed Campaign Manager, the new product is designed to let publishers using the IRIS.TV platform serve branded in-stream video ad campaigns directly to users. “In layman’s terms, our personalization engine relies on artificial intelligence and machine learning to look at the publisher’s video archive, look at the user, and create a continuous stream of videos that have the highest probability of being watched by the user,” IRIS.TV COO Richie Hyden told Cynopsis Digital. “This creates additional pre-roll inventory downstream, where viewers of video players powered by us watch up to 8 videos per viewing session.”
 
The New York Times is expanding Flex Frame, its native digital advertising format. The Flex Frame format will now widely run across desktop and mobile. According to the Wall Street Journal, the expansion marks the beginning of an effort to phase out standard banner ads from the Times’ websites. Banner ads will now appear atop only 30% of Times webpages, according to SVP Sebastian Tomich.
 
                                             

Before a publisher can place a channel on Roku devices, first they need to write code…Or at least, they did. Roku is out to ease that burden, largely because doing   so will help the device-maker build up its ad business. Here’s how it works: Roku has announced the Direct Publishers tool, a new program that allows publishers to hand their content off to Roku without supplying new code. Roku then builds the channel itself, and oversees its ad sales as well. The trade-off: Roku gets to keep 40 percent of the ad dollars. Roku will start including some of its first Direct Publisher partners in its universal search beginning next week. To start, partners include Mashable, US Weekly, Rolling Stone, and Turner’s Super Deluxe.
 
Oh Snap! The advanced rates for our Snapchat Boot Camp end tomorrow, so purchase your team’s tickets today to hear from Food Network, Mindshare and more. Check out the full agenda and register here.
 
 

 
@angel__hope: @donaldglover never disappoints
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from September 28 – October 4 using Twitter data from Nielsen. Insights from the 3,423,434 tweets expressing a specific Emotional Reaction (ER) include:
– 10.8% of people who said they loved what they were watching on TV were tuned into NBC, with the Ryder Cup and NFL Football taking the lead in driving those love reactions.
– 6.3% of viewers who said they just watched something brilliant were watching FX, with most of those reactions driven by Donald Glover’s Atlanta.
– 7% of viewers who said they were excited about what they were watching were streaming Netflix, with the majority of that excitement prompted by Marvel’s Luke Cage.
– 11.5% of viewers who said they just witnessed something crazy were watching CBS, with most of that response driven by College Football — specifically Tennessee at Georgia.
– Canvs
 
The marketing technology company Amobee took a look at the Twitter sentiment surrounding Tuesday’s Vice Presidential debate between Tim Kaine and Mike Pence. Some of Amobee’s findings:
– The topics that resonating the most around the debate were Abortion, Vladimir Putin, and the Clinton Foundation. Among tweets including the hashtag #VPDebate between 9pm Eastern Time, October 4 and Midnight, October 5, there were 38.9K Tweets mentioning Abortion, 35.2K Tweets mentioning Putin, and 31.3K the Clinton Foundation.
– There was definitely more real-time discussion around one Vice Presidential candidate than around the other. There were 1.2 million Tweets directly mentioning Mike Pence compared to 508K Tweets around Tim Kaine. Twitter sentiment around Mike Pence was 19% Positive, 57% Neutral, and 24% Negative. Twitter sentiment around Tim Kaine was 18% Positive, 53% Neutral, and 29% Negative.
– How much of an impact did the debate have on the actual presidential candidates, even on the day of the Vice Presidential debate? On October 4, 2016 only 9% of all Donald Trump-related digital content engagement was Mike Pence-related. And only 9% of all Hillary Clinton-related digital content engagement was Tim Kaine related.
– Amobee
 

The Weather Company has named Jordan Bitterman as its new Chief Marketing Officer. Bitterman will oversee all of The Weather Company’s marketing teams. He joins the company from the media and marketing services firm Mindshare, where he served as Chief Strategy Officer for North America. Bitterman will now report directly to Cameron Clayton, The Weather Company’s CEO and GM.
 
Netflix has brought on former NBCU exec Bela Bajaria. Formerly the President of Universal Television, Bajaria and NBCU suddenly split earlier this year (to the surprise of many). At Netflix, Bajaria will serve as VP of Content, overseeing the streaming giant’s TV- and film-licensing initiatives, as well as its co-productions with American networks.
 
 

There’s mounting evidence that tons of people are planning to dress up as Stranger Things characters for Halloween. If you’re thinking of doing the same, might we recommend poor, forgotten Barb? Thanks to a new tutorial from YouTube makeup artist Freakmo (AKA Kiana Jones), you can really nail that carved up face, the disemboweled torso, and the slimy slug wriggling from your mouth. It’s actually a fun and informative video for anyone interested in the how-to of gross-out make-up effects. You can check it out here.

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: MGR INTEGRATED MKTG/TV ONE/NYC: Work w/Dir & VP on strategic/creative development & mngmnt of revenue-generating mktg solutions for existing and prospective clients. Min 5-7 yrs mktg @ media co or agency. Excellent oral, written and presentation skills. Full info/apply HERE (10/13)
 
JOB OPENING: WRITER/PRODUCER (FREELANCE)/NYC: Conceive, write, produce on-air promos in support of film & scripted prgrmng for nat. cable network. Min. 3-5 yrs in movie promotion for TV. Work well w/others & positive can-do attitude. Reel/resume to [email protected] (10/13)

JOB OPENING: DIRECTOR, PRODUCTION/truTV/NYC: Prod mngmnt of orig prgrming (mostly scripted) but not limited to. Create/implement effective prod plans, budgets & schedule working w/producers to maximize creative ROI. 10+ years of exp. Line Producer or Prod Mngmnt Exec exp pref’d. Full info/apply HERE (10/13)

JOB OPENING: MGR, DIGITAL GAMES PROGRAMMING/Viacom/Nickelodeon/NYC: Plan/execute prgrmng of the games hub across platforms (desktop, mobile & tablet sites, etc). 4-5 yrs exp digital prgrmng or gaming exp across different platforms. Strong passion for TV relating to gaming. Full info/apply HERE (10/12)
 
JOB OPENING: NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/12)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data, communicate insights & leverage syndicated tools for USA & Syfy Ad Sales teams. 2+ yrs exp. Full info/apply HERE (10/11) 

JOB OPENING: BOOKER/MSNBC’S HARDBALL/East Coast: Booking producer w/5 years of live, broadcasting exp including researching information and tracking down people. Book a wide variety of national and international newsmakers, experts, and guests for MSNBC’s Hardball. Full info/apply HERE (10/11)

JOB OPENING: DIRECTOR, MOBILE PRODUCTS/NBCU/NYC: Product owner leading mobile products for all of our NBC News brands, reporting to the VP of Product. Full info/apply HERE (10/11)

JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Proactive in supporting dev/execution of ad based mktg elements & sponsorship packages thru linear & digital solutions. Assist in RFP response, create post-sell recap, maintain strong internal relationships. Full info/apply HERE (10/10) 

JOB OPENING: DIRECTOR OF SALES/NBCUNIVERSAL/NY: Manage all World Cup & Olympics sales efforts for existing & 1st time television/internet advertisers for the Telemundo Owned Television Stations/Affiliates. Apply (10/10)

JOB OPENING: NEW FRONTIER PUBLIC PROG. COORD./SUNDANCE/LA: Coordinates New Frontier prog. logistics with ext. prtnrs. 1-2 yrs exp. in prjct coord/exec. assist. VR exp. Pref’d Apply (10/10)

JOB OPENING: SENIOR DIR, BRAND STRATEGY & CAMPAIGN PLANNING/VH1/NY: Lead & oversee strategic planning for all launches for VH1 & Logo. Define & communicate strategic positioning for series & events. Create & communicate the Creative Brief to creative teams. 10 + years marketing/advertising exp. Apply (10/10)

JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Energetic & det oriented person to assess comm needs & to participate in plans & execution, incl finding story angles, writing press materials, prepping executives & pitching reporters. 4-7 yrs exp in media and/or ent ind. Full info/apply HERE (10/8)

JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented project manager. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects in support of Corp. Outreach dept. Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (10/8)

JOB OPENING: MARKETING MANAGER/VICELAND/NYC: Be part of a core team developing the look, voice and promotion of VICE’s new TV network. Manage the development/execution of all consumer/brand, partner and promotional marketing for VICELAND’s TV series, brand and events. Full info/apply HERE (10/8)

JOB OPENING: DIR, CONTENT DISTRIBUTION/Intersport/Chicago: Create online dist & pref’d vendor partnerships for Intersport video. Req’s extensive relationships w/ online sports & ent platforms; previous roles within ind, potentially in Sr level media plang or buying role. Full info/apply HERE (10/8)

JOB OPENING: SR DIRECTOR, CONTENT DEVELOPMENT & ORIG PROGRAMMING/Intersport/Chicago: Dvlp/pitch orig video concepts to ntwrks, dig publishers & brands. Rev-driving position req’s prior success & rolodex w/content decision-makers; strong creativity; strong leadership; 10+ yrs dvlpmnt exp. Full info/apply HERE (10/8)

JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build synd. TV formats, liaise with outside agencies. Deadline & detail-based work, accuracy and strong communication skills are a must. Team Player. 1-3 yrs experience preferred. Contact Pam Eaton: [email protected] (10/8)

JOB OPENING: PUBLICIST/VH1 & LOGO/NYC: Create/ execute strategic comm plans incl effective pitches for consumer, trade, electronic, print, online/blogger media. 5-7 yrs exp TV comm, PR, &/or media relations. Strong publicity skills w/strong knwlg of media platform & ind. Full info/apply HERE (10/8)

JOB OPENING: MGR, DIGITAL ADVERTISING INSIGHTS/ABC National TV Sales/NYC: Support sales efforts of both ABC Nat’l TV Sales & the Owned TV Stations. Resp for insights for each of Owned TV Stations, Interfacing w/Dig Sales Mgrs @ each station, Sales Execs, Dig. rsrch, etc. Full info/apply HERE (10/7)

JOB OPENING: DEVELOPMENT EXECUTIVE: wanted for established production company/Valley Location:  Emphasis on young adult genre – adapting books to film. Please send resume to [email protected] (10/7)

JOB OPENING: VP, BUSINESS DEVELOPMENT/IPSOS/NYC: Min 8 yrs of sales exp req’d. establishing & cultivating relationships w/SR mktg & media execs as well as, being resp for full-cycle consultative new bus. selling. Exp presenting syndicated & custom rsrch solutions is a+. Full info/apply HERE (10/7)  

JOB OPENING: PARALEGAL/VULCAN PRODUCTIONS/SEATTLE OR LA: Temp to Hire. Exp’d entertainment paralegal to join our fast-paced team to analyze TV & feature documentary programming & distribution agreements. A min 2 yrs exp reviewing & analyzing complex contracts. Full info/apply HERE (10/7) 

JOB OPENING: PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp prefd. Strong Math and Microsoft Excel Skills Reqd Resume to: [email protected] (10/7)

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%