A CYNOPSIS MESSAGE FROM FREEWHEEL

The Quarterly Barometer of the Industry Has Arrived!

Download Now: FreeWheel Video Monetization Report: Q2 2016

CYNOPSISDIGITAL
10.05.16

Good morning. It’s Wednesday October 5, and this is your first early morning digital briefing.

Google made several new announcements at its annual hardware event. As expected, the tech giant announced its new Pixel smartphones and, as Cynopsis Digital previewed yesterday, the new mobile-based Daydream VR headset. (Price: $79.) Also on the company’s agenda: The Wi-Fi-powered Google Home, a voice-operated personal assistant that will likely serve as Amazon Echo’s most formidable competition. The Google Home speaker was initially announced in May, but Google is out with more details. Google Home will cost $129, and will come with a free six-month subscription to YouTube Red. Google Home is on sale now, and will ship on November 4.
 
Also unveiled at the Google event: the Chromecast Ultra, a new addition to Google’s Chromecast family of connected TV devices. The new Ultra supports 4K ultra-HD video streaming, as well as HDR (high-dynamic range) picture. It’ll sell at $69 – $34 more than the most-recently released version of Chromecast.  Like Google Home, it will ship in November.
 
 

 
PushSpring, an app-based mobile audience targeting platform, announced a new partnership with comScore. Under the new pact, comScore wll help PushSpring introduce new mobile audience segments based on PushSpring’s App Graph data and comScore’s Mobile Metrix. (In other words, the new program makes use of PushSpring’s app analytics and comScore’s mobile demographic data.) The new segments are designed for use in programmatic ad-buying.
 

 
A Series of Unfortunate Events had its day on the big screen back in 2004. Now Netflix’s long-in-the-works TV version looks set to reach some smaller screens. According to an announcement from Netflix, the series will debut next year on January 13. Like the 2004 film, the show is based on the children’s novels by Lemony Snicket (the pen name of author Daniel Handler). Netflix initially greenlit the series in November 2014. The service is out with a new trailer, which you can check out here.
 
 

Pre-roll ads are still more widely used than mid-roll ads, but mid-roll ads are on the rise. That’s the takeaway from Ooyala’s new study, which finds that mid-rolls ads (i.e., ads that appear in the middle of a digital video) comprised a 24% share in the digital ad space as of April 2014. That’s up from 19% in February of 2015. Meanwhile, pre-roll ads (ads that appear before the start of a video) made up a 60% share as of April. But that’s down from a 75% share in February 2015. Post-roll advertising, meanwhile, makes up the smallest share, growing from 3.5% to 7%.
 
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Shown below, a look at the marketers that generated the most buzz by advertising during the season premiere of NBC’s Saturday Night Live: Old Navy (with a high-energy spot starring a crew of dancing skaters), Marvel (for Doctor Strange), General Electric (with a couple of comic spots supporting its "The industrial company. That’s also a digital company" campaign), Columbia Pictures (for Inferno) and Jack Daniel’s (with a visit to the brand’s hometown of Lynchburg, TN). NBC honored its promise to cut back on commercial interruptions during SNL, reducing ad load during the season premiere by nearly 5 minutes. – iSpot.TV
 
 
 
The ListenFirstTelevision Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

Streaming Series (9/26/16 – 10/2/16)
 
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
 

The Publicis-owned digital agency Razorfish has a new resident data wiz. Kevin Mercurio has been hired as Director of Data Science for Cosmos, the agency’s digital intelligence platform. Razorfish first rolled out Cosmos this past summer; the platform is designed to monitor online and offline behavior. Mercurio, who holds a PhD in Experimental Particle Physics from Harvard, most recently worked at the consultancy Insight Data Science. He also spent three years at CERN, the famed particle research lab in Geneva, Switzerland. At Razorfish, Mercurio will develop deep learning algorithms for Cosmos, with the aim of improving the platform’s ability to predict the needs of consumers along the path to purchase.
 
Pinterest has named Todd Morgenfeld as its it first-ever Chief Financial Officer, according to a report from the Wall Street Journal. Morgenfeld joins the company from Twitter, where he served as VP of Finance. For months, there has been widespread speculation that Pinterest may be moving toward an IPO. Morgenfeld’s hire will likely kick that speculation into hyper-drive.
 
The sports-centric internet-based TV service fuboTV has named a new exec. Michael Smith will now serve as Chief Product Officer, overseeing product management from the company’s New York office. Before joining fuboTV, Smith served as VP of Product Management at SwiftKey, a company that develops smart prediction technology for mobile typing. 
 
 

 
As established in a previous trivia question, House of Cards protagonist Francis Underwood begins the series as the Democratic Party’s House Majority Whip. Now, a tougher question: In the U.K. series that the Netflix show was based on (also called House of Cards), protagonist Francis Urquhart begins the series as Chief Whip of which party? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: 11.22.63, the 2016 Hulu miniseries starring James Franco, centers on a teacher who travels back in time and tries to thwart the Kennedy assassination. Who wrote the novel the series was based on? Answer: Stephen King. Kudos to John Rosso-Triton Digital/NY, Andy Pittman-TAMU/TX, Fred Norris-Discovery Communications/GA, Matthew Fera-Mcgarry Bowen/IL, Jodie Evans-Trans World Entertainment/FYE 38/NY, Matt Meachem-Gracenote, Inc./NY, Lauren Weeks-Viacom/NY, Tricia Wadsworth-Gracenote, Inc./NY, Kara Krupnick-SundanceTV/NY, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, Cayley Arbitsman-Viacom/NY, Mya Herbst-VF Jeanswear/NC, Kathy McGrath-Active International/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Fran Rotella-Embassy Row Productions/NY, Jeff Mirkin-2:05 Engagement/CA, Stephanie Le Feuvre-Warm Springs Productions/MT, Brienne Chance-G/O Digital/AZ, Joan Jungblut-R&R Partners/NV, Amanda Nojadera-Common Sense Media/CA, Louis Lewo-Lewow Media Group/GA, Steve Jacobso-World Wide Wadio/CA, and Claire Wilson-Impression Entertainment/CA.
 

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: MGR, DIGITAL GAMES PROGRAMMING/Viacom/Nickelodeon/NYC: Plan/execute prgrmng of the games hub across platforms (desktop, mobile & tablet sites, etc). 4-5 yrs exp digital prgrmng or gaming exp across different platforms. Strong passion for TV relating to gaming. Full info/apply HERE (10/12)
 
JOB OPENING: NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/12)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data, communicate insights & leverage syndicated tools for USA & Syfy Ad Sales teams. 2+ yrs exp. Full info/apply HERE (10/11) 

JOB OPENING: BOOKER/MSNBC’S HARDBALL/East Coast: Booking producer w/5 years of live, broadcasting exp including researching information and tracking down people. Book a wide variety of national and international newsmakers, experts, and guests for MSNBC’s Hardball. Full info/apply HERE (10/11)

JOB OPENING: DIRECTOR, MOBILE PRODUCTS/NBCU/NYC: Product owner leading mobile products for all of our NBC News brands, reporting to the VP of Product. Full info/apply HERE (10/11)

JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Proactive in supporting dev/execution of ad based mktg elements & sponsorship packages thru linear & digital solutions. Assist in RFP response, create post-sell recap, maintain strong internal relationships. Full info/apply HERE (10/10) 

JOB OPENING: DIRECTOR OF SALES/NBCUNIVERSAL/NY: Manage all World Cup & Olympics sales efforts for existing & 1st time television/internet advertisers for the Telemundo Owned Television Stations/Affiliates. Apply (10/10)

JOB OPENING: NEW FRONTIER PUBLIC PROG. COORD./SUNDANCE/LA: Coordinates New Frontier prog. logistics with ext. prtnrs. 1-2 yrs exp. in prjct coord/exec. assist. VR exp. Pref’d Apply (10/10)

JOB OPENING: SENIOR DIR, BRAND STRATEGY & CAMPAIGN PLANNING/VH1/NY: Lead & oversee strategic planning for all launches for VH1 & Logo. Define & communicate strategic positioning for series & events. Create & communicate the Creative Brief to creative teams. 10 + years marketing/advertising exp. Apply (10/10)

JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Energetic & det oriented person to assess comm needs & to participate in plans & execution, incl finding story angles, writing press materials, prepping executives & pitching reporters. 4-7 yrs exp in media and/or ent ind. Full info/apply HERE (10/8)

JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented project manager. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects in support of Corp. Outreach dept. Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (10/8)

JOB OPENING: MARKETING MANAGER/VICELAND/NYC: Be part of a core team developing the look, voice and promotion of VICE’s new TV network. Manage the development/execution of all consumer/brand, partner and promotional marketing for VICELAND’s TV series, brand and events. Full info/apply HERE (10/8)

JOB OPENING: DIR, CONTENT DISTRIBUTION/Intersport/Chicago: Create online dist & pref’d vendor partnerships for Intersport video. Req’s extensive relationships w/ online sports & ent platforms; previous roles within ind, potentially in Sr level media plang or buying role. Full info/apply HERE (10/8)

JOB OPENING: SR DIRECTOR, CONTENT DEVELOPMENT & ORIG PROGRAMMING/Intersport/Chicago: Dvlp/pitch orig video concepts to ntwrks, dig publishers & brands. Rev-driving position req’s prior success & rolodex w/content decision-makers; strong creativity; strong leadership; 10+ yrs dvlpmnt exp. Full info/apply HERE (10/8)

JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build synd. TV formats, liaise with outside agencies. Deadline & detail-based work, accuracy and strong communication skills are a must. Team Player. 1-3 yrs experience preferred. Contact Pam Eaton: [email protected] (10/8)

JOB OPENING: PUBLICIST/VH1 & LOGO/NYC: Create/ execute strategic comm plans incl effective pitches for consumer, trade, electronic, print, online/blogger media. 5-7 yrs exp TV comm, PR, &/or media relations. Strong publicity skills w/strong knwlg of media platform & ind. Full info/apply HERE (10/8)

JOB OPENING: MGR, DIGITAL ADVERTISING INSIGHTS/ABC National TV Sales/NYC: Support sales efforts of both ABC Nat’l TV Sales & the Owned TV Stations. Resp for insights for each of Owned TV Stations, Interfacing w/Dig Sales Mgrs @ each station, Sales Execs, Dig. rsrch, etc. Full info/apply HERE (10/7)

JOB OPENING: DEVELOPMENT EXECUTIVE: wanted for established production company/Valley Location:  Emphasis on young adult genre – adapting books to film. Please send resume to [email protected] (10/7)

JOB OPENING: VP, BUSINESS DEVELOPMENT/IPSOS/NYC: Min 8 yrs of sales exp req’d. establishing & cultivating relationships w/SR mktg & media execs as well as, being resp for full-cycle consultative new bus. selling. Exp presenting syndicated & custom rsrch solutions is a+. Full info/apply HERE (10/7)  

JOB OPENING: PARALEGAL/VULCAN PRODUCTIONS/SEATTLE OR LA: Temp to Hire. Exp’d entertainment paralegal to join our fast-paced team to analyze TV & feature documentary programming & distribution agreements. A min 2 yrs exp reviewing & analyzing complex contracts. Full info/apply HERE (10/7) 

JOB OPENING: PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp prefd. Strong Math and Microsoft Excel Skills Reqd Resume to: [email protected] (10/7)

JOB OPENING: PRODUCTION MANAGER/LIVE SHOW/LA: oversee production budget, manage show related costs, book 3rd party crew, liaison btwn prod/operations/studio crew, oversee prod logistics. 5+ yrs exp req. Resumes: [email protected] (10/6)

JOB OPENING: MARKETING MANAGER/BabyFirstTV/LA: Oversee cable TV and digital marketing initiatives. Support SVP Ad Sales agency pitches. Report to CEO. Prior millennial mom experience preferred. Mid 5-figure. Min 2 years experience. Reply to [email protected] (10/6)

JOB OPENING: ACCOUNT EXECUTIVE/Pac-12/LAX: Engage w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. 3 yrs exp media sales or an ad agency working on media plan’g or client/advertising relations. Full info/apply HERE (10/6)

JOB OPENING: SALES PLANNER, BRAND PARTNERSHIPS/AwesomenessTV/LA: Support Sales & mktg Solutions team in all aspects of sales process. 2-4 yrs previous sales or media plan’g exp. in digital media. Integrity & a roll up your sleeves attitude needed. Exp in a client-facing role a +. Full Info/apply HERE (10/6)
 
JOB OPENING: JR CREATIVE DIRECTOR/AwesomenessTV/LA: Strong writing skills. Knwldg of digital media, content strategy, branded ent, advertising, social media & influencer mktg. Exp creating 4 360 campaigns. 2 – 4 yrs of Creative Director exp. Full info/apply HERE (10/6)

SITUATION WANTED: ECOMMERCE DIRECTOR: 12+ yrs exp launching and growing D2C media, entertainment and gaming online storefronts. Leadership across full lifecycle – store build, product development, marketing, fulfillment, customer service, crm, reporting, p&l. [email protected] (10/6)

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%