Canela Media has partnered with The Coca-Cola Company for Sprite’s new holiday campaign featuring Las MarĂas, twin sisters who perform regional Mexican music. Developed and produced by Canela Studios, the campaign for Sprite’s Winter Spiced Cranberry soda is aimed at engaging Hispanic American consumers who embrace both tradition and modernity.
The spots showcase two parallel holiday experiences on Noche Buena (December 24), one rooted in family traditions and classic rituals, the other in self-defined celebration with friends. With a sip of Sprite, the two worlds merge. “Sprite has always been about celebrating individuality and authenticity,” said Stephanie Eaddy, Sr. Director, Cultural Marketing, The Coca-Cola Company. “This campaign captures the unique duality of the Hispanic community during the holidays and delivers it in a way that is bold, inclusive, and full of joy.”
“We are delighted to have been entrusted by our Sprite client and agency partners to bring this campaign to life. The holiday season is about traditions, joy, and connection, and our Canela Studios team approached Sprite’s Noches Buenas holiday campaign with that same purpose and precision,” said Oswald MĂ©ndez, Chief Marketing Officer at Canela Media. “From early ideation through execution, our in-house creators worked seamlessly with Sprite and its media and creative agencies to capture the duality lived by so many Hispanic Americans, proving that tradition and self-expression can thrive side by side in every Noche Buena.”
The campaign includes a 30-second spot, :15 and :06 cutdowns, and social media collaborations with Las MarĂas, celebrating bicultural identity.
