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CYNOPSISDIGITAL
10.13.16 Good morning. It’s Thursday October 13, and this is your first early morning digital briefing.
The wait is over – Amazon Music Unlimited streaming source was finally unveiled and is on the move to undercut Spotify and Apple Music with considerably less expense for the consumer. Amazon Prime members are eligible for a significant deal at only $7.99 per month (or $79 for a pre-paid 12 months), for which they are promised unlimited on-demand access to "tens of millions" of songs. Non-Prime members price is $9.99 per month, matching the price for Spotify and Apple Music subscribers. Amazon has some catching up to do, as Spotify and Apple Music now have 40 million and 17 million paying customers respectively.
Pandora is not to be left out of the on-demand music streaming service conversation. To take a little wind out of Amazon Music Unlimited’s sails, Pandora launched their new mid-tier service, Pandora Plus. To go along with its logo redesign, the ad-free Pandora Plus allows listeners to pay $4.99 per month for a wider set of features, including the ability to skip more songs, more replays, and offline listening. The next step up will be more of a true on-demand streaming service, launching later in the year. Overall, Pandora has 78.1 million users.
Google and Facebook are partnering to lay a 7,953-mile underwater cable from Los Angeles to Hong Kong that’s top capacity will be 120 terabytes per second when it’s up and running in 2018. The project, new Pacific Light Cable Network (PLCN) will help Google deliver the G Suite (aka Google apps) and other Google Cloud services to the Asia-Pacific region, a tech market that is growing by leaps and bounds. This isn’t Google’s first rodeo when it comes to underwater cables; they hold stake in six others. In May, Facebook announced that at the time it was teaming with Microsoft to build a 4,000-mile underwater cable across the Atlantic Ocean to make Microsoft’s and Facebook’s services work more quickly and reliably for overseas users.
Nolan Bushnell (the founder of Atari and Chuck E. Cheese) is teaming up with Jason Crawford (who invented the Modal tech) to form a new virtual reality company called Modal VR. The platform combines radically different hardware and complementary software to deliver a portable, wireless, full-body VR ecosystem for enterprise that sets up in minutes and for multiple users at once. It boasts extremely fast and accurate tracking in very large areas, physical exploration and real-time editing of up to 900,000 square feet. "One of the things that we take for granted is that we can go buy a ticket, sit in a movie and watch somebody else’s world. I believe that very shortly we’re going to be able to go buy a ticket and enter a world," Bushnell said.
SpotX, the video inventory management platform, and Vemba, video discovery and distribution platform, are joining forces on a suite that provides top to bottom product for content producers and publishers that syndicate video content. Publishers will have the ability to access over 500,000 videos from Vemba’s discoverable marketplace and use it for their own properties.
Live.me has announced the official launch of its new mobile commerce solution. The kickoff includes the Live.me store and shopping experience, designed for users to access while watching a live video stream. The launch marks the beginning of a new era for live mobile broadcasting and gives broadcasters more tools to develop and support their brands. Users already have the ability to purchase virtual gifts with Live.me coins to send to broadcasters which can be exchanged for cash; now users will be able to buy physical goods like t-shirts, hats, and accessories, along with digital goods like music downloads from select broadcasters.
Ozlo the AI joined the personal assistant arena Wednesday in hopes of giving Siri a run for her money. Ozlo is, what you might call, a friendly assistant who helps you get things done – find restaurants, discover recipes, order delivery, buy movie tickets, etc. It won’t pick up your dry cleaning, though. Charles Jolley, CEO of Ozlo has integrated it with services like Yelp, TripAdvisor, Zagat, Michelin, DoorDash, IMDB, Westworld Media, TimeOut, the Infatuation and Yummly. Jolley also has support from Further Food, Authority Nutrition, Gluten Free Globetrotters, Gluten Free Mrs. D, and Cookies and Kate to provide nutritional guidance.
Sprayscape, the experimental app from Google that gives its user a virtual reality-ready 360-degree view of any moment, became available today. Sprayscape uses your phone’s gyroscope to help capture your surroundings by allowing you to share an in-the-moment look at what’s around you. The app launches on an empty black sphere that you can fill with images by tapping on the screen. Sprayscape uses your phone’s gyroscope to help capture your surroundings.
A CYNOPSIS MESSAGE
Innovators. Inspirers. Creators of all kinds. We celebrate those in online video content and advertising who are at the forefront of this new industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.
Celebrate with us on November 4th at the Apella in New York City.
View the finalist list here.
According to Hitwise, a division of Connexity, at least 20,000 U.S. adults conducted an online search in the lead up to the debate seeking to find out when, how and/or where they could stream or watch the debate online. Overall, this group of individuals skewed younger, male, educated and Hispanic. While those with the highest household income were the most likely to have searched for information on streaming the debate, those with incomes in the $30,000 range were also 12% more likely than average to fall into this set even as those with incomes just above and below under-indexed.
Who wanted to watch the debate online?
Demographic Index
Under 45 115
Men 121
College graduate 137
Household income $100K+ 126
Hispanic 106
Super Democrats 156
Ultra Conservatives 110
The White House has issued a recommendation for the development of artificial intelligence. "Intelligent computer systems have long been the subject of science fiction," the administration said in a released report produced by the Executive Office of the President’s National Science and Technology Council (NSTC). "Now, we are entering an era in which AI is having broad and deep impacts on our daily lives." The report suggested that the use of AI could help private and government broadband networks anticipate and react to cybersecurity threats. "Given the potential impacts of AI, society would benefit from accurate and timely methods for monitoring and forecasting AI developments," said the White House.
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at sports promo spots throughout the month of September, sharing their data with Cynopsis Digital. Here are their key findings:
– Eight percent of all national promotional ad spots were allocated to Sports Advertisements.
– Within the Sports Promotional Category, Football promos were number 1, making up 63% of spots.
– NFL promos used more than twice as many national promo spots as College football.
– Commercials that only promoted one game made up nearly one third of all national college football advertising. The most promoted college game in September 2016 was when #1 Alabama opened the season against USC. There were three times as many spots for this game than the next highest, USC vs. Utah.
– There were only 16 more national promo spots dedicated to the NFL season opening game when the Carolina Panthers took on the Denver Broncos.
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Salon Media Group is announcing eleven new additions to the Salon.com content team, to expand editorial, video and podcast production. The new slate of editors is the online publication’s evolution towards a more progressive, multimedia platform that produces breakthrough content in politics, news, culture and entertainment, innovation, business and more. Its new content team includes Alex Bhattacharji as executive editor; Carrie Sheffield as the senior politics and business reporter; D. Watkins as editor at large and Chauncey DeVega as senior reporter of news and politics. Other additions that span across the editorial, video production and podcast production teams are Cover Editor Jeremy Binckes, Deputy Editor Manny Howard, Contributing Editor Alli Joseph, and Political Reporter Matthew Sheffield, along with video and podcast experts Senior Video Producer Chris Murphey, Executive Producer – Podcasts Lauren Schiller, and Video Anchor Josh Zepps.
Tremor Video, a provider of software for video ad effectiveness, today announced Calvin Wong has joined as Vice President of Regional Sales East, Seller Platforms. In this role Wong will be responsible for growing Tremor Video’s roster of premium publisher partners on the East Coast.
Facebook has hired Rachel Rubin Franklin as head of social VR to oversee their development of new virtual-reality features. Franklin’s background is the world of digital avatars, where she was executive producer and GM of Electronic Arts’ The Sims and most recently was general manager of its Maxis unit that oversaw the launch of The Sims 4.
What object of historical value did Google purchase and currently have on display in their headquarters? (Email [email protected] with your answer and be sure to include your name, company, city and state. First 5 correct respondents will be included.)
What was Netflix’s first original series? Answer: House of Cards. Kudos to John Ferlazzo/London, Andy Pittman-TAMU/College Station, TX, Aymon DeMauro-Discovery Communications, Alyson Rosean-NBC News’ Peacock Productions/NYC, Matt Tombers-Intermat, Inc./NYC
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Actor Adam Devine and his new partner (Vice President Joe Biden) go undercover at a college party to get the word out about a serious issue that affects college kids everywhere. This Funny or Die video is a must see. Click here.
See you on tomorrow,
David Teich
10.13.16
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JOB OPENING: SR SALES ANALYST/PLANNER/SIRIUSXM/NYC: Wide Orbit & Media exp req’d. 4+ yrs exp Pricing & Plan’g or sales analysis in media. 2 yrs exp w/inventory and avails reports, max rev, optimize, analyze ad rts, bld scheds. BA deg or equiv exp. Full info/apply HERE (10/20)
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JOB OPENING: FT PROGRAM HOST/QVC/Westchester PA: Friendly, credible & entertaining candidate w/strong exp hosting TV, digital, radio or live events. Intelligent, enthusiastic & a love for products a must. Must be quick on their feet w/ability to improv & engage. Elevated sense of style a must. Resume HERE (10/20)
JOB OPENING: MGR PARTNERSHIPS MARKETING SERVICES/World Surf League/NYC: Dvlp creative 360 integration ideas and global, regional, and media sales pitches. Mng coord to maintain all materials. 3-5 yrs integrated media/mktg exp. Sports exp a +. Exc PP/key note skills req’d. Resume HERE (10/20)
JOB OPENING: NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/20)
JOB OPENING: SVP DISTRIBUTION LEGAL/ION/NY: Exec Mgmt talent needed to spearhead strategic expansion through station affiliations nationwide. Resp for assessing risk and overseeing agreements. 5 yr Min law experience in entertainment, intellectual prop, licensing or rel subj matter. Apply (10/19)
JOB OPENING: PROGRAMMING MGR/Discovery/LA: Top notch go-getter to support and execute Discovery Channel programming strategies + oversee completed program acquisitions. Strategic planning, prog/aud rsrch. 3-5 yrs TV sched/rsrch exp req’d. Full info/apply HERE (10/19)
JOB OPENING: ACCOUNT EXECUTIVE/The Cipher Brief/DC, NYC, ATL or Austin: Exp’d exec to help mng/grow long-lasting relationships w/corp sponsors who share interest in global security. Able to maximize rev opps & exceed monthly goals. 2-3 yrs digital sales exp w/strong knwldg future state of mkt. Full info/apply HERE (10/18)
JOB OPENING: SPECIALIST, TALENT MGMT/Discovery/LA: Exp. talent liaison to support talent team, troubleshoot talent issues, build talent + internal relationships. Exp. managing needs of VIPs. Detail oriented, problem solving, eager. 4+ years exp. in ent. Full info/apply HERE (10/18)
JOB OPENING: TALENT MGR/Discovery/LA: Exp talent manager to as primary liaison b/w Discovery on-air Talent & internal depts. Navigates talent issues, supports Discovery content, maximizes talent brands worldwide. Strong time management & interpersonal skills. 5+ yrs talent exp. preferred. Full info/apply HERE (10/18)
JOB OPENING: PROJECT MANAGER/WO NETWORK/NYC: consult with our clients and oversee large, complex implementation projects working very hands on w/ntwrk clients directly & educate customers on various configurations &/or customization. Media industry exp req’d. Full info/apply HERE (10/15)
JOB OPENING: MGR, AFFILIATE OPS/MSG NETWORKS/NYC: Resp for actively managing a variety of initiatives in conjunction w/content dist group. Implement comm plan that informs affiliate opera’l teams & their subscribers about prgrmng, black outs, overflow schedules etc. Full info/apply HERE (10/14)
JOB OPENING: MANAGER, COMMUNICATIONS/FOX Sports/LA: Drive communications & PR initiatives for FOX Sports, FS1 & key prgrmng & properties. 5yrs exp in PR mngng large projects, Sports knowledge a must. Exp dealing w/Sr executives, on-air personalities & former coaches/athletes. Full info/apply HERE (10/14)
JOB OPENING: RESEARCH ANALYST/TENNIS CHANNEL/NYC: Retrieve, interpret & utilize viewing data & consumer behavior for use in sales presentations & reports as well as assist in building analyses, reports & PP sales presentations. 1-2 yrs exp at analyst level. BA deg req’d. Full info/apply HERE (10/14)
JOB OPENING: MEDIA BUYERS & PLANNERS (Assistants, Supervrs, Directors) Carat, MSFT/NYC: Dig. perfmce exp w/SEM, SEO, strong negotiation exp. Exp w/plan’g/buying in intgrted/comms planning, or digital media.Sr level must have exp w/supervising/mngng asst media plan’r. Resume to: [email protected] (10/14)
JOB OPENING: MGR INTEGRATED MKTG/TV ONE/NYC: Work w/Dir & VP on strategic/creative development & mngmnt of revenue-generating mktg solutions for existing and prospective clients. Min 5-7 yrs mktg @ media co or agency. Excellent oral, written and presentation skills. Full info/apply HERE (10/14)
JOB OPENING: WRITER/PRODUCER (FREELANCE)/NYC: Conceive, write, produce on-air promos in support of film & scripted prgrmng for nat. cable network. Min. 3-5 yrs in movie promotion for TV. Work well w/others & positive can-do attitude. Reel/resume to [email protected] (10/14)
JOB OPENING: DIRECTOR, PRODUCTION/truTV/NYC: Prod mngmnt of orig prgrming (mostly scripted) but not limited to. Create/implement effective prod plans, budgets & schedule working w/producers to maximize creative ROI. 10+ years of exp. Line Producer or Prod Mngmnt Exec exp pref’d. Full info/apply HERE (10/14)
JOB OPENING: MGR, DIGITAL GAMES PROGRAMMING/Viacom/Nickelodeon/NYC: Plan/execute prgrmng of the games hub across platforms (desktop, mobile & tablet sites, etc). 4-5 yrs exp digital prgrmng or gaming exp across different platforms. Strong passion for TV relating to gaming. Full info/apply HERE (10/14)
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