CYNOPSISDIGITAL
10.04.16 Good morning. It’s Tuesday October 4, and this is your first early morning digital briefing.
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TOP NEWS
While Netflix spent 2016 raising prices for many subscribers, Hulu is heading in a different direction. The SVOD service, which dropped its free version in August, is lowering the introductory price of its cheapest subscription tier. The $7.99 version of Hulu, which is partially ad-supported, will now cost $5.99 per month for the first 12 months of a subscription. (It’ll return to $7.99 after that.) The new price is only available to new subs. Hulu’s ad-free version costs $11.99 monthly.
As first reported by Variety, Google’s newest VR hardware looks set to make its debut. In addition to its new flagship Pixel smartphones, Google will unveil its Daydream VR headset today, according to Variety’s report. The mobile-based Daydream platform, which was initially announced in May, will work only with Google’s Android operating system. Variety reports that the headset could sell for as little $79. By comparison, Samsung’s mobile-based Gear VR headset sells for $99.
PLATFORMS + DEVICES
Credit to Apple: They somehow found a way to link Apple TV to out-of-home entertainment. Apple’s set-top box now hosts a StubHub app, enabling users to buy tickets to sporting events and concerts directly through their television. It’s the first ticketing service to reach Apple TV.
A CYNOPSIS MESSAGE
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Sky, the European pay-TV company owned by Rupert Murdoch, is out with a new VR app. Simply called Sky VR, the free app debuts with two original VR experiences, including one starring soccer player David Beckham. The other is a production of Giselle. (That’s a 19th century ballet with music by Adolphe Adam – but surely you knew that already.) The new VR experiences are the first in a promised series of Sky VR exclusives. Other already-commissioned productions include titles such as Sky News – U.S. Elections and Tutankhamun’s Tomb The Search for Nefertiti. The new experiences are being produced both by third-party partners and by the in-house Sky VR Studios. Aside from its exclusives, the app also features VR videos from Sky’s partners.
The Massachusetts Institute of Technology is getting in on VR this week, and 20th Century Fox is helping. In a three-day event dubbed the “Reality, Virtually” Hackathon, developers will gather at MIT in Cambridge, Massachusetts to build VR apps. Winners will receive more than $15,000 in cash and prizes. The Fox Innovation Lab is sponsoring the Hackathon, and will be on-hand to judge entries and mentor participants. Fox isn’t new to VR; The company debuted the Martian VR Experience, a spin-off of the 2015 film The Martian, in January. The Hackathon runs from October 7 to October 10.
RESEARCH
OpenSlate Engagement Data for the Science & Technology vertical, based on the engagement metric for the week ending October 2.
Channel (Engagement)/Monthly Views/Total Subs/SlateScore
unboxtherapy (9.8) / 63,547,470/ 6,350,674 / 762
TechSmartt (8.9) / 28,718,040 / 1,510,898 / 661
Wylsacom (8.9) / 41,336,820 / 2,185,185 / 686
LinusTechTips (8.8) / 24,221,400 / 3,102,128 / 715
buzzfeedblue (8.6) / 73,247,310 / 4,768,951 / 669
crazyrussianhacker (8.6) / 47,669,940 / 8,696,554 / 683
ShiftDelete.Net (8.5) / 6,862,770 / 293,010 / 550
earhackerdem (8.5) / 18,150 / 6,610 / 344
fernando5x1 (8.5) / 3,010,890 / 370,602 / 553
lorddraconical (8.5) / 4,506,900 / 405,204 / 549
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
The ListenFirstTelevision Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (9/26/16 – 10/2/16)
![[]](https://www.cynopsis.com/wp-content/uploads/2016/10/ListenFirst-TVI-All-Series-10.3.16.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
If you’re a political junkie (and the writer of this newsletter most assuredly is), then this comes as a bit of a shock: BuzzFeed reporter Andrew Kaczynski is moving to CNN along with his research team. For those who don’t know, Kaczynski has made a name for himself as an excellent researcher, unearthing candidates’ past quotes and interviews. (You probably know that Donald Trump, a self-described Iraq War opponent, actually expressed support for the war in a 2002 interview with Howard Stern. It was Kaczynski who dug up that interview.) One of the most under-discussed CNN storylines is the network’s robust recent growth in the digital space. And as Kaczynski’s hire would indicate, the network has taken particularly great efforts to beef up its digital politics team.
TRIVIA
11.22.63, the 2016 Hulu miniseries starring James Franco, centers on a teacher who travels back in time and tries to thwart the Kennedy assassination. Who wrote the novel the series was based on? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: You may know that famed comedy director/producer Judd Apatow co-created the Netflix original series Love. He also produced a 2016 Netflix original film. Which film was it? Answer: Apatow produced Pee-wee’s Big Holiday alongside Paul Reubens, who also starred. Kudos to Andy Pittman-TAMU/TX, Adam DePaul-WPBF/FL, and Bill Graham-PhatMojo/NY
A CYNOPSIS MESSAGE
Netflix is set to debut the comedy series Haters Back Off next week. And never has the streaming giant embraced a project more precisely targeted toward younger viewers. The show’s protagonist, a talentless yet hyper-confident YouTube performer named Miranda Sings, has already achieved major popularity. (The Miranda Sings YouTube channel boasts almost seven million subscribers). The series, which stars Miranda Sings creator Colleen Ballinger, debuts October 14. You can check out its new trailer here.
See you on tomorrow,
David Teich
10.04.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data, communicate insights & leverage syndicated tools for USA & Syfy Ad Sales teams. 2+ yrs exp. Full info/apply HERE (10/11)
JOB OPENING: BOOKER/MSNBC’S HARDBALL/East Coast: Booking producer w/5 years of live, broadcasting exp including researching information and tracking down people. Book a wide variety of national and international newsmakers, experts, and guests for MSNBC’s Hardball. Full info/apply HERE (10/11)
JOB OPENING: DIRECTOR, MOBILE PRODUCTS/NBCU/NYC: Product owner leading mobile products for all of our NBC News brands, reporting to the VP of Product. Full info/apply HERE (10/11)
JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Proactive in supporting dev/execution of ad based mktg elements & sponsorship packages thru linear & digital solutions. Assist in RFP response, create post-sell recap, maintain strong internal relationships. Full info/apply HERE (10/10)
JOB OPENING: DIRECTOR OF SALES/NBCUNIVERSAL/NY: Manage all World Cup & Olympics sales efforts for existing & 1st time television/internet advertisers for the Telemundo Owned Television Stations/Affiliates. Apply (10/10)
JOB OPENING: NEW FRONTIER PUBLIC PROG. COORD./SUNDANCE/LA: Coordinates New Frontier prog. logistics with ext. prtnrs. 1-2 yrs exp. in prjct coord/exec. assist. VR exp. Pref’d Apply (10/10)
JOB OPENING: SENIOR DIR, BRAND STRATEGY & CAMPAIGN PLANNING/VH1/NY: Lead & oversee strategic planning for all launches for VH1 & Logo. Define & communicate strategic positioning for series & events. Create & communicate the Creative Brief to creative teams. 10 + years marketing/advertising exp. Apply (10/10)
JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Energetic & det oriented person to assess comm needs & to participate in plans & execution, incl finding story angles, writing press materials, prepping executives & pitching reporters. 4-7 yrs exp in media and/or ent ind. Full info/apply HERE (10/8)
JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented project manager. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects in support of Corp. Outreach dept. Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (10/8)
JOB OPENING: MARKETING MANAGER/VICELAND/NYC: Be part of a core team developing the look, voice and promotion of VICE’s new TV network. Manage the development/execution of all consumer/brand, partner and promotional marketing for VICELAND’s TV series, brand and events. Full info/apply HERE (10/8)
JOB OPENING: DIR, CONTENT DISTRIBUTION/Intersport/Chicago: Create online dist & pref’d vendor partnerships for Intersport video. Req’s extensive relationships w/ online sports & ent platforms; previous roles within ind, potentially in Sr level media plang or buying role. Full info/apply HERE (10/8)
JOB OPENING: SR DIRECTOR, CONTENT DEVELOPMENT & ORIG PROGRAMMING/Intersport/Chicago: Dvlp/pitch orig video concepts to ntwrks, dig publishers & brands. Rev-driving position req’s prior success & rolodex w/content decision-makers; strong creativity; strong leadership; 10+ yrs dvlpmnt exp. Full info/apply HERE (10/8)
JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build synd. TV formats, liaise with outside agencies. Deadline & detail-based work, accuracy and strong communication skills are a must. Team Player. 1-3 yrs experience preferred. Contact Pam Eaton: [email protected] (10/8)
JOB OPENING: PUBLICIST/VH1 & LOGO/NYC: Create/ execute strategic comm plans incl effective pitches for consumer, trade, electronic, print, online/blogger media. 5-7 yrs exp TV comm, PR, &/or media relations. Strong publicity skills w/strong knwlg of media platform & ind. Full info/apply HERE (10/8)
JOB OPENING: MGR, DIGITAL ADVERTISING INSIGHTS/ABC National TV Sales/NYC: Support sales efforts of both ABC Nat’l TV Sales & the Owned TV Stations. Resp for insights for each of Owned TV Stations, Interfacing w/Dig Sales Mgrs @ each station, Sales Execs, Dig. rsrch, etc. Full info/apply HERE (10/7)
JOB OPENING: DEVELOPMENT EXECUTIVE: wanted for established production company/Valley Location: Emphasis on young adult genre – adapting books to film. Please send resume to [email protected] (10/7)
JOB OPENING: VP, BUSINESS DEVELOPMENT/IPSOS/NYC: Min 8 yrs of sales exp req’d. establishing & cultivating relationships w/SR mktg & media execs as well as, being resp for full-cycle consultative new bus. selling. Exp presenting syndicated & custom rsrch solutions is a+. Full info/apply HERE (10/7)
JOB OPENING: PARALEGAL/VULCAN PRODUCTIONS/SEATTLE OR LA: Temp to Hire. Exp’d entertainment paralegal to join our fast-paced team to analyze TV & feature documentary programming & distribution agreements. A min 2 yrs exp reviewing & analyzing complex contracts. Full info/apply HERE (10/7)
JOB OPENING: PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp prefd. Strong Math and Microsoft Excel Skills Reqd Resume to: [email protected] (10/7)
JOB OPENING: PRODUCTION MANAGER/LIVE SHOW/LA: oversee production budget, manage show related costs, book 3rd party crew, liaison btwn prod/operations/studio crew, oversee prod logistics. 5+ yrs exp req. Resumes: [email protected] (10/6)
JOB OPENING: MARKETING MANAGER/BabyFirstTV/LA: Oversee cable TV and digital marketing initiatives. Support SVP Ad Sales agency pitches. Report to CEO. Prior millennial mom experience preferred. Mid 5-figure. Min 2 years experience. Reply to [email protected] (10/6)
JOB OPENING: ACCOUNT EXECUTIVE/Pac-12/LAX: Engage w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. 3 yrs exp media sales or an ad agency working on media plan’g or client/advertising relations. Full info/apply HERE (10/6)
JOB OPENING: SALES PLANNER, BRAND PARTNERSHIPS/AwesomenessTV/LA: Support Sales & mktg Solutions team in all aspects of sales process. 2-4 yrs previous sales or media plan’g exp. in digital media. Integrity & a roll up your sleeves attitude needed. Exp in a client-facing role a +. Full Info/apply HERE (10/6)
JOB OPENING: JR CREATIVE DIRECTOR/AwesomenessTV/LA: Strong writing skills. Knwldg of digital media, content strategy, branded ent, advertising, social media & influencer mktg. Exp creating 4 360 campaigns. 2 – 4 yrs of Creative Director exp. Full info/apply HERE (10/6)
JOB OPENING: VP, ON-AIR PROMOTIONS/FS1/CHARLOTTE: Lead, inspire, manage creative On-Air promo team; direct workflows, partner cross offices to meet goals & key priorities for FOX Sports & FS1. 8 yrs’ exec mgt exp, hi-creative/sports acumen + quality net standards. Full info/apply HERE (10/5)
JOB OPENING: GM/ARIZONA PBS, ARIZONA STATE UNIVERSITY/Phoenix: Exp’d & energetic media leader for the daily operations of Arizona PBS. BA deg in a comm-related or business-related discipline & 8 yrs exp in media, incl 5 yrs of Sr mngmnt background. EOE/AA Full info/apply HERE (10/5)
JOB OPENING: SR MANAGER CONTENT ACQUISITIONS/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to acquire live and original content on a worldwide basis. Support expansion of live sports network. +7 yrs acquisitions exp. req. Sales/ Sports bckgrnd a +. Res/cvr to Rose: HERE (10/5)
JOB OPENING: MARKETING MGR/CYNOPSIS MEDIA/Norwalk CT: Working w/group dir on managing/executing mktg campaigns across our portfolio. 2-4 mktg exp as well as strong verbal & written communication skills a must. Logistical event exp a + plus. Full info/apply HERE (10/5)
JOB OPENING: DIRECTOR/EXEC PRODUCER/APL & SCI/NYC: Business & creative lead to dvlp/extend across social + digital platforms. Engage, delight & build community around shows/brands w/cross-functional stakeholders, direct reports. Dvlp audience, drive awareness, tune-in & monetization. Full info/apply HERE (10/5)
Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:
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SITUATION WANTED: ECOMMERCE DIRECTOR: 12+ yrs exp launching and growing D2C media, entertainment and gaming online storefronts. Leadership across full lifecycle – store build, product development, marketing, fulfillment, customer service, crm, reporting, p&l. [email protected] (10/6)
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