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10.12.16 Good morning. It’s Wednesday October 12, and this is your first early morning digital briefing.
The second of three presidential debates between Hillary Clinton and Donald Trump may not have broken TV viewership records, but it sure had Twitter hopping with more than 17 million debate-related posts. About 70 percent of Sunday night’s live viewers on Twitter were under the age of 35, and its livestream of Bloomberg Politics’ presidential debate broadcast reached 3.2 million unique viewers, an increase of 30 percent over the first presidential debate. News was equally as bright for YouTube, whose global views of live and on-demand video for that confrontation was up 40 percent from presidential debate one. That’s big news, but even bigger because, per Nielsen, the U.S. TV audience for Sunday’s debate was down 21 percent from the Sept 26 debate.
Samsung Electronics has taken their "turn off your Galaxy Note 7s" message and its halting of their sales one step further by announcing they are permanently ending the smartphone’s production. As if mobile phones bursting into flames wasn’t enough to freak out Samsung investors, the latest announcement was, as it sent shares tumbling 7.5 percent Tuesday. Apple, on the other hand, may soon be doing a happy dance because they stand to gain iPhone 7 sales what the Galaxy Note 7 loses.
Sprint announced a plan to give a million high school students a free smartphone, tablet or PC and up to four years of free wireless service. The 1 Million Project partners Sprint and the White House’s My Brother’s Keeper and ConnectED initiatives. Sprint CEO Marcelo Claure said Sprint is contributing the wireless service, while various hardware partners have committed to donating the devices, which Sprint plans to distribute over the next five years.
Dropbox is on a roll when it comes to stretching its proverbial wings as more than "just" an online storage dumping ground. Today it’s rolling out a trio of new projects. First up, PDF signing, which allows users to open PDF files right from their mobile devices and insert signatures and text into them. Second, Dropbox is integrating a file-sharing system with iMessage that includes previews and the like for its users. They’re also rolling out a lock-screen widget that will give users the ability to tap on one of the functions and go straight to an operation within Dropbox. Before year’s end, they’ll be adding split-screen usage on the iPad – so users can have the Dropbox app open while surfing through other services – and enabling a picture-in-picture environment on the iPad that allows users to have a video going while they continue to work.
Comcast Corporation will pay a $2.3 million fine to resolve an investigation into whether the company wrongfully charged cable TV customers for services and equipment that those customers never authorized, FCC’s Enforcement Bureau announced today. It was found that Comcast broke FCC rules by charging its subscribers for services or equipment they did not affirmatively request, a practice known as "negative option billing."
Apple Inc. and Samsung faced off in the Supreme Court Tuesday over a 2012 trial that resulted in jurors finding the electronics giant infringed on the patented iPhone design and ordered Samsung to pay damages in the vicinity of $930 million. Samsung presented an oral argument disputing a $399 million chunk of that award, saying that consumers purchased their smartphones for other features that had nothing to do with their design.
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Google has acquired FameBit, a technology platform company that helps creators and brands find and work with each other through sponsorships and paid promotion. "We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available, bringing even more revenue into the online video community," Google said in a statement. "Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners."
A partnership agreement was inked today between Mic, a leading digital first publisher for millennials, and Tubular Labs, a leader in online video intelligence. The pact allows Mic to use video data and insights from Tubular Labs to drive strategic business initiatives. Mic (formerly PolicyMic) reaches more than half of all college-educated millennials and, according to Digiday.com, has a higher composition of 18- to 34-year-old readers than any other millennial-focused news site, including BuzzFeed and Vice.
Sky announced today their investment of $2 million in the TV-focused consumer electronics startup, Caavo. Sky’s vision for the year-old company is to "improve the in-home entertainment experience for consumers, by offering easy-to-use and beautifully designed products." Sky’s backing of Caavo follows investments in other startup companies like Pluto TV, Roku, Whistle Sports and Jaunt.
Greylock, the Silicon Valley venture-capital firm, has raised another $1 billion for its 15th fund to invest in emerging technologies. In addition to their success in consumer and enterprise ventures, it has invested in four public companies with market caps above $10 billion: Facebook, LinkedIn, Palo Alto Networks, Workday and 80 other companies as varied as the social network Nextdoor and enterprise startups like Cloudera and Docker. But they’re not stopping there. They are also looking into expanding their portfolio to include other emerging technologies, like virtual reality, artificial intelligence and machine learning.
Netgear‘s wireless security camera, the Arlo Pro, hits the market today. The new motion-activated camera that can alert owners through a connected app is built for use both inside and out. Most notably, the Arlo Pro can run up to six months between battery charges. The camera also supports a wired microphone and speaker connection, which allows the camera to be set to start recording any time it picks up noise and can also effectively serve as an intercom. Price tag: $249.99, with a hub included.
CBS Corporation today announced the availability of CBS All Access, the CBS SVOD and Nielsen-measured live-streaming service, on Sony Interactive Entertainment’s PlayStation console. With two subscription options – reduced commercials for $5.99/month and commercial-free for $9.99/month – CBS All Access offers more than 8,500 on-demand episodes including full, building seasons of current primetime shows, as well as previous seasons and classic series. In addition, subscribers can stream local CBS stations live in cities across the U.S., use the service on their Windows 10, Android and iOS devices via the CBS App, online at CBS.com, and through other connected device platforms including Xbox One, Xbox 360, Chromecast, Apple TV, Android TV, Amazon Fire TV, Amazon Fire TV Stick, Roku players and Roku TV.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (10/3/16 – 10/9/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that backed the second Presidential Debate post-game on ABC, CBS and Fox (NBC went with Sunday Night Football instead of the debate).
“Though the debate itself was once again commercial-free, marketers reached out to politically engaged viewers by sponsoring post-debate coverage. The biggest advertiser, ranked by estimated spend, was Adidas, which ran its striking “Your Future Is Not Mine” ad. It paid off in terms of buzz, dominating digital response, with Ancestry.com, Pfizer, Warner Bros. (promoting The Accountant) and Marvel (for Doctor Strange) rounding out the top 5. Ancestry’s ad stands out because it features a woman who used the site’s genealogy research database to discover that she’s related to George Washington.”
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of October 3-9, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
1. Orange Is the New Black (Netflix) 440, 12, 36, 9317
2. Narcos (Netflix) 107, 9, 11, 3419
3. Marvel’s Luke Cage (Netflix) 101, 45, 22, 587
4. The Mindy Project (Hulu) 79, 45, 17, 898
5. Chelsea (Netflix) 72, 40, 18, 294
6. Stranger Things (Netflix) 69, 6, 11, 3301
7. The Ranch (Netflix) 62, 7, 8, 164
8. Trailer Park Boys (Netflix) 57, 16, 3, 1920
9. Longmire (Netflix) 32, 2, 16, 529
10. Daredevil (Netflix) 27, 7, 3, 3369
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
Chadwick Turner, a virtual reality industry VIP, and George Sells, an award-winning journalist, have joined MANDT VR, serving as chief strategy officer and general manager of news, respectively. Turner served as CCO at Circle VR and has consulted with companies the likes of Amazon.com, Mattel and Riot Games. Sells, a seasoned journalist of 25 years plus who was front and center covering breaking events in Ferguson, will head MANDT VR’s news division.
Gary King and Dave Pullano have joined Machinima as Directors of Development. King and Pullano will be responsible for developing content designed to drive viewership and engagement for Machinima’s multi-platform programming service and coordinate programming in conjunction with Machinima’s Marketing, Production and Talent teams. Previously, King was Manager of Alternative Programming & New Media Content at Disney/ABC Cable Networks Group, and Pullano served as a consulting showrunner and executive producer for Machinima, writing, developing and producing scripted content for YouTube, go90, Facebook, Sony Vue and cable.
Charter Communications has announced the addition of Jane Rhodes-Wolfe as group vice president, head of corporate security, where she will oversee security matters, provide support to executive management on cybersecurity matters, and manage Charter’s overall relationship with law enforcement. Rhodes-Wolfe joins Charter following 20 years with the Federal Bureau of Investigation, where she most recently served as section chief, counterterrorism division.
Time Inc. today named Judith Hammerman Vice President, Global Data Commercialization. In her new role, Hammerman will bring together Time Inc.’s brands and businesses to drive the monetization of commercial data and provide advertisers with solutions across platforms.
Cobalt Digital announced today that Ryan Wallenberg has been promoted to vice president of engineering, where he will oversee the engineering department and sets the direction of Cobalt products, along with manage the activities of the company’s new compression division created as a result of Cobalt’s recent acquisition of ImmediaTV.
What was Netflix’s first original series? (Email [email protected] with your answer and be sure to include your name, company, city and state. First 5 correct respondents will be included.)
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The real winner of Sunday’s presidential debates was neither Hillary Clinton nor Donald Trump — it was Ken Bone, the town hall citizen who stole America’s heart after asking about environmentally friendly energy. Even more popular than Bone is that now-famous red sweater of his… and you’ll never guess what prompted him to wear it. Check out his CNN interview here for his truly adorable answer.
See you on tomorrow,
Roberta Caploe: Publisher @robertacaploe
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