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CYNOPSISDIGITAL
10.12.16

Good morning. It’s Wednesday October 12, and this is your first early morning digital briefing.

 
Dropbox is on a roll when it comes to stretching its proverbial wings as more than "just" an online storage dumping ground. Today it’s rolling out a trio of new projects. First up, PDF signing, which allows users to open PDF files right from their mobile devices and insert signatures and text into them. Second, Dropbox is integrating a file-sharing system with iMessage that includes previews and the like for its users. They’re also rolling out a lock-screen widget that will give users the ability to tap on one of the functions and go straight to an operation within Dropbox. Before year’s end, they’ll be adding split-screen usage on the iPad – so users can have the Dropbox app open while surfing through other services – and enabling a picture-in-picture environment on the iPad that allows users to have a video going while they continue to work.
 

 
Comcast Corporation will pay a $2.3 million fine to resolve an investigation into whether the company wrongfully charged cable TV customers for services and equipment that those customers never authorized, FCC’s Enforcement Bureau announced today. It was found that Comcast broke FCC rules by charging its subscribers for services or equipment they did not affirmatively request, a practice known as "negative option billing."
 
Apple Inc. and Samsung faced off in the Supreme Court Tuesday over a 2012 trial that resulted in jurors finding the electronics giant infringed on the patented iPhone design and ordered Samsung to pay damages in the vicinity of $930 million. Samsung presented an oral argument disputing a $399 million chunk of that award, saying that consumers purchased their smartphones for other features that had nothing to do with their design. 
 

 
Google has acquired FameBit, a technology platform company that helps creators and brands find and work with each other through sponsorships and paid promotion. "We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available, bringing even more revenue into the online video community," Google said in a statement. "Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners."
 
A partnership agreement was inked today between Mic, a leading digital first publisher for millennials, and Tubular Labs, a leader in online video intelligence. The pact allows Mic to use video data and insights from Tubular Labs to drive strategic business initiatives. Mic (formerly PolicyMic) reaches more than half of all college-educated millennials and, according to Digiday.com, has a higher composition of 18- to 34-year-old readers than any other millennial-focused news site, including BuzzFeed and Vice.

 
Netgear‘s wireless security camera, the Arlo Pro, hits the market today. The new motion-activated camera that can alert owners through a connected app is built for use both inside and out. Most notably, the Arlo Pro can run up to six months between battery charges. The camera also supports a wired microphone and speaker connection, which allows the camera to be set to start recording any time it picks up noise and can also effectively serve as an intercom. Price tag: $249.99, with a hub included.
 
 

 
CBS Corporation today announced the availability of CBS All Access, the CBS SVOD and Nielsen-measured live-streaming service, on Sony Interactive Entertainment’s PlayStation console. With two subscription options – reduced commercials for $5.99/month and commercial-free for $9.99/month – CBS All Access offers more than 8,500 on-demand episodes including full, building seasons of current primetime shows, as well as previous seasons and classic series. In addition, subscribers can stream local CBS stations live in cities across the U.S., use the service on their Windows 10, Android and iOS devices via the CBS App, online at CBS.com, and through other connected device platforms including Xbox One, Xbox 360, Chromecast, Apple TV, Android TV, Amazon Fire TV, Amazon Fire TV Stick, Roku players and Roku TV.
 
 

 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

Streaming Series (10/3/16 – 10/9/16)
 
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that backed the second Presidential Debate post-game on ABC, CBS and Fox (NBC went with Sunday Night Football instead of the debate).
 
“Though the debate itself was once again commercial-free, marketers reached out to politically engaged viewers by sponsoring post-debate coverage. The biggest advertiser, ranked by estimated spend, was Adidas, which ran its striking “Your Future Is Not Mine” ad. It paid off in terms of buzz, dominating digital response, with Ancestry.com, Pfizer, Warner Bros. (promoting The Accountant) and Marvel (for Doctor Strange) rounding out the top 5. Ancestry’s ad stands out because it features a woman who used the site’s genealogy research database to discover that she’s related to George Washington.”
– iSpot.tv
 
 
 
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of October 3-9, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
1. Orange Is the New Black (Netflix) 440, 12, 36, 9317
2. Narcos (Netflix) 107, 9, 11, 3419
3. Marvel’s Luke Cage (Netflix) 101, 45, 22, 587
4. The Mindy Project (Hulu) 79, 45, 17, 898
5. Chelsea (Netflix) 72, 40, 18, 294
6. Stranger Things (Netflix) 69, 6, 11, 3301
7. The Ranch (Netflix) 62, 7, 8, 164
8. Trailer Park Boys (Netflix) 57, 16, 3, 1920
9. Longmire (Netflix) 32, 2, 16, 529
10. Daredevil (Netflix) 27, 7, 3, 3369
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
 
 

 
Chadwick Turner, a virtual reality industry VIP, and George Sells, an award-winning journalist, have joined MANDT VR, serving as chief strategy officer and general manager of news, respectively. Turner served as CCO at Circle VR and has consulted with companies the likes of Amazon.com, Mattel and Riot Games. Sells, a seasoned journalist of 25 years plus who was front and center covering breaking events in Ferguson, will head MANDT VR’s news division.
 
Gary King and Dave Pullano have joined Machinima as Directors of Development. King and Pullano will be responsible for developing content designed to drive viewership and engagement for Machinima’s multi-platform programming service and coordinate programming in conjunction with Machinima’s Marketing, Production and Talent teams. Previously, King was Manager of Alternative Programming & New Media Content at Disney/ABC Cable Networks Group, and Pullano served as a consulting showrunner and executive producer for Machinima, writing, developing and producing scripted content for YouTube, go90, Facebook, Sony Vue and cable. 

Charter Communications has announced the addition of Jane Rhodes-Wolfe as group vice president, head of corporate security, where she will oversee security matters, provide support to executive management on cybersecurity matters, and manage Charter’s overall relationship with law enforcement. Rhodes-Wolfe joins Charter following 20 years with the Federal Bureau of Investigation, where she most recently served as section chief, counterterrorism division.
 
Time Inc. today named Judith Hammerman Vice President, Global Data Commercialization. In her new role, Hammerman will bring together Time Inc.’s brands and businesses to drive the monetization of commercial data and provide advertisers with solutions across platforms. 
 
Cobalt Digital announced today that Ryan Wallenberg has been promoted to vice president of engineering, where he will oversee the engineering department and sets the direction of Cobalt products, along with manage the activities of the company’s new compression division created as a result of Cobalt’s recent acquisition of ImmediaTV.
 
 

 
What was Netflix’s first original series? (Email [email protected] with your answer and be sure to include your name, company, city and state. First 5 correct respondents will be included.)

 
The real winner of Sunday’s presidential debates was neither Hillary Clinton nor Donald Trump — it was Ken Bone, the town hall citizen who stole America’s heart after asking about environmentally friendly energy. Even more popular than Bone is that now-famous red sweater of his… and you’ll never guess what prompted him to wear it. Check out his CNN interview here for his truly adorable answer.

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JOB OPENING: SVP DISTRIBUTION LEGAL/ION/NY: Exec Mgmt talent needed to spearhead strategic expansion through station affiliations nationwide. Resp for assessing risk and overseeing agreements. 5 yr Min law experience in entertainment, intellectual prop, licensing or rel subj matter. Apply (10/19)

JOB OPENING: PROGRAMMING MGR/Discovery/LA: Top notch go-getter to support and execute Discovery Channel programming strategies + oversee completed program acquisitions. Strategic planning, prog/aud rsrch. 3-5 yrs TV sched/rsrch exp req’d. Full info/apply HERE (10/19)

JOB OPENING: ACCOUNT EXECUTIVE/The Cipher Brief/DC, NYC, ATL or Austin: Exp’d exec to help mng/grow long-lasting relationships w/corp sponsors who share interest in global security. Able to maximize rev opps & exceed monthly goals. 2-3 yrs digital sales exp w/strong knwldg future state of mkt. Full info/apply HERE (10/18)

JOB OPENING: SPECIALIST, TALENT MGMT/Discovery/LA: Exp. talent liaison to support talent team, troubleshoot talent issues, build talent + internal relationships. Exp. managing needs of VIPs. Detail oriented, problem solving, eager. 4+ years exp. in ent. Full info/apply HERE (10/18)

JOB OPENING: TALENT MGR/Discovery/LA: Exp talent manager to as primary liaison b/w Discovery on-air Talent & internal depts. Navigates talent issues, supports Discovery content, maximizes talent brands worldwide. Strong time management & interpersonal skills. 5+ yrs talent exp. preferred. Full info/apply HERE (10/18)

JOB OPENING: PROJECT MANAGER/WO NETWORK/NYC: consult with our clients and oversee large, complex implementation projects working very hands on w/ntwrk clients directly & educate customers on various configurations &/or customization. Media industry exp req’d. Full info/apply HERE (10/15)

JOB OPENING: MGR, AFFILIATE OPS/MSG NETWORKS/NYC: Resp for actively managing a variety of initiatives in conjunction w/content dist group. Implement comm plan that informs affiliate opera’l teams & their subscribers about prgrmng, black outs, overflow schedules etc. Full info/apply HERE (10/14)

JOB OPENING: MANAGER, COMMUNICATIONS/FOX Sports/LA: Drive communications & PR initiatives for FOX Sports, FS1 & key prgrmng & properties. 5yrs exp in PR mngng large projects, Sports knowledge a must. Exp dealing w/Sr executives, on-air personalities & former coaches/athletes. Full info/apply HERE (10/14)

JOB OPENING: RESEARCH ANALYST/TENNIS CHANNEL/NYC: Retrieve, interpret & utilize viewing data & consumer behavior for use in sales presentations & reports as well as assist in building analyses, reports & PP sales presentations. 1-2 yrs exp at analyst level. BA deg req’d. Full info/apply HERE (10/14)

JOB OPENING: MEDIA BUYERS & PLANNERS (Assistants, Supervrs, Directors) Carat, MSFT/NYC: Dig. perfmce exp w/SEM, SEO, strong negotiation exp. Exp w/plan’g/buying in intgrted/comms planning, or digital media.Sr level must have exp w/supervising/mngng asst media plan’r. Resume to: [email protected] (10/14)

JOB OPENING: MGR INTEGRATED MKTG/TV ONE/NYC: Work w/Dir & VP on strategic/creative development & mngmnt of revenue-generating mktg solutions for existing and prospective clients. Min 5-7 yrs mktg @ media co or agency. Excellent oral, written and presentation skills. Full info/apply HERE (10/14)
 
JOB OPENING: WRITER/PRODUCER (FREELANCE)/NYC: Conceive, write, produce on-air promos in support of film & scripted prgrmng for nat. cable network. Min. 3-5 yrs in movie promotion for TV. Work well w/others & positive can-do attitude. Reel/resume to [email protected] (10/14)

JOB OPENING: DIRECTOR, PRODUCTION/truTV/NYC: Prod mngmnt of orig prgrming (mostly scripted) but not limited to. Create/implement effective prod plans, budgets & schedule working w/producers to maximize creative ROI. 10+ years of exp. Line Producer or Prod Mngmnt Exec exp pref’d. Full info/apply HERE (10/14)

JOB OPENING: MGR, DIGITAL GAMES PROGRAMMING/Viacom/Nickelodeon/NYC: Plan/execute prgrmng of the games hub across platforms (desktop, mobile & tablet sites, etc). 4-5 yrs exp digital prgrmng or gaming exp across different platforms. Strong passion for TV relating to gaming. Full info/apply HERE (10/14)
 
JOB OPENING: NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/13)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data, communicate insights & leverage syndicated tools for USA & Syfy Ad Sales teams. 2+ yrs exp. Full info/apply HERE (10/13) 

JOB OPENING: BOOKER/MSNBC’S HARDBALL/East Coast: Booking producer w/5 years of live, broadcasting exp including researching information and tracking down people. Book a wide variety of national and international newsmakers, experts, and guests for MSNBC’s Hardball. Full info/apply HERE (10/13)

JOB OPENING: DIRECTOR, MOBILE PRODUCTS/NBCU/NYC: Product owner leading mobile products for all of our NBC News brands, reporting to the VP of Product. Full info/apply HERE (10/13)

JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Proactive in supporting dev/execution of ad based mktg elements & sponsorship packages thru linear & digital solutions. Assist in RFP response, create post-sell recap, maintain strong internal relationships. Full info/apply HERE (10/13) 

JOB OPENING: DIRECTOR OF SALES/NBCUNIVERSAL/NY: Manage all World Cup & Olympics sales efforts for existing & 1st time television/internet advertisers for the Telemundo Owned Television Stations/Affiliates. Apply (10/13)

JOB OPENING: NEW FRONTIER PUBLIC PROG. COORD./SUNDANCE/LA: Coordinates New Frontier prog. logistics with ext. prtnrs. 1-2 yrs exp. in prjct coord/exec. assist. VR exp. Pref’d Apply (10/13)

JOB OPENING: SENIOR DIR, BRAND STRATEGY & CAMPAIGN PLANNING/VH1/NY: Lead & oversee strategic planning for all launches for VH1 & Logo. Define & communicate strategic positioning for series & events. Create & communicate the Creative Brief to creative teams. 10 + years marketing/advertising exp. Apply (10/13)

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