Cynopsis: Digital

Cynopsis: DIGITAL11.07.13 Good morning. It’s Thursday, November 7, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS All eyes are on Twitter today, as it opens up for trading on the New York Stock Exchange at 9:30 a.m. Cynopsis spoke with CNBC’s Business Day reporter Kayla Tausche about the […]

A CYNOPSIS MESSAGE FROM SPECIFIC MEDIA Specific Media Specific Media is an innovative global media company connecting advertisers with target audiences in meaningful and impactful ways. Utilize the second largest video audience, custom creative capabilities and engaging original content to influence purchase decisions as they are being made. Execute smarter and more efficient marketing campaigns […]

Cynopsis: DIGITAL11.05.13 Good morning. It’s Tuesday, November 5, 2013, and this is your first early morning digital briefing. Tremor Video‘s Senior Vice President and Chief Revenue Officer Randy Kilgore spoke with Cynopsis about the future of digital measurement. “Digital video on the big screen, or in the living room, shows the biggest convergence of video […]

Cynopsis: DIGITAL11.04.13 Good morning. It’s Monday, November 4, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Pinterest has announced a partnership with Getty Images in which it will pay Getty to include more displayed information on its pinned photos, such as the name of the photographer and the date […]

Cynopsis: DIGITAL11.01.13 Good morning. It’s Friday, November 1, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Amazon Studios has greenlit its first hour-long original dramas for testing with Amazon consumers. The After is written by X-File’s Chris Carter. The second, Bosch, is from the writers of The Wire […]

Cynopsis: DIGITAL10.31.13 Good morning. It’s Thursday, October 31, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Intel’s dreams of becoming a star on the little screen may be coming to an end. According to CNet, Intel Media is in late negotiations with Verizon to hand over control […]

A CYNOPSIS MESSAGE FROM SPECIFIC MEDIA Retail Connect from Specific MediaBridge the offline-online gap. Target in-store retail shoppers with engaging online campaigns using retailer specific, true-purchase data. Own the holiday household. Combine Retail Connect capabilities with our proprietary Householding solution to reach gift givers and receivers under the same roof across all connected devices.

Cynopsis: DIGITAL10.29.13 Good morning. It’s Tuesday, October 29, 2013, and this is your first early morning digital briefing. Nielsen will count mobile-device viewing as part of its traditional TV measurement report in time for the 2014-2015 TV season. Any show or digital content with the same amount of ad load and timeline as in traditional […]

A CYNOPSIS MESSAGE FROM BRAVO MEDIA FROM PASSION TO PURCHASENew research from Nielsen shows that advertising on Bravo and other high-loyalty networks is linked to an increase in spending and purchase occasions. Partner with passion to learn how you could generate up to 3X greater lift in spending. For more insights contact your Bravo AE […]

Cynopsis: DIGITAL10.25.13 Good morning. It’s Friday, October 25, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS TiVo announced yesterday the launch of out-of-home streaming for its new Roamio DVRs. The software update allows subscribers to watch live and recorded shows with a Wi-Fi connection. Currently, the TiVo app […]