Cynopsis: DIGITAL
11.05.13

Good morning. It’s Tuesday, November 5, 2013, and this is your first early morning digital briefing.

Tremor Video‘s Senior Vice President and Chief Revenue Officer Randy Kilgore spoke with Cynopsis about the future of digital measurement. “Digital video on the big screen, or in the living room, shows the biggest convergence of video to date, yet measurement and delivery systems are still completely separate,” Kilgore said. “I expect Google Glass and smart watches will be addressed via experimental budgets for the foreseeable future.” Hear more from Lieberman on our “Social Media & The Second Screen” panel at the Cynopsis Digital Measurement Summit on Nov. 13 in New York City. Sign up at http://www.cynopsisdigitalsummit.com.

Netflix‘s acquisition of original documentary The Square could be its ticket to the Oscars. The film documenting the Egyptian protests took the top spot at Toronto’s International Film Festival for Documentary People’s Choice Award, along with accolades at Sundance Film Festival and the New York Film Festival. It will stream exclusively on Netflix in early 2014.

Gaming net Machinima‘s YouTube channel may have over nine million subscribers, but it’s thinking even bigger with a partnership with streaming service Twitch, which focuses on live events. The new channel on Twitch started yesterday, kicking off with a Call of Duty: Ghosts marathon. Twitch signed a deal with Xbox and Playstation that makes it easy for gamers to livecast their sessions.

World Wrestling Entertainment is pairing with Entourage writers and The Simpsons animators to create a WWE web series called Camp WWE. The series will include 13 three-minute episodes that will be made available on all WWE’s digital platforms.

Twitter raised its IPO price range to $23-25, indicating red-hot demand for the social network stock, and plans to close the books on an IPO today, a day earlier than scheduled. Shares would start trading Thursday.
In other words: Investors are betting that a company that lost $133.9 million in the first nine months of 2013 is worth $13.6 billion. But with its young, large and influential user base, the social media darling could be poised to take flight.

Amazon Studios announced that its first two original series, Alpha House and Betas, will premiere this month. The first three episodes of Alpha House will be available for free on Nov. 15, and Betas on Nov. 22. The strategy: entice viewers with freebies, Amazon Studios director Roy Price told Variety, “then we will release new episodes via Prime Instant Video week by week so that customers can chat about the shows and build anticipation.”

Hulu is bringing back Quick Draw for a second ten-episode season in 2014. In its first season, the comedy western consistently landed among Hulu’s top ten most popular shows.

In just seven days, we’ll announce the winners of the inaugural Cynopsis Digital Model D Awards at the Grand Hyatt in New York City! Check out the impressive list of finalists and register your team today for the event on November 12th: http://www.cynopsisdigitalsummit.com/model-d-awards/

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Nascar‘s social campaign from Ogilvy & Mather lets drivers and fans interact with the hashtag #WhatDriversNeed – and after five weeks has led to the addition of 25,000 Facebook fans, 20,000 Twitter followers and 46,000 YouTube subscribers, reports AdWeek. Racers like Nascar standout Jimmie Johnson have personalized hashtags (#what48needs), designed to attract a new generation of fans.

Cynopsis is now running weekly top ten YouTube channels from OpenSlate. Kicking off the data set are the highest scoring channels in the music category.

OpenSlate YouTube’s Top 10 Music Channels for the week of Oct. 27, 2013

Source: OpenSlate’s primary metric, the SlateScore, values a channel on its ability to attract, engage and influence an audience. The SlateScore works on a scale of 1-1000 with higher being better and the typical average around 300.

Nielsen Twitter TV Top Ten for the week of October 28, 2013

Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.

Call for Submissions: Cynopsis is producing its annual Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

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Activision is at it again with the latest installment of Call of Duty: Ghosts. Known for flashy live-action commercials that incorporate surprise celebrity cameos, the company unveiled a trailer for the game (hitting shelves today) that features Megan Fox, plays on The Hangover theme, and teases an outer space component, all with Frank Sinatra crooning in the background. Activision’s CMO Tim Ellis told AdWeek, “Even people who never buy our game, I want them, talking about our advertising and product.” Check out the commercial at www.cynopsis.com.

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See you tomorrow,
Jessica Reese
11.05.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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