Cynopsis: DIGITAL
10.29.13
Good morning. It’s Tuesday, October 29, 2013, and this is your first early morning digital briefing.
Nielsen will count mobile-device viewing as part of its traditional TV measurement report in time for the 2014-2015 TV season. Any show or digital content with the same amount of ad load and timeline as in traditional TV programming will be included. Clients will begin receiving the necessary software kits in mid-November.
In yet another twist in the Aereo online streaming saga, Time Warner Cable, DirecTV, and Charter Communications may be in talks to create a similar service. Bloomberg reports the trio are considering capturing free broadcast-TV signals like Aereo’s service to avoid paying for high transmission fees in the future.
In other words: Broadcast transmission fees are expected to double from the current $3.1 billion to $6.1 billion by 2018, so it’s no surprise that some in the TV industry are thinking of taking a page from Aereo’s playbook.
Samsung has made a $100 million deal with the NBA for its tablets and televisions to be used courtside by the refs during matches to review plays. Samsung will also partner on marquee events like NBA Summer League.
Netflix may be creating a third season of House of Cards, according to Deadline. A deal was already in place for two seasons; the second season will premiere early next year.
Netflix and CBS Corporation announced a licensing agreement for all eight seasons of Showtimes‘s Dexter. The first four seasons will be available on Oct. 31; seasons five through eight will be available beginning January 2014.
The Discovery Network is promoting its first scripted series, Klondike (set to premiere in early 2014) with a four-part digital interactive play. It will feature a breakdown of the history of the California gold rush at www.Discovery.com/Klondike. Fans can also count down to the premiere on Klondike’s Twitter and Facebook accounts.
Reelz launched an interactive companion web site for its upcoming JFK: The Smoking Gun, a documentary examining the facts behind the assassination of President Kennedy. The site (www.jfkthesmokinggun.com) offers an interactive crime scene map, ballistics and medical evidence and video clips. Smoking Gun premieres Sunday, November 3 at 8p, ahead of the 50 anniversary of the JFK assassination on November 22.
In 2 short weeks, we’ll announce the finalists for the inaugural Cynopsis Digital Model D Awards at the Grand Hyatt in New York City! Check out the impressive list of finalists and register your team today for the November 12th event: http://www.cynopsisdigitalsummit.com/model-d-awards/.
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January 27-29 | Miami Beach, Florida | Fontainebleau Hotel Early Bird Rate Available NOW
More PARTIES – More NETWORKING – New INFORMATION – More DEALS
Brandon Tartikoff Legacy Award honorees announced:
Emilio Azcarraga Jean, James L. Brooks, Jon Feltheimer and Lauren Zalaznick
ADVERTISING
Tremor Video announced a new suite of guaranteed-pricing models for in-stream video ad campaigns. The new arrangement means that advertisers will pay only for ads that reach a brand’s target audience, when an ad is 100% viewable and completed, and when a viewer’s intent/favorability for a brand is positively shifted. “CPS (cost-per-brand shift) and CPQ (cost-per-conquest), join CPE as a powerful suite of solutions for brand marketers,” CEO of Tremor Video Bill Day told Cynopsis.
Digital and search marketing agency 3Q Digital says that companies should get down and doggy if they want to make some money from Halloween this year. That’s because 3Q discovered that “Halloween costumes for dogs” gets 4,400 monthly searches, according to Google’s Keyword Planner. Or, go demo: “Baby Halloween costumes” and “Halloween costumes for women” have some of the top monthly searches with 27,100 hits each.
Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).
Nielsen Twitter TV Top Ten for the week of October 21, 2013
| Program | Date | Unique Audience (000) | Tweets (000) |
|---|---|---|---|
| Pretty Little Liars (ABC Family) | 10/22 | 6,342.9 | 1,160.8 |
| The Walking Dead (AMC) | 10/27 | 5,009.9 | 486.6 |
| CrazySexyCool: The TLC Story (VH1) | 10/21 | 4837.5 | 1915.7 |
| American Horror Story: Coven (FX) | 10/23 | 3069.6 | 225.2 |
| Ravenswood (ABC Family) | 10/22 | 3041.6 | 200.7 |
| The Voice (NBC) | 10/21 | 2742.2 | 106.2 |
| Dancing With the Stars (ABC) | 10/21 | 2441.6 | 63.5 |
| Awkward (MTV) | 10/22 | 2361.3 | 123.9 |
| Duck Dynasty (A&E) | 10/23 | 1768.0 | 72.2 |
| Scandal (ABC) | 10/24 | 1,674.7 | 204.0 |
Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.
The number of children 8 and under who have used mobile devices has hiked from 38 to 72 percent since 2011, according to a study released yesterday, “Zero to Eight: Children’s Media Use in America 2013.” But while mobile viewing is gaining, with TV viewing is down 12 minutes a day, television still dominates children’s media use, says the study.
The biggest misconception about using social media to increase ratings? “That it’s a silver bullet for success,” says Dana Ortiz, VP Brand Marketing for Syfy. “Like any other new way to tell and sell a story, authenticity, transparency and reward, along with reach, are still the ways to build consistent brand loyalty.” Ortiz and other experts share strategies for generating the kind of excitement that boosts viewership at the just-announced November 21 Cynopsis webinar, Leveraging Social Media to Drive Tune-In and Ratings
Disney and ESPN have promoted Lauren Morrissey and Pete O’Connell as Vice President of Affiliate Sales. The companies have also promoted Kimberly K. Wilson to Vice President of Affiliate Marketing.
Zodiak Rights of Zodiak Media has hired Caroline Torrance as its new Head of International Scripted. Previously, Torrence was the Director of Scripted, Content and Production for BBC Worldwide.
NuContext Creative announced it has appointed Laura Feldman as its new Director of Creative Services. Feldman was previously a producer at DDB Worldwide.
Join me and a long list of experts at our November 13 Cynopsis Digital Measurement Summit! This all-day conference will bring together expert speakers on topics including measurement, TV everywhere, data, the second screen, YouTube, and much more! Register your team today: http://www.cynopsisdigitalsummit.com
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November 12 | 12:00 – 2:00 p.m. | The Grand Hyatt NYC
Register:
DIGITAL SPOTLIGHT OF THE DAY
The hottest demo in the TV and advertising industry is the millennial generation; how to attract them, how to keep them, and how to get the most from them in the workplace. Here with some help is a hilarious mock training video from the Official Comedy YouTube channel. Check it out at www.cynopsis.com.
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Developing & Distributing Kids Content in the Digital Age
November 12 ~ 1:30-3:00pm ET
At this Webinar, we’ll address the reality that some of today’s most innovative kids programs aren’t playing on traditional television screens. With lower production costs and speedier development time, digital platforms have become a creative cauldron bubbling with long- and short-form content. You’ll hear how you can get in the game
.
See you tomorrow,
Jessica Reese
10.29.13
Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group
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NOV. 13| GRAND HYATT, NY | Register Now Speakers Include:
James Rooke, GM of Business Solutions, FreeWheel
James Smith, SVP, Digital Media Sales, Crackle
Cheryl Stump, Director of Video, Audience On Demand
Jeff Fluhr, Co-Founder & CEO, Spreecast
Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: EXEC DIR, BRAND MKTG, HOME ENTERTAINMENT/LA: Lead all activity related to optimizing performance for a portfolio of live action new release titles. Apply: http://tinyurl.com/ltg6djs (FFE0002012) (11/5)
JOB OPENING: ACCOUNT EXECTUTIVE/WB/NY: 3+ yrs dig media sales. Drives web & mobile sales. Develop relationships w/clients, deliver mrkting solutions & client service. Apply here (11/5)
JOB OPENING: TRAFFIC COORDINATOR/NY: Create/manage logs and allocate inv. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE [email protected] (11/5)
JOB OPENING: SR. ANALYST MARKET RESOURCES/DISCOVERY/NY: Sharp mind to track advertiser/category spending and utilize rsrch to gather market intelligence. Turn findings into thoughtful reports/presentations. 3+ yrs media rsrch. Apply. (11/4)
JOB OPENING: SUPERVISING PROD/CONDE NAST/NY: produce & manage innovative content for CNE Digital Channels.Execute on the vision set by the dev lead & EVP on new programs, genres & ways of engaging audiences cross platform. Apply here (11/1)
JOB OPENING: DEVELOPMENT PROD/VULCAN/SEA: Devlp new non-fctn contnt. 5 yrs exp in prgrming at cable ntwrk. Prcjt mgmt., dev exp, undrstnding of TV/production technq. Apply: http://hire.jobvite.com/j/?cj=oEF0Xfw0&s=Cynopsis (11/1)
JOB OPENING: STRATEGY & INSIGHTS MGR/Univision/NYC: Find insights, build compelling presentations for adv/internal clients. Knwldge of Simmons/Scarborough type tools. Min 2 yrs mktg at client/agency or media co. Res: [email protected] (11/1)
JOB OPENING: ASSOC PRODUCER/HBO/NY: Assist in producing, publishing & maintaining BO.com/Cinemax.com Original Programming digital experiences. Min of 2 yrs digital exp. Apply http://bit.ly/18HphDZ (10/31)
JOB OPENING: DIR, DIGITAL MARKETING/NICKELODEON/NY: Resp for leading team to support product mktg for mobile games & acquisition for dig biz, supporting new & existing products. 10+ yrs mktg exp. Apply here (10/31)
JOB OPENING: PROD CONSULTANT/LA: Cost consult for an auto dealer group, overseeing the prod of TV & Radio commercials. Auto exp & current knowledge of all costs assoc w/prod & talent req. Cover letter & resume to: [email protected] (10/31)
JOB OPENING: TRAINING SPECIALIST/INVISION/NY: 3-5 yrs. experience. Design & deliver product training: cable, network, ad sales, traffic & addressable. Dealmaker & traffic exp a plus. Excellent presentation skills. Apply HERE (10/31)
JOB OPENING: ART DIR, CHARACTER ART/ILLUSTRATION/NICKELODEON/NY: 8-10 yrs exp.in 2D and 3D illustration. Oversee in-house & external illustrators, 3D modelers & character artists supporting our Consumer Product biz. Apply here (10/31)
JOB OPENING: BUS DEV ACCOUNT EXECUTIVE/YUME/NY: Develop/Maintain strategic partnerships & Licensing relationships w/Publishers. 2-5 yrs sales exp req’d. Strong kwldg of advtsg tech solutions. Resumes HERE: [email protected] (10/30)
JOB OPENING: PROJECT DIR-DEST. BIO/VULCAN/SEA: Mng online dest w/multmedia cont. Responsible for strtgy devl, planning, implmnt, reprting in prjct execution. Undrstnd of bio and edu. Exp in hi lev ldrship and desgning intrctv prdct. Apply here (10/30)
JOB OPENING: AD SALES COORD/TV ONE/NY: Work w/AE & Planners w/systms. POC for agencies. Create flowcharts, handle make-good offrs. Liaison btwn traffic & agency. Self strter, mult-tskr, strong org skills.. BA+ 2yrs exp. Resumes HERE [email protected] (10/30)
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: DIGITAL MEDIA: Senior Account Management professional looking to break into the digital media industry. All opportunities welcome. Contact, [email protected] (11/4)
SITUATION WANTED: PRODUCTION ASSISTANT/ASSISTANT: I am recent graduate with a BA in communications. Hardworking and a quick learner. Please contact me, [email protected] (10/31)
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