Cynopsis: DIGITAL
11.04.13

Good morning. It’s Monday, November 4, 2013, and this is your first early morning digital briefing.

Pinterest has announced a partnership with Getty Images in which it will pay Getty to include more displayed information on its pinned photos, such as the name of the photographer and the date it was taken.
In other words: A Pinterest blog announcement noted that research revealed that the more a user knows about a pin, the more she finds it valuable.

Join me and a long list of experts at our November 13 Cynopsis Digital Measurement Summit! This all-day conference will bring together expert speakers on topics including measurement, TV everywhere, data, the second screen, YouTube, and much more! Register your team today: http://www.cynopsisdigitalsummit.com

YouTube’s darling channel, PewDiePie, has set another record for the video giant with more than 15 million subscribers. Not only did the man behind the channel, Felix Arvid Ulf Kjellberg, set a record for YT, but he also did it in record time. Since August the channel has brought in a whopping million users every month. PewDiePie first surpassed the previous top channel Smosh on August 15.

The first two seasons of Fox’s comedy Breaking In are now available on all of Crackle platforms until April 2014. Also, the site will feature the complete series of Spike‘s Blue Mountain State, and season five and six of FX’s The Shield and Damages.

Next on the Netflix agenda: in-season binge-watching. Mashable reports that Netflix is reluctant to give viewers an all-access-pass to episodes in a current TV show’s season even if networks want to grant the option.
In Other Words: Netflix believes that shows with limited access are more valuable and key to reeling in subscribers. With the rise in multiple screen TV consumption, FX and Turner are adding to the melee by telling studios they will not pick up new series unless they have the rights to make in-season binge-watching available to viewers.

In just eight days, we’ll announce the winners of the inaugural Cynopsis Digital Model D Awards at the Grand Hyatt in New York City! Check out the impressive list of finalists and register your team today for the event on November 12th: http://www.cynopsisdigitalsummit.com/model-d-awards/

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Cynopsis Digital’s Video Measurement Summit
 NOV. 13| GRAND HYATT, NY | Early Bird Ends Nov. 6th

Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)

A new study from the Association of National Advertisers and Nielsen found half of all media campaigns will be multiscreen by 2016. Currently, only 20 percent of ad campaigns are running on two or more screens simultaneously. The survey was conducted during July and August 2013.
In other words: The biggest reason this reality is still three years away is measurement challenges: the study found that 71 percent of advertisers use different metrics to assess the effectiveness of these multiscreen ads. And a resounding 73 percent want a single standardized measurement system. Until that’s resolved, there’s a wait.

Unruly Media’s most shared brands for the month of October have come in:
1.  Carrie and the Coffee Shop Hoax: 2.1 million shares
2.  GoPro: 578,910 shares
3.  Poo-Pourri: 418,023 shares
4.  Samsung Note 3 ad: 418,723 shares
5.  Geico Hump Day Campaign: 261,350 shares.

During an earnings call last week, Facebook’s CFO David Ebersman admitted that the site has seen a decline in daily users among young teens. This validated the Pew Research Center’s 2013 Teens, Social Media and Privacy report, which revealed that just 23 percent of teens find Facebook important. Facebook did not clarify what “young teens” refers to, and does not break out its user total by age groups. However, Twitter, Instagram and SnapChat all continue to boast high teen usage.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

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A commercial for Google’s new Nexus 5 smartphone is striking an emotional chord. The new ad promotes the phone’s camera ability to capture the biggest moments in life, such as a couple’s wedding vows. The new smartphone is the first to feature the Android KitKat software update, and became available for purchase in the U.S on Friday. Check out the spot at www.cynopsis.com.

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See you tomorrow,
Jessica Reese
11.04.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: DIR, INTERNAT’L PRGRM SALES & RELATIONS/Viacom/NYC: 5-8 yrs’ exp in competitive or publicly listed sales, dist or acquisitions/rights co. BA Degree. build a strong network of internal relationships More info/apply: HERE (11/9)

JOB OPENING: COMEDY WRITER/Variety TV Show/LA: looking for exc joke & comedy writer for observational-style monologues. Must be a flexible, fast, & positive person with a unique take on life. 2+ yrs of writing exp req’d. [email protected] (11/9)

JOB OPENING: STRATEGIC MKTG MGR/fuse/NYC: Strategic dvlpmt & execution of multi-platform integrated mktg opportunities for potential/existing Ad Sales clients. Exp: Mktg/ad sales/comm/mgmt/media/ crtv writing. Apply HERE (11/9) 

JOB OPENING: SR DIGITAL SALES DIR/NYC/LA/CHI/SFO/DALLAS: All locations. Generate new bus. rev from advertisers & their agencies. Min 4 yrs Online sales exp w/track record exceeding rev. goals. Apply HERE (11/9)

JOB OPENING: Broadcast/Cable Director ADWEEK NYC: Integrated Sls – dvlp custom prgms to clients across print, dig, editorial. 10+ yrs Sls media & adv exp. Strong kwldg of brdcst & cable sales. RESUMES TO: http://bit.ly/1hzBe2D (11/9)

JOB OPENING: DIRECTOR  MARKET RESOURCES/Discovery/NY: Strong leader to guide team in analyses of advertiser mtkg strategy & spending to find revenue growth opps. Devel insightful client presentations. 6+ yrs media rsrch exp req’d. Apply (11/9)

JOB OPENING: MGR SALES MKTG/NCC Media/NY: NCC Media seeks TV rsch & mktg savvy candidate to write strategic presentations/collateral to support biz dev sales teams. See nccmedia.com for more company info. Resumes HERE (11/9)

JOB OPENING: ACCT MANAGER/INVISION/NYC: Become part of INVISION’s NYC team responsible for building our clients business thru leading edge technology and professional client relationships. Exp in Media & DealMaker a plus! APPLY HERE (11/7)

JOB OPENING: DIG. INVENTORY & PRICING SR ANALYST/THE WEATHER CHANNEL/NY: Resp for supporting Sales. Mng pricing/inventory continuously helping maximize dig advrtsng rev. 3+ yrs dig media exp yield mngmnt, ad ops, &/or data analytics Res. HERE [email protected] (11/7)

JOB OPENING: FINANCIAL ANALYST AD SALES/THE WEATHER CHANNEL/NY: Report to Sr. Dir Ad Sales Finance. Support Ad Sales orgnztn. 5+yrs relevant financial modeling analysis. Dvlp full financial assessment of sales activities. Res here: [email protected] (11/7)

JOB OPENING: SR WRITER/PRODUCER/HGTV & DIY/Knoxville: crafts & directs on-air promotions including on/off-channel, episodic & convergent campaigns. Key point of contact for creative requests. 7 yrs exp. Click HERE to apply (11/6)

JOB OPENING: ACCT SERVICE REP/Hallmark Channel/NY: Sales development. 3+ yrs Ad Sales exp. Prior planner or buyer exp. Apply: www.hallmarkchannel.com/jobs (11/6)

JOB OPENING: SR RSRCH ANLYST/MGM TV/LA: Use quant & qual rsrch tools to track & anlyze compet TV lndscpe. Create nat’l, local and cable present. Rsrch sftwre + 1 yr exp w/nat’l & local NR anlysis. Apply/more info: HERE (11/6) 

JOB OPENING: MGR CSR & SUSTAINABILITY/NBCU/NYC: NBCU seeks key staffer for the devlpmnt of strategy and sustainability projects. Strong pm skills and high energy. BA + 5+ yrs exp. Digital a must! Apply HERE (11/6) 

JOB OPENING: UNIT MGR/MTV/NYC: Create/mng smaller scale budgets, schedules/show calendars and daily prod reports. Support Prod Mgr & Line Prod by managing specific areas BA & 4-5 yrs exp within Prod Mngmnt. More info & apply HERE (11/6) 

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: Account mgmt. & customer service. Non-staff position. Full Info/Apply: http://www.aenetworks.com/careers (11/6)

JOB OPENING: ACCOUNT DIRECTOR/WB/NYC: 5+ yrs dig media sales. Drives web & mobile sales. Develop relationships w/clients, deliver mrkting solutions & client service. Apply HERE (11/6)

JOB OPENING: EXEC DIR, BRAND MKTG, HOME ENTERTAINMENT/LA: Lead all activity related to optimizing performance for a portfolio of live action new release titles. Apply: http://tinyurl.com/ltg6djs (FFE0002012) (11/5)

JOB OPENING: TRAFFIC COORDINATOR/NY: Create/manage logs and allocate inv. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE [email protected] (11/5)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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