CYNOPSISDIGITAL 08.19.16 Good morning. It’s Friday August 19, and this is your first early morning digital briefing. TODAY’S CODEBREAKER The IAB: The IAB, or Interactive Advertising Bureau, is a major advertising trade organization. It helps conduct research and develop industry standards for the online ad industry. TOP NEWS Univision Communications may be […]
CYNOPSISDIGITAL 08.18.16 Good morning. It’s Thursday August 18, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Paid content: Paid content is content that a marketer puts out by any paid means, such as Google Adwords or Facebook Ads TOP NEWS Apple will fund a new documentary about Cash Money Records, the […]
A CYNOPSIS MESSAGE FROM OPENX OpenX Bidder – The Highest Yielding Header Bidding Solution By providing access to one of the most powerful programmatic marketplaces in the world – the OpenX Ad Exchange – publishers immediately experience increased competition from premium brands for their impressions. The results are dynamic bids and smarter decisioning that help […]
CYNOPSISDIGITAL 08.16.16 Good morning. It’s Tuesday August 16, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Rich Media Ads: Rich media ads are ads that include advanced features such as audio, video, or other elements that encourage viewers to engage and interact with the content. TOP NEWS Let’s be […]
CYNOPSISDIGITAL 08.15.16 Good morning. It’s Monday August 15, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Inventory: Inventory refers to the number of advertisements, or amount of ad space, that a publisher has available to sell to an advertiser. When it comes to mobile ad tech, inventory is frequently valued in […]
CYNOPSISDIGITAL 08.12.16 Good morning. It’s Friday August 12, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Whitelisting: Whitelisting refers to marking a particular entity as approved in order to ensure that it’s included. For example, someone using an ad blocker might whitelist a specific website, allowing that one site to serve […]
CYNOPSISDIGITAL 08.11.16 Good morning. It’s Thursday August 11, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Short-Form Video: As defined by the Interactive Advertising Bureau (IAB), short-form video is video content that has a duration of ten minutes or less. TOP NEWS Facebook is unveiling a slew of […]
CYNOPSISDIGITAL 08.10.16 Good morning. It’s Wednesday August 10, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Gross Exposures: In online advertising, gross exposures are the total number of times an ad is served, including duplicate downloads to the same individual. TOP NEWS Disney is set to spend $1 […]
CYNOPSISDIGITAL 08.09.16 Good morning. It’s Tuesday August 9, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Snapchat Geofilter: Geofilters are location-based overlays that users can apply to their Snaps. The overlays generally feature the names of the locations where the Snap is taken. TOP NEWS Well, it was […]
CYNOPSISDIGITAL 08.08.16 Good morning. It’s Monday August 8, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Header bidding: Header bidding is a way for publishers to hold direct auctions, bypassing the inefficiencies that keep websites from finding the best prices for their ad inventory. First, a site reaches out to its […]
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