CYNOPSISDIGITAL
08.16.16 Good morning. It’s Tuesday August 16, and this is your first early morning digital briefing.
Rich Media Ads: Rich media ads are ads that include advanced features such as audio, video, or other elements that encourage viewers to engage and interact with the content.
Let’s be honest: Even cord-cutters don’t necessarily want to watch an NFL game on a smartphone or desktop. That’s why Twitter is currently negotiating with Apple to bring its app to the Apple TV, according to a report from the New York Times. Earlier this year, Twitter acquired the streaming rights to next season’s Thursday Night Football games; the company has since inked numerous live programming partnerships, for both sports and news content. If the deal with Apple goes through, it will mark the first time that Twitter’s live video content will be available for living room viewing.
According to a forecast from the market intelligence firm International Data Corp. (IDC), revenue from augmented and virtual reality will amount to a whopping $162 billion in 2020. That’s up from a projected $5.2 billion in revenue in 2016. IDC projects that the AR/VR industry will generate a compound annual growth rate of 181.3% over the 2015-2020 period. The firm projects that VR and AR hardware will generate over 50% of worldwide revenues during that span, and that the Asia Pacific region (excluding Japan), Western Europe, and the U.S. will account for 75% of all revenues.
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Thursday, September 15 | NYC | 4:15 6:30 PM
We asked for the entries, and our stars handed in some outstanding work!
Please join us as we honor our
View the full list of winners + register for the event.
Hulu snared the rights to the sixth and last season of Sony Pictures Television’s Community. The series spent the first first five seasons of its original run on NBC, before moving to Yahoo for its final season. With its acquisition of season 6, Hulu now holds the rights to all six seasons.
“By weaving contextually relevant interactivity into the fabric of the video itself, entertainment marketers can lead the user to a much richer media execution that accompanies the video.” That’s Jaime Singson, Director of Product Marketing at Sizmek. In a new guest piece for Cynopsis, Singson lays out his thoughts on the future of video advertising. Check it out here.
Google announced that, come September 12, Google+ will lose Hangouts On Air, its live video service. Instead, the service’s features will be merged into YouTube Live.
Verizon has renewed its carriage agreement with Pop, the TV network owned by Lionsgate and CBS. In addition to Verizon’s Fios cable service, Pop will also be available on Verizon’s digital platforms, including the Go90 mobile video service and Verizon’s TV Everywhere app.
Discover giveth, and Discover taketh away. In June, Snapchat redesigned Discover, its section for publisher-controlled channels. Instead of small disks featuring publishers’ logos, the section now features larger, magazine-like images displaying a preview of content from the day’s offerings. The redesign also offered users the ability to subscribe to specific channels. Apparently the result has been both a blessing and a curse. According to a presentation that Snapchat sent to its Discover partners in June, the median Snapchat Discover channel doubled its daily users within two weeks of the redesign. On the other hand, engagement actually dropped: The number of views per user dropped 14 percent, time spent dropped six percent, and completion rate dropped 32 percent. According to Digiday, the trend has remained the same throughout the summer.
Twitter will let brands post sponsored stickers. The emoji-like illustrations initially debuted on Twitter in June. Pepsi is the first brand to run sponsored sticker ads. At the moment, only specific brands with their own Twitter sales reps will be able to purchase Promoted Stickers.
Find out who the winners are for our 2016 HR Awards and join us for an upscale networking event & reception on September 15 in NYC!
For the first time ever, the Tribeca Film Festival will accept submissions in episodic television, digital entertainment, and virtual reality. The Festival previously accepted submissions only for feature films, short films, and “Storyscapes” – a category devoted to art installations ans VR content for experiential storytelling. Next year’s fest runs from April 19 to April 30.
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of August 8, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Orange Is the New Black (Netflix) 663, 18, 37, 9040
Stranger Things (Netflix) 302, 13, 23, 1593
Sense8 (Netflix) 117, 5, 23, 1417
BoJack Horseman (Netflix) 99, 32, 3, 707
Trailer Park Boys (Netflix) 49, 10, 5, 1882
Daredevil (Hulu) 46, 3, 16, 3263
Longmire (Netflix) 44, 1, 44, 506
Jessica Jones (Netflix) 27, 5, 5, 1380
Difficult People (Hulu) 27, 48, 1, 53
Chelsea (Amazon Prime) 25, 28, 1, 2223
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (8/8/16 – 8/14/16
![[]](https://www.cynopsis.com/wp-content/uploads/2016/08/ListenFirst-TVI-All-Series-8.15.16.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Pets & Animals vertical, based on the engagement metric for the week ending 8/14.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
citythekitty (8.5) / 6,180 / 6,613 / 354
wloltigerlolw3 (8.5) / 16,260,360 / 308,462 / 522
denmortube (8.4) / 64,230 / 11,724/ 383
GoreJak (8.4) / 98,190 / 6,878 / 390
P00kke (8.4) / 28,860 / 21,166 / 423
petsmart (8.4) / 131,760/ 24,698 / 476
Animal Aid Unlimited (8.3) / 6,107,520 / 367,655 / 544
The Pet Colective (8.2) / 8,433,870 / 760,261 / 605
eltitihd (8.2) / 73,950 / 6,874 / 386
pamelamarxsen (8.1) / 29,550 / 24,242/ 356
Who is the CEO of Snapchat? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Which crime drama series received a fourth and final season on Netflix after being canceled by AMC? Answer: The Killing. (To all those who guessed Longmire: That series was originally on A&E, not AMC.) Kudos to Andy Pittman-TAMU/TX, Cynthia Thomas-Viacom Media Networks/NY, Susan Nessanbaum-Goldberg-M and S Entertainment,Inc/NY, Lee M. Freedman-ESPN, Samira Qureshi-National Geographic/NY, Loni Berman-Ogilvy & Mather/NY, Luke Watson-Roker Media/NY, David Westberg-SAG-AFTRA Federal Credit Union/NY, and Leslie Fields-Pop TV/CA.
A CYNOPSIS MESSAGE
Sony’s Crackle is out with a new first-look clip of StartUp, its upcoming drama starring Martin Freeman and Adam Brody. The series debuts September 6. Check out the clip here.
See you on tomorrow,
David Teich
08.16.16
Roberta Caploe: Publisher @robertacaploe
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CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply here fuse.tv (8/20)
JOB OPENING: SR ADMIN ASST/Fuse Media/NY: Mng head of Ad Sales phone/calendar/travel. Gen. office/admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. BA deg comm/mktg & 1yr exp in media co, brdcst station, rep firm or ad agency pref’d Solid MS skills. Appy here fuse.tv (8/20)
JOB OPENING: DIGITAL LEADER, POLITICS/NBU NEWS/NYC: NBC News Digital is seeking an editor to drive our coverage of politics. The Politics Editor will be responsible for content for a newly-constituted section on Full info/apply HERE (8/20)
JOB OPENING: VP PROD & OPS/Discovery/LA: Collaborative, detail-oriented rock star to oversee in house prod/post-prod teams, budgets, studio ops, and mgmt. prod/post projects. Strong relationship builder w/internal and external partners. Resp for prod/ops of Studios facilities. 10+ yrs exp. Full info/apply HERE (8/20)
JOB OPENING: HR BUSINESS PARTNER/DISCOVERY/LA: Strategic partner to provide client support to Discovery Digital Networks & Global Enterprises. Expertly navigate employee related challenges while maintaining bal between bus. partner to leadership & employee champion. 7+ yrs exp. Full info/apply HERE (8/20)
JOB OPENING: EDITOR IN CHIEF/Discovery Digital Networks/San Fran: Editor in Chief to play a key leadership role in the voice and editorial strategy of Seeker’s science, news and exploration website and publishing platforms. Oversee and lead a best in the biz creative team. Full info/apply HERE (8/20)
JOB OPENING: PRODUCT MKTG MGR/Viacom/NYC: Mng mktg initiatives aligned to strategic objectives of the co. & its brands. Resp for driving execution of prod mktg efforts to scale awareness & adoption of Viacom’s advanced ad products. 5+ yrs. prod mktg exp & B2B ad tech/media exp pref’d. Full info/apply HERE (8/19)
JOB OPENING: ASSOCIATE DIRECTOR, MULTICULTURAL BRAND STRATEGY/Canvas/LA: Utilize skills/knwldg of existing/tradit’l multicultural strategic media plan’g approaches, as well as emerging & creative multicultural comm channels & media trends. Min 5-7 yrs exp dvlpg multicultural strategies. Resume HERE APPLY (8/19)
JOB OPENING: QA SPECIALIST/NBCU/NYC: The QA Specialist is responsible for reviewing and confirming the successful trafficking and launch of campaigns across the NBC Universal Entertainment Digital Group. Full info/apply HERE (8/18)
JOB OPENING: ACCOUNT EXECS (JR & SR)/IRISH TV/NYC & BOS: Motivated/creative multimedia acct execs to represent co. in our brdcst & digital ad sales. Prior cable TV &/or OTT, dig. sales exp a must. Personal integrity/strong work ethic as well as support of our clients pertinent. Full info/apply HERE (8/18)
JOB OPENING: CABLE TV AD SALES BUSINESS SYSTEMS ANALYSTS/NY, NY: Needed for long term contract, contract to hire and perm roles. Min 5 yrs exp. Also exp w/software platforms such as Sintec, WideOrbit, DealMaker a +. Please send resumes to: [email protected] (8/18)
JOB OPENING: SR DIGITAL ANALYST, CORPORATE RESEARCH/Viacom/Santa Monica: Create innovative analyses across various data sets & help dvlp best practices. 3-5 yrs digital analytics &/or social analytics exp. TV, Media Dig. agency exp pref’d. Understanding of digital & social industry. Full info/apply HERE (8/18)
JOB OPENING: MGR PUBLIC RELATIONS/SCRIPPS HOME & TRAVEL BRANDS/Knoxville: Dvlp/execute media relations strategies. Organized & able to mng mult projects simultaneously under vast deadlines. Min 5 yr exp w/PR agency and/or corp comm. Exp in brdcst/cable TV ntwrk a +. Full info/apply HERE (8/18)
JOB OPENING: SOCIAL MEDIA MANAGER/DAILY SHOW/LA: Mng daily operations of social media platforms, enhance & grow company’s social media network & community, create social media campaigns & strategy, maintain editorial calendar across all platforms. Social media exp in TV req’d. 5+ yrs exp. Resumes to: [email protected] (8/18)
JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of our media buying platform. Exp in product management or prgrm mngmnt Advertising or enterprise software exp is a MUST. Full info/apply HERE http://bit.ly/2ayN6p3 (8/18)
JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands).Strong knowledge of Programmatic TV and sales skills. Exp in client facing, sales engineer or acct mngmnt role in ad tech or programmatic Resumes HERE: [email protected] (8/18)
JOB OPENING: DIRECTOR OF RIGHTS & ACQUISITIONS/Tennis Channel/Santa Monica: Responsible for program acquisitions activities including program identification, evaluation, negotiation, and acquisition. Min 5 yrs exp in acquisitions & prgrm plan’g within a TV network. Full info/apply HERE http://tennischannel.com/ (8/18)
JOB OPENING: DIRECTOR, PROGRAM PLANNING & SCHEDULING/Tennis Channel/Santa Monica: Resp for long & short term prgrm schedules. Lead strategic scheduling & plan’g process for both the Tennis Channel linear & digital ntwrks. Min 5 yrs exp scheduling &/or prgrm plan’g at a TV network. Full info/apply HERE (8/18)
JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of non-linear media & digital integrations. 5+ years of product management or prgrm mngmnt exp Strong understanding of internet technologies & web products is a MUST. Full info/apply HERE (8/17)
JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands). 5+ yrs of exp programmatic TV buying or selling or in an enterprise level advertising technology company. 3+ yrs client facing or acct mngmnt role. Resumes HERE (8/17)
JOB OPENING: ACCOUNTING MANAGER/Fuse Media/NY: Manage & evaluate acct’ing func. Financial reporting. Dev. & maintain acct’ing principles, practices & procedures. Public acct’ing and Corp. exp. a must. Apply fuse.tv (8/17)
JOB OPENING: VP CORP COMMUNICATIONS/DISCOVERY/NYC: Seasoned comms professional to be a strategic advisor to Discovery’s NYC-based leaders & teams, chiefly CEO, CFO & VP-IR. Dvlp/implement complex comms, public affairs & strategies for DCI corp affairs. Reputation mgmt., financial comms, media relations. 12+ yrs exp req’d, finance sector exp pref. Full info/apply HERE (8/17)
JOB OPENING: DIGITAL AD SALES EXEC/CafeMedia/NYC: Drive online ad revenues, meeting & exceeding all sales goals. Dvlp new business thru exec’s own ntwrk of contacts & prospecting. BA deg req’d. Min 2 yrs Digital Ad Sales, Acct Mngmnt, or Sales Plan’g exp working w/major brands. Full info/apply HERE (8/17)
JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Role req’s detail oriented person & the breadth of comm skills incl being a strategic & creative thinker; 4-7 yrs of exp in media &/or ndustry; exp in comm related to data strategy & ad sales a +. Full info/apply HERE (8/17)
JOB OPENING: SR ENTREPRENEUR EDITOR/CNBC/NYC: Establish the vision for CNBC new entrepreneurship coverage. Generate story ideas; collaborate w/guide writers, ed.s and contributors, including on-air talent & guests. Full info/apply HERE (8/17)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
FALL INTERNSHIP CREDITS ONLY: FALL INTERN/Bookmarks4Fun/NYC or REMOTE: Consumer goods company seeks motivated interns to work on social media, research and marketing for a fun new kid’s product. Should be articulate and comfortable writing. No experience necessary. Apply: [email protected] (8/20)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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