CYNOPSISDIGITAL
08.15.16 Good morning. It’s Monday August 15, and this is your first early morning digital briefing.
Inventory: Inventory refers to the number of advertisements, or amount of ad space, that a publisher has available to sell to an advertiser. When it comes to mobile ad tech, inventory is frequently valued in terms of impressions that a publisher can deliver to an advertiser.
AT&T has consolidated its digital, media, and creative accounts – and the consolidated account, worth about $3 billion, has gone to Omnicom. Omnicom will now take on most of AT&T’s creative, digital, data, and analytics in the U.S., as well as Mexico. Omnicom’s BBDO will head up creative (including brand work for both DirecTV and AT&T). And Omnicom’s Hearts & Science will serve as AT&T’s media agency. Omnicom beat out WPP for the account.
Facebook is once again changing its Newsfeed algorithm. The new algorithm is designed to show users a greater number of “informative” stories. “With this update, we are creating a new ranking signal to predict what is most informative to you, so those stories appear higher in your feed,” the company wrote in a blog post. “First, we look at the stories that people tell us they find informative. People from our Feed Quality Program” – a new crowdsourced global survey of tens of thousands of people per day – “look at each story in their feed and rank it on a scale of one to five – one being ‘really not informative’ and five being ‘really informative.’” Facebook then combines this signal with how relevant the story might be to users personally, the post adds. The company says that what qualifies as an “informative” story is different for each user, and can change over time.
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2016 Kids !magination Awards View the list of those who made the cut in the highly
competitive & dynamic kids media industry.
Please join us in celebrating on Tuesday, September 27 in NYC.
The ad tech and multi-channel media company Brightcom announced integrations with GeoEdge (a specialist in ad verification, transparency, and malware protection) and Forensiq (an anti-fraud specialist). Brightcom will send all ad traffic to Forensiq to be evaluated for fraud. And Brightcom will use GeoEdge’s ad security and verification process to to enhance visibility and fight against malware.
Instagram’s Stories is the new must-know tool. Join ESPN, Vayner Media and Giant Spoon on August 31 for a new webinar, and learn everything you need to know. Sign up today and reserve your spots!
Digital comedy brand The Onion has launched Sportology, a new web series satirizing ESPN’s Sports Science segment. (Sportology’s first segment explores the science behind archers’ extraordinary ability to aim at targets, when they could just as easily aim at spectators. Hop on down to today’s Digital Spotlight section for a link to the video.) You can find the series on The Onion’s flagship site.
Kim Dotcom, the infamous founder of the piracy site Megaupload, isn’t getting richer anytime soon. In a 2-1 ruling, a three-judge panel of the 4th Circuit Court of Appeals held that federal courts can continue to freeze the tens of millions of dollars that Dotcom, as well as others responsible for Megaupload, currently have in foreign banks. Dotcom had argued that U.S. federal courts lacked the jurisdiction to continue freezing his assets. The Megaupload founder has other problems to worry about has well: Since 2012, he’s been fighting U.S. efforts to extradite him from New Zealand.
A federal judge has overturned the murder conviction of Brendan Dassey, one of the two main subjects of Netflix docu-series Making a Murderer. The decision can still be appealed. If prosecutors don’t attempt to retry him, Dassey will be released from prison in 90 days. A second season of the Netflix series – set to focus on the appeals process of Dassey and his uncle, Steven Avery – had already been greenlit before the ruling. “As we have done for the past 10 years, we will continue to document the story as it unfolds, and follow it wherever it may lead,” said Laura Ricciardi and Moira Demos, who direct and executive produce Making a Murderer, in a statement.
The millennial and Gen Z-oriented media brand What’s Trending announced that it will be launching a new division devoted to developing live programming. What’s Trending has already implemented a live programming schedule on its Live.ly account. In addition, the company says it will launch a weekly advice call-in show, as well as other live programming on both live.ly and musical.ly. And What’s Trending says it will also work with brands and creators to “maximize” live video opportunities on social platforms such as Facebook and live.ly, providing partners with tools and strategies to increase engagement and audience size, as well as develop strategic partnerships and sponsorship opportunities.
RESEARCH
According to SNL Kagan, cord-cutting and cord-shaving will continue to wear away at the cable industry over the next ten years. The media analytics firm finds that cable TV revenue will drop 4.7% by 2026. That represents a $2.7 billion dip for cable TV providers like Charter Communications and Comcast, from $57.7 to $55.0 billion. Still, this isn’t all bad news for cable providers – in fact, it may be a net positive. SNL Kagan also finds that, over the same time period, those companies will take in an additional $11 billion due to a 13% increase in broadband subscriptions.
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Contact Trish Pihonak to fill that position today.
DIGITAL SPOTLIGHT
Just in time for the Olympics, The Onion dares to broach the questions that no one’s ever thought to ask: How in the world do archers manage to avoid firing arrows at the audience? Check out the first installment of the new parody web series Sportology – here.
Which crime drama series received a fourth and final season on Netflix after being canceled by AMC? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Titus Welliver, the star of Amazon Studios’ Bosch, also appeared as the Man in Black in what TV series? Answer: ABC’s Lost. Kudos to Andy Pittman-TAMU/TX, David Westberg-SAG-AFTRA Federal Credit Union/CA, Rob Rosenberg-Showtime Networks/NY, Louis Lewow-Lewow Media Group/GA, Dennis Maguire-Apple/FL, Adam Rosenbaum-The CW/NY, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, Luke Watson-Roker Media/NY, Baer Bones/CA, Jacob Pinion/CA, Aaron Paquette-MARU/VCR&C/TX, and Hal Isaacson-Chideo/CA
Watcheroo Premieres and Tune-in Alerts for the week of August 15-21:
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include Olympic gymnast Dominique Moceanu, actor Craig Bierko (Lifetime’s UnREAL), and Stacy Donnelly (“pie consultant” for Waitress the musical)
– People.com/peoplenow: The People Now concert series continues August 18 at 4PM ET with a performance by Laura Marano, with an encore presentation August 19.
– Acorn TV: The French drama series The Disappearance debuts on the streaming service today, August 15.
– Netflix: The CGI-animated series Bottersnikes & Gumbles debuts August 19
– Netflix: The documentary series Fearless, about Brazilian bull riders, debuts August 19
– The documentary Steve Aoki: I’ll Sleep When I’m Dead, about titular DJ Steve Aoki, debuts August 19
Watcheroo is Cynopsis Digital’s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
See you on tomorrow,
David Teich
08.15.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: PRODUCER/DAILY LIVE SHOW/LA: Plan & produce field and lifestyle segments for daily live television show, brainstorm and pitch ideas daily, write scripts, attend set visits/red carpets when necessary. 5+ yrs exp. Resumes to: [email protected] (8/20)
JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. BS req. Full info/apply HERE (8/20)
JOB OPENING: COUNSEL, BUSINESS & LEGAL AFFAIRS/OWN/LA: Resp. for handling deal negotiations and drafting/ review of agreements for talent, new media, and licensing for OWN. Guide creative partners on production legal protocol. 5+ yrs exp working in entertainment. Full info/apply HERE (8/20)
JOB OPENING: DIR COMMS-CONTRACT/OWN/LA: Develop/oversee strategic comms for scripted/unscripted series and specials. Resp for press announcements, releases, internal comms, + press events. 6 mnth contract possible extension. 7+ yrs exp television comms/publicity. Full info/apply HERE (8/20)
JOB OPENING: MARKETING MGR/Spotlight Cinema Networks/NYC: Dvlpmt/execution of cinema mktg programs and provide strategic sales support. Serve as a key liaison between mktg & sales teams. BA deg req’d & 3 – 5 yrs of mktg exp in a media sales org, w/specific focus directly supporting a sales team. Resumes HERE (8/20)
JOB OPENING: PRODUCT MKTG MGR/Viacom/NYC: Mng mktg initiatives aligned to strategic objectives of the co. & its brands. Resp for driving execution of prod mktg efforts to scale awareness & adoption of Viacom’s advanced ad products. 5+ yrs. prod mktg exp & B2B ad tech/media exp pref’d. Full info/apply HERE (8/19)
JOB OPENING: ASSOCIATE DIRECTOR, MULTICULTURAL BRAND STRATEGY/Canvas/LA: Utilize skills/knwldg of existing/tradit’l multicultural strategic media plan’g approaches, as well as emerging & creative multicultural comm channels & media trends. Min 5-7 yrs exp dvlpg multicultural strategies. Resume HERE APPLY (8/19)
JOB OPENING: QA SPECIALIST/NBCU/NYC: The QA Specialist is responsible for reviewing and confirming the successful trafficking and launch of campaigns across the NBC Universal Entertainment Digital Group. Full info/apply HERE (8/18)
JOB OPENING: ACCOUNT EXECS (JR & SR)/IRISH TV/NYC & BOS: Motivated/creative multimedia acct execs to represent co. in our brdcst & digital ad sales. Prior cable TV &/or OTT, dig. sales exp a must. Personal integrity/strong work ethic as well as support of our clients pertinent. Full info/apply HERE (8/18)
JOB OPENING: CABLE TV AD SALES BUSINESS SYSTEMS ANALYSTS/NY, NY: Needed for long term contract, contract to hire and perm roles. Min 5 yrs exp. Also exp w/software platforms such as Sintec, WideOrbit, DealMaker a +. Please send resumes to: [email protected] (8/18)
JOB OPENING: SR DIGITAL ANALYST, CORPORATE RESEARCH/Viacom/Santa Monica: Create innovative analyses across various data sets & help dvlp best practices. 3-5 yrs digital analytics &/or social analytics exp. TV, Media Dig. agency exp pref’d. Understanding of digital & social industry. Full info/apply HERE (8/18)
JOB OPENING: MGR PUBLIC RELATIONS/SCRIPPS HOME & TRAVEL BRANDS/Knoxville: Dvlp/execute media relations strategies. Organized & able to mng mult projects simultaneously under vast deadlines. Min 5 yr exp w/PR agency and/or corp comm. Exp in brdcst/cable TV ntwrk a +. Full info/apply HERE (8/18)
JOB OPENING: SOCIAL MEDIA MANAGER/DAILY SHOW/LA: Mng daily operations of social media platforms, enhance & grow company’s social media network & community, create social media campaigns & strategy, maintain editorial calendar across all platforms. Social media exp in TV req’d. 5+ yrs exp. Resumes to: [email protected] (8/18)
JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of our media buying platform. Exp in product management or prgrm mngmnt Advertising or enterprise software exp is a MUST. Full info/apply HERE http://bit.ly/2ayN6p3 (8/18)
JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands).Strong knowledge of Programmatic TV and sales skills. Exp in client facing, sales engineer or acct mngmnt role in ad tech or programmatic Resumes HERE: [email protected] (8/18)
JOB OPENING: DIRECTOR OF RIGHTS & ACQUISITIONS/Tennis Channel/Santa Monica: Responsible for program acquisitions activities including program identification, evaluation, negotiation, and acquisition. Min 5 yrs exp in acquisitions & prgrm plan’g within a TV network. Full info/apply HERE http://tennischannel.com/ (8/18)
JOB OPENING: DIRECTOR, PROGRAM PLANNING & SCHEDULING/Tennis Channel/Santa Monica: Resp for long & short term prgrm schedules. Lead strategic scheduling & plan’g process for both the Tennis Channel linear & digital ntwrks. Min 5 yrs exp scheduling &/or prgrm plan’g at a TV network. Full info/apply HERE (8/18)
JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of non-linear media & digital integrations. 5+ years of product management or prgrm mngmnt exp Strong understanding of internet technologies & web products is a MUST. Full info/apply HERE (8/17)
JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands). 5+ yrs of exp programmatic TV buying or selling or in an enterprise level advertising technology company. 3+ yrs client facing or acct mngmnt role. Resumes HERE (8/17)
JOB OPENING: ACCOUNTING MANAGER/Fuse Media/NY: Manage & evaluate acct’ing func. Financial reporting. Dev. & maintain acct’ing principles, practices & procedures. Public acct’ing and Corp. exp. a must. Apply fuse.tv (8/17)
JOB OPENING: VP CORP COMMUNICATIONS/DISCOVERY/NYC: Seasoned comms professional to be a strategic advisor to Discovery’s NYC-based leaders & teams, chiefly CEO, CFO & VP-IR. Dvlp/implement complex comms, public affairs & strategies for DCI corp affairs. Reputation mgmt., financial comms, media relations. 12+ yrs exp req’d, finance sector exp pref. Full info/apply HERE (8/17)
JOB OPENING: DIGITAL AD SALES EXEC/CafeMedia/NYC: Drive online ad revenues, meeting & exceeding all sales goals. Dvlp new business thru exec’s own ntwrk of contacts & prospecting. BA deg req’d. Min 2 yrs Digital Ad Sales, Acct Mngmnt, or Sales Plan’g exp working w/major brands. Full info/apply HERE (8/17)
JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Role req’s detail oriented person & the breadth of comm skills incl being a strategic & creative thinker; 4-7 yrs of exp in media &/or ndustry; exp in comm related to data strategy & ad sales a +. Full info/apply HERE (8/17)
JOB OPENING: SR ENTREPRENEUR EDITOR/CNBC/NYC: Establish the vision for CNBC new entrepreneurship coverage. Generate story ideas; collaborate w/guide writers, ed.s and contributors, including on-air talent & guests. Full info/apply HERE (8/17)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
FALL INTERNSHIP CREDITS ONLY: FALL INTERN/Bookmarks4Fun/NYC or REMOTE: Consumer goods company seeks motivated interns to work on social media, research and marketing for a fun new kid’s product. Should be articulate and comfortable writing. No experience necessary. Apply: [email protected] (8/20)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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