CYNOPSISDIGITAL
08.11.16 Good morning. It’s Thursday August 11, and this is your first early morning digital briefing.
Short-Form Video: As defined by the Interactive Advertising Bureau (IAB), short-form video is video content that has a duration of ten minutes or less.
Facebook is unveiling a slew of new video metrics in its Video Library and Page Insights sections. Publishers will we be able to analyze minutes viewed by gender, age, and geographical locations, and compare those metrics against the typical video viewers on their pages. (Facebook is playing a bit of catch-up here; YouTube has offered similar demographic analytics for a number of years.) Facebook will also begin offering breakdowns of views and minutes viewed from an original video post, compared to cross-posts and shares of the video. The idea is to give publishers more insight into what kind of content gets shared. And Facebook will also make new analytics available for Facebook Live streams, enabling publishers to see the volume of shares, reactions, and comments throughout a live video. The new metrics began to debut yesterday, and will become available to all publishers within the next couple of weeks.
Facebook also developed a couple of new tools for its 360-degree videos. A new feature called Guide enables publishers to create a guided tour of a 360-degree video, automatically directing viewers to specific points of interest in the video as it plays. (GoPro, CBS Sports, and other media partners have already used the feature.) Along with Guide, Facebook is rolling out a new tool called Heatmap, which shows which portions of a 360-degree video viewers have spent the most time watching.
Netflix has launched a mobile version of Fast, the site it launched in May to help users measure their Internet download speeds. (Essentially, the streaming giant wanted users to know when poor streaming quality was the fault of their Internet service provider, as opposed to the fault of Netflix.) Fast is now available via apps for both iOS and Android.
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Entries will be accepted until
11:59 PM ET tonight, so hurry up before it’s too late to find out if you have what it takes! * Finish your Entries *
The auction volume of programmatic bidding rose 151% year-over-year in Q2, according to Accordant’s latest Programmatic Media Market Pulse report. And according to the report, exchange-traded inventory in North America rose 27% quarter-over-quarter and 103% year-over-year. The study finds that 13% of all programmatic Q2 ads were in the 320×50 mobile leaderboard format, marking a significant increase. And the study found a 31% year-over-year improvement in viewability rates, in large part due to a 59% year-over-year decrease in non-human traffic.
TODAY is the final day to submit your entries for the Digital Model D Awards. Complete what you’ve started or finish your drafts before 11:59 PM ET TONIGHT. We can’t wait to see your work!
In a major new decision, a three-judge panel of the Sixth Circuit Court of Appeals ruled that the FCC can’t preempt state laws that prevent public entities from offering broadband service. The case involves the cities of Chattanooga, Tennessee and Wilson, North Carolina, both of which sought to expand broadband services past their municipal boundaries. The FCC ruled in favor of the cities last year, arguing that the language of the 1996 Telecommunications Act allowed their actions. The Sixth Circuit panel disagreed, ruling that the 1996 law didn’t offer a “clear statement” allowing the cities to circumvent state law. The decision is a victory for major broadband providers, which have broadly opposed the FCC’s efforts.
GoPro will begin shipping its new VR camera on August 17. Called the Omni VR, the camera rig consists of 6 connected GoPro Hero4 cameras. The Omni VR isn’t exactly for everyday hobbyists; selling at $5,000, it’s largely aimed toward professionals and smaller studios.
Nobody likes being trolled or harassed on the Internet. Now imagine how terrible online trolling could get during a social VR experience, when another user’s avatar might, say, steal your (virtual) possessions. As Google develops Daydream, its upcoming mobile-based virtual reality platform, the company is trying to get out in front of these problems. In a blog post for the Google Developers Blog, VR UX Designer Robbie Tilton detailed some of the challenges that the company is grappling with, and how it’s approaching them. For one, the company is devising ways to protect users’ personal space in VR. For instance, the company built an experiment around a social poker-playing experience: If a player leaves their seat, their environment desaturates to black and white, and their avatar disappears from the view of other players. Then a glowing “personal space bubble” directs them back to their seat. “We found it’s enough to prevent a player from approaching their opponents to steal chips or invade personal space,” Tilton writes. The company is also devising ways to reward positive interaction; for instance, a high-five between users might be met with a loud slapping sound and a fireworks animation. Google is exploring some important considerations here, and it’s worth checking out Tilton’s blog post in full. Read it here.
Thinking about using Instagram’s Stories feature? Learn everything you need to know from ESPN and Vayner Media about this hot new topic during our August 31 webinar, Instagram Stories: The New Tool for Connecting with Fans. Register your team today!
The video personalization platform IRIS.TV has partnered with the inventory and revenue optimization platform Furious Corp. Under the partnership, the companies say they will provide online video publishers with an end-to-end solution to increase their owned and operated online video ad revenue. And for publishers using the IRIS.TV platform, Furious Corp. will offer a guarantee against its fees; the companies are promising a 10-time increase in ad revenue ROI in the first year after integration of the new combined platform.
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Below, a look at the brands backing Olympics TV coverage so far on NBC and sibling networks NBC Sports, Bravo, CNBC, MSNBC and USA Network.
“Pool Vault for the gold!”
“From the extravagant Opening Ceremony to the Angry Michael Phelps meme, the Rio 2016 Olympics have been dominating social media. But how are the sponsors of the Olympic telecasts faring? Some 291 brands have run 539 spots a total of 5,044 times during Olympics coverage across NBC and its siblings from Friday’s kick-off through Tuesday, generating over 5.3 billion impressions. So far, the biggest backers of the TV coverage in the U.S. have been BMW, Chevrolet, GEICO, Visa and Samsung Mobile, in that order (ranked by estimated spend). But UnitedHealthcare is winning the gold in terms of digital engagement, thanks to a funny spot titled “Pool Vault,” which features a couple of wives watching their idiot husbands attempting to use a pool-cleaning pole to vault over a suburban backyard swimming pool; the unsanctioned event doesn’t go as planned, which is where UnitedHealthcare’s urgent-care finder comes in handy.” –iSpot.tv
![[]](https://www.cynopsis.com/wp-content/uploads/2016/08/iSpot.TV_Rio_Olympics.jpg)
EXECUTIVE MOVES
The media measurement company comScore his reshuffled its management, moving co-founder Gian Fulgoni into the CEO spot. Previous CEO Serge Matta will take over as Executive Vice Chairman and adviser to the CEO. Meanwhile, CFO Mel Wesley will be leaving the company; David Chemerow, a former Rentrak exec who has served as CRO since the two companies merged in January, will take Wesley’s place. Former Procter & Gamble executive Joan Lewis has been elected chair of the company’s Board of Directors. (Company co-founder Magid Abraham resigned as Executive Chairman in July, though he’ll stay on the Board through 2018.) Finally, former Rentrak CEO Bill Livek, who now serves as comScore’s Executive Vice Chairman and President, will assume oversight over the expansion of comScore’s TV, cross-platform, and movie-measurement efforts. The moves come after comScore delayed its latest financial reporting, launching an internal accounting review.
What’s the most-viewed YouTube video of all time? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Daniel Ek is the co-Founder and CEO of what streaming media service? Answer: Spotify. Kudos to Louis Lewow-Lewow Media Group/GA, Andy Pittman-TAMU/TX, David Westberg-SAG-AFTRA/Federal Credit Union/CA, and Chris Farrell-Leverage Agency/NY
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“How and where we see content is as important as what that content contains.” That’s Mitchell Reichgut, CEO of the advertising company Jun Group. Reichgut recently shared some insights about best practices when it comes to mobile advertising. Courtesy of the Jun Group Productions channel on YouTube, check out what he has to say – here.
See you on tomorrow,
David Teich
08.11.16
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JOB OPENING: QA SPECIALIST/NBCU/NYC: The QA Specialist is responsible for reviewing and confirming the successful trafficking and launch of campaigns across the NBC Universal Entertainment Digital Group. Full info/apply HERE (8/18)
JOB OPENING: ACCOUNT EXECS (JR & SR)/IRISH TV/NYC & BOS: Motivated/creative multimedia acct execs to represent co. in our brdcst & digital ad sales. Prior cable TV &/or OTT, dig. sales exp a must. Personal integrity/strong work ethic as well as support of our clients pertinent. Full info/apply HERE (8/17)
JOB OPENING: CABLE TV AD SALES BUSINESS SYSTEMS ANALYSTS/NY, NY: Needed for long term contract, contract to hire and perm roles. Min 5 yrs exp. Also exp w/software platforms such as Sintec, WideOrbit, DealMaker a +. Please send resumes to: [email protected] (8/17)
JOB OPENING: SR DIGITAL ANALYST, CORPORATE RESEARCH/Viacom/Santa Monica: Create innovative analyses across various data sets & help dvlp best practices. 3-5 yrs digital analytics &/or social analytics exp. TV, Media Dig. agency exp pref’d. Understanding of digital & social industry. Full info/apply HERE (8/17)
JOB OPENING: MGR PUBLIC RELATIONS/SCRIPPS HOME & TRAVEL BRANDS/Knoxville: Dvlp/execute media relations strategies. Organized & able to mng mult projects simultaneously under vast deadlines. Min 5 yr exp w/PR agency and/or corp comm. Exp in brdcst/cable TV ntwrk a +. Full info/apply HERE (8/16)
JOB OPENING: SOCIAL MEDIA MANAGER/DAILY SHOW/LA: Mng daily operations of social media platforms, enhance & grow company’s social media network & community, create social media campaigns & strategy, maintain editorial calendar across all platforms. Social media exp in TV req’d. 5+ yrs exp. Resumes to: [email protected] (8/16)
JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of our media buying platform. Exp in product management or prgrm mngmnt Advertising or enterprise software exp is a MUST. Full info/apply HERE http://bit.ly/2ayN6p3 (8/16)
JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands).Strong knowledge of Programmatic TV and sales skills. Exp in client facing, sales engineer or acct mngmnt role in ad tech or programmatic Resumes HERE: [email protected] (8/16)
JOB OPENING: DIRECTOR OF RIGHTS & ACQUISITIONS/Tennis Channel/Santa Monica: Responsible for program acquisitions activities including program identification, evaluation, negotiation, and acquisition. Min 5 yrs exp in acquisitions & prgrm plan’g within a TV network. Full info/apply HERE http://tennischannel.com/ (8/13)
JOB OPENING: DIRECTOR, PROGRAM PLANNING & SCHEDULING/Tennis Channel/Santa Monica: Resp for long & short term prgrm schedules. Lead strategic scheduling & plan’g process for both the Tennis Channel linear & digital ntwrks. Min 5 yrs exp scheduling &/or prgrm plan’g at a TV network. Full info/apply HERE (8/13)
JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of non-linear media & digital integrations. 5+ years of product management or prgrm mngmnt exp Strong understanding of internet technologies & web products is a MUST. Full info/apply HERE (8/13)
JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands). 5+ yrs of exp programmatic TV buying or selling or in an enterprise level advertising technology company. 3+ yrs client facing or acct mngmnt role. Resumes HERE (8/13)
JOB OPENING: ACCOUNTING MANAGER/Fuse Media/NY: Manage & evaluate acct’ing func. Financial reporting. Dev. & maintain acct’ing principles, practices & procedures. Public acct’ing and Corp. exp. a must. Apply fuse.tv (8/13)
JOB OPENING: VP CORP COMMUNICATIONS/DISCOVERY/NYC: Seasoned comms professional to be a strategic advisor to Discovery’s NYC-based leaders & teams, chiefly CEO, CFO & VP-IR. Dvlp/implement complex comms, public affairs & strategies for DCI corp affairs. Reputation mgmt., financial comms, media relations. 12+ yrs exp req’d, finance sector exp pref. Full info/apply HERE (8/13)
JOB OPENING: DIGITAL AD SALES EXEC/CafeMedia/NYC: Drive online ad revenues, meeting & exceeding all sales goals. Dvlp new business thru exec’s own ntwrk of contacts & prospecting. BA deg req’d. Min 2 yrs Digital Ad Sales, Acct Mngmnt, or Sales Plan’g exp working w/major brands. Full info/apply HERE (8/13)
JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Role req’s detail oriented person & the breadth of comm skills incl being a strategic & creative thinker; 4-7 yrs of exp in media &/or ndustry; exp in comm related to data strategy & ad sales a +. Full info/apply HERE (8/13)
JOB OPENING: SR ENTREPRENEUR EDITOR/CNBC/NYC: Establish the vision for CNBC new entrepreneurship coverage. Generate story ideas; collaborate w/guide writers, ed.s and contributors, including on-air talent & guests. Full info/apply HERE (8/13)
JOB OPENING: SPORTS BROADCAST PRODUCER/NextVR/LA: Sports Producer wrangling live prod for the leading global player in the virtual reality brdcsting business. Unique opp to change the way sports fans exp Game Day! 10+ yrs exp producing live sports or studio shows. Apply HERE (8/13)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
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