CYNOPSISDIGITAL
08.12.16 Good morning. It’s Friday August 12, and this is your first early morning digital briefing.
Whitelisting: Whitelisting refers to marking a particular entity as approved in order to ensure that it’s included. For example, someone using an ad blocker might whitelist a specific website, allowing that one site to serve them ads. Some websites, such as Forbes.com, will withhold content from users until they agree to whitelist the site. Other sites, such as Bloomberg.com, simply greet users with a message asking nicely.
Arianna Huffington is reinventing herself for the umpteenth time. Huffington announced that she’s stepping away from the Huffington Post to run Thrive Global, a new start-up focused on health and well-being. Huffington co-founded her namesake publication in 2005. She’s announcing her departure only two months after she extended her contract with HuffPo owner AOl. The contract would have kept her in place as President and Editor-in-Chief through 2019.
Turner led a $45 million investment in Refinery29, the digital media company geared toward millennial women. Refinery29 has raised $125 million to date. Over the past year, Refinery29 has dramatically increased its video offerings, and has even launched local websites in Germany and the U.K. Turner is the company’s second TV partner; Scripps Networks Interactive invested in the company last April.
A CYNOPSIS MESSAGE
Thursday, September 15 | NYC | 4:15 6:30 PM
We asked for the entries, and our stars handed in some outstanding work!
Please join us as we honor our
View the full list of winners + register for the event.
AT&T AdWorks, AT&T’s ad tech division, announced that it can now serve 60-second ads to its base of roughly 14 million addressable TV homes. AT&T says that advertisers often need more than 30 seconds to get their message across on TV. “Advertisers, across all different industries, are looking for additional time to engage their target audience, while taking advantage of innovative addressable TV solutions that minimize waste,” said Rick Welday, President of AT&T AdWorks, in a release.
Save a seat or reserve a table for our Rising Star Awards reception, taking place on Thursday, September 15. Our winners may be young, but they have produced some amazing work; see the full list of stars or register to attend here.
Microsoft’s Xbox division has acquired Beam Interactive, a live-streaming startup that enables users to watch and play along with gamers. The move is sure to put Microsoft in competition with Amazon’s Twitch. Deal terms weren’t disclosed.
OTT + SVOD
CBS All Access, CBS’s SVOD service, costs subscribers $6 a month. Still, there’s no ad-free option. And according to CBS Interactive President Marc DeBevoise, that may change. “We’re toying with the idea of a commercial free option and how we might roll that out to consumers,” he said during the Television Critics Association summer press tour. The service features live-streaming of local CBS stations, and access to content from the CBS library. Soon, original content will be thrown into the mix as well: an extension of the CBS reality series Big Brother arrives this fall, and four new series in 2017, including a Star Trek reboot and a spinoff of The Good Wife.
Amazon has picked up a new docu-series about Playboy founder Hugh Hefner. The companies behind the series, Stephen David Entertainment and Playboy Enterprises’ Alta Loma Entertainment, initially announced the production in January. The series will make use of archival footage, Hefner’s scrapbooks, and interviews with the playboy himself. It’ll premiere on Amazon Prime Video in the U.S., U.K., Japan, Austria and Germany next year.
And another Amazon acquisition: As first reported by Variety, the company has picked up Cry Now, a new romantic drama film that is the feature directorial debut of Alberto Barboza, a dialogue coach and consulting producer on Hulu’s East Los High. The movie centers on a street poster artist who falls in love with a tattoo designer. The acquisition is for all platforms, including Amazon Prime and Amazon Instant Video.
The CW is adding some content to CW Seed, its online streaming service. New additions include UPN/CW comedies Everybody Hates Chris and Girlfriends, as well as Girlfriends spin-off The Game.
Deadline reports that a new animated series is in development for CW Seed. According to the report, producers Greg Berlanti and Marc Guggenheim are looking to debut Freedom Fighters: The Ray in 2017. Freedom Fighters will be the first series to feature a gay superhero as its lead. Like with CW Seed’s Vixen, the intent is for the main character to cross over into the live-action CW shows Arrow and The Flash, both of which are based on the DC Comics universe.
@DaltonHAM96: Plot twist… Phelps is a dolphin
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming for Aug. 4-10 using Twitter data from Nielsen. Trends and insights from the 8,435,746 tweets expressing a specific Emotional Reaction (ER) include:
– NBC was the home of thrills, with 35.5% of all “excited” ERs across all networks driven by, you guessed it, the Rio Olympics. Other NBCU networks that are broadcasting Olympic events are also in on the excitement, led by NBC Sports, which had 16.2% of all “excited” ERs.
– Outside of the Olympics, MTV drove 3% of all “sad” ERs across all networks, thanks primarily to match-making show Are You the One?
– Also outside of the Olympics (which are dominating pretty much every emotion), CBS drove 2% of all “funny” ERs across all networks, mostly due to Big Brother.
– NBC was also the home of moist eyes, with 39.8% of “cried” ERs prompted by Olympic performances.
Kargo, a mobile marketplace for premium brand advertising, has named Lizzie Black as its VP of Strategic Partnerships, East. Black will drive business with agencies and trading desks in the East Coast region. Black most recently served as Federated Media’s Regional VP for the East Coast. She’ll work in Kargo’s New York office, reporting to Kevin Canty, the company’s SVP of Sales, East.
TRIVIA
Titus Welliver, the star of Amazon Studios’ Bosch, also appeared as the Man in Black in what TV series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: What’s the most-viewed YouTube video of all time? Answer: Psy’s ‘Gangnam Style’ sits high atop the list with over 2.6 billion views. No other video has received more than 2 billion views. Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Group/GA, Ciaran Mchugh-Turner/NY, Caleia Thomas-Kellum-Scripps Networks Interactive/NY, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, Jocelyn Avila-Rhiza/PA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Amanda Nojadera-Common Sense Media/CA, and Lauren Hardy/CA
A CYNOPSIS MESSAGE
Olympic athletes have been using some state-of-the-art wearable tech to help them train. Courtesy of CNET’s YouTube page, learn more here.
See you on Monday,
David Teich
08.12.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: PRODUCT MKTG MGR/Viacom/NYC: Mng mktg initiatives aligned to strategic objectives of the co. & its brands. Resp for driving execution of prod mktg efforts to scale awareness & adoption of Viacom’s advanced ad products. 5+ yrs. prod mktg exp & B2B ad tech/media exp pref’d. Full info/apply HERE (8/19)
JOB OPENING: ASSOCIATE DIRECTOR, MULTICULTURAL BRAND STRATEGY/Canvas/LA: Utilize skills/knwldg of existing/tradit’l multicultural strategic media plan’g approaches, as well as emerging & creative multicultural comm channels & media trends. Min 5-7 yrs exp dvlpg multicultural strategies. Resume HERE APPLY (8/19)
JOB OPENING: QA SPECIALIST/NBCU/NYC: The QA Specialist is responsible for reviewing and confirming the successful trafficking and launch of campaigns across the NBC Universal Entertainment Digital Group. Full info/apply HERE (8/18)
JOB OPENING: ACCOUNT EXECS (JR & SR)/IRISH TV/NYC & BOS: Motivated/creative multimedia acct execs to represent co. in our brdcst & digital ad sales. Prior cable TV &/or OTT, dig. sales exp a must. Personal integrity/strong work ethic as well as support of our clients pertinent. Full info/apply HERE (8/17)
JOB OPENING: CABLE TV AD SALES BUSINESS SYSTEMS ANALYSTS/NY, NY: Needed for long term contract, contract to hire and perm roles. Min 5 yrs exp. Also exp w/software platforms such as Sintec, WideOrbit, DealMaker a +. Please send resumes to: [email protected] (8/17)
JOB OPENING: SR DIGITAL ANALYST, CORPORATE RESEARCH/Viacom/Santa Monica: Create innovative analyses across various data sets & help dvlp best practices. 3-5 yrs digital analytics &/or social analytics exp. TV, Media Dig. agency exp pref’d. Understanding of digital & social industry. Full info/apply HERE (8/17)
JOB OPENING: MGR PUBLIC RELATIONS/SCRIPPS HOME & TRAVEL BRANDS/Knoxville: Dvlp/execute media relations strategies. Organized & able to mng mult projects simultaneously under vast deadlines. Min 5 yr exp w/PR agency and/or corp comm. Exp in brdcst/cable TV ntwrk a +. Full info/apply HERE (8/16)
JOB OPENING: SOCIAL MEDIA MANAGER/DAILY SHOW/LA: Mng daily operations of social media platforms, enhance & grow company’s social media network & community, create social media campaigns & strategy, maintain editorial calendar across all platforms. Social media exp in TV req’d. 5+ yrs exp. Resumes to: [email protected] (8/16)
JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of our media buying platform. Exp in product management or prgrm mngmnt Advertising or enterprise software exp is a MUST. Full info/apply HERE http://bit.ly/2ayN6p3 (8/16)
JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands).Strong knowledge of Programmatic TV and sales skills. Exp in client facing, sales engineer or acct mngmnt role in ad tech or programmatic Resumes HERE: [email protected] (8/16)
JOB OPENING: DIRECTOR OF RIGHTS & ACQUISITIONS/Tennis Channel/Santa Monica: Responsible for program acquisitions activities including program identification, evaluation, negotiation, and acquisition. Min 5 yrs exp in acquisitions & prgrm plan’g within a TV network. Full info/apply HERE http://tennischannel.com/ (8/13)
JOB OPENING: DIRECTOR, PROGRAM PLANNING & SCHEDULING/Tennis Channel/Santa Monica: Resp for long & short term prgrm schedules. Lead strategic scheduling & plan’g process for both the Tennis Channel linear & digital ntwrks. Min 5 yrs exp scheduling &/or prgrm plan’g at a TV network. Full info/apply HERE (8/13)
JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of non-linear media & digital integrations. 5+ years of product management or prgrm mngmnt exp Strong understanding of internet technologies & web products is a MUST. Full info/apply HERE (8/13)
JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands). 5+ yrs of exp programmatic TV buying or selling or in an enterprise level advertising technology company. 3+ yrs client facing or acct mngmnt role. Resumes HERE (8/13)
JOB OPENING: ACCOUNTING MANAGER/Fuse Media/NY: Manage & evaluate acct’ing func. Financial reporting. Dev. & maintain acct’ing principles, practices & procedures. Public acct’ing and Corp. exp. a must. Apply fuse.tv (8/13)
JOB OPENING: VP CORP COMMUNICATIONS/DISCOVERY/NYC: Seasoned comms professional to be a strategic advisor to Discovery’s NYC-based leaders & teams, chiefly CEO, CFO & VP-IR. Dvlp/implement complex comms, public affairs & strategies for DCI corp affairs. Reputation mgmt., financial comms, media relations. 12+ yrs exp req’d, finance sector exp pref. Full info/apply HERE (8/13)
JOB OPENING: DIGITAL AD SALES EXEC/CafeMedia/NYC: Drive online ad revenues, meeting & exceeding all sales goals. Dvlp new business thru exec’s own ntwrk of contacts & prospecting. BA deg req’d. Min 2 yrs Digital Ad Sales, Acct Mngmnt, or Sales Plan’g exp working w/major brands. Full info/apply HERE (8/13)
JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Role req’s detail oriented person & the breadth of comm skills incl being a strategic & creative thinker; 4-7 yrs of exp in media &/or ndustry; exp in comm related to data strategy & ad sales a +. Full info/apply HERE (8/13)
JOB OPENING: SR ENTREPRENEUR EDITOR/CNBC/NYC: Establish the vision for CNBC new entrepreneurship coverage. Generate story ideas; collaborate w/guide writers, ed.s and contributors, including on-air talent & guests. Full info/apply HERE (8/13)
JOB OPENING: SPORTS BROADCAST PRODUCER/NextVR/LA: Sports Producer wrangling live prod for the leading global player in the virtual reality brdcsting business. Unique opp to change the way sports fans exp Game Day! 10+ yrs exp producing live sports or studio shows. Apply HERE (8/13)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
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