CYNOPSISDIGITAL
08.10.16

Good morning. It’s Wednesday August 10, and this is your first early morning digital briefing.

The world’s biggest advertising spender is cutting way down on targeted Facebook ads. According to a report from The Wall Street Journal, Procter & Gamble has decided that there can be such a thing as over-targeting. “We targeted too much and we went too narrow,” P&G Chief Marketing Officer Marc Pritchard told the Journal, “and now we’re looking at: What is the best way to get the most reach but also the right precision?” One example the Journal cites: A couple years back, P&G tried to target its Facebook ads for Febreze air freshener toward pet owners and households with large families. But sales stagnated, and only went up when the company opened up advertising to everyone over eighteen years old. While P&G will get a bit less targeted in its approach (except in certain instances, such as diaper ads for expecting mothers), it won’t be reducing its overall Facebook spend. Still, one of the major appeals of Facebook’s ad inventory is the precision of the social network’s targeting; if other companies start deciding that overly-targeted ads can be similarly ineffective, that could put a dent in Facebook’s ad revenue.
 
Twitter announced that it will open Moments, its storytelling product, up to everyday users. The product, which consists of tweets, photos and videos on a single topic or story, has been curated by Twitter, as well as by select advertisers and publishers, since its launch last year. Moments will launch for all users in the coming months. In the meantime, Twitter says it will make the feature available to a broader group of brands, influencers, and partners.
 
 

 
The Digital Model D and “It List” Awards deadline is TOMORROW. We are seeking the very best work in the realm of digital media – show us what you’ve done and finish your entries by 11:59PM ET tomorrow!
 
 

A CYNOPSIS MESSAGE

Netflix will debut four documentary films at the Toronto International Film Festival this September. The films include Amanda Knox, a doc about the American woman who was imprisoned in Italy for nearly four years after being accused of murdering her roommate. The other premieres are Clive Oppenheimer and Werner Herzog’s Into the Inferno, about the relationship between humans and volcanoes; The Ivory Game, about Africa’s illegal ivory trade; and The White Helmets, about volunteer rescue workers helping civilians during the Syrian conflict. The White Helmets debuts on Netflix September 16; Amanda Knox premieres September 30; Into the Inferno debuts October 28; and The Ivory Game premieres November 4.
 
 

The live video app Live.me announced that, this past Sunday, over 1.1 million users tuned in to watch YouTube star Roman Atwood destroy his cop car with a monster truck. Studio71, which serves as Atwood’s management company, helped put on the event. You can watch the video here.
 
 

OpenSlate Engagement Data for the Food & Drink vertical, based on the engagement metric for the week ending 8/7.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
emmymadeinjapan (8.5) / 3,186,300 / 726,567/ 624
Laura in the Kitchen (8.4) / 6,168,000 / 2,474,733/ 649
Hey! It’s Mosogourmet!! (8.4) / 23,471,970 / 1,660,134/ 595
Cookies Cupcakes and Cardio (8.4) / 7,620,060 / 1,740,143 / 584
Munchies (8.4) / 6,428,880/ 1,203,766 / 575
Cocina Para Todos (8.4) / 5,047,620/ 724,325/ 576
Food Wishes (8.1) / 6,699,030 / 1,528,018 / 581
POPSUGAR Food (8.1) / 3,360,510 / 937,959 / 584
halawiyat khadija (8.2) / 2,777,430 / 325,602 / 559
MyCupcakeAddiction (8.1) / 5,735,400 / 2,841,470 / 643

Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (8/1/16 – 8/7/16)
 
 
Streaming Series (8/1/16 – 8/7/16)

 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.

A CYNOPSIS MESSAGE

CYNOPSISJOBS – For More jobs, visit Cynopsis.com

JOB OPENING: ACCOUNT EXECS (JR & SR)/IRISH TV/NYC & BOS: Motivated/creative multimedia acct execs to represent co. in our brdcst & digital ad sales. Prior cable TV &/or OTT, dig. sales exp a must. Personal integrity/strong work ethic as well as support of our clients pertinent. Full info/apply HERE (8/17)

JOB OPENING: CABLE TV AD SALES BUSINESS SYSTEMS ANALYSTS/NY, NY: Needed for long term contract, contract to hire and perm roles. Min 5 yrs exp. Also exp w/software platforms such as Sintec, WideOrbit, DealMaker a +. Please send resumes to: [email protected] (8/17)

JOB OPENING: SR DIGITAL ANALYST, CORPORATE RESEARCH/Viacom/Santa Monica: Create innovative analyses across various data sets & help dvlp best practices. 3-5 yrs digital analytics &/or social analytics exp. TV, Media Dig. agency exp pref’d. Understanding of digital & social industry. Full info/apply HERE (8/17)

JOB OPENING: MGR PUBLIC RELATIONS/SCRIPPS HOME & TRAVEL BRANDS/Knoxville: Dvlp/execute media relations strategies. Organized & able to mng mult projects simultaneously under vast deadlines. Min 5 yr exp w/PR agency and/or corp comm. Exp in brdcst/cable TV ntwrk a +. Full info/apply HERE (8/16)

JOB OPENING: SOCIAL MEDIA MANAGER/DAILY SHOW/LA: Mng daily operations of social media platforms, enhance & grow company’s social media network & community, create social media campaigns & strategy, maintain editorial calendar across all platforms. Social media exp in TV req’d. 5+ yrs exp. Resumes to: [email protected] (8/16)

JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of our media buying platform. Exp in product management or prgrm mngmnt Advertising or enterprise software exp is a MUST. Full info/apply HERE http://bit.ly/2ayN6p3 (8/16)

JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands).Strong knowledge of Programmatic TV and sales skills. Exp in client facing, sales engineer or acct mngmnt role in ad tech or programmatic Resumes HERE: [email protected] (8/16)

JOB OPENING: DIRECTOR OF RIGHTS & ACQUISITIONS/Tennis Channel/Santa Monica: Responsible for program acquisitions activities including program identification, evaluation, negotiation, and acquisition. Min 5 yrs exp in acquisitions & prgrm plan’g within a TV network. Full info/apply HERE http://tennischannel.com/ (8/13)

JOB OPENING: DIRECTOR, PROGRAM PLANNING & SCHEDULING/Tennis Channel/Santa Monica: Resp for long & short term prgrm schedules. Lead strategic scheduling & plan’g process for both the Tennis Channel linear & digital ntwrks. Min 5 yrs exp scheduling &/or prgrm plan’g at a TV network. Full info/apply HERE (8/13)

JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of non-linear media & digital integrations. 5+ years of product management or prgrm mngmnt exp Strong understanding of internet technologies & web products is a MUST. Full info/apply HERE (8/13) 

JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands). 5+ yrs of exp programmatic TV buying or selling or in an enterprise level advertising technology company. 3+ yrs client facing or acct mngmnt role. Resumes HERE (8/13)

JOB OPENING: ACCOUNTING MANAGER/Fuse Media/NY: Manage & evaluate acct’ing func. Financial reporting. Dev. & maintain acct’ing principles, practices & procedures. Public acct’ing and Corp. exp. a must. Apply fuse.tv (8/13)

JOB OPENING: VP CORP COMMUNICATIONS/DISCOVERY/NYC: Seasoned comms professional to be a strategic advisor to Discovery’s NYC-based leaders & teams, chiefly CEO, CFO & VP-IR. Dvlp/implement complex comms, public affairs & strategies for DCI corp affairs. Reputation mgmt., financial comms, media relations. 12+ yrs exp req’d, finance sector exp pref. Full info/apply HERE (8/13)

JOB OPENING: DIGITAL AD SALES EXEC/CafeMedia/NYC: Drive online ad revenues, meeting & exceeding all sales goals. Dvlp new business thru exec’s own ntwrk of contacts & prospecting. BA deg req’d. Min 2 yrs Digital Ad Sales, Acct Mngmnt, or Sales Plan’g exp working w/major brands. Full info/apply HERE (8/13)

JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Role req’s detail oriented person & the breadth of comm skills incl being a strategic & creative thinker; 4-7 yrs of exp in media &/or ndustry; exp in comm related to data strategy & ad sales a +. Full info/apply HERE (8/13)

JOB OPENING: SR ENTREPRENEUR EDITOR/CNBC/NYC: Establish the vision for CNBC new entrepreneurship coverage. Generate story ideas; collaborate w/guide writers, ed.s and contributors, including on-air talent & guests. Full info/apply HERE (8/12)

JOB OPENING: SPORTS BROADCAST PRODUCER/NextVR/LA: Sports Producer wrangling live prod for the leading global player in the virtual reality brdcsting business. Unique opp to change the way sports fans exp Game Day! 10+ yrs exp producing live sports or studio shows. Apply HERE (8/13)

JOB OPENING: TRAFFIC HELP DESK MGR ANALYST/ION TV/West Palm Beach FL: Support of Traffic System, Integrations and Analytics Reporting. 3+ yrs in related functions. OSI or other Traffic System exp req’d. Exc comm skills & able to work fast paced & independently. Apply to: [email protected] (8/11)

JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3-5 yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg in comm or related field. Full info/apply HERE (8/11)

JOB OPENING: PRODUCTION MANAGER/Discovery/NYC: Outgoing solutions creator w/top notch communication skills to ensure content is delivered to Discovery nets on time, on budget and on brand. Manage multiple projects from development through delivery. 5 yrs exp and exp in long form content. Full info/apply HERE (8/11) 

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

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