ABC: Start Here . Cynopsis Media presents: Upfront 2010 – The Broadcast Market 05/19/10 Good morning. It’s Wednesday, May 19, 2010, and this is the final installment of this five-part series about the 2010 Upfront season. The Broadcast Upfront 2010: by Daisy Whitney What a difference a year makes. […]
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Wednesday, May 19th, 2010
A CYNOPSIS MESSAGE FROM WE tv Play the Bridezillas Soundboard at WEtv.com ! Build your own outrageous meltdown mash-up to share with friends. And…Don’t miss the premiere of WE tv’s Ultimate Wedding Sunday Event Bridezillas and My Fair Wedding with David Tutera Sunday, June 6 at 9pm | 8c WE tv…Simply Fascinating Cyn opsis: DIGITAL 05/19/10 […]
Wednesday, May 19th, 2010
A CYNOPSIS MESSAGE FROM TURNER ENTERTAINMENT NETWORKS TNT Has Dramatic Impact Powerful Original Dramas. Unprecedented Star Power.Ray Romano – Kyra Sedgwick – Timothy Hutton – Jada Pinkett Smith Jason Lee – Angie Harmon – Noah Wyle – Dylan McDermott – George Clooney Steven Spielberg – Jerry Bruckheimer More Original Dramas Than Ever Before. Made With […]
Tuesday, May 18th, 2010
A CYNOPSIS MESSAGE FROM TURNER ENTERTAINMENT NETWORKS tbs has Revolutionized Late Night CONAN O’BRIEN GEORGE LOPEZ Joke-By-Joke, We’re Changing Late Night Forever. Making It Younger. More Diverse. Better For Your Brand. And, Very Funny. Cynopsis05.18.10 Good morning. It’s Tuesday, May 18, 2010, and this is your first early morning briefing. As always, if you prefer […]
Tuesday, May 18th, 2010
Cynopsis: DIGITAL 05/18/10 Good morning, it’s Tuesday, May 18, 2010, and this is your first early morning digital briefing. The Supreme Court declined to hear Cablevision‘s appeal that sought to label the 18-year old Federal must carry law as unconstitutional. The appeal traces back to a 2009 decision in the 2nd Circuit court […]
Tuesday, May 18th, 2010
A CYNOPSIS MESSAGE FROM REELZCHANNEL REELZCHANNEL is TV About Movies TM Now in more than 50 million homes nationwide New original, daily shows Launching high definition on September 1st Your advertisers will be associated with today’s BIGGEST movies and HOTTEST movie stars. Talk to us today! www.reelzchannel.com/advertiseSOURCE: Nielsen Media Research, NHI, May 2010 […]
Tuesday, May 18th, 2010
Cynopsis: Kids! 05/18/10 Good morning. It’s Tuesday, May 18, 2010, and this is your first early morning Kids briefing. 2010 Upfront: The Hub, the new joint venture network between Discovery Communications and Hasbro, joins the upfront season as preparations continue for its October 10, 2010 launch. Margaret Loesch, President and CEO, The Hub, […]
Monday, May 17th, 2010
Cynopsis: Kids! 05/17/10 Good morning. It’s Monday, May 17, 2010, and this is your first early morning Kids briefing. Cartoon Network will premiere its first live-action mystery series, Unnatural History (13×60), on June 13 at 8p. Produced by Warner Horizon Television, Executive Producer/creator Mike Werb (The Mask, Face/Off) wrote the pilot episode, which […]
Monday, May 17th, 2010
A CYNOPSIS MESSAGE FROM TURNER ENTERTAINMENT NETWORKS inContext Three ground-breaking contextual marketing platforms: TVinContext LIFEinContext BRANDSinContext tbs, TNT, and truTV can now put more of our sponsors’ brands in the right surroundings than ever before. Surroundings that amplify your brand message across more of your media schedule. inContext. It’s contextual placement, on a much bigger […]
Monday, May 17th, 2010
Cynopsis: DIGITAL05/17/10 Good morning, it’s Monday, May 17, 2010, and this is your first early morning digital briefing. It looks as though Google has knocked Facebook off the headlines for a day at least. In a post on its public policy blog, Google admitted that its Street View cars that capture images […]
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