Monday, June 7th, 2010

Cynopsis: Kids!



Good morning. It’s Monday, June 7, 2010, and this is your first early morning Kids briefing.

Mattel unveils Monster High ( ), a new tween/teen girl-targeted property, which is rolling out across multiple platforms, including an interactive website, a Universal feature film, webisodes and TV special, and through a publishing deal with Little, Brown Books for Young Readers and consumer products partners including Justice and Party City and of course a toy line.  Monster High revolves around the six hip teen kids (five girls and one boy) of famous monsters, such as Frankie Stein, Clawdeen Wolf and Draculaura, as they make their way through the … well … dare I say it … the “horrors” of high school.  The website offers backgrounds of the fashionable kids and their school, webisodes, games and activities.

  • Universal Pictures has acquired the theatrical rights to create a live-action movie musical, which will bring together producers Craig Zadan and Neil Meron (Hairspray, Chicago) and writers Alfred Gough and Miles Millar (Smallville, the Mummy: Tomb of the Dragon Emperor).
  • Mattel has developed a series of short animated webisodes about the teen monsters and their high school up and downs that are available on  New webisodes debut on the site each Friday through the end of July 2010.
  • Additionally, a Monster High animated special is in the works. The special will feature the music of teen singer Allison Iraheta (American Idol  season 8) – her songs Scars and Friday I’ll Be Over You, which focus on fitting in, dovetail with the Monster High themes.  The special will air this fall 2010 on broadcast TV, online and mobile services, further details are TBA.
  • Little, Brown Books for Young Readers will publish a series of books written by Lisi Harrison (The Clique, Alphas) under a multi-year global partnership with Mattel.  Monster High, the first title in the series, releases September 1, 2010.
  • On the consumer products side Mattel has partnered with: Justice for a line of Monster High apparel, lifestyle accessories, back-to-school items and jewelry, which will debut at stores this July.  Justice will also feature the Monster High webisodes on monitors in-store, online and via ads and its catalog; Party City for a line of costumes based on several characters that will be available exclusively at the store from September 2010; other consumer product partners include High IntenCity, Accessory Innovations, Ashko Group and ACI International for products such as fashion bags, hair accessories and jewelry, socks and slippers all debuting fall 2010.
  • Mattel’s Monster High toy line will include fashion dolls, themed plush, electronics, role play and novelty items, which launch at retail this July.


Relativity Media acquires Melisa Wallack’s movie script The Brothers Grimm: Snow White, which will be produced in 3D by Brett Ratner, Bernie Goldmann and Ryan Kavanaugh.  The movie is expected to be an updated, “edgy and modernized” take on the Snow White fairy tale.  What exactly that means  we’ll have to wait and see.


Disney Channel picks up a fourth season of its original series Wizards of Waverly Place and is developing a sequel to the Wizards of Waverly Place The Movie.  Production on the fourth season is slated to commence in August with show runners Vince Cheung and Ben Montanio (Married…with Children, Greetings from Tucson) executive-producing.  The movie sequel will feature a script by Dan Berendsen (Hannah Montana: The Movie, Wizards of Waverly Place The Movie, and the new Camp Rock 2 The Final Jam).  A production of It’s A Laugh Productions for Disney, Wizards of Waverly Place was created by Todd J. Greenwald (Hannah Montana, Saved By the Bell: The New Class) who also serves as executive producer.

The Nick Jr. channel in the US premieres the preschool animated series Pocoyo (104×7).  A co-production between Zinkia Entertainment and ITV Studios Global Entertainment, the series airs daily on the channel.  Bandai America, master toy licensee for Pocoyo in the US and Canada, is launches its North American toy line based on the series this fall 2010.  Additionally, Zinkia debuts the “Pocoyize” iPhone App (available in seven languages) that allows users to create a personalized Pocoyo avatars.  Users can design avatars at the micro website , which offers a range of options, including World Cup soccer shirts from participating counties.  Completed designs can be used as iPhone profile pictures, sent to friends or posted on social networking sites like Facebook.

Nickelodeon hosts the network premiere of the 1989 feature film Look Who’s Talking on Sunday, June 13, at 8p on Nick at Nite.  Written/directed by Amy Heckerling (Fast Times at Ridgemont High, Clueless), the movie stars John Travolta, Kirstie Alley and Bruce Willis as the voice of the baby.

XMediaLab ( ) launches the first XMediaLab: China Animation Market a new industry conference and business forum that will be held July 9-11, 2010 respectively in Suzhou, China.  Part of the China Animation and Game Expo, and supported by the Chinese Central Government, China Animation Market is presented by XMediaLab in partnership with the Suzhou Municipal Government ( ), and the Shanghai Media Group ( ).  A wide range of Chinese and international animators, producers, distributors and broadcasters are slated to attend.


Warner Bros. Consumer Products (WBCP) lays out plans for DC Comics and long term master toy licensee Mattel for the next year, including programs to support the release of Warner Bros.‘ live-action feature Green Lantern in June 2011.  Under their long-term deal, Mattel will create product lines based on a DC Comics huge portfolio of heroes and villains, while also continuing its existing lines based on Batman: The Brave and the Bold and DC Super Friends.  Mattel is currently developing a new line based on Young Justice, which in turn is based on the new series produced by Warner Bros. Animation and staring characters from DC Comics that will debut on Cartoon Network in the new season.  For Green Lantern, Mattel will launch a line of products based on the film for both kid and adult fans that includes basic and deluxe action figures, figure/vehicles, role play toys, playsets, games, puzzles, and each action figure will come with a Green Lantern ring.  Mattel will support the movie across its brands including Hot Wheels, Tyco R/C and UNO and Fisher-Price.  Additionally, Mattel will release a Green Lantern Movie Masters line of collectible detailed figures, which are sculpted by the team at Four Horseman.

Korean-based Voozclub and Samsung Electronics ink a co-development and licensing deal for the new mixed 3D CGI animated/live-action series Canimals (52×7).  A co-production between Voozclub, Aardman (UK) and BRB Internacional (Spain), Canimals follows the adventures of a group of “can-shaped” CGI animated animals and the mischief they get into in the live action world.  Voozclub and Samsung plan to launch a Canimals SNS web game on Facebook as well as some mobile games next year in conjunction with the debut of the series on TV.

Scholastic Media unveils plans for its superhero WordGirl to get her own comic book this fall with Boom! Studios under its kid-targeted imprint Boom Kids!  The new WordGirl comic books and graphic novels will debut in the US and Canada (US$2.99-$9.99) and will feature WordGirl on new, original adventures.  WordGirl continues to air on PBS Kids Go!

The Jim Henson Company launches an online retail store at ( ), where consumers can purchase merchandise based on a range of Henson brands including Fraggle Rock, Farscape, Dinosaur Train, Side the Science Kid and The Dark Crystal, Skatelab, and Labyrinth, among others.  In celebration of the online store’s debut, the site will feature limited edition and special edition products.  Consumers will also be able to create their own product featuring art from each brand.  Updated regularly, the new e-commerce site is powered by MashON.  The Pajanimals and The String Doll Gang storefronts are set to go live from July 1, 2010.

Playmates Toys and licensor Nickelodeon will introduce the new iCarly toy line at retail this fall 2010.  The new iCarly toy line includes “completely reinvented” fashion dolls, including the new Carly fashion figure decked out as iFight Shelby Marx with a replica of her boxing outfit, and the new Sam fashion figure in iQuit iCarly with a re-creation of her Planet Purpleonia outfit.  New electronic role play accessories include Sam’s Remote with new sounds, Spencer’s Bottle Bot Voice Changer, iCarly Truth or Dare Bear and the iCarly Webshow Set with Freddie teaching kids how to make their very own webshow.

Pip, the cat who featured on the popular UK greeting cards from Over the Moon, is heading to the US. ( ), an online greeting card company, will feature Pip on its US website.  In addition to the UK, Pip is currently available and popular in France and Germany, as well as Finland, Italy, Switzerland, Hong Kong, Japan, New Zealand, Australia, Russia and the Ukraine.  In the UK licensing agent KJG has inked a new deal with Bluebird Brands for a range of Pip-branded mugs, coasters, purses, wallets and umbrellas, and with Shreds for a line of preschool-targeted products such as aprons, mini tote bags, giftpack melamine sets and lunch bags.

Atlantyca Entertainment heads to the Licensing International Expo this week, as an exhibitor for the first time, where it will showcase its Geronimo Stilton, Geronimo Stilton the Animated Series, and Geronimo Stilton: Kingdom of Fantasy.

HIT Entertainment’s Fireman Sam is partnering with Toys ‘R’ Us in the UK to support the Safety First with Fireman Sam campaign that launches this month.  Fireman Sam will make 14 appearances at local Toys ‘R’ Us stores across the UK offering fire safety tips to kids and parents with the help of local fire services.  Additionally, Safety First with Fireman Sam booklets will be distributed to nurseries and parents, and will also be featured in Fireman Sam and Practical Parenting magazines.  More information can be found at both and .


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; June 4-6, 2010:
Shrek Forever After (Paramount (DreamWorks)) PG          $25.3m-3 wk total $183.0m
Killers (Lionsgate) PG-13                                                 Opening Weekend $16.1m
Prince of Persia: The Sands of Time (Buena Vista) PG-13   $13.9m-2 wk total $59.5m
Marmaduke (Fox) PG                                                      Opening Weekend $11.3m
Iron Man 2 (Paramount) PG-13                                        $7.9m-5 wk total $291.3m
Robin Hood (Universal) PG-13                                         $5.1m-4 wk total $94.3m
Letters to Juliet (Summit Entertainment) PG                     $3.0m-4 wk total $43.3m
Date Night (Fox) PG-13                                                   $830,000-9 wk total $95.4m
Just Wright (Fox Searchlight) PG                                      $800,000-4 wk total $20.2m
How to Train Your Dragon (Paramount (DreamWorks)) PG $460,000-11 wk total $213.9m
Source: Rentrak ( )

Casting Call: Smokewood Entertainment (Precious: Based on the Novel Push by Sapphire), director John Schultz (Aliens in the attic) are on a nationwide search for a girl 8-10-years-old to play the role of the exuberant Judy Moody in the new feature film, Judy Moody and the Not Bummer Summer.  The movie is, of course based on the Judy Moody book series from author Megan McDonald and illustrator Peter H. Reynolds and published by Candlewick press.  Audition information and further details can be found at ( ).  Submissions are due by June 30, 2010.  Set to begin production this August in LA, the movie will release in summer 2011.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/24-5/30/10 , 6a-6a:
K2-11                                       Total Delivery (000)
NICK:    SpongeBob SquarePants (5/29; 9:30a)   2188
NICK:    SpongeBob SquarePants (5/29; 1p)        2089
NICK:    Penguins of Madagascar (5/29; 10a)       2024
NICK:    Fanboy & Chum Chum (5/29; 10:30a)    1986
NICK:    SpongeBob SquarePants (5/29; 1:30p)   1980
NICK:    SpongeBob SquarePants (5/29; 12:30p) 1949
FOX:      American Idol (5/26; 8-10:07p)             1942
NICK:    SpongeBob SquarePants (5/29; 12p)      1940
NICK:    SpongeBob SquarePants (5/29; 2p)        1936
NICK:    SpongeBob SquarePants (5/29; 11a)      1929
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/24-5/30/10 , 6a-6a:
K6-11                                       Total Delivery (000)
NICK:    iCarly (5/28; 6:30p)                              1335
FOX:      American Idol (5/26; 8-10:07p)             1290
NICK:    SpongeBob SquarePants (5/29; 9:30a)   1269
DSNY*:  Suite Life On Deck (5/29; 9:30a)           1244
DSNY*:  Wizards of Waverly Place (5/27; 5:30p) 1240
NICK:    Fanboy & Chum Chum (5/29; 10:30a)    1234
FOX:      American Idol (5/25; 8-9p)                   1229
DSNY*:  Good Luck Charlie (5/28; 8:30p)           1223
DSNY*:  Sonny With A Chance (5/25; 5:30p)      1213
NICK:    iCarly (5/28; 6p)                                  1205
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/24-5/30/10 , 6a-6a:
Tweens 9-14                                         Total Delivery (000)
FOX:      American Idol (5/26; 8-10:07p)                          1454
FOX:      American Idol (5/25; 8-9p)                                 1435
DSNY*:  Sonny With A Chance (5/25; 5:30p)                    1079
DSNY*:  Suite Life On Deck (5/29; 9:30a)                        1055
DSNY*:  Wizards of Waverly Place (5/27; 5:30p)               1027
DSNY*:  Wizards of Waverly Place Movie (5/26; 8-9:45p)    983
NICK:    iCarly (5/28; 7:30p)                                             962
NICK:    Victorious (5/30; 6p)                                            950
DSNY*:  Wizards of Waverly Place (5/27; 5p)                     946
DSNY*:  Wizards of Waverly Place (5/27; 7p)                     932
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/24-5/30/10 , 6a-6a:
Teens 12-17                                             Total Delivery (000)
FOX:        American Idol (5/26; 8-10:07p)                          1132
FOX:        American Idol (5/25; 8-9p)                                 1097
FOX:        Glee (5/25; 9-10p)                                             1075
ADSM**:  Family Guy (5/25; 11:30p)                                   618
ADSM**:  Family Guy (5/27; 11:30p)                                   616
NAN**:    George Lopez (5/26; 10:30p)                                600
ADSM**:  Family Guy (5/25; 11p)                                        589
TNT:         NBA  Suns/Lakers (5/27; 9-11:51p)                    584
NICK:       Victorious (5/30; 7p)                                            577
NICK:       Victorious (5/30; 6p)                                            575
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network and Nick at Nite, which airs on Nickelodeon.

Final K6-11 Ratings for Saturday, May 29, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.7/4 Avg. (7a-12p)
Magical DoReMi 0.2/2; Winx Club 0.4/3; Dinosaur King 0.4/3; Skunk Fu! 0.7/4; Turtles Forever 1.1/5; Sonic X 1.0/5; Yu-Gi-Oh 0.6/3; Yu-Gi-Oh 0.6/3;
ABC* 0.6/3 Avg. (9a-1p)
The Emperor’s New School 0.3/2; The Replacements 0.4/2; That’s So Raven 0.6/3; That’s So Raven 0.9/4; Hannah Montana 0.8/4; Suite Life of Zack & Cody 0.9/4; Mighty Morphin Power Rangers 0.6/3; Mighty Morphin Power Rangers 0.5/3
*A portion of ABC’s programming on this day was pre-empted on the West Coast due to NASCAR coverage.
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Willa’s Wild Life 0.2/1; Jane and the Dragon 0.2/1; Turbo Dogs 0.3/1; Shelldon 0.3/1; 3-2-1 Penguins 0.3/1; Babar 0.3/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Noonbory and the Super 7 0.2/1; Busytown Mysteries 0.2/1; Doodlebops Rockin’ Road Show 0.1/1; Sabrina: The Animated Series 0.1/1; Sabrina: The Animated Series 0.1/1; Strawberry Shortcake 0.3/2

Final K6-11 Ratings for Saturday, May 29, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.2/23 Avg. (7a-1p)
Jimmy Neutron 1.9/19; Jimmy Neutron 2.7/21; Fairly OddParents 3.8/24; Fairly OddParents 3.9/22; SpongeBob SquarePants 4.9/25; SpongeBob SquarePants 5.2/25; Penguins of Madagascar 4.8/22; Fanboy & Chum Chum 5.0/22; SpongeBob SquarePants 4.9/23; SpongeBob SquarePants 4.8/24; SpongeBob SquarePants 4.7/25; SpongeBob SquarePants 4.4/24;
DISNEY CHANNEL 2.4/13 Avg. (7a-1p)
My Friends Tigger & Pooh 1.8/18; Chuggington 1.9/16; Special Agent Oso 2.1/13; Jungle Junction 2.3/13; Mickey Mouse Clubhouse 1.9/10; Mickey Mouse Clubhouse 1.9/9; Imagination Movers 2.1/9; Handy Manny 2.1/9; Phineas and Ferb 2.7/13; Phineas and Ferb 2.9/14; Suite Life On Deck 3.2/17
CARTOON NETWORK 1.5/8 Avg. (7a-1p)
Pokemon: DP  Galactic Battle 1.1/12; Yu-Gi-Oh! 5DS 1.1/9; Ben 10: ultimate Alien 1.8/11; Generator Rex 2.1/12; Star Wars: Clone Wars 1.8/9; Hot Wheels: Battle Force 1.9/9; Bakugan: Gundalian Invaders 2.1/10; The Super Hero Squad Show 1.4/6; Chowder 1.2/6; Flapjack 0.9/5; Johnny Test 1.2/6; Chowder 1.1/6
DISNEY XD 0.8/5 Avg. (7a-1p)
Suite Life of Zack and Cody 0.4/4; Phineas and Ferb 0.6/5; Zeke and Luther 0.6/4; Kick Buttowski 0.7/4; Zeke and Luther 0.8/4; Kick Buttowski 0.9/4; Zeke and Luther 1.3/6; Kick Buttowski 1.4/6; Zeke and Luther 1.0/5; Kick Buttowski 0.9/4; Zeke and Luther 0.9/5; Kick Buttowski 0.6/3

Answer to Yesterday’s Trivia:
Tony Stark is better known as whom?  IRON MAN on MARVEL SUPERHEROES  Kudos to: Mara Anastas-Simon & Schuster/NY; Keith Manzella-Eastwest MG/NY; Lisa Gerstel-Disney Publishing Worldwide/White Plains; Meredith Wayne-Cox Reps/NY; Rosemary Cunningham-CoxReps/Chicago; Michael Hawkins-PromoDoctors/Irving; Cecilia Nguyen-Disney Channels Worldwide/Burbank; Don McGowan-Pokemon Company Int’l/Seattle; Katherine Kaufman-Televix Entertainment/LA; Kristi Kilday-KO Creative/Beverly Hills; Elize Morgan-Slainte Pictures/Toronto

Today’s Trivia Question:  In what show is GC-171 a necessary component, at least in the very beginning?       (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/9)  

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (6/9)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (6/9)

SITUATION WANTED:  CREATIVE DIRECTOR ON-AIR PROMOTIONS. (NYC):Concept, writer/producer, development & implementation. Portfolio/Reel: (6/9)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (6/9)

SITUATION WANTED:  LINE PRODUCER/PRODUCTION MANAGER/LA: 20 years experience, Network & Cable, Sitcoms/Game Shows/Reality/Sports/Talk Shows. [email protected] (6/9)

SITUATION WANTED:  ASSOC ON-AIR/WEB PROD IN NY: – 5+ yrs exp in TV & Web Prod/Dev @ HBO/Scholastic Online. Infectiously proactive, inventive, & a pleasure to work with. Seeking greater challenges FT/ Temp-to-Perm. (6/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

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