Monday, June 7th, 2010





Source: NSI, wtd HH avg, primary tc, all mkts, Nov’09/Feb’10; vs year ago=Nov’08/Mar’09 TPs (+59%); vs lead-in=1/2 hr TPs (+35%). NSS, live+SD HH AA(000), Sept-Feb avg of debut ssn; M-F first-run, 2003-2009. NSI, wtd HH avg of 7 local lead-out newscasts (1st qtr hr), metered mkts (HN, DE, SE, DV, PD, RH, FM); Nov’09/Feb’10 vs Nov’08/Mar’09.


Good morning. It’s Monday, June 7, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
FOX: Lie To Me at 8p; The Good Guys at 9p
NBC: Last Comic Standing at 8p; Persons Unknown at 10p
ABC Family: The Secret Life of the American Teenager at 8p
HRTV: For the Love of Horses at 8p; A Rider’s Story at 830p; The Mane Event at 9p; Horsing Around the World at 930p
HISTORY: American Pickers at 9p; Pawn Star$ at 10p
tru TV: Operation Repo at 930p; All Worked Up at 10p
Animal Planet: Last American Cowboy at 10p
TBS: Neighbors from Hell at 10p
Oxygen: Dance Your Ass Off at 11p

Tonight’s Finales:
Oxygen: Tori & Dean: Home Sweet Hollywood at 10p
Showtime: Nurse Jackie at 10p; United States of Tara at 1030p


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2010 UPFRONT UPDATE: Late last week, both FOX and The CW said they concluded their upfront sales. FOX, the first network making deals starting on Tuesday, is said to have averaged a +9% rate increase over last year and sold around 80% of its ad inventory totaling $1.8 billion to $1.9 billion.  Reportedly, The CW has sold $350 to $370 million with a price bump of +7.5%. This year, The CW was focused on selling TV spots along with ads placed within its top shows when they air online. The volume for FOX was approximately 10% more than it booked last year and The CW is thought to have booked 75% more or higher than the previous year. ABC, CBS and NBC are also in the process of making deals.

HBO canceled the comedy The Life and Times of Tim from MRC and created by Steve Dildarian. MRC owns the show and is pitching it to other cable networks.

All this week, Hallmark Channel honors the late actress Rue McClanahan with A Tribute to Rue McClanahan consisting of twenty The Golden Girls episodes airing today through Friday at 9a-11a and 11p-1a.

USA Network premiered a duo of original shows with new seasons last Thursday to record-breaking results. Burn Notice, debuting its fourth season at 9p, delivered nearly 2.6 million A18-49 viewers, a +2% increase above the first quarter 2010 season opener and a +2% bump over the summer 2009 premiere. Burn Notice also pulled in 6.6 million total viewers, a +24% increase over the first quarter 2010 season opener. Then at 10p, the second season premiere of Royal Pains attracted nearly 2.4 million A18-49 viewers, a +3% increase over the series premiere as well as 5.8 million total viewers, a +5% rise versus the series premiere.

Also on Thursday, Bravo aired the third season finale of The Real Housewives of New York City which became the highest rated finale in the series’ history. The finale episode amassed 1.76 million A18-49 viewers and a record 2.64 million total viewers, a +16% and a +30% increase respectively compared to the season two finale. This week and next, Bravo will reunite cast mates of The Real Housewives of New York City with a two-part special this Thursday at 9p and on June 17 at 9p.

Comedy Central’s second season premiere of Tosh.0 last Wednesday at 1030p, clocked its most-watched episode in the series’ history with 1.9 million total viewers as well as series high ratings among A18-49 at 1.23 and M18-34 at 2.42.

Spanish-language network, TeleFutura aired the last episode of El Capo last Wednesday at 7p, which has become the highest-rated series finale in the network’s history. On Wednesday night, the Monday-Friday one-hour stripped novela delivered 2.0 million total viewers as well as nearly 1.3 million A18-49 viewers and 731,000 A18-34 viewers.

Canada’s Canwest Broadcasting revealed the 2010-2011 primetime schedule for its TV network, Global last week. The network acquired several new shows for Fall and is returning four other top freshmen series. Global’s primetime schedule by night includes (new programs in bold and italicized):

  • Monday: Entertainment Tonight, Entertainment Tonight Canada, House (season 7), Lonestar, Hawaii Five-O
  • Tuesday: Entertainment Tonight, Entertainment Tonight Canada, Glee (season 2), NCIS: Los Angeles (season 2), The Good Wife (season 2)
  • Wednesday: Entertainment Tonight, Entertainment Tonight Canada, Survivor: Nicaragua (season 21), NCIS (season 8), Lie To Me (season 3)
  • Thursday: Entertainment Tonight, Entertainment Tonight Canada, Bones (season 6), The Office (season 7), Outsourced, Love Bites
  • Friday: Entertainment Tonight, Entertainment Tonight Canada, 90210 (season 3), Shattered, Outlaw
  • Saturday: Saturday Night Movie #1, Saturday Night Movie #2
  • Sunday: 16:9 (season 3), Ice Pilots: NWT (season 1), The Simpsons (season 22), The Cleveland Show (season 2), Family Guy (season 9), American Dad (season 7), Brothers & Sisters (season 5)

Additionally, at midseason Global will add the new series Ride-Along on Mondays at 9p; NCIS will move to Tuesdays at 8p; Glee will come after Survivor on Wednesdays at 9p; and a new season of The Celebrity Apprentice will start Sundays at 9p.

Top 10 Weekend Box Office Estimates: June 4-6, 2010
Shrek Forever After (Paramount)           $25.3 million  3 wk total $183.0m
Get Him To The Greek (Universal)          $17.4 million  opening weekend
Killers (Lionsgate)                               $16.1 million  opening weekend
Prince of Persia: The Sands of Time (Disney) $13.9 million  2 wk total $59.5m
Sex And The City 2 (Warner Bros.)         $12.7 million  2 wk total $73.4m
Marmaduke (20th Century Fox)              $11.2 million  opening weekend
Iron Man 2 (Paramount)                        $7.8 million  5 wk total $291.3m
Splice (Warner Bros.)                           $7.5 million  opening weekend
Robin Hood (Universal)                          $5.1 million  4 wk total $94.3m
Letters To Juliet (Summit Entertainment)  $3.0 million  4 wk total $43.3m
Source: Rentrak


Discovery Communications and Canada’s CTV renewed their partnership and announced the launch of three new channels this year in Canada: Discovery World HD, Investigation Discovery (ID) and Discovery Science. Discovery World HD will begin August 2, a rebranding of Discovery HD, will also offer viewers a free preview from August 2 to September 1. Investigation Discovery, replacing Court TV, will launch August 30 and a month later Discovery Science, replacing Discovery Civilization, will begin on September 27.


CBS gave a 13-episode order to midseason comedy Mad Love and is waiting on Sony Pictures Television (SPT) to accept the deal. SPT is producing the show with CBS TV Studios. CBS and the two production companies are also making final casting choices as one actress, Lizzy Caplan, who appeared in the pilot episode will not continue in her part. The multi-camera sitcom is about four 20-somethings looking for love in New York City. Mad Love stars Minka Kelly, Ashley Austin Morris, Hal Williams, Jason Biggs, Tyler Labine and Sarah Wright.


Hispanic fans today with


Morning News Weekly Average Ratings (week of May 24, 2010)
NBC: 5.12 million total viewers; 1.9/15 and 2.42 million A25-54
ABC: 4.34 million total viewers; 1.3/10 and 1.66 million A25-54
CBS: 2.32 million total viewers; 0.8/6 and 980K A25-54
Source: Nielsen, NTI

Morning News Average Ratings (May 2010 Sweep: April 29-May 26, 2010)
NBC: 5.24 million total viewers; 2.0/15 and 2.53 million A25-54
ABC: 4.42 million total viewers; 1.4/10 and 1.74 million A25-54
CBS: 2.53 million total viewers; 0.8/6 and 1.05 million A25-54
Source: Nielsen, NTI

Daytime Average Ratings (May 2010 Sweep: April 29-May 26, 2010)
Total Viewers:                          W18-49 (Rtg/000s):
CBS 3.52 million                       ABC 1.2/788,000 (tie for #1)
ABC 2.78 million                       NBC 1.2/760,000 (tie for #1)
NBC 2.67 million                      CBS 1.1/708,000

Top 5 Daytime Programs among W18-49 (Rtg/000s) May 2010
CBS: The Young & the Restless    1.8/1.21 million
ABC: General Hospital                 1.4/929,000
ABC: The View                           1.2/816,000
NBC: Days of Our Lives              1.2/760,000
ABC: One Life to Live                 1.1/746,000

Thursday  A18-49 Analysis: ABC dribbled past the competition Thursday night winning with a 4.1/14 A18-49, according to final national ratings from Nielsen. FOX won at 8p with So You Think You Can Dance at 2.9/11 and UNIV’s Hasta que el Dinero Nos Separe was next with 2.0/7. ABC was in control the remainder of the evening as the NBA Finals posted a 5.1/16 at 9p followed by FOX’s So You Think You Can Dance at 3.6/11. ABC jumped up to a 6.0/18 during 10p for another hour of NBA Finals; The Mentalist repeat on CBS was second with 1.8/5.

Live + Same Day Household Ratings: Thursday, June 3, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 6.6/12        Jimmy Kimmel Live Game Night 1 2.7/5, GMC Sierra NBA Countdown Game 1 3.6/7, NBA Finals on ABC Game 1: Boston at LA Lakers 8.6/16

FOX: 5.3/9             So You Think You Can Dance 5.3/9

CBS: 4.7/8           How I Met Your Mother [r] 2.6/5, Rules of Engagement [r] 2.9/5, CSI [r] 5.1/9, The Mentalist [r] 6.2/11

NBC: 1.8/3            Community [r] 1.9/4, 100 Questions 1.5/3, The Office [r] 1.9/3, 30 Rock [r] 2.0/3, The Office [r] 1.9/3, Parks and Recreation [r] 1.7/3

UNIV: 1.8/3           Hasta que el Dinero Nos Separe 2.2/4, Soy Tu Duena 2.2/4, Tiempo Final 0.9/2

ION: 1.3/2            Criminal Minds 1.6/3, NCIS 1.3/2, NCIS 1.1/2

CW: 0.9/2             Vampire Diaries [r] 0.8/1, Moonlight 0.9/2

TELE: 0.7/1           El Clon 0.6/1, Perro Amor 0.6/1, Donde Esta Elisa? 1.0/2

A18-49: ABC 4.1/14, FOX 3.3/11, CBS 1.5/5, UNIV 1.5/5, NBC 1.2/4, TELE 0.6/2, CW 0.5/2, ION 0.5/1


Herb Daniel joins Paramount Home Entertainment (PHE) as SVP/Domestic Operations. Herb will oversee the supply chain operations with emphasis on manufacturing and distribution. He will further manage the unit’s working relationship with Technicolor, spur productivity and cost savings efforts and represent PHE on the DEG operations committee and with other industry organizations. Herb, who previously worked for EMI Music as SVP/North America Supply Chain, will report to Steve Bertram, President/Business Operations.


Time for a little dose of reality…

Cynopsis Media presents the Primetime Emmy® Special Series  Reality & Host.
Daisy Whitney explores the Reality Category, pre-nominations.
This Wednesday

To present your Reality Program and/or Host contact:
Mike Farina
[email protected] , 203.218.6480

Upcoming Categories: Actor/Actress (6/14), Specials & Non-Fiction (6/17) 

This day in History:  1987 – Fawn Hill began testifying in the Iran-Contra hearings. She said that she had helped to shred some documents

Answer to Yesterday’s Trivia Question:  What is Detective Sara Pezzini’s secret identity? WITCHBLADE  Kudos to: Dino “Chico”; Dennis Maguire-Bright House Networks/Riverview; Lindsey Huffman-Peachtree TV/Atlanta; Ben Beverly-Groovelounge/NY; Roz Seibold-EDA/Tucson; Bryan Wallace-HKS Inc./Dallas; Larry Glazer-WTTW/Chicago; Rich Koz-WCIU/Chicago; Paul Blutter-General American Group/Northridge; Brook Chalmers-Cartoon Network/Burbank
Today’s Trivia Question:  “I was looking for something to put the credits over. On the first show, [it] was at the very end and I looked at it and I said, ‘Wait a minute. That’s too good for the credits. I’m gonna use that at the beginning,’ and it became our trademark.”  What is this referring to and who is speaking?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.


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50 million homes nationwide – HD September 1st
SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: VIDEO ARCHIVE SALES REP/NYC:  Resp for growing existing stock & historic footage sales & est new biz opps for targeted markets. 5+ years in advertising, PR or archive sales.  Apply [email protected]   (6/12)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected]  (6/12)

JOB OPENING: EXECUTIVE PRODUCER/TRIBUNE/Chicago: Execute a dramatically different TV morning show. Lead technology/hiring/building/development & implementation from the ground up. Details at (Job ID 2010-14375) (6/12)

JOB OPENING: SR MKTG BRAND MGR/Cisco Consumer Prod/San Fran: Dvlp mktg plans for Flip Video, Valet & Linksys bus & new prod launches in Canada. French speaking/knwldg of Quebec mkt. 5-8 yrs exp. More info:  www. (6/12)

JOB OPENING: SUPR, PROG INVENT/Rainbow/NYC: Mng projs related to inventory admin for cable nets. Anlyz/review contracts& inv data. Exp in invent admin, Fam w/contracts& solid analytical skills a mus. #11403BR (6/12)

JOB OPENING:  EXEC ASST/AMC/NYC: Supp sr mktg exec w/special projects& gen admin needs. 2-3 yrs mktg/admin exp.Cable/Agency exp & mktg degree pref.Superior comm,org, problem solving a must. res: #11408BR (6/12)

JOB OPENING:  SR RSRCH ANALYST/Turner Broadcasting System Inc/ATL:  3+yrs TV or other media rsrch. Profic. media math & analyzing TV measurement data Extremely proficient MS EXCEL. & knwlg word/Ppt. BA deg. Res: [email protected]   (6/11)

JOB OPENING:  NAT’L LONG FORM SALES/ION Media Networks/LA: Highly motivated & creative acct executive with established relationships & proven track record. EOE. Full ad (6/11)

JOB OPENING: MGR STRATEGY & BUSINESS DEVELOPMENT/Nickelodeon/NYC: 2+yrs InvestBank/Consult/related Strat exp in Ent/Media, Stng Finance Analysis (models,etc), Xceptionl Math skills EOE/M/F/D/AAP Apply (6/11)

JOB OPENING: DIGITAL RSRCH MGR/DISNEY/CA: Min 4 yrs exp digital research, apt at media analytics tools, strong analytical & written skills, BA/BS req. Apply at: (ID250326) (6/11)

JOB OPENING: MGR PRIMARY DIGITAL RSRCH/Nickelodeon: 5 yrs exp incl proj mgmnt, quan/qual. Understd digital tech; exp child-related area a +. Strong analy/present sk; PC prof; industry knwldge. EOE/M/F/D/AAP (6/11)

JOB OPENING: MGR RESEARCH/Comedy Central/Spike/NY: 5+ yrs exp; strong present sk. Prof Nielsen,(MultiTrak, N-Power/Audience Watch, Market Breaks). Exper w/ MRI, Simmons, Forrester, Roper, JD Power. EOE/M/F/D/AAP (6/11)

JOB OPENING:  FORMATIVE RESEARCHER/NICKJR’S DORA/NY: post-grad degree Psych/Media. TV + field research exp, kids, managerial exp. Responsible for dev instruments/reports, strong written skills. Email CL/R to [email protected] (6/11)

JOB OPENING:  DIGITAL INTERACTIVE SALES EXECUTIVES/SINCLAIR BROADCAST several locations across the country. For more info and to apply online  please go to and click on Employment. EEO/Drug Free (6/11)

JOB OPENINGAE/NAT’L SALES MGR/Cellit/CHI: 2 jobs in new biz dev for top tier Mobile Mktg co. 3+ yrs exp media sales/bi-lingual Span. pref for 1 spot. Adv prospecting skills, lead gen, mktg savvy & techy. Apply: [email protected]  (6/10)  

JOB OPENING: ONAIR BMS SR SALES EXEC/ SintecMedia/NY: Great sales negotiator with 5 years exp, 3 in sales. Mastery of industry standards and trends. See Career Opportunity-SL103 (6/10)  

JOB OPENINGPT MGR RSRCH/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/ NPower ratings, MS Office # 240392 (6/9)

JOB OPENING: SCHED MGR/Scripps Networks/The Travel Channel/Chevy Chase MD: Mng/administer functions of Prgrmng Plan’g dept incl: sched’g, tracking competitive set & reporting. 4 yrs of prev sched exp: Apply: (6/9)

JOB OPENING: DIR. BRAVO NEW MEDIA RESEARCH/ NYC:Analyze, evaluate digital& interactive opportunities/5 yrs. exp. & BA req.  Apply at: # 1198502 (6/9)

JOB OPENING:  SR. DIR/OXYGEN PRIMARY RESEARCH/NYC: Plan,design, oversee, analyze, &report voice of consumer /7yrs exp & BA req.  Apply at: # 1197104 (6/9)

JOB OPENING:  SR. ANALYST/OXYGEN NEW MEDIA RESEARCH/NYC: Provide top line &detailed analyses, reports, &presentations covering online properties/2 yrs exp & BA req  Apply at: # 1195467 (6/9)

JOB OPENING:  EA to President/CJar Entertainment/CA: Seeking “right hand” person w/ability to multi-task in fast pace enviro. Can-do work ethic is essential in providing admin support & office mngmnt. Apply: (6/9)

JOB OPENING:  CURATOR, EVANGELIST & EP/World Leaders /NYC: 8+ yrs agency, production studio, or network exp. w/ animation. Responsible for artist discovery; thought leadership, client mgt; & producing. Apply: [email protected] (6/9)

JOB OPENING: ASST. MEDIA BUYER/ DRTV/ Lockard & Wechsler, Irvington, NY:  Entry level, data entry, self motivated. Must have related agency or tv sales experience.   [email protected] (6/9)

JOB OPENING: ACCT EXECUTIVE, DIGITAL SALES/Los Angeles: Global entertainment company seeks AE w/ proven experience, established contacts, and excellent sales acumen. Excellent benefits. Apply: http://[email protected] (6/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .


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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (6/12)

SITUATION WANTED:BRANDED CONTENT/MEDIA PARTNERSHIPS SALES PRO: Problem solver who specializes in negotiating multi-platform media partnerships and custom branded content solutions. Contact: [email protected] (6/12)

SITUATION WANTED:REALITY PRODUCER. NBC,VH1,Disc.,TLC,CMT,E!,CNN,ESPN. Docu-soap and competition. Field and post. Shoots/Writes.  [email protected] (LA based.) (6/12)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST: Extensive experience in all forms of media..print/OOH/digital. Profitably re-purpose content. Seeking FT/PT or Temp-to-Perm position. [email protected] (6/11)

SITUATION WANTED:  MARKETING AND PR LEADER/LA: 5+ years of expin the entertainment industry: home entertainment, film, broadcast, gaming and licensing. Member of Women in Film, Los Angeles. Email [email protected] for resume (6/11)

SITUATION WANTED:  MOBILE MARKETING SPECIALIST (LA) Strategy, development, design, implementation of SMS texting campaigns, mobile web and apps. Deep traditional and new media experience. Free consultation. [email protected] (6/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/9)  

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (6/9)

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SITUATION WANTED:  CREATIVE DIRECTOR ON-AIR PROMOTIONS. (NYC):Concept, writer/producer, development & implementation. Portfolio/Reel: (6/9)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (6/9)

SITUATION WANTED:  LINE PRODUCER/PRODUCTION MANAGER/LA: 20 years experience, Network & Cable, Sitcoms/Game Shows/Reality/Sports/Talk Shows. [email protected] (6/9)

SITUATION WANTED:  ASSOC ON-AIR/WEB PROD IN NY: – 5+ yrs exp in TV & Web Prod/Dev @ HBO/Scholastic Online. Infectiously proactive, inventive, & a pleasure to work with. Seeking greater challenges FT/ Temp-to-Perm. [email protected] (6/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  The Bachelorette, True Beauty
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: How I Met Your Mother [r], Rules of Engagement, Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:   One Tree Hill [r], Gossip Girl [r]
FOX:  Lie to Me [p ], Good Guys [p ]
ION:  Criminal Minds, Criminal Minds, Criminal Minds
NBC:  Last Comic Standing [p ], Persons Unknown [p ]
PBS:   Antiques Roadshow, Helen of Troy [r]
TELE:  El Clon, Perro Amor, Donde Esta Elisa?
UNIV:  Hasta que el Dinero Nos Separe, Soy Tu Duena, Cristina

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