Cynopsis: Kids! 05/24/10 Good morning. It’s Monday, May 24, 2010, and this is your first early morning Kids briefing. Disney Channel picks up the new dance-centric buddy comedy Shake It Up! Created by Chris Thompson (Laverne and Shirley, Bosom Buddies, The Naked Truth) and executive-produced by Thompson and Rob Lotterstein (The War at […]
Editions
Monday, May 24th, 2010
Cynopsis: DIGITAL05/24/10 Good morning, it’s Monday, May 24, 2010, and this is your first early morning digital briefing. In a unanimous 5-0 vote, the Federal Trade Commission announced on Friday that it has officially approved Google‘s plan to acquire leading mobile ad firm AdMob in a deal valued at $750 million. After pouring over […]
Monday, May 24th, 2010
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ QUALITY IS OUR HALLMARK The #1 network subscribers describe as “high quality.” Join us in celebrating life’s special moments every day in HD. Call 818-755-2476 to launch. Hallmark Channel – Now Available in HD. 2010 BETA Brand Identity Study, Among viewers who “Very Much” describe network. Ranked among […]
Advertisement
Friday, May 21st, 2010
Cynopsis: DIGITAL 05/21/10 Good morning, it’s Friday, May 21, 2010, and this is your first early morning digital briefing. When a company as powerful as Google decides to enter the “last 10 feet” space it’s worth noting. Google and partners Sony, Intel and Logitech unveiled the Google TV platform yesterday, yet another […]
Friday, May 21st, 2010
Cynopsis: Kids! 05/21/10 Good morning. It’s Friday, May 21, 2010, and this is your first early morning Kids briefing. The chase is on … again … for Looney Tunes fastest, and unlucky, Road Runner and Wile E. Coyote in three new 3D animated shorts (3-minutes each) for the big screen. Warner Bros. Animation […]
Friday, May 21st, 2010
A CYNOPSIS MESSAGE FROM TURNER ENTERTAINMENT NETWORKS tru TV The Momentum Continues… Massive ratings growth. Powerful returning originals. More great new shows for 2010/11. And coming soon… The NCAA Tournament. Be a part of the newest Top 10 cable entertainment network. truTV. Not Reality. Actuality. Cynopsis05.21.10 Good morning. It’s Friday, May 21, 2010, and this […]
Thursday, May 20th, 2010
Cynopsis: DIGITAL05/20/10 Good morning, it’s Thursday, May 20, 2010, and this is your first early morning digital briefing. Google introduced a new open source video codec at its I/O Developers Conference called VP8 to provide a high-quality alternative to the current H.264 standard now used for web video. The news should accelerate development of […]
Thursday, May 20th, 2010
A CYNOPSIS MESSAGE FROM TURNER ENTERTAINMENT NETWORKS inContext Three ground-breaking contextual marketing platforms: TVinContext LIFEinContext BRANDSinContext tbs, TNT, and truTV now put more of your brands in surroundings that matter. Think Scale! Cynopsis05.20.10 Good morning. It’s Thursday, May 20, 2010, and this is your first early morning briefing. As always, if you prefer to watch […]
Thursday, May 20th, 2010
Cynopsis: Kids!05/20/10 Good morning. It’s Thursday, May 20, 2010, and this is your first early morning Kids briefing. In the UK, 36 prominent producers /creatives/writers of kid-targeted programming are teaming with an organization called Save Kids’ TV to put pressure on the BBC to shift more funds towards UK produced kids’ content, per Broadcast […]
Wednesday, May 19th, 2010
CynCity
Cynsiders
The New Upfront Playbook
Two of WBD Advertising’s top executives — Ryan Gould, President of Go to Market, and...Meeting Audiences in Motion: On-the-Go Video’s Role in a Fragmented Media Landscape
As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where...Reinventing the Ritual
The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026...
