Friday, June 11th, 2010


adult swim – Coming Soon to 9pm eastern (the best time zone)

Starting January 2011, the ratings-crushing, late-night comedy network, will begin late night an hour earlier.

Laughter will occur. Tears will flow. And money will be made.

Lots and lots and lots of money could be made by YOU.

If you like making money, just call adult swim.

Source: [adult swim] blah blah blah blah blah blah blah blah blah


Good morning. It’s Friday, June 11, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
Discovery Channel: Duel Survival at 10p
IFC: The Whitest Kids U’ Know at 10p
Nick at Nite: Glenn Martin, DDS at 1030p

Tonight’s Finales:
CMT: Gator 911 at 9p; Danger Coast at 930p
Syfy: Stargate Universe at 9p

Saturday’s Premieres:
Logo: Beautiful People at 10p; The Jaquie Brown Diaries at 1030p

Sunday’s Premieres:
HBO: True Blood at 9p (8:45pm special countdown to premiere)
E!: Kourtney and Khloe Take Miami at 10p; Holly’s World at 1030p
Food Network: Cupcake Wars at 10p
HGTV: HGTV Design Star at 10p; Color Splash: Miami at 11p

Sunday’s Finale:
AMC: Breaking Bad at 10p (followed by special preview of new series Rubicon at 11p)


UP 61% IN HH!
Triple and double-digit audience growth
+133% W18-49      +106% W25-54
 +100% A18-49         +75% A25-54

ION Television. Positively Entertaining.

Source: Nielsen Data, for complete source information click here.


2010 UPFRONT UPDATE: NBC Universal completed its upfront yesterday with its total sales, across cable and broadcast at approximately $4 billion. For its primetime inventory alone, NBC took in approx $1.8 billion with the cable networks  USA, Bravo, Oxygen and Syfy taking in approx $1.5 billion. NBC reportedly received an average +7% gain in rate pricing. Overall, the five broadcast networks’ (ABC, CBS, FOX, NBC and The CW) combined projected total for this year’s upfront is between $8.1 billion and $8.7 billion, a small increase over last year’s estimated $7.8 billion to $8.1 billion.

FOX renewed the Seth MacFarlane half-hour animated comedy The Cleveland Show for a third season. The series is produced by 20th Century Fox Television and airs on Sunday nights at 830p.

As ESPN 3D launches today, the new network will debut three commercials in 3D from advertisers’ SONY, Gillette and Disney/Pixar’s Toy Story 3. ESPN will further air its first-ever 3D commercial from This is SportsCenter franchise. ESPN 3D will only accept commercials originally created in 3D in order to provide its consumers with the best viewing experience possible. ESPN furthermore is opening its coverage today of the 2010 FIFA World Cup from South Africa over multiple platforms.

Oxygen’s dance/weight loss competition series Dance Your Ass Off will move to its regular time period on Monday at 10p and additionally this night will air a “plus sized” 75-minute episode until 1115p.

Science Channel’s series premiere of Through the Wormhole with Morgan Freeman on Wednesday delivered a 0.41 rating among A25-54 and 647,000 total viewers. Through the Wormhole with Morgan Freeman airs Wednesdays at 10p.

Morning News Weekly Average Ratings (week of May 31, 2010)
NBC: 5.17 million total viewers; 1.9/15 and 2.39 million A25-54
ABC: 4.20 million total viewers; 1.4/11 and 1.70 million A25-54
CBS: 2.46 million total viewers; 0.8/6 and 1.02 million A25-54
Source: Nielsen, NTI



Warner Bros. Domestic Television Distribution said it has sold The Big Bang Theory in five initial markets following the mid-May announcement Fox Television Stations and TBS both acquired the comedy for a fall 2011 launch, reports B&C. The five early markets and stations to pick up the show includes Hearst-owned WMOR/Tampa, KQCA/Sacramento and KCWE/Kansas City; Sinclair’s WPMY/Pittsburgh; and Weigel Broadcasting’s WDJT/Milwaukee.


E! has a new reality series in the works premiering this summer called The Spin Crowd about the celebrity  and entertainment PR agency, Command PR helmed by Jonathan Cheban and Simon Huck. The eight-episode series is inspired by a half-hour special which aired on E! in February called The SPINdustry  that has reached nearly 7.5 million viewers to date. The Spin Crowd takes viewers inside the hectic PR firm based in Los Angeles as it executes red carpet events and handles high-profile celebrities. Kim Kardashian and Bunim-Murray Productions are executive producing.

OWN: The Oprah Winfrey Network is developing a handful of new shows with one featuring celebrity chef Cat Cora (Food Network’s Iron Chef) and another showcasing fashion expert Carson Kressley (ABC’s True Beauty). Cora’s show is a pilot order where the chef visits families who need to change their lifestyle and she then demonstrates how the family can eat healthy while leading busy lives. Shed Media is producing. The show featuring Kressley is described as a make-better show for OWN. The network also has a pilot called Confrontation: The Conversation which witnesses a mediation between a crime victim and the offender with the goal for each to find closure. Tom Forman is executive producing.

Former ABC News’ political director, David Chalian is moving to PBS NewsHour as Political Editor starting July 6. Chalian will direct the NewsHour’s political coverage for its broadcast and digital platforms. Chalian will manage the editorial content from political campaigns to congressional, White House and Supreme Court beats. Additionally, Chalian will be an on-camera political analyst and will also appear on political webcasts via and further will develop original digital political content. Chalian had been with ABC News’ political team since 2003 and was the political director there since 2007.


Wednesday  A18-49 Analysis: FOX’s night of dancing won out Wednesday taking the A18-49 demo with a 3.0/9, according to final national ratings from Nielsen. At 8p, FOX and So You Think You Can Dance did best with 3.0/10 while NBC’s Stanley Cup Final #6 was second at 2.4/8. The scenario repeated at 9p as FOX’s So You Think You Can Dance continued in #1 with 3.1/9 followed closely by NBC’s Stanley Cup Final at 2.9/9. NBC skated ahead during 10p to a 3.8/11 with the last hour of Stanley Cup Final Game #6 and CBS’ CSI: NY encore was next at 1.8/5.

Live + Same Day Household Ratings: Wednesday, June 9, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 5.0/9           So You Think You Can Dance 5.0/9


CBS: 4.7/8           How I Met Your Mother [r] 2.7/5, Rules of Engagement [r] 2.9/5, Criminal Minds [r] 5.6/9, CSI: NY [r] 5.7/10


NBC: 4.4/8           NBC NHL Stanley Cup Final #6: Chicago at Philadelphia 4.7/8

ABC: 2.6/5           The Middle [r] 3.0/6, The Middle [r] 3.0/5, Modern Family [r] 3.3/6, Cougar Town [r] 2.6/4, Happy Town 1.8/3

UNIV: 2.1/4         Hasta que el Dinero Nos Separe 2.3/4, Soy Tu Duena 2.2/4, Don Francisco Presenta 1.7/3

CW: 0.8/1            America’s Next Top Model [r] 0.8/2, America’s Next Top Model [r] 0.7/1

TELE: 0.7/1         El Clon 0.6/1, Perro Amor 0.6/1, Donde Esta Elisa? 0.9/2


ION: 0.5/1           Ghost Whisperer 0.6/1, Ghost Whisperer 0.5/1, Ghost Whisperer 0.5/1

A18-49: FOX 3.0/9, NBC 2.9/9, CBS 1.7/5, UNIV 1.6/5, ABC 1.2/4, TELE 0.6/2, CW 0.5/2, ION 0.3/1



Cinnamon Rogers was named VP/Legislative Affairs with Discovery Communications. Cinnamon will be involved with monitoring federal legislative issues and advocating on behalf of the company on Capitol Hill. She will also be instrumental in creating and executing public-private partnerships for Discovery’s quality brands. In her new role, Cinnamon will report to Alexa Verveer, SVP/Public Policy and Government Relations and will be based at the company’s global headquarters in Silver Spring. Previously, Cinnamon worked for Time Warner as VP/Global Public Policy.

Canada’s Amaze Film & Television hired Anne Fenn as the production company’s new Development Executive.



Cynopsis Media presents:
Before the Ballots: Actors & Actresses
Daisy Whitney explores the Primetime Emmy® Categories, pre-nominations.
This Monday, June 14

To turn the spotlight on to your talent, contact:
Mike Farina
[email protected] , 203.218.6480

Upcoming Categories: Specials & Non-Fiction (6/17)

Friday Fun Fact:   Male sea lion may have more than 100 wives and sometimes go three months without eating.  Now that’s a reality show.

This day in History:  1910 – Jacques-Yves Cousteau was born.  Among his many and varied accomplishments, this French underwater explorer invented the Aqua-Lung diving apparatus.

Answer to Yesterday’s Trivia Question:  Our ranch is located outside of Stockton California.  There are five of us in the family – mom, a widow, is the matriarch of the family. We have 30,000 acres and raise horses, cattle, we have mining, vineyards and orange groves.  What is the name of our ranch?  BARKLEY RANCH on BIG VALLEY  Kudos to:  Leslie Kavanaugh-Malone Advertising/Indianapolis; Robert Wimbish-Scripps Networks/Knoxville; Liz Weast-Carat/Atlanta; Joel Segall-Monterey Media/NY; Kathy Yarbrough-Touchpoints Marketing/Gretna; Judy Margolis-The Ad Place/Dallas; Beth Stockton-Meredith Local Media Group/Kansas City; Gregg Hess-NCC Media/Minneapolis; Brian Sullivan-KHQ/Spokane; Aisha Figilis-ION Media Networks/Burbank; Marcela Wilfong-Ocean Media/Huntington Beach; Heidi Flydal-KFMB/San Diego; Elyssa Rae-Girls in Tech China/Beijing
Today’s Trivia Question:   If you’re the manager at Forman-Lydell Antiques, what show are you on?      (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.


Summer Movie Season Begins With REELZCHANNEL!

Daily coverage of the biggest blockbusters on Hollywood Dailies, 7pm ET
Full-length trailers on Naked Trailers, 10:30pm ET

Your advertisers will be associated with today’s BIGGEST movies and HOTTEST movie stars.  Talk to us today!

50 million homes nationwide – HD September 1st
SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates


Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIRECTOR, MASTER DATA MANAGEMENT/NY: Work w Sales, P & P Comm Ops, Billing to protect continuity/integrity of all data in sales/traffic system/all NBCU properties/Min 5 yrs exp & BA.  Apply: at # 1198119 (6/18)

JOB OPENING: SR. RESEARCH ANALYST/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: [email protected] (6/18)

JOB OPENING: DIGITAL AD SALES/MTV Networks/NYC: Mgr Consu Insights. BA, 4-6 yrs exp. Exp mng quan/qual primary resch. ComScore, MediaMetrix, Omniture; knwl brand sol. Str ldrship/proj mgmt. EOE/M/F/D/AAP (6/17)

JOB OPENING: SR. BUYER-LOCAL TV/Active Int’l in Pearl River, NY: (15 miles from NYC): Min 3 – 5 yrs exp. in negotiating and buying local TV req’d. Resumes to: [email protected] or call 845-732-8943  (6/17)

JOB OPENING: DATA STEWARD/Univision/NY: Ongoing mgmt of adv/agcy data in sls systems. Biz POC for CRM sys support. Detail oriented/ work ind/ comm. skills. 2+ yrs exp in adv sls pref. EOP  email to:  [email protected] (6/17)

JOB OPENING: PROMOTIONS & PR SPECIALISTS/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected] (6/16)

JOB OPENING: DEPT. ASSISTANT, NICK PRESCHOOL CREATIVE/Nickelodeon/NYC: 1+yrs Admin Exp, MSOffice skills, Able mult-task, ProActive A MUST, Strng Comm skills, Strng Proj Mgmt exp A+ EOE/M/F/D/AAP. Apply: (6/16)

JOB OPENING: GRAPHICS PRODUCER, NICKTOONS/ Nickelodeon/NYC: 3+yrs Post Production Exp in TV/ADV, Knwlg TV Prod/Graphics, Strng Org Skills, Pro Active A MUST, Multi Projects/Fast Paced, EOE/M/F/D/AAP. Apply: (6/16)

JOB OPENING: MANAGER RETAIL SOLUTIONS/ NICK/Viacom CP/NYC: 5+yrs exp Retail Sales/Promo Marktng, Trck record Successful Retail Prgms, Build Creative brief, Kwnlg of Retailers/Trade Cat’s EOE/M/F/D/AAP. Apply: (6/16)

JOB OPENING: MGR CONS MKTG/Fuse/NY: Oversee multiplatform promo & branding efforts. Drive awareness & execute consumer mktg initiatives. Proficient in online mktg, min 5 yrs exp. Send rez to: [email protected] “MCM” in subj (6/16)

JOB OPENING: DIR. PROG/FOOD NET & COOKING/NY: Manage all aspects of commissioned shows. Long form storytelling exp in competition, docusoap and/or reality TV req’d plus 5 yrs TV prod exp for cable nets. #1317 (6/16)

JOB OPENING: SR RSRCH ANALYST/Syfy, USA & Emerging Brands Primary Research/NYC: Plan, design, analyze& report consumer rsrch projs. 2+yrs exp surveys, focus groups &synd rsrch srvcs req’d. BA/BS. Apply: #1197114 (6/16)

JOB OPENING: FREELANCE WRITER/PROD ONAIR PROMOS/ABC DAYTIME/LA: 5+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & storytelling, Knwldge of daytime a plus. Apply [email protected] (6/16)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/16)

JOB OPENING: PROD. COORD/NYC: Kids Ed TV co. seeks coordinator animated series. Must be organized, detail oriented w/ability to multitask. Animation exp. a plus. Email cover letter/resume to: [email protected] (6/16)

JOB OPENING: MKTG COORD/GMC/ATL: Support Ad Trade Mkting, Consumer & Affil Mktg Depts. 3-5 yrs exp creative/media at cbl ntwrk a must. Strong writing & orgnz’l skills req. Knwldg of MS Office. Apply, send resume: [email protected] (6/16)

JOB OPENING: PRICING/PLNG ANALYST/TVG/NY: Ad Rev reporting/analysis. ADU Liability tracking/analysis Deal approval/analysis.  Ad hoc req’s.  2-3 yr exp @ agncy or cable ntwrk. Strg excel skill Dealmaker & VCI exp a +. [email protected] (6/15)

JOB OPENING: INT SLS PLANNER/NY: Create plans, dev integrated ideas/bld decks. 2 yrs buying exp. (6/15)

JOB OPENING: MANAGER INTERNATIONAL PROGRAM SALES: 24-hr cable/satellite network dedicated to holistic health. Over 500 hours of original content, backed by successful international media company. Apply to: [email protected] (6/15)

JOB OPENING:  RSRCH MGR/Charlotte NC: PRIOR EXP ONLY. Rsrch/write reports: viewership, demographics, mkt trends, etc. using data from Nielsen, Rentrak, MRI, SNL-Kagan. Christian TV ntwrk. http://www. insp .com/position.aspx?id=165 (6/15)

JOB OPENING: VIDEO ARCHIVE SALES REP/NYC:  Resp for growing existing stock & historic footage sales & est new biz opps for targeted markets. 5+ years in advertising, PR or archive sales.  Apply [email protected]   (6/12)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected]  (6/12)

JOB OPENING: EXECUTIVE PRODUCER/TRIBUNE/Chicago: Execute a dramatically different TV morning show. Lead technology/hiring/building/development & implementation from the ground up. Details at (Job ID 2010-14375) (6/12)

JOB OPENING: SR MKTG BRAND MGR/Cisco Consumer Prod/San Fran: Dvlp mktg plans for Flip Video, Valet & Linksys bus & new prod launches in Canada. French speaking/knwldg of Quebec mkt. 5-8 yrs exp. More info:  www. (6/12)

JOB OPENING: SUPR, PROG INVENT/Rainbow/NYC: Mng projs related to inventory admin for cable nets. Anlyz/review contracts& inv data. Exp in invent admin, Fam w/contracts& solid analytical skills a mus. #11403BR (6/12)

JOB OPENING:  EXEC ASST/AMC/NYC: Supp sr mktg exec w/special projects& gen admin needs. 2-3 yrs mktg/admin exp.Cable/Agency exp & mktg degree pref.Superior comm,org, problem solving a must. res: #11408BR (6/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:TV DISTRIBUTION INTERN/NYC: Learn how to market and sell factual series and specials to cool broadcasters in the US & Canada.Must be interested in the business of TV. Cover/resume to: [email protected] (6/17)

SUMMER INTERNSHIP CREDITS ONLY: Hallmark Channels (LA) has summer internship opportunities for enthusiastic student. Must be eligible to earn college credit. Send resume to [email protected] (6/16)


Curb Your EnthusiasmSM on TV Guide Network TM

Every Wednesday & Thursday at 10/9c

Premium series  available to advertisers now
 plus multiplatform entertainment coverage and blockbuster movies make
TV Guide NetworkTM the destination for TV fans.

Contact your AE at (212) 626-2500 & log onto

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/17)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/17)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/16)

SITUATION WANTED: CINEMATOGRAPHER (LA, NYC, or ATL): Cinematographer focusing in high quality micro-budget new media production. Steven Swigart portfolio: email: [email protected] (6/15)

SITUATION WANTED: PRODUCER/DIRECTOR/WRITER (LA & NYC): Award-winning, creative, organized, team-building veteran reality producer expert at all stages of production.  Seeking FT/PT position.  Email [email protected] for resume (6/15)

SITUATION WANTED: MEDIA, TV & FILM SALES STRONG TRACK RECORD. 8+ years of experience in media sales with strong knowledge of contracts and sharp professional relationship with clients, email [email protected] (6/15)

SITUATION WANTED: WRITER (NY) Experienced in TV/web/print. Skilled in many formats & styles:from treatments to scripts, magazines to blogs. Available full time or freelance.Contact: [email protected] (6/15)

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (6/12)

SITUATION WANTED:BRANDED CONTENT/MEDIA PARTNERSHIPS SALES PRO: Problem solver who specializes in negotiating multi-platform media partnerships and custom branded content solutions. Contact: [email protected] (6/12)

SITUATION WANTED:REALITY PRODUCER. NBC,VH1,Disc.,TLC,CMT,E!,CNN,ESPN. Docu-soap and competition. Field and post. Shoots/Writes.  [email protected] (LA based.) (6/12)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   World Cup Kickoff Celebration Concert, 20/20
AZTECA:  Laura de Todos, Al Extremo, La Loba
CBS:  Medium [r], Flashpoint, Miami Medical
CW:   Smallville [r], Supernatural [r]
FOX:  Past Life, House [r]
ION:  Criminal Minds, Ghost Whisperer, Ghost Whisperer
NBC:  Friday Night Lights, Dateline NBC
PBS:  Washington Week, Need to Know, Ferrets: The Pursuit of Excellence, Washington Week with Gwen Ifill and National Journal
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Rosa de Guadalupe

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