Monday, June 14th, 2010


USA Network Presents
American Character Along Highway 50

Outstanding Nonfiction Special
Tom Brokaw presents American Character Along Highway 50

To view American Character Along Highway 50 and other USA Network shows click HERE

USA Network – Awards Welcome.


Good morning. It’s Monday, June 14, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
Retirement Living TV (RLTV): It’s Your Call with Lynn Doyle at 9p
MTV: Warren the Ape at 1030p

Tonight’s Finale:
Little People, Big World at 8p


While other networks celebrate best first quarters…
Triple and Double-Digit Growth:
+133% W18-49
+106% W25-54
+100% A18-49
+75% A25-54
ION Television. Positively Entertaining.

Source: Nielsen Data, for complete source information click here


Univision scored record ratings with its opening game coverage of the 2010 FIFA World Cup on Friday as the Spanish-language rights holder to the tournament drew in an average of 5.4 million total viewers in the opening game between Mexico and South Africa, and 3.2 million in the key A18-49 demo. For the entire opening day World Cup coverage, Univision averaged 4.0 million viewers.

In other 2010 FIFA World Cup ratings news, ABC’s telecast of the Group C match on Saturday where the US took on England delivered nearly 13 million viewers, the most ever for a FIFA World Cup opening-round game in the US and the best ratings for a US men’s national team competition since 1994.  Through five matches ESPN and ABC are averaging 4.9 million viewers, up 108% vs. the first five games of 2006 World Cup.  ESPN’s most watched game to date is Saturday’s Argentina-Nigeria matchup, scoring 3.7 million viewers.

MSG Network is opening a new weekly show during the New York Knicks’ off season titled Knicks Night Live. The show, hosted by Al Trautwig and featuring many of the network’s NBA experts, will premiere with a special 30m live presentation on July 1 at 12a, coinciding with the first minute of the NBA’s free-agency period. Knicks Night Live will air live again at 8p on July 1 for a full hour; thereafter, the hour-long show will air on Thursdays at 8p during the summer as the anchor program for Knicks Thursdays, part of the network’s nightly Summer Block Party.  MSG Network also provides NBA fans live breaking news reports throughout the summer with coverage on free-agent signings, team press conferences and interviews with players, coaches and executives.

Bravo’s debut of new series Bethenny Getting Married? on Thursday night has become the highest-rated series premiere in the network’s history. The spin-off series tallied 2.10 million total viewers and 1.35 million A18-49 viewers.

Last Wednesday’s telecast of the 2010 CMT Music Awards delivered 3.0 million total viewers for CMT, a network viewership record for an awards show. The event also averaged 1.42 million A18-49 viewers for CMT, a +19% increase over the previous year’s event.

According to Nielsen’s quarterly Three Screen Report for first quarter 2010, the amount of time Americans spend watching television continues to rise. TV viewers are spending on average two more hours per month in 1Q 2010 compared to 1Q 2009 for a total average of 158 hours and 25 minutes. A few other nuggets from the report include:

  • The average time spent simultaneously using TV and going online in the home rose by +9.8% in 1Q 2010 to 3 hours and 41 minutes per month.
  • People who are timeshifting their TV shows grew by +18% during 1Q 2010 to 94 million people while the average DVR user is now timeshifting 9 hours and 36 minute each month.
  • 52.7% of US homes how have HDTVs as well as HDTV signals.

Top 10 Weekend Box Office Estimates: June 11-13, 2010
Karate Kid (Sony)                                 $56.0 million  opening weekend
The A-Team (20th Century Fox)              $26.0 million  opening weekend
Shrek Forever After (Paramount)             $15.8 million  4 wk total $210.1m
Get Him To The Greek (Universal)            $10.1 million  2 wk total $36.5m
Killers (Lionsgate)                                 $8.2 million  2 wk total $30.4m
Prince of Persia: The Sands of Time (Disney) $6.6 million  3 wk total $72.3m
Marmaduke (20th Century Fox)               $6.0 million  2 wk total $22.3m
Sex And The City 2 (Warner Bros.)          $5.5 million  3 wk total $84.7m
Iron Man 2 (Paramount)                         $4.6 million  6 wk total $299.3m
Splice (Warner Bros.)                            $2.9 million  2 wk total $13.1m
Source: Rentrak

On Friday at the 50th Monte Carlo TV Festival, CBS’ CSI: Crime Scene Investigation received the annual International TV Audience Award, signifying the program ranks as the most-watched TV show in the world. CSI has won this prize three times in the last five years, with 73.8 million total viewers currently worldwide. Last year’s winner was FOX’s House.


Hallmark Channel and Martha Stewart Living Omnimedia are producing the third season of Whatever, Martha! hosted by Alexis Stewart and Jennifer Koppelman Hutt to air on Hallmark Channel. During each half-hour episode, Alexis and Jennifer, who also co-host the Sirius/XM daily talk show Whatever!, view older episodes of The Martha Stewart Show going back to the first season and offer their colorful and witty opinions about Martha Stewart and her projects. The third season begins production this week with the new episodes debuting next year. The duo will also host a new, though as of yet untitled, daily talk show for Hallmark Channel slated to premiere September 13.

Veteran actor Edward Asner joins CMT’s comedy pilot Regular Joe playing Joe’s (Tom Arnold) dad who has a gruff demeanor and is back in the dating pool after separating from his wife of many years, reports THR. Additionally, the network cast Liza Snyder (Yes, Dear) in a leading role on the same pilot playing Marine, Joe’s smart and funny wife.

Maura Tierney is returning to TV in ABC’s new legal drama The Whole Truth, cites EW. The former ER actress is replacing Joely Richardson who bowed out of the show recently to spend more time with her family. In The Whole Truth, Tierney will play Kathryn Peale, a deputy bureau chief in the Manhattan District Attorney’s office. She’ll star opposite Rob Morrow who plays Kathryn’s nemesis, a rising criminal attorney Jimmy Brogan.

Showtime tapped Joanne Whalley as the female lead in The Borgias, starring opposite Jeremy Irons as Vanossa, mother of the Borgia children whose father is Rodrigo Borgia (Irons) before he became pope. The Borgias is set to debut next year.

Also at Showtime, Brian Cox will play Laura Linney’s father in the upcoming comedy The Big C set to premiere August 16 following the sixth season debut of Weeds, per THR.

After initially appearing in the pilot, Stephen Collins (7th Heaven) has signed on as a regular on ABC’s new dramedy No Ordinary Family headlined by Michael Chiklis and Julie Benz. Stephen will play Benz’s boss.  No word from Stephen if he will have any super powers. Good to have you back on TV Stephen!

Casting Call: A major cable TV network seeks energetic and environmentally-aware families living in the suburban Chicago, Washington, D.C. and Nashville areas, who have outdated kitchen and/or laundry appliances. Selected families, who must own their homes, will appear on television and receive updated, environmentally-friendly appliances. Interested applicants should submit a photo of their kitchen or laundry room, a brief family bio along with a family photo to [email protected].


Hispanic fans today with


Thursday  A18-49 Analysis: ABC scored the highest ratings Thursday night at 4.4/15 among A18-49, according to final national ratings from Nielsen. At 8p, FOX’s Glee encore and UNIV’s Hasta que el Dinero Nos Separe tied for #1 at 1.7/6 each while ABC’s Jimmy Kimmel Live Game Night special and the NBA Countdown show averaged a 1.6/6 in second place. ABC captured the 9p hour with the NBA Finals Game 4 at 5.3/17 with FOX’s So You Think You Can Dance next at 2.6/8. Ratings for ABC’s NBA Finals Game 4 surged to a 6.5/20 through 10p as CBS’ The Mentalist rerun was a distant #2 at 1.6/5.

Live + Same Day Household Ratings: Thursday, June 10, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 6.9/12        Jimmy Kimmel Live Game Night 4 2.8/6, GMC Sierra NBA Countdown Game 4 3.4/6, NBA Finals on ABC Game 4: LA Lakers at Boston 9.9/18

CBS: 5.5/10         CSI [r] 4.8/9, CSI [r] 5.7/10, The Mentalist [r] 6.1/11

FOX: 3.5/6           Glee [r] 2.9/5, So You Think You Can Dance 4.1/7

UNIV: 1.8/3          Hasta que el Dinero Nos Separe 2.2/4, Soy Tu Duena 2.2/4, Tiempo Final 1.0/2

NBC: 1.7/3            Community [r] 1.8/3, 100 Questions 1.6/3, The Office [r] 1.9/3, 30 Rock [r] 1.8/3, The Office [r] 1.8/3, Parks and Recreation [r] 1.6/3

CW: 0.9/2             Vampire Diaries [r] 0.9/2, Moonlight 0.8/1

ION: 0.9/2            Criminal Minds 0.8/2, NCIS 1.0/2, NCIS 0.9/2

TELE: 0.7/1           El Clon 0.5/1, Perro Amor 0.5/1, Donde Esta Elisa? 0.9/2

A18-49: ABC 4.4/15, FOX 2.1/7, CBS 1.5/5, UNIV 1.4/4, NBC 1.1/3, TELE 0.5/2, CW 0.5/1, ION 0.3/1


Syfy appointed Sara Morgan Moscowitz as VP/Strategic Marketing to supervise all multi-platform advertising partnerships, trade marketing and other opportunities to spur sales. Since 2006, Sara worked for Premiere Radio Networks as SVP/Ad Sales Marketing and Client Solutions. In her new position at Syfy, Sara will be based at the network’s New York office and will report to Blake Callaway, SVP/Marketing, Brand, Strategic.

Tijuana Entertainment added David Gross as SVP/Development and Angela Solis as Executive in Charge of Production and has elevated Wally Parks to VP/Production. David will manage and direct all creative development for the reality entertainment production company while Angela will oversee daily production for the company’s roster of projects. Wally will continue in his role to supervise all programs produced by Tijuana Entertainment. David and Wally report to Troy Searer and John Foy, the company’s Co-Founders/Executive Producers and Angela reports to Wally Parks.

Michael Burgi joins Canoe Ventures as VP/Communications, coming from Mediaweek where he served as the publication’s Editor-in-Chief. Michael will head communications efforts at Canoe to further brand the company for its owners, consumers and influencers. He will work closely with Dana Runnells, VP/Marketing Communications and report to Vicki Lins, CMO.

Diane Boehme was hired by EBTV, the new entity under Brightlight Pictures Inc. and Essential Pictures, as EVP/Television. Based at EBTV’s newly-opened office in Toronto, Diane is charged with increasing the unit’s slate of projects and promoting the EBTV brand globally.

This day in History:  1775 – The Continental Army was founded by the Second Continental Congress for purposes of common defense. This event is considered to be the birth of the United States Army. On June 15, George Washington was appointed commander-in-chief. Two years later the Congress adopted the “Stars and Stripes” as the national flag of the United States.

Answer to Yesterday’s Trivia Question:  If you’re the manager at Forman-Lydell Antiques, what show are you on?  THE HOGAN FAMILY  Kudos to: Noah Korn-Left Right Inc/NY; Marge Pistulka-Empower MediaMarketing/Coral Springs; Bill Timms-Peter Strain & Assoc/NYC; Linda Grillo-Hearst Corp/NY; Greg Moloznik-GLM Media Dynamics/Scottsdale; Roz Seibold-EDA/Tucson; Larry Glazer-WTTW/Chicago; Howard Rosenstein-Meredith Video Studios/Santa Monica; Heather Marcroft/Studio City; Steve Wishnoff/LA; Dave Hammargren-KCPQ KMYQ/Seattle
Today’s Trivia Question:  In this syndicated game show, during the bonus round Oscar the Mouse was let loose on a spinning wheel, and whichever hole he crawled down indicated the prize to be won. And of course, you’d win the Grand Prize if you could guess which hole Oscar would climb down.  Was was the name of this bizarre show?     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later — Cyn

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.


Summer Movie Season Begins With REELZCHANNEL!

Daily coverage of the biggest blockbusters on Hollywood Dailies, 7pm ET
Full-length trailers on Naked Trailers, 10:30pm ET

Your advertisers will be associated with today’s BIGGEST movies and HOTTEST movie stars.  Talk to us today!

50 million homes nationwide – HD September 1st
SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg materials across entire portfolio incl Advanced TV. Resp for ad sales brand messaging. 7+ yrs ad sales mktg or related exp. Res: [email protected] (6/19)

JOB OPENING: SALES COORD/DISH Network/NY: Great opp for highly motivated indiv. Manage tasks/srvc agencies & clients daily. Det. oriented/good comm. 1+ yrs media exp. Span/Eng language pref. Res to: [email protected] (6/19)

JOB OPENING: JR MEDIA BUYER/LA: Need motivated self-starter to work w/media unit for Fox O&Os. Media buy & plan for all mediums. Strata exp prfrd. Detailed, strng comm & comp skills a Must. EOE/M/F/D/V. Resume: [email protected] (6/19)

JOB OPENING: SR MANAGER, HUMAN RESOURCES/Hallmark Channels/LA: Manages day to day HR Ops for Hallmark Channel office locations and supervises one direct report. View full posting & apply: “Jobs” (6/19)

JOB OPENING: PUBLICITY MGR/Discovery Communications/SS: dvlp & implement prg publicity campaigns for Discovery Channel, mng & implement ntl and local market branding/communications initiatives Req#9764 (6/19)

JOB OPENING: CABLE TV TRAFFIC ADMINS (2)/LA:  Seeking two Traffic professionals who have Gabriel software experience for two month contract in LA. Details will be provided to qualified candidates. Send resume to [email protected]  (6/19)

JOB OPENING: DIRECTOR, MASTER DATA MANAGEMENT/NY: Work w Sales, P & P Comm Ops, Billing to protect continuity/integrity of all data in sales/traffic system/all NBCU properties/Min 5 yrs exp & BA.  Apply: at # 1198119 (6/18)

JOB OPENING: SR. RESEARCH ANALYST/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: [email protected] (6/18)

JOB OPENING: DIGITAL AD SALES/MTV Networks/NYC: Mgr Consu Insights. BA, 4-6 yrs exp. Exp mng quan/qual primary resch. ComScore, MediaMetrix, Omniture; knwl brand sol. Str ldrship/proj mgmt. EOE/M/F/D/AAP (6/17)

JOB OPENING: SR. BUYER-LOCAL TV/Active Int’l in Pearl River, NY: (15 miles from NYC): Min 3 – 5 yrs exp. in negotiating and buying local TV req’d. Resumes to: [email protected] or call 845-732-8943  (6/17)

JOB OPENING: DATA STEWARD/Univision/NY: Ongoing mgmt of adv/agcy data in sls systems. Biz POC for CRM sys support. Detail oriented/ work ind/ comm. skills. 2+ yrs exp in adv sls pref. EOP  email to:  [email protected] (6/17)

JOB OPENING: PROMOTIONS & PR SPECIALISTS/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected]om (6/16)

JOB OPENING: DEPT. ASSISTANT, NICK PRESCHOOL CREATIVE/Nickelodeon/NYC: 1+yrs Admin Exp, MSOffice skills, Able mult-task, ProActive A MUST, Strng Comm skills, Strng Proj Mgmt exp A+ EOE/M/F/D/AAP. Apply: (6/16)

JOB OPENING: GRAPHICS PRODUCER, NICKTOONS/ Nickelodeon/NYC: 3+yrs Post Production Exp in TV/ADV, Knwlg TV Prod/Graphics, Strng Org Skills, Pro Active A MUST, Multi Projects/Fast Paced, EOE/M/F/D/AAP. Apply: (6/16)

JOB OPENING: MANAGER RETAIL SOLUTIONS/ NICK/Viacom CP/NYC: 5+yrs exp Retail Sales/Promo Marktng, Trck record Successful Retail Prgms, Build Creative brief, Kwnlg of Retailers/Trade Cat’s EOE/M/F/D/AAP. Apply: (6/16)

JOB OPENING: MGR CONS MKTG/Fuse/NY: Oversee multiplatform promo & branding efforts. Drive awareness & execute consumer mktg initiatives. Proficient in online mktg, min 5 yrs exp. Send rez to: [email protected] “MCM” in subj (6/16)

JOB OPENING: DIR. PROG/FOOD NET & COOKING/NY: Manage all aspects of commissioned shows. Long form storytelling exp in competition, docusoap and/or reality TV req’d plus 5 yrs TV prod exp for cable nets. #1317 (6/16)

JOB OPENING: SR RSRCH ANALYST/Syfy, USA & Emerging Brands Primary Research/NYC: Plan, design, analyze& report consumer rsrch projs. 2+yrs exp surveys, focus groups &synd rsrch srvcs req’d. BA/BS. Apply: #1197114 (6/16)

JOB OPENING: FREELANCE WRITER/PROD ONAIR PROMOS/ABC DAYTIME/LA: 5+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & storytelling, Knwldge of daytime a plus. Apply [email protected] (6/16)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/16)

JOB OPENING: PROD. COORD/NYC: Kids Ed TV co. seeks coordinator animated series. Must be organized, detail oriented w/ability to multitask. Animation exp. a plus. Email cover letter/resume to: [email protected] (6/16)

JOB OPENING: MKTG COORD/GMC/ATL: Support Ad Trade Mkting, Consumer & Affil Mktg Depts. 3-5 yrs exp creative/media at cbl ntwrk a must. Strong writing & orgnz’l skills req. Knwldg of MS Office. Apply, send resume: [email protected] (6/16)

JOB OPENING: PRICING/PLNG ANALYST/TVG/NY: Ad Rev reporting/analysis. ADU Liability tracking/analysis Deal approval/analysis.  Ad hoc req’s.  2-3 yr exp @ agncy or cable ntwrk. Strg excel skill Dealmaker & VCI exp a +. [email protected] (6/15)

JOB OPENING: INT SLS PLANNER/NY: Create plans, dev integrated ideas/bld decks. 2 yrs buying exp. (6/15)

JOB OPENING: MANAGER INTERNATIONAL PROGRAM SALES: 24-hr cable/satellite network dedicated to holistic health. Over 500 hours of original content, backed by successful international media company. Apply to: [email protected] (6/15)

JOB OPENING:  RSRCH MGR/Charlotte NC: PRIOR EXP ONLY. Rsrch/write reports: viewership, demographics, mkt trends, etc. using data from Nielsen, Rentrak, MRI, SNL-Kagan. Christian TV ntwrk. http://www. insp .com/position.aspx?id=165 (6/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:TV DISTRIBUTION INTERN/NYC: Learn how to market and sell factual series and specials to cool broadcasters in the US & Canada.Must be interested in the business of TV. Cover/resume to: [email protected] (6/17)

SUMMER INTERNSHIP CREDITS ONLY: Hallmark Channels (LA) has summer internship opportunities for enthusiastic student. Must be eligible to earn college credit. Send resume to [email protected] (6/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: TRAFFIC MANAGER: Over 10 years experience in TV Traffic.  3 years in management.  Full working knowledge of copy continuity, log building and tape process. Email [email protected]   (6/19)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST: Extensive experience in all forms of media..print/OOH/digital. Can profitably re-purpose content. Seeking FT/PT or Temp-to-Perm position. [email protected] (6/19)

SITUATION WANTED: DIGITAL ENTERTAINMENT PUBLICIST (LA & NYC): Expert publicist specializing in mobilizing online audiences towards series and ent brands. Top media contacts, pro unit PR, project, will travel [email protected] (6/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/17)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/17)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/16)

SITUATION WANTED: CINEMATOGRAPHER (LA, NYC, or ATL): Cinematographer focusing in high quality micro-budget new media production. Steven Swigart portfolio: email: [email protected] (6/15)

SITUATION WANTED: PRODUCER/DIRECTOR/WRITER (LA & NYC): Award-winning, creative, organized, team-building veteran reality producer expert at all stages of production.  Seeking FT/PT position.  Email [email protected] for resume (6/15)

SITUATION WANTED: MEDIA, TV & FILM SALES STRONG TRACK RECORD. 8+ years of experience in media sales with strong knowledge of contracts and sharp professional relationship with clients, email [email protected] (6/15)

SITUATION WANTED: WRITER (NY) Experienced in TV/web/print. Skilled in many formats & styles:from treatments to scripts, magazines to blogs. Available full time or freelance.Contact: [email protected] (6/15)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  The Bachelorette, True Beauty
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: How I Met Your Mother [r], Rules of Engagement, Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:  90210 [r], Gossip Girl [r]
FOX:  Lie to Me, Good Guys
ION:  Criminal Minds, Criminal Minds, Criminal Minds
NBC:  Last Comic Standing, Last Comic Standing, Persons Unknown
PBS:   Antiques Roadshow, Andrew Jackson: Good, Evil And The Presidency [r]
TELE:  El Clon, Perro Amor, Donde Esta Elisa?
UNIV:  Hasta que el Dinero Nos Separe, Soy Tu Duena, Cristina

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