Monday, June 14th, 2010

Cynopsis: DIGITAL


Good morning, it’s Monday, June 14, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.

The FTC is preparing an investigation into allegations that Apple isn’t playing fair managing its new iAd platform, reports Bloomberg. Regulators in the FTC and the U.S. Justice Dept. are concerned that Apple’s business practices will prevent worthy competitors from emerging to compete with iAd, which goes live July 1 and has already sewn up $60 million in commitments from advertisers. The news comes after AdMob founder Omar Hamoul publicly accused Apple of creating “artificial barriers to competition.”


Google is teaming with to offer a range features to help fans track the progress of their favorite World Cup teams:

  • A Chrome extension can be personalized by team to alert you to scores has they happen
  • Search results around world cup search terms will include live scores, results and match schedules
  • A new iGoogle Gadget aggregates World Cup content for iGoogle homepage users

says its free live streaming player on delivered record traffic over week weekend, as the South Africa vs. Mexico and Uruguay vs. France matches were streamed across 283,000 unique media players.Univision also says its Soccer app climbed to the #2 position among free sports apps in Apple’s App Store.


Thwarting its ability to get a jump start on the upcoming Google TV platform, media center software provider Boxee confirmed that its digital “Boxee Box” set-top box being developed by D-Link would not be ready to be released in the U.S. and Canada until Nov. 2010. (The roll-out was initially planned for Q2.) 
Fascinating hillbilly whodunit “Winter’s Bone,” released by Roadside Attractions in the U.S. this weekend, won multiple Golden Needle audience awards at the 2010 Seattle International Film Festival last night, including Best Director (Debra Granik) and Best Actress (Jennifer Lawrence). French film “The Hedgehog,” directed by Mona Achache, won for best film while “Ginny Ruffner: A Not So Still Life,” directed by Karen Stanton and “Waste Land,” directed by Lucy Walker, tied for Best Documentary among a strong field. Although it didn’t win any awards, Jens Schanze’s Plug & Pray is worthy of interest to digitally-savvy audiences, serving as a cautionary tale for the quickly-improving world of robotics and Artificial Intelligence. The movie’s voice of reason is provided by the late Joseph Weizenbaum, a former M.I.T. professor who created the famous Eliza speech program then devoted much of his subsequent energy to questioning the emerging field, according to director Schanze.


The Federal Communications Commission said Friday that it would increase scrutiny of online security and privacy issues following two high profile security breaches involving Apple‘s iPad and Google‘s Street View data collection scandal. The FBI has also said it will look into the iPad security breach.
U.S. Reps. Joe Barton, R-Texas, Edward Markey, D-Mass., and Henry A. Waxman, D-Calif., released Google‘s response for more information regarding the “Spy-Fi” collection data incident. The Congressmen described the incident as “deeply troubling,” for a company that bases its business model on collecting user information.


ABC, the latest network to conclude a healthy upfront sales season, reports that it ranked as the top broadcast network website in May in terms of unique viewers, citing Nielsen’s VideoCensus. Six of the top 10 TV programs online in terms of unique viewers were ABC shows, with Lost attracting a top 2.13 million viewers. Fox’s American Idol was tops in terms of total streams in May, delivering 20.4 million total streams.
Top Broadcast Network Websites – Unique Viewers (May ’10)  (not including Hulu)
Rank  Name                                                                Unique Viewers
1                                                                      6.3 million
2 CBS Television                                                             4.3 million
3 Fox Broadcasting                                                           4.0 million
4                                                                      3.4 million
5                                                                    1.1 million
Source: Nielsen VideoCensus
Top 10 Programs – Unique Viewers (May ’10)
Rank Program                                    Network                       Unique Viewers
1     Lost                                   ABC                                2.131 million
2     America Idol                      Fox                                   1.886 million
3     Dancing with the Stars      ABC                                    1.424 million
4     Saturday Night Live           NBC                                    1.094 million
5     Grey’s Anatomy                 ABC                                   861,000
6     Desperate Housewives       ABC                                   772,000
7     Glee                                  Fox                                 711,000
8     V                                      ABC                                 671,000
9     General Hospital                ABC                                   619,000
10   24                                     Fox                                 596,000
Source: Nielsen VideoCensus
Top 10 Programs – Total Streams (May ’10) 
Rank Program                                    Network                       Total Streams
1     America Idol                      Fox                                   20.4 million
2     Lost                                   ABC                                18.6 million
3     Glee                                  Fox                                 13.6 million
4     Saturday Night Live           NBC                                     8.1 million
5     24                                     Fox                                  7.8 million
6     VAM (Vampire Diaries)       CW                                      7.2 million
7     Grey’s Anatomy                 ABC                                    6.7 million
8     Dancing with the Stars      ABC                                     6.544 million
9     GOS (Gossip Girl)              CW                                      6.516 million
10   House                                Fox                                   4.6 million
Source: Nielsen VideoCensus
Video viewing is rising in the U.S. because of the proliferation of DVRs, smartphones and internet viewing portals, according to Nielsen‘s latest Three Screen Report. DVRs are now in more than 1/3 of homes, broadband penetration has topped 63% and nearly a quarter of homes now have smartphones. The quality of the viewing experience has also greatly improved, as more than half of U.S. households now receive HD signals, with HDTV penetration rising by 189% from Q1 2008 to Q1 2010.
Trended US Penetration by Technology
                                                         May23   Q1’10  Q1’09    Q1’08      %  Dif    
HDTV penetration                                52.7%    47.9%   32.0% 16.6%      +189%
DVR   penetration                                36.6%    36.2%   30.9% 24.0%       +51%
Broadband penetration indivduals  2+        n/a      63.5%   60.7% 51.3%       +24%
Smartphone penetration
among mobile subs 13+                          n/a       22%     16%    10%         +120%
Sources: HDTV/DVR penetration estimates derived from Install counts in National People Meter Sample. Broadband penetration derived from Nielsen’s RDD/ Online panel profile questionnaire, reflected as % of individuals 2+ in US HH’s with broadband internet access at home. Smartphone penetration estimate derived from Nielsen Mobile Insights surveys.
Monthly Time Spent in Hours:Minutes – Age Demographic Q1 2010
                                    K2-11 T12-17 A18-24  A25-34 A35-49 A50-64  A65+     P2+
On Traditional TV            114:04 108:05 124:22 143:32 161:51 195:17 218:48 158:25
Watching Timeshifted TV     6:48    5:54     7:04   13:30  12:36    11:01    5:47     9:36
Using the Internet on PC     4:28    8:16    22:28   30:16   32:29    28:14  22:53   25:26
Watching Video on internet  1:24   2:09      5:33     4:30     3:34      2:20   1:27     3:10
Watching Video on Mobile     n/a    7:13      5:47     3:15     2:53      2:10   1:44     3:37
Source: The Nielsen Company.  Based on total users of each medium.


Watercooler has teamed with Fox Soccer Channel to release the Epic Goal social media game on Facebook and Fox’s soccer site. The game allows you train and manage soccer teams by cultivating talent, setting rosters based on the skills of your players and compete in friendly matches against friends to earn experience points and coins.


Dimitry Shapiro, former CEO of bankrupt online video portal Veoh, has been named Chief Technology Officer of MySpace Music, the joint venture between the News Corp.-owned social network and the top record labels. He will be responsible for all aspects of technical developments for the MySpace Music platform, reporting directly to Courtney Holt, President of MySpace Music.


With CD and mp3 sales continuing to dwindle to a trickle for most musical artists, emerging digital platforms may be last hope to save the struggling music business. (MySpace Music has not been a smashing success just yet, but the company has brought on former Veoh CEO Dimitry Shapiro as CTO, as noted above, to have a go.) Meanwhile a start-up called (not to be confused with Babelgum) is trying to help bands take control for themselves, launching a new video portal called Baeble TV. The portal delivers concert footage of indie bands like Passion Pit and Rooney in HD quality. Baeble produces the live shows of bands its founders believe in with crisp sound and a minimum of three 3D cameras and tries to monetize it with integrated marketing sales, syndicated licensing and digital music sales. The company hopes to make a splash by producing higher profile events that will serve to market the ancillary services. For instance, the site will program a series of Midnight concerts on MSG this summer, beginning next Friday with Camera Obscura.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg materials across entire portfolio incl Advanced TV. Resp for ad sales brand messaging. 7+ yrs ad sales mktg or related exp. Res: [email protected] (6/19)

JOB OPENING: SALES COORD/DISH Network/NY: Great opp for highly motivated indiv. Manage tasks/srvc agencies & clients daily. Det. oriented/good comm. 1+ yrs media exp. Span/Eng language pref. Res to: [email protected] (6/19)

JOB OPENING: JR MEDIA BUYER/LA: Need motivated self-starter to work w/media unit for Fox O&Os. Media buy & plan for all mediums. Strata exp prfrd. Detailed, strng comm & comp skills a Must. EOE/M/F/D/V. Resume: [email protected] (6/19)

JOB OPENING: SR MANAGER, HUMAN RESOURCES/Hallmark Channels/LA: Manages day to day HR Ops for Hallmark Channel office locations and supervises one direct report. View full posting & apply: “Jobs” (6/19)

JOB OPENING: PUBLICITY MGR/Discovery Communications/SS: dvlp & implement prg publicity campaigns for Discovery Channel, mng & implement ntl and local market branding/communications initiatives Req#9764 (6/19)

JOB OPENING: CABLE TV TRAFFIC ADMINS (2)/LA:  Seeking two Traffic professionals who have Gabriel software experience for two month contract in LA. Details will be provided to qualified candidates. Send resume to [email protected]  (6/19)

JOB OPENING: DIRECTOR, MASTER DATA MANAGEMENT/NY: Work w Sales, P & P Comm Ops, Billing to protect continuity/integrity of all data in sales/traffic system/all NBCU properties/Min 5 yrs exp & BA.  Apply: at # 1198119 (6/18)

JOB OPENING: SR. RESEARCH ANALYST/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: [email protected] (6/18)

JOB OPENING: DIGITAL AD SALES/MTV Networks/NYC: Mgr Consu Insights. BA, 4-6 yrs exp. Exp mng quan/qual primary resch. ComScore, MediaMetrix, Omniture; knwl brand sol. Str ldrship/proj mgmt. EOE/M/F/D/AAP (6/17)

JOB OPENING: SR. BUYER-LOCAL TV/Active Int’l in Pearl River, NY: (15 miles from NYC): Min 3 – 5 yrs exp. in negotiating and buying local TV req’d. Resumes to: [email protected] or call 845-732-8943  (6/17)

JOB OPENING: DATA STEWARD/Univision/NY: Ongoing mgmt of adv/agcy data in sls systems. Biz POC for CRM sys support. Detail oriented/ work ind/ comm. skills. 2+ yrs exp in adv sls pref. EOP  email to:  [email protected] (6/17)

JOB OPENING: PROMOTIONS & PR SPECIALISTS/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected] (6/16)

JOB OPENING: DEPT. ASSISTANT, NICK PRESCHOOL CREATIVE/Nickelodeon/NYC: 1+yrs Admin Exp, MSOffice skills, Able mult-task, ProActive A MUST, Strng Comm skills, Strng Proj Mgmt exp A+ EOE/M/F/D/AAP. Apply: (6/16)

JOB OPENING: GRAPHICS PRODUCER, NICKTOONS/ Nickelodeon/NYC: 3+yrs Post Production Exp in TV/ADV, Knwlg TV Prod/Graphics, Strng Org Skills, Pro Active A MUST, Multi Projects/Fast Paced, EOE/M/F/D/AAP. Apply: (6/16)

JOB OPENING: MANAGER RETAIL SOLUTIONS/ NICK/Viacom CP/NYC: 5+yrs exp Retail Sales/Promo Marktng, Trck record Successful Retail Prgms, Build Creative brief, Kwnlg of Retailers/Trade Cat’s EOE/M/F/D/AAP. Apply: (6/16)

JOB OPENING: MGR CONS MKTG/Fuse/NY: Oversee multiplatform promo & branding efforts. Drive awareness & execute consumer mktg initiatives. Proficient in online mktg, min 5 yrs exp. Send rez to: [email protected] “MCM” in subj (6/16)

JOB OPENING: DIR. PROG/FOOD NET & COOKING/NY: Manage all aspects of commissioned shows. Long form storytelling exp in competition, docusoap and/or reality TV req’d plus 5 yrs TV prod exp for cable nets. #1317 (6/16)

JOB OPENING: SR RSRCH ANALYST/Syfy, USA & Emerging Brands Primary Research/NYC: Plan, design, analyze& report consumer rsrch projs. 2+yrs exp surveys, focus groups &synd rsrch srvcs req’d. BA/BS. Apply: #1197114 (6/16)

JOB OPENING: FREELANCE WRITER/PROD ONAIR PROMOS/ABC DAYTIME/LA: 5+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & storytelling, Knwldge of daytime a plus. Apply [email protected] (6/16)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/16)

JOB OPENING: PROD. COORD/NYC: Kids Ed TV co. seeks coordinator animated series. Must be organized, detail oriented w/ability to multitask. Animation exp. a plus. Email cover letter/resume to: [email protected] (6/16)

JOB OPENING: MKTG COORD/GMC/ATL: Support Ad Trade Mkting, Consumer & Affil Mktg Depts. 3-5 yrs exp creative/media at cbl ntwrk a must. Strong writing & orgnz’l skills req. Knwldg of MS Office. Apply, send resume: [email protected] (6/16)

JOB OPENING: PRICING/PLNG ANALYST/TVG/NY: Ad Rev reporting/analysis. ADU Liability tracking/analysis Deal approval/analysis.  Ad hoc req’s.  2-3 yr exp @ agncy or cable ntwrk. Strg excel skill Dealmaker & VCI exp a +. [email protected] (6/15)

JOB OPENING: INT SLS PLANNER/NY: Create plans, dev integrated ideas/bld decks. 2 yrs buying exp. (6/15)

JOB OPENING: MANAGER INTERNATIONAL PROGRAM SALES: 24-hr cable/satellite network dedicated to holistic health. Over 500 hours of original content, backed by successful international media company. Apply to: [email protected] (6/15)

JOB OPENING:  RSRCH MGR/Charlotte NC: PRIOR EXP ONLY. Rsrch/write reports: viewership, demographics, mkt trends, etc. using data from Nielsen, Rentrak, MRI, SNL-Kagan. Christian TV ntwrk. http://www. insp .com/position.aspx?id=165 (6/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:TV DISTRIBUTION INTERN/NYC: Learn how to market and sell factual series and specials to cool broadcasters in the US & Canada.Must be interested in the business of TV. Cover/resume to: [email protected] (6/17)

SUMMER INTERNSHIP CREDITS ONLY: Hallmark Channels (LA) has summer internship opportunities for enthusiastic student. Must be eligible to earn college credit. Send resume to [email protected] (6/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: TRAFFIC MANAGER: Over 10 years experience in TV Traffic.  3 years in management.  Full working knowledge of copy continuity, log building and tape process. Email [email protected]   (6/19)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST: Extensive experience in all forms of media..print/OOH/digital. Can profitably re-purpose content. Seeking FT/PT or Temp-to-Perm position. [email protected] (6/19)

SITUATION WANTED: DIGITAL ENTERTAINMENT PUBLICIST (LA & NYC): Expert publicist specializing in mobilizing online audiences towards series and ent brands. Top media contacts, pro unit PR, project, will travel [email protected] (6/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/17)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/17)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/16)

SITUATION WANTED: CINEMATOGRAPHER (LA, NYC, or ATL): Cinematographer focusing in high quality micro-budget new media production. Steven Swigart portfolio: email: [email protected] (6/15)

SITUATION WANTED: PRODUCER/DIRECTOR/WRITER (LA & NYC): Award-winning, creative, organized, team-building veteran reality producer expert at all stages of production.  Seeking FT/PT position.  Email [email protected] for resume (6/15)

SITUATION WANTED: MEDIA, TV & FILM SALES STRONG TRACK RECORD. 8+ years of experience in media sales with strong knowledge of contracts and sharp professional relationship with clients, email [email protected] (6/15)

SITUATION WANTED: WRITER (NY) Experienced in TV/web/print. Skilled in many formats & styles:from treatments to scripts, magazines to blogs. Available full time or freelance.Contact: [email protected] (6/15)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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