Cynopsis
06.09.10

Good morning. It’s Wednesday, June 9, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
TLC: I Didn’t Know I Was Pregnant at 9p
VH1: You’re Cut Off! at 9p; Bridal Bootcamp at 10p
Animal Planet: Monsters Inside Me at 10p
Science Channel: Through the Wormhole with Morgan Freeman at 10p
CMT: The Singing Bee at 1030p
Bravo: Work of Art: The Next Great Artist at 11p

Tonight’s Finale:
Bravo: Top Chef Masters at 10p

A CYNOPSIS MESSAGE FROM AMC

2010 UPFRONT UPDATE: As of yesterday, CBS declared it has finished its upfront sales for the 2010-2011 season. CBS’ total ad sales could total between $2.4 billion and $2.6 billion with a reportedly rate increase of +9% to +10%. During last year’s upfront, CBS sold approximately 65% of its inventory to the tune of $2.13 billion and $2.25 billion. ABC and NBC are close to being done with their upfront sales with ABC potentially securing price hikes of +8% to +9% and NBC getting at least a +7% bump.

Last Sunday, the 2010 MTV Movie Awards aired on MTV, MTV2 and VH1 and had a total reach of 16.4 million viewers across the three networks, a +2% increase over the previous year. The awards special also averaged a 5.7 rating among female teens on MTV and averaged a 4.1 P12-34 rating on MTV. Following the MTV Movie Awards, MTV premiered the original comedy series The Hard Times of RJ Berger which averaged a 2.6 P12-34 rating and more than 2.6 million total viewers.

HISTORY had consecutive nights of premieres as season #4 of Ice Road Truckers debuted Sunday at 9p with 2.4 million total viewers; 1.4 million A25-54 viewers and 1.3 million A18-49 viewers. Following on Sunday at 10p, HISTORY launched the network’s first competition series, Top Shot drawing in 2.1 million total viewers; 1.3 million A25-54; and 1.1 million A18-49. Then on Monday, HISTORY opened a 2nd new season of American Pickers at 9p with 4.1 million total viewers (a +32% increase over the first season premiere) as well as 1.9 million A25-54 viewers and 1.7 million A18-49 viewers. Directly after from 10-1030p, the network premiered the 3rd season of Pawn Stars with 5.3 million total viewers (a +83% increase in total viewers compared to the season two premiere); 2.9 million A25-54; and 2.8 million A18-49 viewers.

Recent series premieres and season debuts on TLC have delivered more than 1.2 million total viewers each including Cake Boss with 2.4 million; The Little Couple with 1.5 million; Mall Cops: Mall of America with 1.5 million; Police Women of Memphis with 1.3 million; and Toddlers & Tiaras with 1.2 million. Also on TLC, Sunday’s special Kate Plus 8: 6th Birthday Surprise attracted 3.4 million total viewers followed by Kate Plus 8: Inside Kate’s World with 3.0 million total viewers.

Food Network’s sixth season return of competition series The Next Food Network Star on Sunday became the highest-rated, most-watched season premiere in the series’ history. The two-hour opening episode drew in an average of 2.5 million total viewers and 1.3 million A25-54 viewers. The episode also clocked a 1.2 rating among A25-54, a 26% increase compared to the season five premiere.

Turner Sports kicked off its TNT’s Summer Series of Sprint Cup NASCAR races on Sunday in Pocono by tallying more than 5.3 million total viewers. NASCAR Sprint Cup Series on TNT will resume from Michigan International Speedway this Sunday starting at 1p.

With June comes weddings and WE tv’s annual Wedding Week, chock full of wedding programs opened Sunday night at 8p with the network’s original special Bridezillas Where Are They Now? earning the status of the WE tv’s best premiere ever among W18-49 (486,000) and W25-54 (462,000). Sunday night was also WE tv’s best night in primetime ever with an average of 408,000 W18-49 viewers and 822,000 total viewers.

Oxygen’s Dance Your Ass Off second season premiere Monday night at 11p with host Mel B earned double-digit increases among several key demos including A18-49 (+59%), W18-49 (+57%) and total viewers (+35%). Beginning next Monday, Dance Your Ass Off will move to its regular time period of 10p.

Also on Monday, ABC Family premiered the third season of The Secret Life of the American Teenager at 8p with 1.3 million and a 1.9 rating among W18-49; 949,000 and a 2.8 rating with W18-34; and 1.2 million and a 1.8 rating among A18-34.

Broadcast Evening News Weekly Average Ratings (week of May 31, 2010)
NBC: 7.67 million total viewers; 1.8/8 and 2.23 million A25-54
ABC: 6.92 million total viewers; 1.6/7 and 1.99 million A25-54
CBS: 5.11 million total viewers; 1.2/5 and 1.52 million A25-54
Source: Nielsen, NTI

 
NBC News tapped Newsweek’s Michael Isikoff to become the National Investigative Correspondent. Isikoff will appear on NBC Nightly News, Today and the cable news network MSNBC among other outlets. NBC will also create a special “branded destination” for Isikoff at MSNBC.com. Since January 2009, Isikoff has been a contributor for MSNBC.

John Stamos has been talking to the producers of FOX’s Glee to become a recurring cast member next season. Stamos will play the role of Emma’s dentist reports E! Online. Stamos made his debut on the musical series during the show’s first season finale episode last night.

BBC America is co-producing a new six-part thriller series with BBC titled Luther starring Idris Elba (HBO’s The Wire). The series, with six one-hour episodes, takes a bold new approach to the crime genre with Elba also working as Associate Producer on the project. On Luther, Elba will play John Luther, a brilliantly smart though impulsive murder detective whose confidante is also his arch-enemy, Alice (Ruth Wilson), a beautiful multiple murderess who evades Luther early on and throughout they become locked in a battle of wits. Luther is created and written by suspense novelist, Neil Cross, who was also one of the lead writers on MI-5. The series, also distributed by BBC Worldwide, will premiere on BBC America later this year.

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 5/31-6/6/10
Primetime    (000)        Total Pgm Day      (000)
USA               1306         ADSM*                     672
TBSC               899         USA                         650
TNT                772          NICK                        614
MTV                704         TNT                          613
AEN                696         NAN*                        592
FX                  661         TBSC                         486
FAM                658         AEN                          425
TLC                 643         HIST                         385
FOOD              596         FX                            380
DISC               595         ESPN                        358
Source: Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 114,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 5/31-6/6/10       
Primetime    (000)      Total Pgm Day            (000)
USA               3512       NICK                             2463
FOXN             1916       NAN*                            1677
NAN               1912       USA                              1540
TNT                1828       TNT                              1330
AEN                1552       ADSM*                         1179
TBSC              1544       TOON                           1116
FAM                1467       FOXN                           1089
HIST               1307       AEN                               859
TLC                1299       TBSC                              801
HGTV              1238       HIST                              777
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 5/31-6/6/10
MTV      2010 MTV Movie Awards                                     2975
USA      Burn Notice                                                        2575
USA      Royal Pains                                                        2360
USA      WWE Entertainment 10p                                     2302
USA      WWE Entertainment 9p                                       2120
DISC     Deadliest Catch                                                  2049
VS         Phil-Chic G3                                                      2038
TNT       Sprint Cup Racing/Pocono                                   2003
ADSM    Family Guy 6/2 1130p                                        1888
ADSM    Family Guy 6/1 1130p                                        1884
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,900,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 5/31-6/6/10
ABC    NBA Finals on ABC Game 2                          6.5/18      8491
ABC    NBA Finals on ABC Game 1                          5.7/18      7489
FOX    Glee                                                       3.9/11      5106
NBC    America’s Got Talent – TUE                          3.6/11      4768
FOX    So You Think You Can Dance – THU               3.3/11      4299
ABC    Wipeout                                                      3.1/9       4024
CBS    The Big Bang Theory                                    3.0/8       3906
NBC    America’s Got Talent – WED                          2.9/9       3804
FOX    Hell’s Kitchen                                               2.9/10     3847
FOX    So You Think You Can Dance – WED               2.8/9       3707
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday A18-49 Analysis: FOX chalked up a win Saturday night though barely with a 1.4/6 among A18-49, according to final national ratings from Nielsen. FOX and its “bad boys” won at 8p with double Cops episodes averaging a 1.4/6 followed by the first of two America’s Got Talent repeats on NBC at 0.9/4. Then at 9p, NBC’s America’s Got Talent tipped in a win with 1.4/6 just a tenth of a share point ahead of FOX’s AMW: America Fights Back at 1.4/5. The second America’s Got Talent encore on NBC led at 10p with 1.8/7 while CBS’ 48 Hours Mystery rerun and UNIV’s Sabado Gigante tied for second place at 0.9/3 each.

Live + Same Day Household Ratings: Saturday, June 5, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD

NBC: 2.9/6             America’s Got Talent [r] 2.6/5, America’s Got Talent [r] 3.5/7

FOX: 2.8/6             Cops 2.4/5, Cops 2 [r] 2.8/6, AMW: America Fights Back 3.0/6         

CBS: 2.4/5              Crimetime Saturday 2.0/4, Crimetime Saturday [r] 1.9/4, 48 Hours Mystery [r] 3.2/6

ABC: 1.5/3             The Bachelorette [r] 1.2/2, Castle [r] 2.2/4

UNIV: 1.2/2           Sabado Gigante 1.2/2

ION: 0.6/1             Ghost Whisperer 0.5/1, Ghost Whisperer 0.5/1

TELE: 0.3/1           Cine de Impacto: Femme Fatale 0.2/0, Cine de Impacto II: Rise of Machines 0.3/1

A18-49: FOX 1.4/6, NBC 1.4/5, UNIV 0.7/3, CBS 0.6/2, ABC 0.5/2, ION 0.2/1,TELE 0.2/1

Sunday  A18-49 Analysis: Sports ruled Sunday night with basketball taking the lead for ABC at 5.1/15 A18-49, according to final national ratings from Nielsen. CBS opened the night a winner at 7p with a repeat 60 Minutes at 1.4/5 followed by the average of ABC’s sports specials Jimmy Kimmel Live Game Night 2 and GMC Sierra NBA Countdown at 1.3/5. ABC dominated the rest of the evening with the NBA Finals Game 2 beginning with a 4.9/15 at 8p while NBC’s coverage of the NHL Stanley Cup Final #5 was next at 2.0/6. The Boston vs. LA Lakers NBA Final on ABC posted a 6.3/17 during 9p with NBC’s Philadelphia at Chicago Stanley Cup Game 5 at #2 with 2.4/7. ABC delivered its best ratings through 10p at 8.1/21 and NBC’s Stanley Cup game finished in second again at 2.3/6.

Live + Same Day Household Ratings: Sunday, June 6, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 7.4/13      Jimmy Kimmel Live Game Night 2 2.1/4, GMC Sierra NBA Countdown Game 2 2.7/5, NBA Finals on ABC Game 2: Boston at LA Lakers 9.2/15   

CBS: 4.4/8        60 Minutes [r] 6.9/13, Medium [r] 3.3/6, The Good Wife [r] 3.3/5, Cold Case [r] 3.9/7

NBC: 2.9/5          Making Wizard World Harry Potter 1.7/3, Dateline [r] 2.3/4, NBC NHL Stanley Cup Final #5: Philadelphia at Chicago 3.3/6

FOX: 2.1/4        ‘Til Death 1.4/3, Sons of Tucson 1.3/2, The Simpsons [r] 2.2/4, The Cleveland Show [r] 2.2/4, Family Guy [r] 2.7/4, American Dad [r] 2.5/4

UNIV: 0.8/1         Hora Pico 0.9/2, Humor Quien Humor Mer 0.7/1, Fiesta Mundial 0.9/2, Pantera 3 0.6/1

ION: 0.7/1          Sunday Night Movie: Entrapment [r] 0.7/1

TELE: 0.4/1        Cine en Casa: Jungle Boy 0.3/1, Cine Millonario: Babel 0.5/1

A18-49: ABC 5.1/15, NBC 1.9/6, FOX 1.4/4, CBS 1.1/3, UNIV 0.6/2, TELE 0.3/1, ION 0.2/1

Monday  A18-49 Analysis: ABC shined Monday night winning with a 2.3/7 among A18-49, according to final national ratings from Nielsen. ABC wooed the viewers at 8p with The Bachelorette at 2.3/8 while the premiere of Last Comic Standing on NBC and Hasta que el Dinero Nos Separe on UNIV tied for #2 at 1.9/6 apiece and the summer premiere of Lie To Me on FOX was third at 1.8/6. ABC remained in first place through 9p with more of The Bachelorette at 2.8/8 and CBS was a close second with the average of Two and a Half Men and The Big Bang Theory repeats at 2.7/8. Also at 9p, FOX aired the premiere of The Good Guys at 1.4/4, ranking fifth overall. Then at 10p, ABC’s True Beauty and CBS’ CSI: Miami encore shared #1 at 1.8/5 each while the series premiere of Persons Unknown on NBC claimed #2 with 1.4/4.

Live + Same Day Household Ratings: Monday, June 7, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.9/8          How I Met Your Mother [r] 3.3/6, Rules of Engagement [r] 3.5/6, Two and a Half Men [r] 6.2/10, The Big Bang Theory [r] 5.8/9, CSI: Miami [r] 5.2/9

ABC: 4.5/8           The Bachelorette 5.1/9, True Beauty 3.1/5

FOX: 3.4/6           Lie To Me [p] 4.0/7, The Good Guys [p] 2.9/5

NBC: 3.1/5          Last Comic Standing [p] 3.2/5, Persons Unknown [p] 3.0/5

UNIV: 1.9/3         Hasta que el Dinero Nos Separe 2.2/4, Soy Tu Duena 2.2/4, Cristina 1.2/2

ION: 1.3/2           Criminal Minds 1.0/2, Criminal Minds 1.4/2, Criminal Minds 1.4/2

TELE: 0.7/1          Clon M 0.6/1, Perro Amor 0.6/1, Donde Esta Elisa? 1.0/2

CW: 0.4/1            One Tree Hill [r] 0.5/1, Gossip Girl [r] 0.3/1

A18-49: ABC 2.3/7, CBS 2.1/6, NBC 1.8/5, FOX 1.6/5, UNIV 1.5/4, TELE 0.6/2, ION 0.5/2, CW 0.3/1

Tom Cosgrove was appointed President/GM of the new joint 24/7 3D television network venture from Sony Corporation, Discovery Communications and IMAX Corporation. Tom will oversee all business and creative functions for the upcoming network that will feature high-quality premium programming genres such as natural history, space, exploration, adventure, engineering, science and technology and motion pictures from Discovery, Sony Pictures Entertainment Inc., IMAX and other third party providers. Tom will also be integrally involved with driving consumer adoption of 3D televisions. He will report to the joint venture’s Board of Directors consisting of members from Sony, Discovery and IMAX. Tom previously was EVP/COO for Discovery Channel. Additionally, Rebecca Glashow, SVP/Digital Distribution, Discovery Communications will manage distribution for the new channel and Amy Carney, President/Advertiser Sales, Sony Pictures Television will head advertising and promotion sales while Sony Pictures Television will offer all advertising sales related services for the joint venture.

Jim Kenyon takes on the position of VP/Strategic Alliances within the sales and marketing team at Intersport, effective immediately. Jim is charged with developing multi-platform properties for top marketers intent on using sports and entertainment event marketing, sponsorships, brand-integrated television and digital media to grow their business. Most recently, Jim was with Chicago-based Gravitas Marketing.

Media Storm hired Carly Miller as Associate Director/Interactive, effective immediately. Carly will manage the digital strategy and buying for the agency’s entertainment and retail clients. Carly joins Media Storm from Starcom Worldwide where she served as an Associate Media Director.

A CYNOPSIS MESSAGE FROM NATPE LATV FEST

This day in History:  1934 – Donald Duck made his debut in the Silly Symphonies cartoon “The Wise Little Hen.”

Answer to Yesterday’s Trivia Question:  This actor on a classic television series did not receive an “acting” credit on the show, and viewers never saw his face nor knew who he was.  It was only at the onset of Season #3 that viewers first saw his face on screen and knew only then he was also the creator of the show.   Who is he?   CARL REINER on THE DICK VAN DYKE SHOW  Kudos to: Scott Collins/NY; Dom Caristi-Ball State Univ/Muncie; Ken Melamed-Bred Adams Ltd/NY; Matt Oestreich-WFTV/Orlando; Marc Christian-KMID/Midland; Patti Rodriguez-KXRM KXTU/Colorado Springs; Gretchen Brady-KDAF/Dallas; Julie Houston-Donahoe Pace & Partners/Boise; Kathleen Campbell-ScreamFest LA/LA; Craig Nichols-Channel 4/San Diego; Greg Stewart-Evolution Media/Burbank; Terry Danuser-Discovery Comm/LA; Bruce Nachbar-Outtabrooklyn Prods/Tokyo
 
Today’s Trivia Question:   She was never seen on this show, but her antics were often discussed among the title characters.  One on occasion she reportedly threw hatchets at an ice cream vendor, was known to howl at the moon and even made a necklace out of chicken necks.  Who did she work for?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
06.09.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the Cynopsis.com website.

A CYNOPSIS MESSAGE FROM REELZCHANNEL

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: PROMOTIONS & PR SPECIALISTS/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected] (6/16)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Hallmark Channels (LA) has summer internship opportunities for enthusiastic student. Must be eligible to earn college credit. Send resume to [email protected] (6/16)

A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/16)

SITUATION WANTED: CINEMATOGRAPHER (LA, NYC, or ATL): Cinematographer focusing in high quality micro-budget new media production. Steven Swigart portfolio: http://StevenSwigart.com email: [email protected] (6/15)

SITUATION WANTED: PRODUCER/DIRECTOR/WRITER (LA & NYC): Award-winning, creative, organized, team-building veteran reality producer expert at all stages of production.  Seeking FT/PT position.  Email [email protected] for resume (6/15)

SITUATION WANTED: MEDIA, TV & FILM SALES STRONG TRACK RECORD. 8+ years of experience in media sales with strong knowledge of contracts and sharp professional relationship with clients, email [email protected] (6/15)

SITUATION WANTED: WRITER (NY) Experienced in TV/web/print. Skilled in many formats & styles:from treatments to scripts, magazines to blogs. Available full time or freelance.Contact: [email protected] (6/15)

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (6/12)

SITUATION WANTED:BRANDED CONTENT/MEDIA PARTNERSHIPS SALES PRO: Problem solver who specializes in negotiating multi-platform media partnerships and custom branded content solutions. Contact: [email protected] (6/12)

SITUATION WANTED:REALITY PRODUCER. NBC,VH1,Disc.,TLC,CMT,E!,CNN,ESPN. Docu-soap and competition. Field and post. Shoots/Writes.  [email protected] (LA based.) (6/12)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST: Extensive experience in all forms of media..print/OOH/digital. Profitably re-purpose content. Seeking FT/PT or Temp-to-Perm position. [email protected] (6/11)

SITUATION WANTED:  MARKETING AND PR LEADER/LA: 5+ years of expin the entertainment industry: home entertainment, film, broadcast, gaming and licensing. Member of Women in Film, Los Angeles. Email [email protected] for resume (6/11)

SITUATION WANTED:  MOBILE MARKETING SPECIALIST (LA) Strategy, development, design, implementation of SMS texting campaigns, mobile web and apps. Deep traditional and new media experience. Free consultation. [email protected] (6/11)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

WHAT’S ON TONIGHT –  WEDNESDAY, JUNE 9, 2010

ABC:   The Middle [r], The Middle [r], Modern Family [r], Cougar Town [r], Happy Town
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS:  How I Met Your Mother [r], Rules of Engagement, Criminal Minds [r], CSI:NY  [r]
CW:   America’s Next Top Model [r], America’s Next Top Model [r]
FOX:  So You Think You Can Dance
ION:  Ghost Whisperer, Ghost Whisperer, Ghost Whisperer
NBC:  America’s Got Talent [r], America’s Got Talent, Law & Order: SVU [r]
PBS:  Ferrets: The Pursuit of Excellence [r], Helen of Troy [r]
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Don Francisco Presenta

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