Cynopsis: Kids!05/23/11 Good morning. It’s Monday, May 23, 2011, and this is your first early morning Kids briefing. Disney India and UTV Motion Pictures enter into a creative deal to co-produce Disney-branded, family-targeted movies. The new deal will see Disney and UTV work together on the creative for the movies, with UTV managing production, […]
Editions
Monday, May 23rd, 2011
Cynopsis: DIGITAL05/23/11 Good morning, it’s Monday, May 23, 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. The cable cowboy has got his sites set on an eReader platform. Shares of bookseller Barnes & Noble jumped by […]
Friday, May 20th, 2011
CYNOPSIS MESSAGE FROM TURNER ENTERTAINMENT NETWORKS REACH RELEVANCE RECEPTIVITY Three things you need to maximize your media impact.One place to get them all. TURNER ENTERTAINMENT NETWORKSTNT truTV TBS Cynopsis05.20.11 Good morning. It’s Friday, May 20, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news […]
Friday, May 20th, 2011
Cynopsis: Kids!05/20/11 Good morning. It’s Friday, May 20, 2011, and this is your first early morning Kids briefing. Todobebe and Walmart team for a year-round marketing and media initiative targeted to Hispanic moms and families with kids under five across Todobebe, Viva La Familia and Blogs de Mamas properties in the US. Under the […]
Friday, May 20th, 2011
Cynopsis: Sports05/20/11 Good morning. It’s Friday, May 20, 2011, and this is your first early morning Sports briefing. Dick Ebersol, Chairman of NBC Sports Group, resigned from the company after a career that spanned more than four decades in the industry, with the last 22 as the top dog at NBC Sports. NBC Sports […]
Friday, May 20th, 2011
Cynopsis: DIGITAL05/20/11 Good morning, it’s Friday, May 20, 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. The IPO of LinkedIn, the first big social network to go public, didn’t disappoint on Wall Street. Shares more than […]
Thursday, May 19th, 2011
A CYNOPSIS MESSAGE FROM DISNEY XD DISNEY XD IS UNSTOPPABLEOur original series likePair of Kings, Phineas & Ferb and Kick Buttowski are the driving force behind our huge success9 straight quarters of growth! Catch our newest live action series Kickin’ It premiering on June 13, for the next sweeping hit! Contact us to learn […]
Thursday, May 19th, 2011
CYNOPSIS MESSAGE FROM TURNER ENTERTAINMENT NETWORKS HIGH OCTANE. HIGH IMPACT.Actuality has fueled three years of MASSIVE MOMENTUM, and launched truTV into the top 10 on key demos. It’s high-octane impact for your brand.truTV. Not Reality. Actuality. TM www.truTV.com Source: Nielsen Co. Prime Cable Ranker based on 12/27/10-3/6/11, M/A 18-49 & 25-54, Live+SD program […]
Thursday, May 19th, 2011
Cynopsis: Sports05/19/11 Good morning. It’s Thursday, May 19, 2011, and this is your first early morning Sports briefing. Fans looking for a college football playoff are going to have to hope for a groundswell. NCAA President Mark Emmert responded Wednesday via letter to the US Department of Justice, which is looking into the legality […]
Thursday, May 19th, 2011
Cynopsis: DIGITAL05/19/11 Good morning, it’s Thursday, May 19, 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. Sony Corp. announced it has plugged a new online security hole that may have allowed hackers to gain control of […]
CynCity
Cynsiders
Solving Hard Data Problems Early to Stay Ahead of Market Shifts
By Omar Abdala, Chief Data Scientist, Lotame The most important marketing shifts all have the...The New Battle for the Living Room: Why Distribution Is Becoming as Valuable as Content
By Raghu Kodige, Founder and CEO, Anoki For the better part of a decade, the...The Four Advertising Myths That Won’t Survive the AI Era
By Katie McAdams, Chief Marketing & Commercial Officer, Basis AI doesn’t have opinions about how...