Tuesday, May 24th, 2011




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Good morning. It’s Tuesday, May 24, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Finales:
NBC: The Biggest Loser at 8p
ABC: Dancing with the Stars The Results Show 9p
FOX: Glee at 9p
truTV: Hardcore Pawn at 9p
Bravo: Pregnant in Heels at 10p
Sundance Channel: All on the Line at 10p






The Most Original Programming on Television
Get a sneak peek at AMC’s upcoming original HELL ON WHEELS.



Showtime see-sawed with renewal news yesterday as the premium network canceled United States of Tara starring Toni Collette after the third season concludes this summer.  Despite Collette winning an Emmy in 2009 and a Golden Globe in 2010 for her role as a mom who suffers from multiple personalities, viewership for the comedy has decreased over its run. For the current third season premiere 411,000 total viewers tuned in compared to the second season launch with an average of 816,000 total viewers.  On the flipside, Showtime renewed its dark comedy Nurse Jackie for a fourth season headlined by Edie Falco.  The third season of Nurse Jackie is presently averaging 2.8 million viewers each week.

A new weekly docu-series is on the docket for MTV called Caged about a group of recent high school grads struggling to break out of life in small-town America.  The young people, growing up in Louisiana, turn to amateur MMA fighting as a way to gain pride and recognition in their world. Caged is from MTV’s News and Docs department and is executive produced by Joke Fincioen and Biagio Messina of Joke Productions; Dave Sirulnick and Amy Bailey are executive producers for the network.

MTV also approved a second season of World of Jenks from documentary filmmaker Andrew Jenks.  The new season of World of Jenks will see its episodes expanded to a full hour and a new approach for the storytelling focused on the journeys of three young people and their experiences over a six-month period.  Jenks serves as executive producer of the series; Dave Snyder was co-executive producer this season. Brent Haynes and Brooke Posch are executive producers for MTV.

The Borgias on Showtime ended its first season Sunday at 10p by tallying 810,000 viewers though for the night clocked in at 1.12 million total viewers.  The Borgias was recently renewed for a second season with 10 new episodes slated to commence production this summer for a 2012 premiere.

Also on Sunday, the fifth season finale of Nuestra Belleza Latina (Our Latin Beauty) on Univision resulted in the best-ever season conclusion in the history of the show.  The final episode reached 8.4 million total viewers that tuned in to all or part of the two-hour grand finale.  The two-hour telecast captured 4.9 million total viewers and averaged 2.5 million A18-49 viewers as well as 1.4 million among A18-34.


Fresh off its blockbuster debut last weekend, ABC Family picked up the rights to air the Walt Disney Pictures release of Pirates of the Caribbean: On Stranger Tides from Disney-ABC Domestic Television.  ABC Family gets the first-window rights to the network television premiere which is scheduled to debut in 2013 on the network.

Telco Productions, Inc. is teaming with national pollster Scott Rasmussen and the electronic media company, Rasmussen Reports to create news programming for syndication.  The duo will produce polling analysis vignettes that are one-minute in length targeting local newscasts. The polling topics covered will include current political, business and lifestyle issues.

North American digital media services company, Avail-TVN added Relativity Media to its portfolio of television and studio content provider partners.  Avail-TVN gained the rights to license and distribute Relativity Media’s new release and library movies on VOD and Pay-Per-View across multi-platforms as well as hotels. Relativity Media’s recent films include Limitless, The Fighter and the future Immortals. 


Spike TV approved a new original unscripted series on a timely topic, Flipping Foreclosures. The series, with six half-hour episodes, will follow the entrepreneurial team of Doug Clark and Mike Baird who buy and flip foreclosed property in Utah.  Production will begin on location in Salt Lake City this summer and Spike TV plans to roll out the series in the fall. The series is executive produced and created by Dave Broome and 25/7 Productions.  

A production deal was forged between REELZCHANNEL and Asylum Entertainment to develop and produce original scripted series for the network.  The two entities first became partners after REELZCHANNEL picked up The Kennedys miniseries which attracted more than 2.0 million viewers per episode during the eight-part world premiere week on REELZCHANNEL.  Asylum Entertainment and REELZCHANNEL plan on having an initial series completed for premiere on the network in 2013 or possibly late in 2012.  Beyond a first series, the partnership will include developing and producing multiple scripted and unscripted projects together.  Heading the partnership is Jonathan Koch, President/CCO of Asylum Entertainment while Joel Surnow, Executive Producer will be a consulting executive.

Comedian/writer/web pundit Chris Hardwick will host BBC America’s upcoming Saturday night comedy block, Ministry of Laughs debuting June 18 at 10p.  The network also agreed to produce an original pilot/special inspired by Hardwick’s popular Nerdist podcast.  Hardwick’s production company, Nerdist Industries and Comcast Entertainment Studios will produce the Ministry of Laughs host segments and the pilot for the panel talk show hosted by Hardwick based on his Nerdist podcast.  The show will cover geeky culture topics from Los Angeles to London and highlight nerdy celebrity obsessions.  Hardwick will further serve as executive producer with K.P. Anderson and Jay James for Comcast Entertainment Studios.

Former Republican National Convention Chairman Michael Steele will become a political analyst on MSNBC, effective immediately.  Previously, Steele held a comparable role on Fox News Channel.

Casting Call: SEGI, Inc. is seeking females aged 16 to 20 for The Great Tampa Bay Model Search held in Tampa, FL on June 25, 2011.  The Model Search television series with two episodes will result in one amateur model getting a guest appearance in a national TV show, a trip for two to the Bahamas, a professional model photo shoot and the right to represent the Tampa Bay area in a state-wide Model Search competition.  Potential contestants do not have to reside in the greater Tampa Bay, FL area to participate.  Information about how to register can be found at www.segitv.com  or contact Susie Anderson, event coordinator at 813 695-6681 or [email protected].


Friday A18-49 Analysis:  FOX took over as leader Friday night by delivering a 1.5/5 among A18-49, according to final national ratings from Nielsen.  FOX had the dream ticket at 8p with Kitchen Nightmares at 1.7/6 while Univision’s Teresa trailed in #2 at 1.2/5.  Things flip-flopped during 9p as Univision’s Triunfo del Amor was first at 1.5/5 and a second repeat episode of Kitchen Nightmares on FOX was a close second place at 1.4/5. At 10p, ABC’s 20/20 and the second hour of Univision’s Triunfo del Amor tied for #1 at 1.5/5 each and Telemundo’s La Reina del Sur was a step behind at 1.4/4.

Live + Same Day Household Ratings: Friday, May 20, 2011 (May Sweep Day 23)  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 4.1/8          Flashpoint 4.4/8, CSI: NY [r] 4.5/8, 48 Hours Mystery 3.5/6

NBC: 3.2/6           Friday Night Lights 2.3/4, Dateline 3.6/6

ABC: 2.9/5           Shark Tank [r] 2.7/5, Primetime: What Would You Do? 2.4/4, 20/20 3.7/7


FOX: 2.1/4             Kitchen Nightmares 2.3/4, Kitchen Nightmares [r] 2.0/3

UNIV: 1.9/4          Teresa 1.7/3, Triunfo del Amor 2.1/4

CW: 1.2/2             Supernatural 1.1/2, Supernatural 1.2/2

TELE: 0.8/2          Aurora 0.5/1, Los Herederos del Monte 0.5/1, La Reina del Sur 1.5/3

ION: 0.7/1            Without a Trace 0.7/1, Without a Trace 0.6/1, Criminal Minds 0.7/1

TF: 0.3/0              Dona Bella 0.2/0, Cine de Las Estrellas Fri 0.3/1

A18-49:  FOX 1.5/5, UNIV 1.4/5, ABC 1.3/4, NBC 1.1/4, CBS 1.0/3, CW 0.8/3, TELE 0.7/2, ION 0.3/1, TF 0.2/1



TV One tapped Wonya Lucas as President/CEO beginning August 8.  Wonya follows Johnathan Rodgers in this position who retires as of July 31.  Wonya is the former EVP/COO for Discovery Channel and Science Channel where she managed strategy and operations for the networks in addition to research and marketing divisions.

Jon Dobbin joins independent media services company KSL Media as SVP/Managing Director, Client Services for its New York office.  Jon was previously Senior Partner/Managing Director at GroupM. 
Elaine Frontain Bryant elevated to SVP/Non-Fiction and Alternative Programming with A&E Network up from VP in the division.  Elaine’s new scope of duties includes responsibility over the A&E non-fiction programming team and the development and production of real-life series for the network.  Elaine continues to report to David McKillop, EVP/Programming.

Former Yahoo! executive Cindy Freed appointed as VP/Sales Marketing for ESPN’s Customer Marketing and Sales unit.  In her new role, Cindy will supervise the ad sales marketing group encompassing ESPN’s Co-Marketing team, Creative Works and Marketing Services.  She will work to create messaging for the sales team in addition to developing cross-platform ideas to help boost the businesses of ESPN’s clients.  Cindy will report jointly to Sean Hanrahan, SVP/Marketing Solutions and Tricia Betron, SVP/Multimedia Sales.

Univision Communications Inc. hired Rick Alessandri as SVP/Business Development where he will head the creation and expansion of new revenue outlets for Univision.  Rick will be located in New York, reporting to Randy Falco, EVP/COO.

Casey Coffman advanced to the newly-minted role of Corporate SVP/Corporate Strategy and Development with Madison Square Garden Company.  Casey will work in tandem with MSG President/CEO Hank Ratner to drive the company’s strategic goals and to focus on growth across all businesses.

Effective immediately, TidalTV gained three new employees for its New York office:

  • Christa Rimonneau as Senior Sales Director/East Coast in charge of increasing sales in the eastern region.  Christa reports to Brian Danzis, VP/Advertising Sales.
  • Caren Wachtenheim added as Sales AE responsible for network sales.  Caren also reports to Brian Danzis.
  • Brett Tabano hired as Director/Sales Strategy to manage analysis of business issues related to the online video industry.  Brett reports to Mark McKee, VP/Marketing.

Carlos Sousa joins Here Media Inc. as Integrated Marketing Director for the company’s Integrated Marketing unit.  Carlos will be based at Here Media’s New York office. 

Correction :  An Executive Move listing in yesterday’s edition incorrectly identified the company upping Kevin Cuddihy as President/Univision Television Group (UTG), as Universal Communications, when clearly it should have said Univision Communications. 



Cyn opsis Media presents:
Primetime Emmy® Awards: Before the Ballot Special Editions

Published to Cynopsis subscribers & available at www.cynopsis.com  .

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To advertise contact Mike Farina – [email protected], 203.218.6480

This day in History:  1974 – The last “Dean Martin Show” was seen on NBC. The show had been aired for 9 years.   And Happy Birthday to my daughter Brittany!  Love you sweetie!

Answer to Yesterday’s Trivia Question: What TV mom left these rules for her son with the babysitter:  “No parties, no girls and no matter how much you cry, you can’t borrow the Porsche.”   MURPHY BROWNE about her son Avery  Kudos to: Jessica Joseph-Nationwide/Columbus; Carl Mayer-Active Int’l/NY; Rev Mark Wajda-Diocese of Orlando/FL; Cathy Rich-Pompano Beach; Jane Degen-Mass Relevance/Austin; Larry Glazer-WTTW/Chicago; Adam Rosen-Doors Without Handles Entertainment/Encino; Susan Nessanbaum Goldberg-RoCart Prods/Hollywood

Today’s Trivia Question:   What TV couple named their baby girl Mabel?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: REVENUE ANALYST/Tribune Broadcasting Company/Chicago: Assists in preparing and consolidating revenue and receivable analyses. BA/BS & 1-2yrs exp brdcst/cable envir.Apply on-line go to www.tribjobs.com  (6/1)

JOB OPENING: PRICING/PLANNING ANALYST/NYC: Daily mgmt of inventory MSG Networks/radio. Revenue, inventory, pricing and liability reporting. Rate card maintenance. Strong analytics & 2+ yrs exp in Media. Apply: http://bit.ly/lg04Dj  (6/1)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/1)

JOB OPENING: FREELANCE COPYWRITER/ION Media Networks/NY: Experienced copywriter needed for corporate communications writing/web copy, etc.; TV & entertainment copywriting a plus. EOE Apply at [email protected] (5/28)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8+ yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a +. Apply: www.employment.nascar.com  (5/28)

JOB OPENING: DIR PR/AMC/NY or LA: 6+yr PR exp in TV/Cble indstry. Exp w/ scrptd ent, premieres/screengs/pres junkets/film festvls. Strng talent relatns & writing skills/Media contcts. Rez: [email protected] (5/28)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NY: Responsible for tracking & accuracy of all sponsorships, maintaining dept budget, & premiums. 2-3 yrs of mktg experience required. Nbcunicareers.com req#1646BR (5/28)

JOB OPENING: DIR, ON-AIR CREATIVE (FREELANCE)/NICK/NY: Provide strategic creative dir/leadership on all Nick prgrmng.  Exc creative, conceptual  thinking abilities; strong oral/written comm. Res: [email protected] (5/27)

JOB OPENING: VP TALENT BUS & LEGAL AFFAIRS/LA: Lead deal negotiation for DCL; internal bus. & creative units; handle outgoing deal mgmt responsibilities; exp bus. affairs/legal dept of entertainment company. www.discovery.com  #3753 (5/27)

JOB OPENING:  MEDIA PLANNER/NYC:   with 1.5 yrs + exp in all media types (TV, digital, , print, radio, OOH)  Profic. MS Excel,  PP.  Midsize agency.  Entertainment  account.  BA/BS req’d.  Plz send resume:  [email protected] (5/27)

JOB OPENING:  SR. ANALYST/DIGITAL RSRCH/DISNEY/CA: min 3 yrs exp in digital media research, comScore & Omniture or other web analytics tool, strong quant analytical & written skills. Apply at: disneycareers.com ID 302034) (5/27)

JOB OPENING:  MANAGER  RSRCH/ABC/CA: min 5 yrs exp in TV rsrch, exp in Nielsen, quan analysis, strong analytical & written skills. Apply at: disneycareers.com (req ID 297900) (5/27)

JOB OPENING:  SR MGR, DIG. MEDIA MKTG/Smithsonian/NYC: Daily mgmt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Entertnmnt exp big +. Apply at www.sho.com  (5/27)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: www.tvoneonline.com (5/26)

JOB OPENING: DIRECTOR OF MARKETING, AUDIENCE DVLPT/Nickelodeon/NYC: Set overall mktg strategy across all digital. 8-10 yrs of mktg. experience with focus on digital. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com  (5/26)

JOB OPENING: MEDIA STRATEGIST/NOISE/NY: Support clients’ interactive media needs. Pursue cutting edge media opps, craft interactive media strategies, plan/buy/place/measure & optimize media. Apply: http://noisenewyork.com/#!/careers (5/26)

JOB OPENING: SR RESEARCH ANALYST/Nielsen Co/NY: 2+ yr industry exp. National TV exp. preferred. Strong analytical, PPT, Excel skills. http://bit.ly/kV0EGx  (5/26)

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JOB OPENING:   ADMINISTRATIVE ASSISTANT/Hallmark Channel/LA: 3+ yrs exp supporting senior execs. MS Office proficiency + TV/Production/Studio exp a must. See full posting and apply @ www.hallmarkchannel.com  (5/25)

JOB OPENING: DIRECTOR SCHEDULING/Hallmark Movie Channel/LA: 3 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @ www.hallmarkchannel.com  (5/25)

JOB OPENING:   DIRECTOR PROGRAMMING/Hallmark Channel/LA: 5 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @ www.hallmarkchannel.com  (5/25)

JOB OPENING:   SALES ASSISTANT- AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com  (5/25)

JOB OPENING:   4 JOBS: DIRECTOR/SUPPROD (FIELD); SHOWRUNNER, POST PRODUCERS & EDITORS/NY: needed immediately for cable docu soaps. Major series credits required, docu soap preferred. Resume, reel, references to [email protected] (5/25)

JOB OPENING:   MANAGER, INTERNATIONAL MEDIA & AFFILIATE RELATIONS/WWE/Stamford CT: 4+ yrs exp with client relations (TV, media, knowledge of EMEA, etc.) Apply: wwe-careers.com/ (5/25)

JOB OPENING:   COMEDY WRITER/PROD/NAT’L SYNDIE DAYTIME TALK SHOW/NY:  For show/segment ideas & celeb hot topics segments. Exp: writer or comedy prod on talk show req’d.& strong knwldg  celebrity pop culture. [email protected] (5/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LA. Non-profit arts, pop culture, politics & humor Internet magazine & podcast. Great learning exp assisting writers & editors. Must be computer savvy and smart. Apply: [email protected] Put internship in subject (6/1)

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at www.lbox.com  . Apply at [email protected] (5/28)

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/26)

SUMMER INTERNSHIPS CREDITS ONLY Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (5/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/1)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “Touch by an Angel” meets “Why Did I Get Married.” I’m looking for studio executive assistance. [email protected] (5/28)

SITUATION WANTED:  Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (5/27)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/26)

SITUATION WANTED: VO TALENT Rebecca Michaels – Confident, Caring, Quirky Voice Over talent delivers high-quality VO from home studio for all lengths of corporate & commercial gigs. Visit www.LoveThatRebecca.com   for demos & details. (5/25)

SITUATION WANTED: RESEARCH DIR – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/25)
SITUATION WANTED: BRAND MARKETING/SOCIAL MEDIA ROCKSTAR/NY: Highly versatile marketing pro. proficient in social media strategies, brand mktg &consumer engagement. Full time/Freelance. BBA Marketing [email protected] (5/25)

SITUATION WANTED: Executive level PUBLICITY position – well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] (5/25)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  Dancing with the Stars, Dancing with the Stars [f ]
AZTECA: Cosas de la Vida, Al Extremo, La Loba
CBS: NCIS [r], NCIS: LA [r], NCIS [r]
CW: One Tree Hill [f], Hellcats [f]
FOX: American Idol, Glee [f ]
ION: Without a Trace, Criminal Minds, Criminal Minds
NBC: The Biggest Loser: Couples [f ], The Voice
PBS: Craft in America, Frontline, Hold at all Costs
TELE: Mi Corazon Insiste, Los Herederos del Monte, La Reina del Sur
UNIV: Teresa, Triunfo del Amor

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