Wednesday, May 25th, 2011



We just followed our best quarter ever,
with the best rated April ever!

Contact us to learn how you can be kickin’ it with kids!

SOURCE: Nielsen Media Research. Click here for the full source data.

Cynopsis: Kids!

Good morning. It’s Wednesday, May 25, 2011, and this is your first early morning Kids briefing. 

PBS introduces the first line of PBS Kids preschool toys designed to extend off-screen learning.  The toys will be available exclusively online at the newly launched PBS Kids Shop ( ), until this fall when the line will then be available on at other online and brick and mortar retailers.  The new online shop, which was developed by PBS and Brand-Xpand, will also offer educational books, games, DVDs, customizable backpacks, water bottles, room decor, apparel and birthday party supplies, and other products based on PBS Kids programs.  Proceeds from the PBS Kids Shop will help fund free, educational PBS Kids programming.  At launch the PBS Kids preschool toy line will include 20+ individual wooden toys for hands on learning in different categories: PBS Kids Sounds of the World Rhythm Set; PBS Kids Puzzle Playset Safari; building and construction toys; PBS Kids 3-Layer Puzzles.


More casting news for Lionsgate‘s feature film adaptation of Suzanne Collins’ young adult novel The Hunger Games, as musician/actor Lenny Kravitz (Precious) signs on for the role of Cinna, Katniss’ assigned fashion stylist for The 74th Annual Hunger Games, and Toby Jones (he was the voice of Dobby in the Harry Potter movies, and been in many other movies) will serve as Claudius Templesmith, the arena announcer.  Directed by Gary Ross, and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik, The Hunger Games is set for release March 23, 2012.

Summit Entertainment taps Matt Reeves (Let Me In, Cloverfield) to direct and Jacob Estes (wrote/directed Mean Creek, The Details) to pen the screenplay for the movie This Dark Endeavor, which is based on This Dark Endeavor: The Apprenticeship of Victor Frankenstein, the first book in Kenneth Oppel’s young adult book series that Simon & Schuster Children’s Publishing will release this summer, per Coming Soon.  Karen Rosenfelt is producing the movie.


Nickelodeon picks up a third season of its live-action comedy series Big Time Rush.  Created/executive produced by Scott Fellows and produced in partnership with Sony Music, production on 20×30 new episodes is slated to being in January 2012.  Nickelodeon will premiere the music video for Big Time Rush’s new single, Worldwide, off the group’s debut album BTR (Columbia Records), on Saturday, June 18.  The group is set to head out on a summer tour, including stops in the US and Europe, and will then head back into the studio to record their second full-length album, which will release later this year.  The group performs original songs written/produced under the guidance of Sony Music, and written by noted songwriters and producers, such as Brian Kennedy (Ciara, Rihanna, Jennifer Hudson), Jay Sean (Sean Paul, Taio Cruz, Lil Wayne and Justin Timberlake), Pascal Guyon (Leona Lewis, Anthony Hamilton) and Fraser T. Smith (Ke$ha, Mandy Moore).

Canada’s Arc Productions (f/k/a Starz Animation), the studio animated Gnomeo Juliet and worked provided visual effects for the TV series Camelot, has signed with Paradigm for representation.  Paradigm will assist Arc in furthering its animation and visual effects service business and bolster its newest efforts to expand into developing its own intellectual properties and investing in projects by indie producers.  Arc Productions is a partnership with majority ownership recently purchased by a Canadian investor group from Starz  Liberty Group. Starz LLC, a controlled subsidiary of Liberty Media Corporation remains a shareholder in the new Canadian operations.

BabyTV inks a carriage deal with TELUS Optic TV in Western Canada, where the commercial free baby and toddler-aimed network will be available in English and Mandarin to subscribers of Optik TV’s Family themed pack, and in French as part of Optik’s Famille pack.  From Fox International Channels, BabyTV was founded in 2003.

A Father’s Day episode of Disney Junior‘s series Imagination Movers will air Saturday, June 18 at 7:30a on Disney Channel.  The episode, Fathers Know Best, will see the Imagination Movers play both themselves and their dads.

Carson-Dellosa Publishing steps into the summer battle against the summer education slide by introducing three free mobile apps for younger kids and the Summer Bridge Online Companion, which supports the Summer Bridge Activities workbooks.  The three mobile apps, for iPhone, iPod Touch and iPad, are designed for K4+ and support practice in various early learning skills through games: Cosmic Quest  helps build basic math skills and sight word recognition; Fun Run  builds number sense and word recognition; and Rally Race  reinforces basic math facts and sight words.  The Summer Bridge Activities Online Companion ( builds on the publisher’s workbook series Summer Bridge Activities offering activities for grades Pre-K through 8 across reading, writing, math, language arts, science, social studies and geography.  Also new are the Summer Bridge Activities Cards, written and created by teachers.  Each set of cards provides learning games in puzzles, jokes, facts and brainteasers.


Zodiak Rights completes further UK licensing deals for the Mr Bean brand.  New Mr Bean licensee pacts include: Spike Leisurewear (men’s Mr Bean branded T-shirts); Orion Costume (Mr Bean adult costumes); and Ty (a range of Mr Bean Beanies and Beanie key rings). All products are scheduled to launch this year.  Tiger Aspect appointed Zodiak Rights the UK licensing agent for Mr Bean in 2009 and as part of their contract, is also responsible for licensing deals in territories where Tiger Aspect does not have international licensing agents.  Zodiak Rights currently has an international licensing agent representing the brand in India.

Peter Schriemer, filmmaker, naturalist, and host of Smithsonian HD Channel’s series Critter Quest, presents his educational program, Nature of God, to young readers with two new books Wilderness Discoveries and Ocean Adventures, releasing this September from Zonderkidz.  Schriemer’s will simultaneously release the DVDs: Wilderness Discoveries, Volume 1: Sand, Snakes, and Screeching Birds; Wilderness Discoveries, Volume 2: Forest, Frogs, and Feisty Critters; Wilderness Discoveries, Volume 3: Bugs, Bogs, and Spiky Beasts; Oceans Adventures, Volume 1: Whales, Waves, and Ocean Wonders; Ocean Adventures, Volume 2: Fins, Foliage, and Shoreline Fun; Ocean Adventures, Volume 3: Winged Creatures, Waterfalls, and Wild Reptiles.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/16-5/22/11 :
Total Day    (000)   Primetime    (000)
NICK° :            1126    DSNY* :             1450
DSNY* :             889    NICK JR°°:         509
CARTOON:         484    NAN** :              500
NICK JR°°:        371    ADSM** :            296
NAN** :             311    DXD:                  174
ADSM** :           229    NICKTOONS:      153
DXD:                 133    ESPN:                152
NICKTOONS:        89    DISCOVERY:        83
SPROUT***:        49    MTV:                   75
TEENNICK:           55    SPROUT***:       67
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/16-5/22/11 :
Total Day    (000)  Primetime      (000)
NICK° :             587    DSNY* :              1122
DSNY* :            576    NAN** :               384
CARTOON:        303    DXD:                   136
NAN** :            253    ADSM** :             171
ADSM**:          148    NICKTOONS:        111
DXD:                102    NICK JR°° :            93
NICK JR°°:          69    ESPN:                   83
NICKTOONS:       62    DISCOVERY:          54
TEENNICK:          48    ANIMAL PLANET:    52
ESPN:                 30    MTV:                     40
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/16-5/22/11 :
Total Day     (000)  Primetime      (000)
DSNY* :             466    DSNY* :               917
NICK° :              403    NAN** :               437
NAN** :             311    ADSM** :             233
CARTOON:         230    DXD:                   112
ADSM** :           217    ESPN:                  105
DXD:                   82    MTV:                     99
TEENNICK:           55    NICKTOONS:         76
MTV:                    53    COMEDY:              75
NICKTOONS:        47    DISCOVERY:          73
ESPN:                  41    ANIMAL PLANET:    56
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing



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Answer to Yesterday’s Trivia:  A dumbwaiter between the kitchen and upstairs was the usual mode of transportation for whom?  WEBSTER  Kudos to: Bonnie Bluemke-Fisher Price/NY; Bob Friedland-Toys R Us/NY; Mike Wood-WGBH/Boston; Becca Vodnoy-Radio Disney/Burbank; Marisa Rodriguez-Disney XD/Burbank; Kimberly Luce-AETN/Lifetime/LA

Today’s Trivia Question:  Here’s the premise – what’s the show?  School bully transformed into a dog.   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MKTG MGR/CARTOON NETWORK/ATL: Dev/mng/implement consumer mktg strats for tentpole launches, including leading the network team, producing creative briefs and launch decks. Apply: (6/2)

JOB OPENING: DIR, DIG. RSRCH/CNN/ATL: Lead rsch & reporting for web/mobile sites/apps in fast paced news envir. Expert Omniture, comScore, analytic & reporting skills. Primary rsch exp prefd. 8+yrs rsch exp, [email protected] (6/2)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, work closely w/AE’s in all aspects of sales, Multi-tasker,Strong comm skills, Fluent in Spanish. Send resume to [email protected] (6/2)

JOB OPENING: MGR AD SALES MKTG/Bravo/NY: Job Number: 1806BR Oversee the execution of on-air, digital and mobile sponsorships and interface with clients and their respective agencies. 5yrs exp.   (6/2)

JOB OPENING: EXECUTIVE ASSISTANT/iNDEMAND/NYC:  Admin support for CEO & SVP of Affiliate Marketing. Bachelors degree +3 years senior level corporate exp. APPLY: [email protected] (6/2)

JOB OPENING: DIRECTOR, BUSINESS STRATEGY & ANALYTICS/iNDEMAND/NYC: Provide info & analysis/presentations for programming/marketing/trends. Degree + 5 yrs primary/secondary research exp. Apply: [email protected] (6/2)

JOB OPENING: SALES RESEARCH ANALYST/Oxygen/NY: Job Number: 1819BR Support rsarch team in creation of sales & mktg materials. Assist in prod of TV & Digital estimates for sales, fiance & plan’g.   (6/2)

JOB OPENING: SOLUTIONS PLANNER/MIA: Mng info from Programming/Production/Research/Marketing in order to dvlp sellable product deliverables; exp in media/advertising fields, preferable in US TV. #3990 (6/2) 

JOB OPENING:  DIGITAL SALES PLANNER/TV Guide/NYC: 2+ yrs digital exp, execute online media plans from start to end of RFP process, collaborate w/mrkting to dvelp presentations, monitor campaign delivery. [email protected] (6/2)

JOB OPENING:    DIR OF SALES/Cynopsis Media/NY/LA (2):5+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: [email protected] (6/2)

JOB OPENING: REVENUE ANALYST/Tribune Broadcasting Company/Chicago: Assists in preparing and consolidating revenue and receivable analyses. BA/BS & 1-2yrs exp brdcst/cable envir.Apply on-line go to (6/1)

JOB OPENING: PRICING/PLANNING ANALYST/NYC: Daily mgmt of inventory MSG Networks/radio. Revenue, inventory, pricing and liability reporting. Rate card maintenance. Strong analytics & 2+ yrs exp in Media. Apply: (6/1)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/1)

JOB OPENING: FREELANCE COPYWRITER/ION Media Networks/NY: Experienced copywriter needed for corporate communications writing/web copy, etc.; TV & entertainment copywriting a plus. EOE Apply at [email protected] (5/28)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8+ yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a +. Apply: (5/28)

JOB OPENING: DIR PR/AMC/NY or LA: 6+yr PR exp in TV/Cble indstry. Exp w/ scrptd ent, premieres/screengs/pres junkets/film festvls. Strng talent relatns & writing skills/Media contcts. Rez: [email protected] (5/28)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NY: Responsible for tracking & accuracy of all sponsorships, maintaining dept budget, & premiums. 2-3 yrs of mktg experience required. req#1646BR (5/28)

JOB OPENING: DIR, ON-AIR CREATIVE (FREELANCE)/NICK/NY: Provide strategic creative dir/leadership on all Nick prgrmng.  Exc creative, conceptual  thinking abilities; strong oral/written comm. Res: [email protected] (5/27)

JOB OPENING: VP TALENT BUS & LEGAL AFFAIRS/LA: Lead deal negotiation for DCL; internal bus. & creative units; handle outgoing deal mgmt responsibilities; exp bus. affairs/legal dept of entertainment company. #3753 (5/27)

JOB OPENING:  MEDIA PLANNER/NYC:   with 1.5 yrs + exp in all media types (TV, digital, , print, radio, OOH)  Profic. MS Excel,  PP.  Midsize agency.  Entertainment  account.  BA/BS req’d.  Plz send resume:  [email protected] (5/27)

JOB OPENING:  SR. ANALYST/DIGITAL RSRCH/DISNEY/CA: min 3 yrs exp in digital media research, comScore & Omniture or other web analytics tool, strong quant analytical & written skills. Apply at: ID 302034) (5/27)

JOB OPENING:  MANAGER  RSRCH/ABC/CA: min 5 yrs exp in TV rsrch, exp in Nielsen, quan analysis, strong analytical & written skills. Apply at: (req ID 297900) (5/27)

JOB OPENING:  SR MGR, DIG. MEDIA MKTG/Smithsonian/NYC: Daily mgmt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Entertnmnt exp big +. Apply at (5/27)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: (5/26)

JOB OPENING: DIRECTOR OF MARKETING, AUDIENCE DVLPT/Nickelodeon/NYC: Set overall mktg strategy across all digital. 8-10 yrs of mktg. experience with focus on digital. EOE/M/F/D/AAP. Apply (5/26)

JOB OPENING: MEDIA STRATEGIST/NOISE/NY: Support clients’ interactive media needs. Pursue cutting edge media opps, craft interactive media strategies, plan/buy/place/measure & optimize media. Apply:!/careers (5/26)

JOB OPENING: SR RESEARCH ANALYST/Nielsen Co/NY: 2+ yr industry exp. National TV exp. preferred. Strong analytical, PPT, Excel skills. (5/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: SALES & MARKETING SUMMER INTERN/iNDEMAND/NYC: Assist Affiliate Sales & Marketing team w/ marketing campaigns/database &website mgmt. College credit only, 15-25 hrs wkly.
Apply: [email protected] (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (6/2)

SUMMER INTERNSHIP CREDITS ONLY: LA. Non-profit arts, pop culture, politics & humor Internet magazine & podcast. Great learning exp assisting writers & editors. Must be computer savvy and smart. Apply: [email protected] Put internship in subject (6/1)

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at . Apply at [email protected] (5/28)

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/26)

SUMMER INTERNSHIPS CREDITS ONLY Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (5/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE LEVEL PUBLICITY POSITION: Well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] or 720-278-4325 (6/2)

SITUATION WANTED: Hard Working Producer/UPM for film or television. Looking for next project that is fully paid. please contact [email protected] (6/2)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/1)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “Touch by an Angel” meets “Why Did I Get Married.” I’m looking for studio executive assistance. [email protected] (5/28)

SITUATION WANTED:  Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (5/27)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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