Wednesday, May 25th, 2011

Cynopsis: DIGITAL

Good morning, it’s Wednesday, May 25, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

A mad rush for 99 cent downloads of Lady Gaga’s newest album from Amazon‘s cloud-based music offering crashed its Cloud Drive service on Monday, backfiring for the e-commerce giant and renewing questions about how ready the architecture is to meet unpredictable bursts of traffic. (Amazon offered the album for just 99 cents for a 24-hour period but the servers couldn’t keep up with demand.) Amazon Music allows you upload tracks you already own or purchase MP3 tracks and albums that reside on the web that can be downloaded using a proprietary player from your computer or any Android device.


Meanwhile (complex) negotiations continue to progress between Apple and the major music labels to clear the way for its own cloud-based music service, reports CNET. For instance, license fees for cloud services have no precedence and mechanical fees, set at 9.1 cents/track for CDs and downloads, have yet to be legislated.
AT&T’s U-Verse TV service has struck new TV Everywhere deals with Turner that will add online access to TBS, TNT, truTV, Cartoon Network and Adult Swim. U-verse Online now offers more than 160,000 TV show titles.
HGTV announced a redesign of its real estate site complete with a new free agent profile service that allows agents to build a persona on the site and seamlessly integrate with it with their Twitter and Facebook accounts.


Tech-centric Toyota is embracing social networking in a new partnership with “Toyota Friend” is a private social network for Toyota users that enables users to post short messages about their electric and hybrid cars to promote sharing about maintenance tips and user experiences. Rolling out in Japan initially, the network will also send alerts when service is due and will also be accessible through smart phones, tablet PCs, and other advanced mobile devices.


App discovery platform AppTap unveiled a new self-service ad network for app developers at the TechCrunch Disrupt conference that enables advertisers reach a collection of tech blogs including AOL’s The Unofficial Apple Weblog (TUAW), Cult of Mac, The iPhone Blog (TiPb) and AndroidTapp.
Virtual Greats has struck a strategic partnership with Universal Pictures to bring branded virtual goods of the studio’s titles into the social media marketplace. The partnership will launch on Thursday with catalog titles “Scarface” and “Scott Pilgrim vs. the World” within the teen site


Brightcove is expanding beyond the video platform business, unveiling a new cloud-based content app platform used for building and operating apps for Apple iOS and Google Android smartphones and tablets. The App Cloud will enable companies to develop apps once using a web-based interface (open HTML5, Javascript and CSS3 are supported) then deploy them to both platforms. Content Optimization services promise enhanced synchronizing, transcoding, caching and delivery of content.
Poor Sony was hit with more hacker attacks on its music services in Greece and Japan, according to reports. The Greek attacks, which occurred on Sunday, were believed to have exposed some user information including names and some passwords.
Video solutions provider Imagine Communications is demoing an update to its ICE Broadcast System at the Cable Show, featuring increased flexibility and interoperability, sharper imagery and mobile and internet de-interlacing.


Online video viewing appears to be additive to linear television viewing, i.e. it doesn’t eat into prime time TV viewing, according to a quarterly monetization report from FreewheelTV, a company that tracks monetization rights of online video syndication. Online viewing (and ad consumption) tend to be fairly constant during the week then spikes on Saturday by some 13% over the lowest day (Sunday.) In terms of ad formats, pre-rolls are beginning to show classic ad cycle seasonality, peaking during Q4, then tapering off in Q1. Also, news and live events greatly impacted video viewing during the most recent quarter as consumer turned to their closest available screen to view horrific scenes from the Japanese earthquake or watch NCAA March Madness games while away from home.

Using facial tracking algorithms and biometric monitoring, video ad network YuMe and IPG Media Lab compared and contrasted how viewers pay attention to video ads online and on television. Based on the trial, researchers concluded that online video ads have 20% more attentive impressions than TV ads, as some 63% of TV impressions were ignored. Online video content gets 8.5% more attention than TV and online video ads have 18.3% more fully attentive viewers than TV ads. Although fast-forwarded video ads achieve little recall, ad fast forwarding accounts for only a small amount of wasted ad impressions – a larger factor is the familiar cadence of TV content, which increases drop-off to ads compared with online video.



While users continue to wait for the delayed release of Angry Birds on the platform, Microsoft unveiled its “Mango” update to its Windows Phone 7 operating system due out later this year. Look for improved multitasking and some 500 new features, including:

  • New “threads” allowing you to switch seamlessly between text, Facebook, Windows Live Messenger and Twitter for the first time
  • Contacts that can be grouped into “live tiles” that reveal the latest status updates, texts or emails sent by each person
  • Microsoft’s App Connect will be better integrated with search and content offerings, allowing more flexibility and organizational options
  • location awareness and camera functionality will be integrated across several aspects of the operating system

Barnes & Noble is also following up its successful color NOOK with a smaller, cheaper black-and-white Wi-Fi only touch-screen version, shipping on June 10 for $139 (the same price as the ad-free Kindle.) The new NOOK features a 6.5″ x 5″ screen and is 35% lighter and 15% thinner than the previous model. It can hold 1,000 books as it ships (2GB of storage) but it can be expanded to hold up to 32GB. Like the iPhone the device sports just one button.
Spot‘s $170 Satellite-based Spot Connect GPS device, which provides a Bluetooth-connected transceiver that links to the Android operating system when you’re off the grid, is now available for iOS. Connecting via GPS enables you to send and receive SMS messages, emails and location-based Facebook and Twitter updates. The app is free but the service costs $100/year.
Comcast has come out with an update to its Xfinity TV app that extends Wi-Fi-based on demand streaming functionality released for the Xfinity TV iPad app in Feb. to the iPhone and iPod Touch. Nearly 6,000 hours of authentication-based shows and movies are available from networks including HBO, Showtime, Starz, Encore, TNT, TBS and BBC.


Google has tapped Procter & Gamble Co. Digital Marketing Director Lucas Watson, creator of Old Spice’s “The Man Your Man Could Smell Like” campaign, as VP/Sales and Marketing for YouTube and video, per AdAge.
Laurel Gilbert has been added to iTV technology provider BlackArrow as VP, Service Provider Solutions. She will be responsible for sales and business development of service provider accounts across North America.
Oberon Media has hired former AOL director Megan Barbour as VP/Business Intelligence & Strategy. She will put together a team of analysts to forward Oberon’s usage of data-based decisions and manage data integration for new and updated products.
New York-based marketing services firm HNW has hired Lisa Fabiano as GM, responsible for agency operations, business growth, and talent development and retention.
Brandon Perlman has joined Hearst Magazines Digital Media as Director of Marketing Strategy, a newly created position. He will be reporting to Laura Schooling, HDM’s Director of Marketing Services.


Top Leaders Headline The Cable Show 2011

Chicago’s new mayor, Rahm Emanuel, welcomes executives from the cable and content sectors in The Cable Show‘s must-see opening General Session on Tuesday, June 14. Panel that follows includes CEOs: Jeff Bewkes, Time Warner; Glenn Britt, Time Warner Cable; Chase Carey, News Corp; Pat Esser, Cox; Philippe Dauman, Viacom and Neal Smit, Comcast. Hear candid, unscripted dialogue straight from the top – only at The Cable Show.

Register Today!
The Cable Show 2011: June 14-16, Chicago, IL.


Twitter‘s rumored move to acquire TweetDeck has been finalized for a package of cash and stock worth $40 million, according to a report from CNNMoney. Tweetdeck is one of many social dashboards that has sprung up to make it easier to manage your Twitter obsession but no company has done more to constantly innovate its various interfaces and spread to the platforms consumers have embraced. (Tweetdeck says more than 1 million posts a day are now recorded on its Android app alone.) One of the smartest things TweetDeck did was to combine the ability to update your Facebook and Twitter accounts from the application, despite the fact it was born out enhancing the Twitter experience. Hopefully Twitter will continue to embrace its user-led legacy.
Later – Wayne
 Wayne Karrfalt for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MKTG MGR/CARTOON NETWORK/ATL: Dev/mng/implement consumer mktg strats for tentpole launches, including leading the network team, producing creative briefs and launch decks. Apply: (6/2)

JOB OPENING: DIR, DIG. RSRCH/CNN/ATL: Lead rsch & reporting for web/mobile sites/apps in fast paced news envir. Expert Omniture, comScore, analytic & reporting skills. Primary rsch exp prefd. 8+yrs rsch exp, [email protected] (6/2)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, work closely w/AE’s in all aspects of sales, Multi-tasker,Strong comm skills, Fluent in Spanish. Send resume to [email protected] (6/2)

JOB OPENING: MGR AD SALES MKTG/Bravo/NY: Job Number: 1806BR Oversee the execution of on-air, digital and mobile sponsorships and interface with clients and their respective agencies. 5yrs exp.   (6/2)

JOB OPENING: EXECUTIVE ASSISTANT/iNDEMAND/NYC:  Admin support for CEO & SVP of Affiliate Marketing. Bachelors degree +3 years senior level corporate exp. APPLY: [email protected] (6/2)

JOB OPENING: DIRECTOR, BUSINESS STRATEGY & ANALYTICS/iNDEMAND/NYC: Provide info & analysis/presentations for programming/marketing/trends. Degree + 5 yrs primary/secondary research exp. Apply: [email protected] (6/2)

JOB OPENING: SALES RESEARCH ANALYST/Oxygen/NY: Job Number: 1819BR Support rsarch team in creation of sales & mktg materials. Assist in prod of TV & Digital estimates for sales, fiance & plan’g.   (6/2)

JOB OPENING: SOLUTIONS PLANNER/MIA: Mng info from Programming/Production/Research/Marketing in order to dvlp sellable product deliverables; exp in media/advertising fields, preferable in US TV. #3990 (6/2) 

JOB OPENING:  DIGITAL SALES PLANNER/TV Guide/NYC: 2+ yrs digital exp, execute online media plans from start to end of RFP process, collaborate w/mrkting to dvelp presentations, monitor campaign delivery. [email protected] (6/2)

JOB OPENING:    DIR OF SALES/Cynopsis Media/NY/LA (2):5+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: [email protected] (6/2)

JOB OPENING: REVENUE ANALYST/Tribune Broadcasting Company/Chicago: Assists in preparing and consolidating revenue and receivable analyses. BA/BS & 1-2yrs exp brdcst/cable envir.Apply on-line go to (6/1)

JOB OPENING: PRICING/PLANNING ANALYST/NYC: Daily mgmt of inventory MSG Networks/radio. Revenue, inventory, pricing and liability reporting. Rate card maintenance. Strong analytics & 2+ yrs exp in Media. Apply: (6/1)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/1)

JOB OPENING: FREELANCE COPYWRITER/ION Media Networks/NY: Experienced copywriter needed for corporate communications writing/web copy, etc.; TV & entertainment copywriting a plus. EOE Apply at [email protected] (5/28)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8+ yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a +. Apply: (5/28)

JOB OPENING: DIR PR/AMC/NY or LA: 6+yr PR exp in TV/Cble indstry. Exp w/ scrptd ent, premieres/screengs/pres junkets/film festvls. Strng talent relatns & writing skills/Media contcts. Rez: [email protected] (5/28)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NY: Responsible for tracking & accuracy of all sponsorships, maintaining dept budget, & premiums. 2-3 yrs of mktg experience required. req#1646BR (5/28)

JOB OPENING: DIR, ON-AIR CREATIVE (FREELANCE)/NICK/NY: Provide strategic creative dir/leadership on all Nick prgrmng.  Exc creative, conceptual  thinking abilities; strong oral/written comm. Res: [email protected] (5/27)

JOB OPENING: VP TALENT BUS & LEGAL AFFAIRS/LA: Lead deal negotiation for DCL; internal bus. & creative units; handle outgoing deal mgmt responsibilities; exp bus. affairs/legal dept of entertainment company. #3753 (5/27)

JOB OPENING:  MEDIA PLANNER/NYC:   with 1.5 yrs + exp in all media types (TV, digital, , print, radio, OOH)  Profic. MS Excel,  PP.  Midsize agency.  Entertainment  account.  BA/BS req’d.  Plz send resume:  [email protected] (5/27)

JOB OPENING:  SR. ANALYST/DIGITAL RSRCH/DISNEY/CA: min 3 yrs exp in digital media research, comScore & Omniture or other web analytics tool, strong quant analytical & written skills. Apply at: ID 302034) (5/27)

JOB OPENING:  MANAGER  RSRCH/ABC/CA: min 5 yrs exp in TV rsrch, exp in Nielsen, quan analysis, strong analytical & written skills. Apply at: (req ID 297900) (5/27)

JOB OPENING:  SR MGR, DIG. MEDIA MKTG/Smithsonian/NYC: Daily mgmt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Entertnmnt exp big +. Apply at (5/27)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: (5/26)

JOB OPENING: DIRECTOR OF MARKETING, AUDIENCE DVLPT/Nickelodeon/NYC: Set overall mktg strategy across all digital. 8-10 yrs of mktg. experience with focus on digital. EOE/M/F/D/AAP. Apply (5/26)

JOB OPENING: MEDIA STRATEGIST/NOISE/NY: Support clients’ interactive media needs. Pursue cutting edge media opps, craft interactive media strategies, plan/buy/place/measure & optimize media. Apply:!/careers (5/26)

JOB OPENING: SR RESEARCH ANALYST/Nielsen Co/NY: 2+ yr industry exp. National TV exp. preferred. Strong analytical, PPT, Excel skills. (5/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: SALES & MARKETING SUMMER INTERN/iNDEMAND/NYC: Assist Affiliate Sales & Marketing team w/ marketing campaigns/database &website mgmt. College credit only, 15-25 hrs wkly.
Apply: [email protected] (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (6/2)

SUMMER INTERNSHIP CREDITS ONLY: LA. Non-profit arts, pop culture, politics & humor Internet magazine & podcast. Great learning exp assisting writers & editors. Must be computer savvy and smart. Apply: [email protected] Put internship in subject (6/1)

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at . Apply at [email protected] (5/28)

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/26)

SUMMER INTERNSHIPS CREDITS ONLY Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (5/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE LEVEL PUBLICITY POSITION: Well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] or 720-278-4325 (6/2)

SITUATION WANTED: Hard Working Producer/UPM for film or television. Looking for next project that is fully paid. please contact [email protected] (6/2)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/1)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “Touch by an Angel” meets “Why Did I Get Married.” I’m looking for studio executive assistance. [email protected] (5/28)

SITUATION WANTED:  Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (5/27)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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