Tuesday, May 24th, 2011



With 9 straight quarters of growth,
Disney XD owns the longest growth streak
for any kids’ cable network!

Contact us to join the momentum!
SOURCE: The Nielsen Company. Click here for the full source data.

  Cyn opsis: Kids!

Good morning. It’s Tuesday, May 24, 2011, and this is your first early morning Kids briefing. 

Nickelodeon greenlights the new live-action music-centric comedy How To Rock (20 episodes), starring Cymphonique Miller and is set to launch in 2012.  Produced by Nickelodeon in association with Alloy Entertainment, How To Rock follows teen Kacey Simon (Miller) who joins a band as the lead singer of a band at her high school that sparks a rivalry with another band that features her former best friends.  Daughter of hip-hop entrepreneur Percy Miller (aka Master P.), Cymphonique has appeared on several series and currently lends her voice to Holly in the animated series Phineas & Ferb.  How To Rock is based on a pilot script by Jim O’Doherty (Grounded for Life, 3rd Rock from the Sun, The Tracy Morgan Show) and the proposal for the upcoming Alloy Entertainment book How to Rock Braces and Glasses by Meg Haston, How to Rock will be executive produced by David M. Israel (Grounded for Life, 3rd Rock from the Sun, The Tracy Morgan Show), who is also a writer on the series.  Leslie Morgenstein (Pretty Little Liars, Gossip Girl, Vampire Diaries) and Gina Girolamo (The Lying Game, Nine Lives of Chloe King) will also executive produce under the Alloy Entertainment production banner.

Disney XD orders the series pilot Gulliver Quinn (working title) starring and executive produced actor/writer/filmmaker Jon Heder (Napoleon Dynamite, Blades of Glory).  The pilot script for Gulliver Quinn was written by Dan Kopelman (Malcolm in the Middle), who also serves as executive producer on the project with Stan Rogow (Lizzie McGuire) and Heder.  Rob Schrab (The Sarah Silverman Program) will direct.  The single camera comedy revolves around 28-year-old Gulliver, who enrolls in the seventh grade when his family returns from a 15-year expedition in northwest India.  Now back at school, Gulliver makes friends and enemies, including the principle who is not a fan, joins the street hockey team, and finds his former school crush is both the school nurse, and due to budget cuts she’s also the head of the history department.  The pilot is a production of Turtle Rock Productions.


ABC Family picks up the network TV premiere rights to Disney’s feature film Pirates of the Caribbean: ON Stranger Tides from Disney-ABC Domestic Television.  Under the deal, ABC Family ash the first window rights to the network TV premiere of the movie, which it has slated for 2013.

Nickelodeon Latin America commissions 50×60 more episodes of its tween-targeted telenovela Grachi.  The initial series order for Grachi, which launched on May 2, 2011, was for 75 episodes.  Produced in Miami, the series follows Grachi, a young girl as she learns to use her new magical powers, while still dealing with her daily life, including school, boys and rivals.  Comarex distributes Grachi.

Nicktoons will launch the new Voltron animated series, Voltron Force, with the premiere of the commercial-free 90-minute TV movie, Voltron Force: New Defenders Trilogy, on Thursday, June 16, at 8:30p.  The half-hour Voltron Force series, which will air in its regular time slot on Thursdays at 8:30p, features a new theme song produced and recorded by producer/artist Swizz Beatz.  Voltron Force is produced by World Events Productions in association with Classic Media and Kickstart Productions.  Nicktoons.com will offer a Voltron Force show page that will feature video clips, full episodes, flipbooks, character profiles, a show message board and exclusive weekly printables.  The site will also debut a new game, Voltron Force: Ultimate Victory this Friday, May 27.  Additionally, during the TV premiere of Voltron Force on June 16, Nicktoons will offer a Game Code that unlocks the bonus and unlimited “blazing sword” in the game.

Spain-based Imira Entertainment completes a number of new program distribution deals for third party properties.

  • In Spain, pay TV channel Canal Panda Espana acquires sevens shows from Imira’s slate including: five series from Millimages  Bugged (52X7), Corneil & Bernie (52X13), Hilltop Hospital (52X11), Monk (52X3) and The Gnoufs (52X13); Pororo (52X7) from Iconix; and live-action series Wicked Science (52X26) produced by Jonathan M. Shiff Productions, FFC, Film Victoria, Network Ten and ZDF Enterprises.
  • Also in the territory, free TV channel Euskal Telebista picks up Monk and Bugged for the Basque country, while in Portugal Canal Panda has picked up Wicked Science for pay TV.

Beta Films, a Germany-based distributor inks sales for kid-targeted animated movie titles.  In the US, Starz acquires Princess Lillifee and Moonbeam Bear, which are both also available as TV series (Lillifee 26×11, Moonbeam 48×13) from Beta Film’s family entertainment label Wunderbox.  Moonbeam Bear has also been acquired by Disney Junior Channel in Spain.  Produced by Caligari Film and WunderWerk in co-production with Beta Film, Universum Film, WDR and Ismael Feichtl, Princess Lillifee is set for delivery at the end of 2011, while Moonbeam Bear is already available.  The new Princess Lillifee TV series will be available from September 2011.  Moonbeam Bear is produced by Caligari Film and WunderWerk in co-production with Beta and Universum Film in association with ZDF/Ki.Ka.  The feature film Princess Lillifee and The Little Unicorn will be released in Germany this September by Universum.

FunGoPlay ( www.fungoplay.com ), a new kid-targeted online sports theme park and virtual world that brings together offline and online play, partners with Metaverse Mod Squad, an online kids safety expert and provider of services for social, gaming, and online communities, for its upcoming launch.  FunGoPlay is designed to encourage kids to get outside and play with “connected sports gear that keeps track of how much kids are playing,” and then rewards them for that activity with in-game bonuses.  Under the deal, Metaverse Mod Squad will help manage and grow the site’s online community while providing a safe environment for kids by overseeing community management, customer support, and quality assurance, as well as consulting on strategy for the kid-targeted virtual world.


Hit Entertainment signs seven new licensing deals for its CGI animated preschool property Mike the Knight (52×12).  Co-produced with Nelvana Studio, the series is set to air on CBeebies (UK), TF1 (France) and Treehouse (Canada) this fall, and then ABC Australia, SVT (Sweden), NRK (Norway) and YLE (Finland).  Signing on as new licensees for Mike the Knight are: Akroyd and TDP (nightwear and underwear); Blues (outerwear); Trade Mark Collections (bags and luggage); VMC (dress up and accessories); William Lamb (footwear); Shreds (bags and aprons); and Roy Lowe (socks).

Skyreader Media, a division of Skywriter Media Entertainment Group, officially releases its first two eBook apps, Robo Buddy and Coyote’s Tale, this week.  Both titles are available for the iPad at the App Store.  Both new eBook titles includes a Notes for Literacy Learning section, which helps parents help their kids improve their reading skills and comprehension, as well as other features.  Both titles are based on print books published by Rubicon Publishing.

DHX Media announces the releases of Rastamouse  – The Album (Makin’ A Bad Ting Good) featuring Rastamouse & Da Easy Crew on July 4, 2011 in the UK, where the series can be seen on CBeebies and BBC 2.  A Rastamouse single, Hot Hot Hot, will be released on June 26, following Rastamouse & Da Easy Crew’s live performance at the 2011 Glastonbury Festival.  The series, which features music, is based on the books by Michael De Souza and Genevieve Webster. 


Cake promotes Leila Ouledcheikh to VP/International Sales.  Ouledcheikh will oversee worldwide merchandising and licensing sales as well as TV and home video sales across Germany, France, Italy, Benelux, the Middle East, Africa, Greece and Turkey.  She will also help identify new business opportunities to grow Cake’s distribution, as well as work on development strategies for international brand building and co-production projects.  Prior to joining Cake in 2009, Ouledcheikh was with Entertainment Rights and Hit Entertainment.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 22, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 984; K6-11 506; TWEENS 9-14 362
DISNEY CHANNEL:     K2-11 841; K6-11 486; TWEENS 9-14 379
CARTOON NETWORK: K2-11 415; K6-11 242; TWEENS 9-14 211
DISNEY XD:               K2-11 147; K6-11   97; TWEENS 9-14   77
NICKTOONS:              K2-11 107; K6-11   71; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
  Here’s an example of this successful businessman’s acumen:  “I’ll set him up in his own business.  I’ll capitalize it at $500,000 and amortize the principle over a ten year period!”  What does that mean?, he’s asked. “Who knows? That’s the way I run all my enterprises!”  Who is this millionaire? GOMEZ ADDAMS  Kudos to: Eddie Pittman-Golly Bob Studios/Orlando

Today’s Trivia Question:  A dumbwaiter between the kitchen and upstairs was the usual mode of transportation for whom?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

OB OPENING: REVENUE ANALYST/Tribune Broadcasting Company/Chicago: Assists in preparing and consolidating revenue and receivable analyses. BA/BS & 1-2yrs exp brdcst/cable envir.Apply on-line go to www.tribjobs.com (6/1)

JOB OPENING: PRICING/PLANNING ANALYST/NYC: Daily mgmt of inventory MSG Networks/radio. Revenue, inventory, pricing and liability reporting. Rate card maintenance. Strong analytics & 2+ yrs exp in Media. Apply: http://bit.ly/lg04Dj (6/1)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/1)

JOB OPENING: FREELANCE COPYWRITER/ION Media Networks/NY: Experienced copywriter needed for corporate communications writing/web copy, etc.; TV & entertainment copywriting a plus. EOE Apply at [email protected] (5/28)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8+ yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a +. Apply: www.employment.nascar.com (5/28)

JOB OPENING: DIR PR/AMC/NY or LA: 6+yr PR exp in TV/Cble indstry. Exp w/ scrptd ent, premieres/screengs/pres junkets/film festvls. Strng talent relatns & writing skills/Media contcts. Rez: [email protected] (5/28)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NY: Responsible for tracking & accuracy of all sponsorships, maintaining dept budget, & premiums. 2-3 yrs of mktg experience required. Nbcunicareers.com req#1646BR (5/28)

JOB OPENING: DIR, ON-AIR CREATIVE (FREELANCE)/NICK/NY: Provide strategic creative dir/leadership on all Nick prgrmng.  Exc creative, conceptual  thinking abilities; strong oral/written comm. Res: [email protected] (5/27)

JOB OPENING: VP TALENT BUS & LEGAL AFFAIRS/LA: Lead deal negotiation for DCL; internal bus. & creative units; handle outgoing deal mgmt responsibilities; exp bus. affairs/legal dept of entertainment company. www.discovery.com #3753 (5/27)

JOB OPENING:  MEDIA PLANNER/NYC:   with 1.5 yrs + exp in all media types (TV, digital, , print, radio, OOH)  Profic. MS Excel,  PP.  Midsize agency.  Entertainment  account.  BA/BS req’d.  Plz send resume:  [email protected] (5/27)

JOB OPENING:  SR. ANALYST/DIGITAL RSRCH/DISNEY/CA: min 3 yrs exp in digital media research, comScore & Omniture or other web analytics tool, strong quant analytical & written skills. Apply at: disneycareers.com ID 302034) (5/27)

JOB OPENING:  MANAGER  RSRCH/ABC/CA: min 5 yrs exp in TV rsrch, exp in Nielsen, quan analysis, strong analytical & written skills. Apply at: disneycareers.com (req ID 297900) (5/27)

JOB OPENING:  SR MGR, DIG. MEDIA MKTG/Smithsonian/NYC: Daily mgmt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Entertnmnt exp big +. Apply at www.sho.com (5/27)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: www.tvoneonline.com (5/26)

JOB OPENING: DIRECTOR OF MARKETING, AUDIENCE DVLPT/Nickelodeon/NYC: Set overall mktg strategy across all digital. 8-10 yrs of mktg. experience with focus on digital. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (5/26)

JOB OPENING: MEDIA STRATEGIST/NOISE/NY: Support clients’ interactive media needs. Pursue cutting edge media opps, craft interactive media strategies, plan/buy/place/measure & optimize media. Apply: http://noisenewyork.com/#!/careers (5/26)

JOB OPENING: SR RESEARCH ANALYST/Nielsen Co/NY: 2+ yr industry exp. National TV exp. preferred. Strong analytical, PPT, Excel skills. http://bit.ly/kV0EGx (5/26)

JOB OPENING: SENIOR MEDIA PLANNER/BUYER w/ Digital Experience/El Segundo:  Media Buying Agency seeking a media buyer/?planner with 3+?years of media experience. Please send resume to [email protected] (5/25)

JOB OPENING:   ADMINISTRATIVE ASSISTANT/Hallmark Channel/LA: 3+ yrs exp supporting senior execs. MS Office proficiency + TV/Production/Studio exp a must. See full posting and apply @ www.hallmarkchannel.com (5/25)

JOB OPENING: DIRECTOR SCHEDULING/Hallmark Movie Channel/LA: 3 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @ www.hallmarkchannel.com (5/25)

JOB OPENING:   DIRECTOR PROGRAMMING/Hallmark Channel/LA: 5 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @ www.hallmarkchannel.com (5/25)

JOB OPENING:   SALES ASSISTANT- AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com (5/25)

JOB OPENING:   4 JOBS: DIRECTOR/SUPPROD (FIELD); SHOWRUNNER, POST PRODUCERS & EDITORS/NY: needed immediately for cable docu soaps. Major series credits required, docu soap preferred. Resume, reel, references to [email protected] (5/25)

JOB OPENING:   MANAGER, INTERNATIONAL MEDIA & AFFILIATE RELATIONS/WWE/Stamford CT: 4+ yrs exp with client relations (TV, media, knowledge of EMEA, etc.) Apply: wwe-careers.com/ (5/25)

JOB OPENING:   COMEDY WRITER/PROD/NAT’L SYNDIE DAYTIME TALK SHOW/NY:  For show/segment ideas & celeb hot topics segments. Exp: writer or comedy prod on talk show req’d.& strong knwldg  celebrity pop culture. [email protected] (5/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LA. Non-profit arts, pop culture, politics & humor Internet magazine & podcast. Great learning exp assisting writers & editors. Must be computer savvy and smart. Apply: [email protected] Put internship in subject (6/1)

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at www.lbox.com . Apply at [email protected] (5/28)

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/26)

SUMMER INTERNSHIPS CREDITS ONLY Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (5/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/1)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “Touch by an Angel” meets “Why Did I Get Married.” I’m looking for studio executive assistance. [email protected] (5/28)

SITUATION WANTED:  Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (5/27)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/26)

SITUATION WANTED: VO TALENT Rebecca Michaels – Confident, Caring, Quirky Voice Over talent delivers high-quality VO from home studio for all lengths of corporate & commercial gigs. Visit www.LoveThatRebecca.com for demos & details. (5/25)

SITUATION WANTED: RESEARCH DIR – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/25)
SITUATION WANTED: BRAND MARKETING/SOCIAL MEDIA ROCKSTAR/NY: Highly versatile marketing pro. proficient in social media strategies, brand mktg &consumer engagement. Full time/Freelance. BBA Marketing [email protected] (5/25)

SITUATION WANTED: Executive level PUBLICITY position – well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] (5/25)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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