Thursday, May 26th, 2011


Our original series like
Pair of Kings, Phineas and Ferb and Kick Buttowski
are the driving force behind our huge success
9 straight quarters of growth!

Catch our newest live action series Kickin’ It
premiering on June 13, for the next sweeping hit!

Contact us to learn how you can be kickin’ it with kids!
SOURCE: Nielsen Media Research. Click here for the full source data.

Cynopsis: Kids!


Good morning. It’s Thursday, May 26, 2011, and this is your first early morning Kids briefing. 

Litton Entertainment inks a deal with ABC to program the network’s Saturday morning programming block beginning this fall.  Under the agreement Litton will launch ABC Weekend Adventure, a block comprised of all six new half-hour, HD and E/I (Educational/Informative) series targeted to Tweens/Teens 13-16 on Saturday, September 3, 2011 on ABC affiliates nationwide.  The FCC compliant three-hour youth-centric block will feature shows designed to encourage viewers to explore the world and culture, give back to communities and live healthier lives.  Produced by Litton Studios, ABC Weekend Adventure will air Saturday mornings in most markets following Good Morning America on 95% of US ABC Affiliates, including ABC O&O stations.  Additionally, Litton has formed the ABC Weekend Adventure’s E/I Advisory Board (members TBA), which will advice it on program content and FCC compliance.  Prior to this the ABC Saturday morning programming block has featured Disney Channel programming, currently called ABC Kids and previously titled Disney’s One Saturday Morning.  The Saturday morning blocks on the other broadcast networks are also programmed from outside with network, currently Qubo on NBC is programmed by Qubo, CookieJarTV on CBS is programmed by Cookie Jar Entertainment, and The CW’s Toonzai is programmed by 4Kids Entertainment.  The ABC Weekend Adventure effort is the first Saturday morning block to specifically target Tweens/Teens.  The lineup for the new ABC Weekend Adventure Saturday morning block will feature:

  • Jack Hanna’s Wild Countdown – each episode wildlife host/expert Hanna will countdown the top 10 in any number of animal related categories.
  • Ocean Mysteries – hosted by animal/nature conservationist Jeff Corwin from the Georgia Aquarium, the series explores life under water and why our oceans are so important.
  • Born To Explore – adventurer/explorer Richard Wiese host the series during which he uncovers facts about nature and man-made wonders in his unique way.
  • Agents of Change – from Mark Koops, creator/producer of The Biggest Loser, the show reports on the challenges people (teens and others) confront and how they take control of the situation.  The series is designed to inspire teens to take action and get involved.
  • The Delicious Adventures of Claire Thomas – A Tom Lynch Co and Lee Gaither’s Basil Street Media project, the food-centric series is hosted by food enthusiast and chef, as she travels to various communities to get inspiration for her kitchen creations and help teens to make healthy eating choices and lifestyles.
  • Culture Click – a stylized new magazine format hosted by Nzinga Blake (E! Entertainment), the program begins with what is hot on the web and then takes a further look at how relates to our culture now and throughout time.


Disney Channel picks up the original new live-action series Austin & Ally.  Set to being production this summer, the comedy will premiere on the network in late 2011.  The series revolves around polar opposites, Austin, an extrovert and musician/singer played by newcomer Ross Lynch, and Ally, a shy but brilliant songwriter played by Laura Marano, who partner to become a popular musical act.  The series also stars Raini Rodriguez and Calum Worth as their best friends Trish and Dez.  Austin & Ally was created and executive-produced by Kevin Kopelow and Heath Seifert (Good Burger, Kenan & Kel, Sonny With A Chance, Jonas).


Chello Zone‘s preschool channel JimJam (  ) expands in Asia with its launch on Indonesia’s new pay TV channel Skynindo.  The channel’s programming lineup includes Thomas & Friends, Bob the Builder, Barney, Angelina Ballerina and Fireman Sam.  JimJam is a join venture of Chellomedia’s Chello Zone with Hit Entertainment.

Vancouver-based Atomic Cartoons teams with Teletoon Canada to developed the new series Pirate Express (52×11).  Targeted to K7-11, Pirate Express is a co-production with France’s Ellipsanime.  Pirate Express follows the adventures of Newt, a 12-year-old Atlantean boy and the son of Poseidon, who is leading a motley crew of rowdy pirates on bizarre voyages aboard their pirate ship, Fancy Pants.  Things are complicated by the fact that the ship’s original captain must reluctantly accompany them on their missions.  If the pirates fail on their adventures, they will be sent back to a ship in a bottle forever.

CBeebies will take preschool viewers around the world to see how kids around the world live, which includes this month’s debut of the short-form series Little Human Planet (16×5) in Latin America and the US Hispanic channel, the latter available on Dish Network’s DishLatino package.  Little Human Planet airs in Spanish as part of the channel’s Tiempo de Jugar (Playtime) programming block.  The segments were created during production of the Human Planet series.

Hasbro announces it is creating a Center of Excellence for Hasbro Games in Rhode Island.  The new Center of Excellence for Games will further the toy company’s “re-imagining, re-inventing and re-igniting” of its core brands across multiple platforms in traditional and digital gaming.  The plan will also see Hasbro reorganize its global games business and move its games marketing and games development employees from East Longmeadow, MA to Rhode Island.  The company will relocate about 70 employees, reducing the force of about 75 by years end.  Hasbro factory and certain corporate service employees will not be affected by this move.


CBS Consumer Products unveils new publishing programs for two of its franchises, Star Trek and CSI: Crime Scene InvestigationAbrams, Simon & Schuster and Quirk Books sign on to publish books for fans of all ages, which will release throughout 2011 and 2012.  Star Trek titles will include behind-the-scenes access, trivia, facts and unusual information with three new titles slated for release. For CSI, Simon & Schuster’s Children’s Group’s Simon Spotlight imprint will launch CSI Chapter Books, a series of original novels specifically for tweens based.  The first title in the age appropriate forensic science series, Mystery Meatloaf by David Lewman, is set to publish in January 2012.

American Greetings Properties (AGP) and Italian licensing agent Starbright SRL expands their licensing efforts for the classic Holly Hobbie and Care Bears by renewing their apparel deal with Sisters for Italy.  While Sisters has been a Holly Hobbie licensee since 2008, Care Bears is a new addition for them.  The new collection of Holly Hobbie and Care Bears sleepwear (pajamas, bathrobes, and nightgowns) will be available this fall/winter 2011.  AGP is the intellectual property and outbound licensing division of American Greetings Corporation.

Zinkia Entertainment‘s Pocoyo DVD titles from NCircle Entertainment will be available is growing its retail reach and will be available at Kmart and 7-Eleven, as well as Redbox video kiosks.  Kmart and 7-Eleven will introduce the Meet Pocoyo DVD this month, with Redbox kiosks adding new title Let’s Party in June.  Existing retail partners including Toys “R” Us, Safeway, Albertsons/SuperValu, Kroger Southwest, Nordstrom Walmart, Sears, and Ingram Entertainment continue to expand their Pocoyo line, adding new DVD titles.

The Pokemon Company International and McDonald’s will feature the new Pokemon Black-White-themed Happy Meals summer promotion in North America this June 17-July 7, 2011.  The promotion will feature one of eight exclusive Pokemon figures (including Pikachu and new Pokemon Reshiram, Zekrom, Snivy, Tepig, Oshawott, Zorua, and Zoroark), as well as one of twelve Pokemon Trading Card Game cards with the purchase of a Happy Meal.  McDonald’s will support the promotion with a full marketing campaign and online activities at ( ) and ( ).  The Pokemon Black-White Happy Meal promotion will rollout in major markets around the world later this year and in 2012.


Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 21, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1386; K6-11 916; TWEENS 9-14 685
DISNEY CHANNEL:     K2-11 1171; K6-11 816; TWEENS 9-14 642
CARTOON NETWORK: K2-11   554; K6-11 363; TWEENS 9-14 282
DISNEY XD:               K2-11   167; K6-11 127; TWEENS 9-14   88
NICKTOONS:              K2-11   103; K6-11   79; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 22, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1216; K6-11 818; TWEENS 9-14 536
DISNEY CHANNEL:     K2-11 1401; K6-11 991; TWEENS 9-14 721
CARTOON NETWORK: K2-11   535; K6-11 352; TWEENS 9-14 239
DISNEY XD:               K2-11   156; K6-11 123; TWEENS 9-14 103
NICKTOONS:              K2-11   123; K6-11   94; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 23, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 953; K6-11 400; TWEENS 9-14 278
DISNEY CHANNEL:     K2-11 944; K6-11 562; TWEENS 9-14 392
CARTOON NETWORK: K2-11 531; K6-11 335; TWEENS 9-14 244
DISNEY XD:               K2-11 203; K6-11 155; TWEENS 9-14 127
NICKTOONS:              K2-11   97; K6-11   62; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 24, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 934; K6-11 414; TWEENS 9-14 309
DISNEY CHANNEL:     K2-11 878; K6-11 433; TWEENS 9-14 292
CARTOON NETWORK: K2-11 493; K6-11 336; TWEENS 9-14 246
DISNEY XD:               K2-11 158; K6-11 127; TWEENS 9-14 102
NICKTOONS:              K2-11   72; K6-11   50; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Here’s the premise – what’s the show?  School bully transformed into a dog.   100 DEEDS FOR EDDIE McDOWD  Kudos to: Tom Mason-MainBrain Prods/Simi Valley; Max Burnett-The Troop/Nickelodeon

Today’s Trivia Question:  What was Henry Cabot Henhouse III’s pseudonym?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/pitching & treatment writing. Res &C/L: [email protected]. 2+ yrs exp req’d (6/3)

JOB OPENING: DVLPMNT COORD/LA: For busy ind. TV prod co. Must be good writer, rsrchr, skilled @ graphics/pp, social media.Must love nonfic & reality TV, be resourceful & have tons of initiative. Contact: [email protected] (6/3)

JOB OPENING: SALES DEVELOPMENT COORD/DailyCandy:  Help the sales development team with custom marketing programs, creating materials, & general tasks. 1+ yr of relevant exp. in digital media. Submit resumes to [email protected] (6/3)

JOB OPENING: MGR, STANDARDS & PRACTICES/DISNEY/BURBANK  Disney Jr. – Review original and acquired programs, animation/live action. 5 yrs S&P exp, familiarity with Children’s Television Act.  Apply: REQ ID: 264027 (6/3)

JOB OPENING:  VP, EDITORIAL DEVELOPMENT/National Geographic Television/DC: Oversee development of high-end Specials and Event programming.  Apply to Job ID 4683.  EOE. (6/3)

JOB OPENING: MKTG MGR/CARTOON NETWORK/ATL: Dev/mng/implement consumer mktg strats for tentpole launches, including leading the network team, producing creative briefs and launch decks. Apply: (6/2)

JOB OPENING: DIR, DIG. RSRCH/CNN/ATL: Lead rsch & reporting for web/mobile sites/apps in fast paced news envir. Expert Omniture, comScore, analytic & reporting skills. Primary rsch exp prefd. 8+yrs rsch exp, [email protected] (6/2)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, work closely w/AE’s in all aspects of sales, Multi-tasker,Strong comm skills, Fluent in Spanish. Send resume to [email protected] (6/2)

JOB OPENING: MGR AD SALES MKTG/Bravo/NY: Job Number: 1806BR Oversee the execution of on-air, digital and mobile sponsorships and interface with clients and their respective agencies. 5yrs exp. (6/2)

JOB OPENING: EXECUTIVE ASSISTANT/iNDEMAND/NYC:  Admin support for CEO & SVP of Affiliate Marketing. Bachelors degree +3 years senior level corporate exp. APPLY: [email protected] (6/2)

JOB OPENING: DIRECTOR, BUSINESS STRATEGY & ANALYTICS/iNDEMAND/NYC: Provide info & analysis/presentations for programming/marketing/trends. Degree + 5 yrs primary/secondary research exp. Apply: [email protected] (6/2)

JOB OPENING: SALES RESEARCH ANALYST/Oxygen/NY: Job Number: 1819BR Support rsarch team in creation of sales & mktg materials. Assist in prod of TV & Digital estimates for sales, fiance & plan’g. (6/2)

JOB OPENING: SOLUTIONS PLANNER/MIA: Mng info from Programming/Production/Research/Marketing in order to dvlp sellable product deliverables; exp in media/advertising fields, preferable in US TV. #3990 (6/2) 

JOB OPENING:  DIGITAL SALES PLANNER/TV Guide/NYC: 2+ yrs digital exp, execute online media plans from start to end of RFP process, collaborate w/mrkting to dvelp presentations, monitor campaign delivery. [email protected] (6/2)

JOB OPENING:    DIR OF SALES/Cynopsis Media/NY/LA (2):5+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: [email protected] (6/2)

JOB OPENING: REVENUE ANALYST/Tribune Broadcasting Company/Chicago: Assists in preparing and consolidating revenue and receivable analyses. BA/BS & 1-2yrs exp brdcst/cable envir.Apply on-line go to (6/1)

JOB OPENING: PRICING/PLANNING ANALYST/NYC: Daily mgmt of inventory MSG Networks/radio. Revenue, inventory, pricing and liability reporting. Rate card maintenance. Strong analytics & 2+ yrs exp in Media. Apply: (6/1)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/1)

JOB OPENING: FREELANCE COPYWRITER/ION Media Networks/NY: Experienced copywriter needed for corporate communications writing/web copy, etc.; TV & entertainment copywriting a plus. EOE Apply at [email protected] (5/28)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8+ yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a +. Apply: (5/28)

JOB OPENING: DIR PR/AMC/NY or LA: 6+yr PR exp in TV/Cble indstry. Exp w/ scrptd ent, premieres/screengs/pres junkets/film festvls. Strng talent relatns & writing skills/Media contcts. Rez: [email protected] (5/28)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NY: Responsible for tracking & accuracy of all sponsorships, maintaining dept budget, & premiums. 2-3 yrs of mktg experience required. req#1646BR (5/28)

JOB OPENING: DIR, ON-AIR CREATIVE (FREELANCE)/NICK/NY: Provide strategic creative dir/leadership on all Nick prgrmng.  Exc creative, conceptual  thinking abilities; strong oral/written comm. Res: [email protected] (5/27)

JOB OPENING: VP TALENT BUS & LEGAL AFFAIRS/LA: Lead deal negotiation for DCL; internal bus. & creative units; handle outgoing deal mgmt responsibilities; exp bus. affairs/legal dept of entertainment company. #3753 (5/27)

JOB OPENING:  MEDIA PLANNER/NYC:   with 1.5 yrs + exp in all media types (TV, digital, , print, radio, OOH)  Profic. MS Excel,  PP.  Midsize agency.  Entertainment  account.  BA/BS req’d.  Plz send resume:  [email protected] (5/27)

JOB OPENING:  SR. ANALYST/DIGITAL RSRCH/DISNEY/CA: min 3 yrs exp in digital media research, comScore & Omniture or other web analytics tool, strong quant analytical & written skills. Apply at: ID 302034) (5/27)

JOB OPENING:  MANAGER  RSRCH/ABC/CA: min 5 yrs exp in TV rsrch, exp in Nielsen, quan analysis, strong analytical & written skills. Apply at: (req ID 297900) (5/27)

JOB OPENING:  SR MGR, DIG. MEDIA MKTG/Smithsonian/NYC: Daily mgmt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Entertnmnt exp big +. Apply at (5/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LA:Seeking PR intern for boutique firm specializing in entertainment, gourmet, fashion and arts clients for Summer. Course credit/social media savvy. Send a resume, letter & writing sample to: [email protected]  (6/3)

SUMMER INTERNSHIPS CREDITS ONLY: SALES & MARKETING SUMMER INTERN/iNDEMAND/NYC: Assist Affiliate Sales & Marketing team w/ marketing campaigns/database &website mgmt. College credit only, 15-25 hrs wkly.
Apply: [email protected] (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (6/2)

SUMMER INTERNSHIP CREDITS ONLY: LA. Non-profit arts, pop culture, politics & humor Internet magazine & podcast. Great learning exp assisting writers & editors. Must be computer savvy and smart. Apply: [email protected] Put internship in subject (6/1)

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at . Apply at [email protected] (5/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  CASTING ASSISTANT/LA 2+ years reality & scripted casting experience. Will help with outreach, schedule auditions, cold calls, run camera, work with talent, bake cookies  whatever you need! [email protected] (6/3)

SITUATION WANTED: Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (6/3)

SITUATION WANTED: RESEARCH DIR20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Prefer Telecommute. Email: [email protected] (6/3)

SITUATION WANTED: Seeking entry position in TV (scripted or unscripted). B.A. from USC in 2007, veteran, 4 years experience assisting senior government leadership. LA based. Contact [email protected] (6/3)

SITUATION WANTED: EXECUTIVE LEVEL PUBLICITY POSITION: Well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] or 720-278-4325 (6/2)

SITUATION WANTED: Hard Working Producer/UPM for film or television. Looking for next project that is fully paid. please contact [email protected] (6/2)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/1)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “Touch by an Angel” meets “Why Did I Get Married.” I’m looking for studio executive assistance. [email protected] (5/28)

SITUATION WANTED:  Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (5/27)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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