Cynopsis: Sports10/15/12 Good morning. It’s Monday, October 15, 2012, and this is your first early morning Sports briefing. Friday saw the end of a 17-year marriage, with Formula One leaving FOX Sports Group and Speed. Sunday saw a new matrimony, however, with NBC Sports Group nabbing a four-year deal with the racing organization for […]
Editions
Monday, October 15th, 2012
Cynopsis: Kids!10/15/12 Good morning. It’s Monday, October 15, 2012, and this is your first early morning briefing. Harry Potter creator/author J.K. Rowling reveals during a Scholastic (the US publisher of the Harry Potter books) hosted live global webcast that her next book will likely be for young readers. The webcast also marked the launch […]
Monday, October 15th, 2012
A CYNOPSIS MESSAGE FROM SCREENVISION Big Movies. Big Reach. Big Impact.8 in 10 Screenvision Moviegoers are likely to purchase products advertised on-screen… With 120 Million Moviegoers in our theatres to see BIG Q4 titles…you do the math.Put Your Brand around: Twilight | Skyfall | The Hobbit | Les Miserables | This is 40 Drive Q4 […]
Friday, October 12th, 2012
Cynopsis: DIGITAL10/12/12 Good morning. It’s Friday, October 12, 2012, and this is your first early morning digital briefing. Internet ad revenues rose to $17 billion in the first half of 2012, a new record and a 14% increase over the first half of 2011, according to a reportfrom the Interactive Advertising Bureau (IAB), […]
Friday, October 12th, 2012
Cynopsis: Kids!10/12/12 Good morning. It’s Friday, October 12, 2012, and this is your first early morning briefing. Hasbro and China-based Alpha Animation sign a collaboration and investment letter of intent for a long-term co-development partnership, under which the two will establish a Chinese joint venture company that will co-develop toys and games. Initially the […]
Friday, October 12th, 2012
A CYNOPSIS MESSAGE FROM CHILLER Chiller PresentsA new original movie DEAD SOULSA harrowing tale of family secrets and ancient evils Premieres TONIGHT at 9pm ET Think you have what it takes to survive in the world of DEAD SOULS? Click HERE to find out. Chiller is Scary Good Entertainment 365 Days a Year.
Friday, October 12th, 2012
Cynopsis: Sports10/12/12 Good morning. It’s Friday, October 12, 2012, and this is your first early morning Sports briefing. Legendary college football commentator Beano Cook passed away at the age of 81. The ESPN staple analyst worked with the company since 1985 after four years at ABC Sports. In addition to college football programming, SportsCenter and ESPNEWS on television, Cook was a fixture […]
Thursday, October 11th, 2012
Cynopsis: Sports10/11/12 Good morning. It’s Thursday, October 11, 2012, and this is your first early morning Sports briefing. The NHL and its players association resumed meetings on Wednesday in an effort to finally pin down a new CBA that has already cut the season short. The session saw NHL Commissioner Gary Bettman, Deputy Commissioner […]
Thursday, October 11th, 2012
Cynopsis: DIGITAL10/11/12 Good morning. It’s Thursday, October 11, 2012, and this is your first early morning digital briefing. A Reuters report sheds some light on how Amazon might look to structure its licensing deals with studios for Prime Instant Video going forward, and how that might affect Netflix and other SVOD providers. Amazon’s recent […]
Thursday, October 11th, 2012
Cynopsis: Kids!10/11/12 Good morning. It’s Thursday, October 11, 2012, and this is your first early morning briefing. Nelvana Enterprises, a unit of Canada’s Corus Entertainment, inks a significant content and representation deal for China with Beijing-based producer Ciwen Media Group. The pact sees Ciwen acquiring the exclusive distribution rights to 1,000+ half-hours of Nelvana’s […]
CynCity
Cynsiders
Reinventing the Ritual
The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026...Outcomes Over Inventory: Disney Advertising’s 2026 Upfront View
The Upfront is changing — and few people have a better view of that shift...Built for This Moment: Telemundo’s 2026 Upfront Play
As the 2026 Upfront season heats up, Telemundo arrives with momentum — and a clear...