Tuesday, October 30th, 2012

Cynopsis: Kids!

Good morning. It’s Tuesday, October 30, 2012, and this is your first early morning briefing.

Germany-based Bertelsmann and UK-based Pearson are merging their trade-book publishing companies, Random House and Penguin Group respectively. Under the deal, which is expected to be finalized in the second half of 2013, Bertelsmann will own 53% and Pearson 47%. The combined company will operate under the new name Penguin Random House and will be helmed by Markus Dohle, Chairman and CEO of Random House worldwide, as CEO of the new group. John Makinson, Chairman and CEO of Penguin, will become Chairman of the Board of Directors. Further senior executive appointments will be announced. Bertelsmann will appoint five representatives to the group’s Board of Directors, and Pearson will name four. Until deal closes, the companies will maintain their current separate operations and conduct business independently. The new publishing group will include all the publishing divisions and imprints of Random House and Penguin in the US, Canada, the UK, Australia, New Zealand, India, South Africa, as well as Penguin’s publishing company in China, and Random House’s Spanish-language publishing operations in Spain and Latin America. Random House’s Munich-based German-language publishing company, Verlagsgruppe Random House, will not be part of the new group and will continue to be based at Bertelsmann. In the new company, the publishing imprints of Random House and Penguin will continue to publish their books with the same autonomy they have now, maintaining their unique editorial identities.


Kid Glove Creative, the development division of production/distribution/rights management company, Kid Glove, partners with Australia’s Sticky Pictures to develop and produce the animated comedy Perry Parka Polar Possum. Targeted to K6-9, Perry Parka Polar Possum revolves around Perry Parka, Mayor of the North Pole and an innocent and extremely optimistic possum who finds a way to see everything as possible. The series is created by prolific kid’s author/illustrator/cartoonist James Proimos (Swim, Knuckle and Potty Destroy Happy World, Generation O!) with producer/illustrator/animator Carlson Bull, he is also the founder of Bully! Entertainment. By the way, a bit of trivia for Hunger Games fans – author Suzanne Collins dedicated The Hunger Games to Proimos.


Cyn opsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video
– November 14 | NYC

ABC Family, Adobe, American Greeting Properties, Anheuser Busch, ESPN, Ignited USA, Ketchum, L’Oreal, MSG, NBC Universal, Publishers Clearing House, Scripps Networks, Turner, Tremor Video, Unilever, Viacom, Wieden & Kennedy, YuMe, Zenith Media & more!

Registration Questions: Jenn Ocampo + Sponsorship Questions: Mike Farina
Sponsors: Tremor Video & Yahoo! + Spotlight Sponsor: Videology + Media Partner: Ad Club of NY


The Jim Henson Company and Gaiam Vivendi Entertainment (GV) ink a multi-year distribution deal giving GV the exclusive physical and digital home video distribution rights to a range of classic Henson properties in the US as well as digital distribution in Canada. The deal gets underway with GV set to release a new Fraggle Rock DVD in 2013, in celebration of 30th anniversary of the iconic series featuring new bonus content and packaging. Henson titles set for re-release by GV include Emmet Otter’s Jugband Christmas, The Hoobs and Animal Show with Stinky and Jake, as well as new productions including the upcoming Fraggle Rock spin-off preschool series Doozers. GV will also make available previously unreleased Henson series such as the Construction Site. Additionally, GV will also roll out the classic Henson catalog across its range of digital partners beginning in December 2012.


The Hess Corporation unveils that its holiday 2012 Hess Toy Truck is a Helicopter and Rescue, which officially goes on sale Friday, November 9, 2012 at Hess and Hess Express locations and online at www.hesstoytruck.com. Fans helped with the reveal by uncovering hints and images of the new offering via social media, including posting a Hess Toy Truck collectors badge on Facebook, tweeting #hesstruck2012, as well as visiting Hess Express locations. Available for pre-ordering from Thursday, November 1, the 2012 Hess Helicopter and Rescue comes with Energizer batteries. This year Hess invites Hess toy collectors to create a digital display case of their collection at http://collection.hesstoytruck.com. The first Hess Toy Truck was released for holiday 1964.


LA-based Digital Development Group Corp. (DigiDev), a content licensing and technology company that offers a distribution platform for a range of content for TV and other internet enabled devices, adds Your Family Entertainment, which features a library of kid/tween-targeted programming, to its content. The deal was completed during Mipcom 2012 in Cannes. DigiDev expects to unveil its new channels and its platform for over-the-top (OTT) media consumption soon. Your Family Entertainment’s library of 1,700+ hours of programming is comprised of animated series, feature length animated movies and other genres, which has been translated into several different languages including English.

November is Pranksgiving on Disney XD, which is set to premiere two hidden camera series, Just Kidding and Code 9, during the month. Pranksgiving, a month-long programming event will take place each Monday in November, beginning Monday, November 5, will encourage viewers to log onto DisneyXD.com/crash to vote on which of the network’s stars will “get Crashed” the puppet star of its series Crash & Bernstein. Just Kidding and Code 9 will launch Monday, November 19 at 7p and 7:30p, respectively. Hosted by YouTube practical joker Zach Fox and produced in association with Juste Pour Rire Les Gags, Just Kidding includes six new episodes that will air Monday-Saturday, November 19-24 (7p). Wes Denning hosts the unscripted hidden camera comedy series Code 9, which also airs on Disney Channel. The month also includes Jillian Michaels, WWE star Kofi Kingston and George Wendt guest starring in a two-part new episode of Kickin’ It on Monday, November 19 at 8p.

BBC Worldwide Channels Latin America & US Hispanic‘s Spanish-language preschool channel CBeebies will premiere the new series Las Increibles Aventuras de Andy (Andy’s Wild Adventures) on Saturday, November 3, 2012 at 12n. The series follows the adventures of host Andy Day, a zookeeper, and his puppet cat pal Kip as they travel the world learning about animals in their natural habitats including footage from the BBC Natural History Unit. Las Increibles Aventuras de Andy will air every Saturday at noon. CBeebies is available as part of DISH Networks’ DishLATINO package (Channel 848), Cablevision’s iO en espanol (Channel 1085) and Verizon FiOS TV (Channel 1727). CBeebies is distributed by Miami-based BBC Worldwide Channels Latin America & US Hispanic.

Call for Submissions:  Cynopsis is producing a Holiday Programming Guide, which comes out November 27 and will be sent to all Cynopsis and Cynopsis Kids subscribers.  If your network has holiday-themed programming airing December 1-31, 2012, please send your listings to Gwen Billings, Editor at [email protected] no later than Friday, November 16. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Gwen (if you don’t receive a confirmation email, please resubmit).

Recognize a top talent, innovator or passionate executive in the kid media industry by nominating them for the Cynopsis Kids People Awards. The extended deadline is November 15, 2012. Click here for details.


TRC Family Entertainment, a new Malta-based family-targeted online and multi-platform company, welcomes Andy Mooney, former Chairman of Disney Consumer Products (DCP), to its Board of directors as Joint-Chairman. Mooney will serve as Join-Chairman with Chris Deering, former President of Sony Computer Entertainment Europe. Paul Taylor is CEO, TRC Family Entertainment. Mooney is credited with building and extending DCP’s licensing business, including re-inventing the Disney Stores, opening Disney English Language Learning Centers in China and growing Disney’s publishing division worldwide through the creation of the Disney Princess and Fairies franchises. Prior to Disney he toiled for 20 years at Nike, eventually serving as CMO.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, October 26, 2012, 6am-6am, ranked by K2-11:
NICKELODEON° :            K2-11 927; K6-11 401; TWEENS 9-14 290
DISNEY CHANNEL:          K2-11 878; K6-11 537; TWEENS 9-14 445
CARTOON NETWORK** : K2-11 385; K6-11 252; TWEENS 9-14 220
DISNEY XD:                  K2-11 167; K6-11 142; TWEENS 9-14 125
NICKTOONS:                 K2-11   84; K6-11   63; TWEENS 9-14  44
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.

Answer to Our Last Trivia Question: Who defeated wrestler Crusher Hogan in order to make money? Peter Parker/Spider-Man. Kudos to: Michael Ritz-BucStar Consulting/NY; Tina Burke-Carlin West Agency/NY; Kerry Milliron-Random House Children’s Books/NYC; Michael Decsi-Nelvana/Toronto.

Today’s Trivia Question: What did Peter Parker’s parents do for a living? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & LA: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space.  Res: [email protected] (11/9)

JOB OPENING: TEMP PUBLICIST/STUDIO CITY: Responsible for developing and implementation of comprehensive traditional publicity & social media campaigns. More info & apply: http://www.hallmarkchannel.com/jobs (11/6)

JOB OPENING: EXECUTIVE/PERSONAL ASST: needed for owner of NY based Television Production Company. This is not a stepping stone position – apply only to BE an Executive Assistant. Resumes to [email protected] (11/6)

JOB OPENING: SALES EXEC/ITN/NYC: Self driven Sales Exec for its successful sales operation. provide both sales support to your colleagues & exceptional cust srvc support to US customers. Resume/apply: [email protected] (11/3)

JOB OPENING: DIR POST/PROD/OPS/Discovery Studios/MD: Work through DCI Vendor to manage production, post and operations for all project phases (originals, series, &reversions) email resumes to [email protected] (11/3)

JOB OPENING: CONTRACTS ADMIN/WarnerBros/LA: Temp Contracts Admin will support data conversion project within WB Int’l TV Distribution. Contracts exp & adv Excel skills req. Ent/media exp a big plus. Details: http://bit.ly/PSQIUr (11/3)

JOB OPENING: INTEGRATED SALES MGR./NYC: Dvlp custom sales materials, proposals for hot digital/video media start up. Min 2 yrs exp. Apply: bitly.com/RmvGuy (11/3)

JOB OPENING: VIEWER MEASUREMENT ANALYST/NEW YORK NY: New York, NY: Working with TV viewership data in order to analyze advance advertising performance and programming trends. BA and 2 yrs exp in media or finance. Email [email protected] (11/3)

JOB OPENING: MARKETING COORDINATOR/truTV/NY: Temp position. Develop/execute interactive & social media strategies for key series & network initiatives  2-3 yrs Marketing/Digital/Social exp – email resume to [email protected] (11/3)

JOB OPENING: SPVSR, INTERSTITIAL SCHEDULING/SHOWTIME/NYC: Sched promos for assigned networks, plan & implement on-air media plans. 3+ yrs On-Air Promo, Media Plng, or Agency Traffic and/or Ops exp. Apply @ www.sho.com. 12977BR (11/2)

JOB OPENING: EXEC EDITOR/CYNOPSIS MEDIA/NYC OR CT: 7+yrs exp working FT at a media co. Mngmnt exp a must. BA deg journalism/comm. Apply: Res/sal. requirement/writing sample to: [email protected] More info: www.accessintel.com (11/2)

JOB OPENING: AE, AFFIL SALES & MKTG/WWE/STMFRD, CT:  Mng distrib, sales, mktg affil prods (PPV, VOD, etc); 3-6 yrs direct-related exp, BA deg. Travel req’d. Apply:  http://www.wwe-careers.com/wwe/jobboard/JobDetails.aspx?__ID=*B13DC600 (11/2)

JOB OPENING: TV SYND CONTRACTS ASST/NYC: BA/BS DEG, strong math & PC skills req’d. 1+yrs media exp pref’d. Create/revise sales contracts, work with Nielsen ratings & various admin duties. Please send resumes to [email protected] (11/1)

JOB OPENING: INVENTORY MGR/REELZ/NYC: Ad sales inv mgmt, DR & stew. Inv & pricing reports. 3 yrs sls planning/buying exp. Apply: [email protected] (11/1)

JOB OPENING: MANAGER, DIG AD OPS/SALES ADMIN/A+E/NY: Coordinate implementation and optimization of digital campaigns. Test/QA Ad Products across A+ E web/mobile properties. Full Info/Apply: www.aenetworks.com/career.html (11/1)

JOB OPENING: SALES PLANNER/NYC: Resp for proposal dev, lead gen, campaign optimization & mgmt, Strong knwldg of dig. media & campaign ops, 1-2 yrs exp, planning or sales coord role. Apply: http://bit.ly/VoBXpi (11/1)

JOB OPENING: TRAFFIC COORD/RNN TV/RYE BROOK NY: obtains traffic instructions from advrtsrs & inputs the instructions into the traffic system More info: http://www.rnntv.com/content/traffic-coordinator Resume & apply: [email protected] (11/1)

JOB OPENING: SR. MGR AD SALES RSRCH/S. Monica/Viacom: Be voice of LA office from Rsrch vantage-point. 5+yrs Ad Sales Rsrch exp. w/cbl/brdcst ntwrk or advrtsng agency exp. Nielsen systems & synd sales tools. Click here: http://bit.ly/RgWRs6 (11/1)

JOB OPENING: MGR, MARKETING/FX Networks/LA: Develops & executes marketing campaigns across media formats. BA Required. 3-5 yrs. exp. marketing for TV. Broadcast/studio exp. is a must. http://bit.ly/MWDWSC (11/1)

JOB OPENING: DIR, PRICING & PLANNING/FX/NYC: 7-10 yrs Media Ad Sales, Inventory Mgmt, reporting & forecasting for multiple networks. Strong exp. w/ Ad Sales systems & Excel. Strong math & comm skills. http://bit.ly/Rk4ywe (11/1)

JOB OPENING: EXECUTIVE PRODUCER/Travel Channel/Chevy Chase: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. Click here to apply (10/31)

JOB OPENING: VP, BRAND CREATIVE/A&E TV/NY: Mng all creative work that represents the A&E & Bio brands incl. writing/producing all net brand creative. Min 8 yrs exp in creative exec role in media co. Apply: www.aenetworks.com/careers.html (10/31)

JOB OPENING: ABC RESEARCH CONSULTANT/ABC Burbank, CA: TV and digital media research exp, Solid computer skills, organized & detail oriented, college degree required, please contact [email protected] (10/31)

JOB OPENING: DIRECTOR RESEARCH/OUTDOOR CHANNEL/LA, CA: TV/Media resch; provide metrics/anlytcs; make recomndns; degree & 5-7 yrs resch exp in TV/cbl/brdcst ind reqd; apply at www.outdoorchannel.com/Employment (10/31)

JOB OPENING: SR AD SLS PLNR/OUTDOOR CHANNEL/CHICAGO: Provd sppt to centrl regn sls team, asst w/media adv, rsch & mktg plns; may have sls oppty. 4-5 yrs media sls ind exp, 4yr deg prfrd. Apply @ www.outdoorchannel.com/employment EEO/M/F/D/V (10/31)

JOB OPENING: PROGRAMMING OFFICE COORDINATOR/History/NY: Provide organized, multi-tasking administrative support for Programming team. F/T Freelance. Full Info/Apply: www.aenetworks.com/career.html (10/31)

JOB OPENING: PROGRAMMING COORDINATOR/History/NY: Experienced support for program development, liaison with program suppliers, dept coordination, contracts. F/T Freelance. Full Info/Apply: www.aenetworks.com/career.html (10/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: FIELD PRODUCER: 10+ yrs exp w/I.D., TLC, HGTV. Reliable, hard-working, can travel anywhere @ drop of a hat. Contact: [email protected] for hiring & refs (10/31)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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