Monday, October 29th, 2012


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Cynopsis: Sports

Good morning. It’s Monday, October 29, 2012, and this is your first early morning Sports briefing. 

Last week’s announcement that Topps was spreading its wings into the digital space with the launch of Topps HUDDLE, marks a new chapter in the history of the iconic card brand. As youth turn to fantasy and interactive pastimes, the company made a concerted effort to embrace the culture with the launch of baseball fantasy apps Topps BUNT and Topps PENNANT earlier this year. Now the company is looking to use its stats in the world of football with the release of HUDDLE, with real-time stats, fantasy suggestions, locker room antics, and insider information pulled directly to the user’s phone.

Cynopsis Sports spoke with Michael Bramlage, Vice President of Digital at the Topps Company about the new product and how the card company is transforming into a digital trendsetter.

Bramlage on Topps’ new app: We are looking to get deeper into the mobile, social and casual space. It is our third app for iOS and we are proud of it because as of April 3 of this year, we didn’t have any apps released. Now we’ve got two full-fledged baseball apps and, with the HUDDLE announcement, we’ve got a third app in the portfolio and it really builds on what we’ve established with baseball. I think it is an important point in the historical transformation of this company into a digital company.

On the creation of Topps Digital division: It’s really been only about a year in which we’ve really had a separate digital division. We didn’t have any written code until January 1, we didn’t have any live apps until April 4. But we are very encouraged by it. Our first two apps were both very well received by critics and by consumers. Both were featured by Apple in New and Noteworthy. BUNT was actually featured twice, once in April and one in July. It feels really good to have been only doing this for less than a year and we are already featured in the app store, alongside big names like EA and Zynga.

On comparisons to other fantasy platforms: One thing that I think really sets us apart is that who you sit and start isn’t a decision you make once a week, and then you are stuck with it. Sitting and starting players can occur before the game, in-between games and it can occur during the game. So if you’ve got a quarterback that is starting and earning you points, and he gets crushed in a horrible sack, and breaks his collarbone, a savvy user in HUDDLE will be able to start another player and keep his points on the same trajectory. So it’s a modern spin of fantasy football.

On the Topps legacy: It is an incredible brand. If you mention it to anyone who is 25 or older, they immediately have an emotional connection with the brand. They are transported back to being eight years old, drinking a can of Coca-Cola, listening to a baseball game on the radio and sorting cards into binders. I felt that the brand could be used to do some very interesting things in the world of digital sports. For me it was the brand that was the most attractive element

On the Air

The NHL made it official on Friday and threw the league’s November games under the proverbial Zamboni. The cancellations bring the total number of games missed due to the lockout to 326 so far. Fortunately, the latest round of cancelations does not include the Jan. 1 Winter Classic in Ann Arbor, Michigan, or the NHL All-Star game on Jan. 27 in Columbus, Ohio.

NBC Sports Group officially announced a deal to become the exclusive U.S. media rights to the Premier League via a multi-year agreement that begins with the 2013-14 season with both English- and Spanish-language media rights. With a 380 game schedule that spans from August until May, the company will now utilize NBC, NBC Sports Network, and for live Premier League coverage, with Telemundo and mun2 on deck for Spanish-language coverage.

Randy Bernard is leaving his position as CEO of IndyCar, according to the AP. The decision was announced yesterday, and will wrap up a three-year stint atop the famed series. Jeff Belskus, the president of IMS and president and CEO of Hulman & Co., will step in as interim CEO of the IndyCar Series. Bernard has two years remaining on his deal and will stay on in an advisory capacity.

FOX Sports reports that Game 2 of the World Series led the network to its second consecutive win in the key Adult 18-49 demographic. Thursday night’s game was watched by 12.3 million viewers and posted a 7.8/12 household fast-national rating/share, according to Nielsen Media Research, for a spike of 3% over Game 1. That is down, however, from last year’s Game 2, which drew a 8.9/14 and averaged 14.3 million viewers.

Time Warner Cable Sports inked a trio of key distribution deals ahead of the Lakers regular season, announcing carriage agreements for TWC SportsNet and TWC Deportes with Charter, Verizon FiOS and AT&T U-verse TV in the Southern California area. In addition, Time Warner Cable Sports announced that it will provide Korean-language Secondary Audio Programming (SAP) for live Lakers games on Time Warner Cable SportsNet this season and that Laker legend and that current sports commentator Kurt Rambis will be joining the channel in studio for select Lakers games this season. His first game will be next Wednesday, the first regular season Lakers game on Time Warner Cable SportsNet and Time Warner Cable Deportes.

CBS Sports made its selection for its afternoon SEC ON CBS football game for Saturday, Nov. 3 at 3:30p, choosing to broadcast Georgia/Ole Miss. Tim Brando, Steve Beuerlein and reporter Marty Snider will call the action from Sanford Stadium in Athens, Ga. Afterward, CBS Sports will broadcast Alabama/LSU in prime time at 8p. Verne Lundquist and Gary Danielson along with reporter Tracy Wolfson announce from Tiger Stadium in Baton Rouge, La.

ESPN announced that its College Gameday crew would be heading back south to Baton Rouge for Saturday’s Alabama/LSU game.

NBA TV’s fourth episode of Open Court will be shown Tuesday, Oct. 30, at 5p heading into the opening night of the 2012-13 NBA regular season. The episode will feature a panel discussion on the top five players in the league, “Super Teams” and their impact on the NBA, how they would build a team today if they were a General Manager, current coach they would have liked to play for, and more. The first three episodes of Open Court posted audience gains over last year’s tallies with a 77% spike among total viewers.

The Big East is hitting the market. ESPN reported that the league was unable to pin down a media rights extension with the company as the Big East’s 60-day exclusivity window with ESPN will expire this week. The Big East now will be free to negotiate its media rights deal with other networks.

Universal Sports Network announced multi-platform coverage of the 2012-2013 International Ski Federation (FIS) Alpine Ski World Cup events this season with 35 international ski competitions on deck. The network will offer more than 140 hours of total television coverage throughout the season. The network’s broadcast team will feature veteran play-by-play announcer Steve Porino and analyst Doug Lewis.


Cynopsis: Sports Special eReport–NASCAR
Published: MONDAY, NOVEMBER 26

Timed to coincide with the NASCAR Sprint Cup – Cynopsis Sports will report on everything you need to know about the Sprint Cup – as well as the latest news on NASCAR (the new events, network carriage deals, etc.) and a look into 2013.

Ad space is limited! Contact VP of Sales & Mktg: Mike Farina | 203.218.6480

Sponsorship & Promotion

Audi inked a deal to serve as the presenting sponsor for Vail and Beaver Creek’s 2015 FIS Alpine World Ski Championship, which will take place Feb. 2-15 of 2015.

The Professional Bull Riders announced a multi-year partnership with LiftMaster to be the “Official Residential Garage Door Opener, Commercial Door Operator and Gate Operator” of the PBR. The partnership includes unique in-arena and chute signage, PA announcements, JumboTron spots, and title sponsorship of a 2013 PBR Built Ford Tough Series Event.

Digital Fields

NFL players site announced that Don Transeth will serve as CMO of the company where he will oversee product marketing, brand management, strategic sponsorships, partnership promotion, events and business development. He previously served as VP of Sports Marketing and Brand Innovation at EA Sports before joining the site last year.

The Main Event

MNF features 49ers/Cardinals at 8:30p on ESPN.


Just announced
Cable Lifetime Achievement Award Winner, Les Read, will be accepting his award in person at the CableFAX Program Awards & Top Ops Awards Breakfast

Join us as we celebrate his contributions to the industry, as well as honor the best of cable programming and MSOs at the CableFAX Program Awards and Top Operators of the Year event.

October 30, 2012, the W Hotel, New York
To find out more, click here.

ON THIS DAY in 1989: Ozzie Newsome’s streak of 150 consecutive game receptions in the NFL is broken.

Answer to Our Last Sports Trivia Question: Who was named the first head coach of the Carolina Panthers? Answer: Dom Capers. Kudos: Jordan Goldberg-Disney and ESPN Media Networks/NY; Marc Wollis-NBC Sports Group/NY; Tim Gardner-ESPN/NY; John Totaro-Totaro Communications/NY; Tom Wetzel-MMSI/Warwick; Rick Rosenfelt-New York Jets, LLC/Florham Park; Juan P. Delgado-Telemundo/Hialeah; Jeff Miller-Meredith Corporation/Atlanta; Jim Dittemore-I Will Race You/KC; John Ward-NBC Sports Group/Chicago; Tom Moore-Kalt Productions/LA; Daniel Harrison-Level 3 Communications/LA.

In The Know: What venue did the San Francisco Giants call home before moving to the stadium that is now AT&T Park? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & LA: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space.  Res: [email protected] (11/9)

JOB OPENING: SALES EXEC/ITN/NYC: Self driven Sales Exec for its successful sales operation. provide both sales support to your colleagues & exceptional cust srvc support to US customers. Resume/apply: [email protected] (11/3)

JOB OPENING: DIR POST/PROD/OPS/Discovery Studios/MD: Work through DCI Vendor to manage production, post and operations for all project phases (originals, series, &reversions) email resumes to [email protected] (11/3)

JOB OPENING: CONTRACTS ADMIN/WarnerBros/LA: Temp Contracts Admin will support data conversion project within WB Int’l TV Distribution. Contracts exp & adv Excel skills req. Ent/media exp a big plus. Details: (11/3)

JOB OPENING: INTEGRATED SALES MGR./NYC: Dvlp custom sales materials, proposals for hot digital/video media start up. Min 2 yrs exp. Apply: (11/3)

JOB OPENING: VIEWER MEASUREMENT ANALYST/NEW YORK NY: New York, NY: Working with TV viewership data in order to analyze advance advertising performance and programming trends. BA and 2 yrs exp in media or finance. Email [email protected] (11/3)

JOB OPENING: MARKETING COORDINATOR/truTV/NY: Temp position. Develop/execute interactive & social media strategies for key series & network initiatives  2-3 yrs Marketing/Digital/Social exp – email resume to [email protected] (11/3)

JOB OPENING: SPVSR, INTERSTITIAL SCHEDULING/SHOWTIME/NYC: Sched promos for assigned networks, plan & implement on-air media plans. 3+ yrs On-Air Promo, Media Plng, or Agency Traffic and/or Ops exp. Apply @ 12977BR (11/2)

JOB OPENING: EXEC EDITOR/CYNOPSIS MEDIA/NYC OR CT: 7+yrs exp working FT at a media co. Mngmnt exp a must. BA deg journalism/comm. Apply: Res/sal. requirement/writing sample to: [email protected] More info: (11/2)

JOB OPENING: AE, AFFIL SALES & MKTG/WWE/STMFRD, CT:  Mng distrib, sales, mktg affil prods (PPV, VOD, etc); 3-6 yrs direct-related exp, BA deg. Travel req’d. Apply:*B13DC600 (11/2)

JOB OPENING: TV SYND CONTRACTS ASST/NYC: BA/BS DEG, strong math & PC skills req’d. 1+yrs media exp pref’d. Create/revise sales contracts, work with Nielsen ratings & various admin duties. Please send resumes to [email protected] (11/1)

JOB OPENING: INVENTORY MGR/REELZ/NYC: Ad sales inv mgmt, DR & stew. Inv & pricing reports. 3 yrs sls planning/buying exp. Apply: [email protected] (11/1)

JOB OPENING: MANAGER, DIG AD OPS/SALES ADMIN/A+E/NY: Coordinate implementation and optimization of digital campaigns. Test/QA Ad Products across A+ E web/mobile properties. Full Info/Apply: (11/1)

JOB OPENING: SALES PLANNER/NYC: Resp for proposal dev, lead gen, campaign optimization & mgmt, Strong knwldg of dig. media & campaign ops, 1-2 yrs exp, planning or sales coord role. Apply: (11/1)

JOB OPENING: TRAFFIC COORD/RNN TV/RYE BROOK NY: obtains traffic instructions from advrtsrs & inputs the instructions into the traffic system More info: Resume & apply: [email protected] (11/1)

JOB OPENING: SR. MGR AD SALES RSRCH/S. Monica/Viacom: Be voice of LA office from Rsrch vantage-point. 5+yrs Ad Sales Rsrch exp. w/cbl/brdcst ntwrk or advrtsng agency exp. Nielsen systems & synd sales tools. Click here: (11/1)

JOB OPENING: MGR, MARKETING/FX Networks/LA: Develops & executes marketing campaigns across media formats. BA Required. 3-5 yrs. exp. marketing for TV. Broadcast/studio exp. is a must. (11/1)

JOB OPENING: DIR, PRICING & PLANNING/FX/NYC: 7-10 yrs Media Ad Sales, Inventory Mgmt, reporting & forecasting for multiple networks. Strong exp. w/ Ad Sales systems & Excel. Strong math & comm skills. (11/1)

JOB OPENING: EXECUTIVE PRODUCER/Travel Channel/Chevy Chase: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. Click here to apply (10/31)

JOB OPENING: VP, BRAND CREATIVE/A&E TV/NY: Mng all creative work that represents the A&E & Bio brands incl. writing/producing all net brand creative. Min 8 yrs exp in creative exec role in media co. Apply: (10/30)

JOB OPENING: ABC RESEARCH CONSULTANT/ABC Burbank, CA: TV and digital media research exp, Solid computer skills, organized & detail oriented, college degree required, please contact [email protected] (10/30)

JOB OPENING: DIRECTOR RESEARCH/OUTDOOR CHANNEL/LA, CA: TV/Media resch; provide metrics/anlytcs; make recomndns; degree & 5-7 yrs resch exp in TV/cbl/brdcst ind reqd; apply at (10/30)

JOB OPENING: SR AD SLS PLNR/OUTDOOR CHANNEL/CHICAGO: Provd sppt to centrl regn sls team, asst w/media adv, rsch & mktg plns; may have sls oppty. 4-5 yrs media sls ind exp, 4yr deg prfrd. Apply @ EEO/M/F/D/V (10/30)

JOB OPENING: PROGRAMMING OFFICE COORDINATOR/History/NY: Provide organized, multi-tasking administrative support for Programming team. F/T Freelance. Full Info/Apply: (10/30)

JOB OPENING: PROGRAMMING COORDINATOR/History/NY: Experienced support for program development, liaison with program suppliers, dept coordination, contracts. F/T Freelance. Full Info/Apply: (10/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: FIELD PRODUCER: 10+ yrs exp w/I.D., TLC, HGTV. Reliable, hard-working, can travel anywhere @ drop of a hat. Contact: [email protected] for hiring & refs (10/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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