Tuesday, October 30th, 2012

Cynopsis: Sports

Good morning. It’s Tuesday, October 30, 2012, and this is your first early morning Sports briefing. 

Univision Deportes locked in a 10-year deal to broadcast CONCACAF’s tournaments, handing the channel exclusive Spanish and Portuguese U.S. broadcast rights to the Gold Cup, Champions League and other major tournaments. The deal was signed by Jeffrey Webb, president of CONCACAF, and Juan Carlos Rodriguez, president of Univision Deportes, on Univision Network’s own sports entertainment program Republica Deportiva (I think more deals should be inked that way) and marks the largest in CONCACAF’s history. Matches will now run on Univision Deportes platforms, including Univision, TeleFutura, Galavision, Univision Deportes Network, online and on mobile.

On the Air

The San Francisco Giants sweep for the World Series crown drew 15.5 million viewers Sunday night, according to Nielsen. Game 4 posted an 8.9/14 fast-national rating/share. FOX reports that the network is projected to win both Saturday (Game 3) and Sunday nights in the Adults 18-49 demographic, giving the network a win each World Series night this year. Overall, the 2012 World Series averaged a 7.6/12 rating/share and 12.7 million viewers, down from last year with final numbers still on the way. San Francisco led all markets with a 38.7/64 for Game 4, scoring the best rating of any MLB game in that market since Game 7 of the 2002 World Series between the Angels and the Giants. Detroit delivered a 37.9/53 for the game.

NBC’s coverage of the Saints/Broncos SNF game delivered an 11.4 overnight score going against the World Series. That is off 22% from the comparable game last year.

Time Warner Cable SportsNet inked a long-term agreement with the West Coast Conference to air a minimum of 15 live WCC men’s basketball games this season, as well as other sporting events from the league throughout Southern California. The network’s WCC schedule will feature Southern California schools Loyola Marymount, Pepperdine and the University of San Diego, as well as BYU, Gonzaga and Saint Mary’s. The season tips off on Jan. 05 at 1:30p with LMU/St. Mary’s.

The PGA Tour released the 2013 FedExCup Season schedule, featuring 36 Regular Season tournaments and the four FedExCup Playoff events that wrap up with the Tour Championship by Coca-Cola Sept. 19-22. Changes in the 2013 schedule include shifting The Mayakoba Golf Classic off of its February slot to a fall date and moving the Valero Texas Open Masters Tournament away from The Masters. The regular season begins with the Hyundai Tournament of Champions from Hawaii on Golf Channel starting Dec. 31.

Speaking of which, Long Drivers of America announced a new, long-term broadcast partnership with Golf Channel for the RE/MAX World Long Drive Championship, which will now move to Golf Channel in 2013 after 17 years on ESPN. The Championship will move next year and be showcased throughout October on Golf Channel through three primetime specials and the first-ever live, two-hour finale. In addition, NBC will air a 60-minute recap show of the entire RWLDC later in the year, which will mark the first time golf’s premier long drive event in its 38-year history will be seen on network television.

CBS Sports announced its SEC on CBS football game for Saturday, Nov. 10 at noon, selecting the Arkansas/South Carolina game. Tim Brando, Steve Beuerlein and reporter Marty Snider will call the action. CBS Sports will also broadcast an SEC game at 3:30p that day, although the pick won’t be announced until next week.

Baseball season isn’t over quite yet. ESPN2 offers the Rawlings Gold Glove Awards Show tonight at 9:30p from ESPN’s Baseball Tonight studio in Bristol, Conn. Steve Berthiaume hosts the one-hour event with analysts John Kruk and Nomar Garciaparra. Guest presenters are set to include Sandy Alomar Jr. and MLB Hall of Famers Andre Dawson and Ozzie Smith announcing the winners.

HRTV is scheduling a documentary about the career of the legendary Zenyatta on Friday, Nov. 2 at 10p. While the HRTV broadcast is thirty minutes, it represents part of an in-depth 60-minute DVD that will be released over the holidays at the Zenyatta website.


Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video
– November 14 | NYC

AARP, Anheuser Busch, AOL, Disney, ESPN, Ignited USA, Ketchum, L’Oreal, MSG, Media Storm, NBC Universal, Publishers Clearing House, Sony, Turner, Tremor Video, Unilever, Viacom, Wieden & Kennedy, Yahoo!, YuMe, Zenith Media & more!

Registration Questions: Jenn Ocampo + Sponsorship Questions: Mike Farina
Sponsors: Tremor Video & Yahoo! + Spotlight Sponsor: Videology + Media Partner: Ad Club of NY

Sponsorship & Promotion

The Big Ten Conference nabbed a new corporate partnership with The Libman Company, which hands the league with first-ever marketing agreement that encompasses all 12 member schools and conference assets. Libman manufactures brooms, mops and brushes in the U.S. and the deal marks the company’s first foray into college sports marketing. The partnership was secured by Big Ten Sports Properties, a property of Learfield Sports.

The NBA entered a partnership extension with sports and entertainment collectibles company, Panini Group. Under the terms of the new agreement, Panini will continue to be the exclusive trading card and sticker partner for the NBA globally, expanding its current development and distribution of trading cards and products worldwide, with a particular focus on China.
The Madison Square Garden Company struck a deal with Lexus for a long-term marketing partnership. The agreement makes Lexus a Signature Partner of MSG and makes the carmaker the naming partner for the new Madison Suite Level that will debut later this week as part of Phase II of The Garden’s top-to-bottom Transformation. The deal also makes Lexus the Official Luxury Vehicle of Madison Square Garden, The Theater at Madison Square Garden, the New York Knicks, New York Rangers, New York Liberty and the Concert Series at Madison Square Garden.

Comic publisher Valiant has reportedly inked a deal to sponsor the US Luge team for the 2014 Olympic Games. As part of the deal, the company is also designing the team’s uniform to look like the armor of their character X-O Manowar.

Just in time for the NBA season this week, Kia Motors’ released a new slate of spots featuring Blake Griffin featuring the Optima midsize sedan. In the five 30-second spots, Griffin offers “helpful suggestions to younger versions of himself as Kia’s UVO voice-activated infotainment system takes his futuristic Optima on a time-traveling musical journey through the mid-1990s and early-2000s.” The spots were created by David&Goliath, KMA’s advertising agency of record.

GMR Marketing announced that the agency is opening a new office in Moscow, Russia that will be led by Julia Scherbakova. Scherbakova joins GMR with over ten years of brandmarketing experience in Russia and CEEMEA, most recently as the Marketing Communications Director for Sochi 2014 partner, MegaFon.

Digital Fields

The San Francisco Giants victory in the World Series scored as the most talked about MLB game in history with 1,202,706 social media comments for Game Four, according to the league. There were 171,024comments within five minutes after the final out, making the final out of the World Series the most talked-about moment in baseball since social media records have been kept. Overall, there were 10,671,781total social media comments for the 2012 Postseason, more than double the total from last year (+131%).

The Main Event

The NBA season tips off on TNT with a doubleheader starting at 8p, featuring the Celtics/Heat, followed by Mavericks/Lakers at 10:30p.

ON THIS DAY in 1974: Mohammad Ali wins the famed Rumble in the Jungle.

Answer to Our Last Sports Trivia Question: What venue did the San Francisco Giants call home before moving to the stadium that is now AT&T Park? Answer: Candlestick Park. Kudos: Jon Miller-NBC Sports/NY; Maxine Dillon-Mediavest/NY; Jason Schifrien-ESPN/NY; Tom Buffolano-Think Manhattan/NY; G. David Brown-FOX Sports Carolinas/Charlotte; Carol Teichman-Comcast Spotlight/Bloomfield; Kevin Patrick Smith-Comcast Media 360/Philadelphia; Peter SP Gimber-WBZ-TV & myTV38/Boston; Joe Ferreira-Learfield Sports/Plano; Kristin Staskowski-Charter Media/Birmingham; John Ward-NBC Sports Group/Chicago; Dory Melman Petsrillo-Petry Media/Dallas;Harry S. Vested, Jr.-Gravity Collection Inc./Denver; Greg Moloznik-GLM Media/Scottsdale; Matt Sautter-OpenTV/Golden; David Hauptman/Denver; Joe Pedri-KLAS-TV/Las Vegas; Loren Alan Steck-Loren Steck & Associates/Carmel; Susan Torrey-New Day Marketing/Santa Barbara; Kevin Fay-DIRECTavenue/Carlsbad.

In The Know: Who did Ali beat in the ’74 event? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

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JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & LA: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space.  Res: [email protected] (11/9)

JOB OPENING: TEMP PUBLICIST/STUDIO CITY: Responsible for developing and implementation of comprehensive traditional publicity & social media campaigns. More info & apply: http://www.hallmarkchannel.com/jobs (11/6)

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SITUATION WANTED: FIELD PRODUCER: 10+ yrs exp w/I.D., TLC, HGTV. Reliable, hard-working, can travel anywhere @ drop of a hat. Contact: [email protected] for hiring & refs (10/31)

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