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Cynopsis: DIGITAL
10/30/12

Good morning. It’s Tuesday, October 30, 2012, and this is your first early morning digital briefing.

Univision Communications has officially launched UVideos, a new digital video service that allows viewers to access Univision content — including Televisa programming — wherever they are, across a variety of platforms. Available online and on iOS and Android devices, UVideos content is presented in Spanish with the option of English subtitles. Univision says the decision to develop and launch this service stems from a Nielsen study it commissioned on Spanish-speaking Hispanic consumers. The study found that over one-third of Spanish-speaking US Hispanics say that the ability to consume content on multiple devices, when and wherever it is convenient for them, are among the most important factors when considering a digital video service. In addition, over 60% of respondents indicated that they have a desire for more Spanish-language digital video content. New content on UVideos will be available for free, 24 hours after airing on television.

The UVideos website and mobile apps also feature a time-synced social curation service powered by Arktan. This service allows users to watch videos after they’ve aired live and play back all of the social and on-site comments made about that video as they occurred during the original broadcast. Digitalsmiths is powering search and recommendations on the platform.

That was not the only launch announcement from Univision, as the company has premiered Te Presento a Valentin (I Present You, Valentine), the first “webnovela” co-produced by Univision, and Televisa on UVideos.

Lenox Avenue is a new web series created by actor Al Thompson (The Royal Tenenbaums, Love Don’t Cost a Thing) that follows three best friends as they try to deal with love, life, friendship, and their professional careers. Taking place and shot on-location in Harlem, the soap series was launched online yesterday via its own website. Alongside Thompson, the show also stars Dorian Missick (Southland) and Ryan Vigilant (Gossip Girl), among others. Thompson was the winner of the People’s Choice Award for Best Digital Series at the 2009 NY Television Festival. 

HBO is delaying the launch of its HBO Go-like streaming service in the Nordic region, according to Reuters. “Slightly pushing back the launch is not tied to one specific reason but simply our desire to meet all expectations. This has been communicated directly to those awaiting HBO Nordic and we have gotten nothing less than an enthusiastic response,” HBO Nordic CEO Herve Payan told Reuters. When HBO Nordic does finally arrive in the region, it will go toe-to-toe with a competitive offering from Netflix, which just launched its service in Sweden, Norway, Denmark, and Finland.

A CYNOPSIS MESSAGE

VEVO has launched a new private audience ad exchange for its premium videos. Offering real-time bidding and floor pricing, this exchange, which is powered by technology from Adap.tv, allows advertisers to run campaigns alongside the music company’s video inventory across its online, mobile (smartphones & tablets), and connected TV platforms. VEVO says it will debut the exchange first to its own roster of 800+ brand partners, effective immediately, before opening it up to other brands down the road. Additionally, the company says it might look to offer other premium video sites the ability to join the exchange with their own online video inventory.

Earlier this year, Aereo filed an application with the US Patent & Trademark Office to patent a way for users to get out-of-market access to its streaming service, according to Multichannel News. The US Patent & Trademark Office published the application last week; it was originally filed on February 17, 2012. Per the application, this is how the feature would work: “The user temporarily located outside of their home market uses a regional system as proxy in a home market in which the user is able to receive regional content. The regional system then transfers the regional content to the roaming user.”

According to comScore‘s latest Video Metrix data — which as reported yesterday said that 181 million Americans watched more than 39 billion videos last month — Americans also watched 9.4 billion online video ads in September 2012. The top five video ad properties, in terms of the number of video ads delivered during the month, were: Google (1.76 billion); BrightRoll (1.35 billion); Hulu (1.17 billion); Liverail.com (1.15 billion); and Adap.tv (1.04 billion). When it comes to video ad viewing duration, BrightRoll stood at the top of the mount, accounting for 681 million minutes of the 3.4 billion minutes in total spent watching video ads in September. Overall, comScore says video ads reached 51% of the total US population an average of 60 times during the month. Hulu delivered the highest number of video ads per viewer with an average of 51.

Newly released September 2012 data from Flurry Analytics attempts to highlight how consumer demographics and behavior very between smartphones and tablets. Flurry says its analysis leverages information from more than 6 billion app sessions across approximately 500 million connected devices as well as data from a panel of over 30 million consumers who have elected to share age and gender data to the company. Here are some of the findings:

• The average age of a smartphone user is 30; the average of a tablet user is 34. In fact, 72% of smartphone users are under the age of 35.
• 56% of smartphone owners and 51% of tablet owners are male.
• While smartphone and tablet usage seem to peak during the same part of the day (generally between 7pm and 10pm), smartphone usage is still more evenly distributed throughout the day. The spike in tablet usage during primetime TV hours is higher than that of smartphone usage. To Flurry, this means table more often used alongside or in the place of TV viewing.
• There is a lot more media and entertainment consumption on tablets. The top app categories on tablets in terms of time spent using those types of apps were Games (67%), Social Networking (10%), and Entertainment (9%). On smartphones, the top app categories were Games (39%), Social Networking (24%), and Utilities (17%).

• And while this may not come as a surprise, Flurry’s data shows that consumers on average use apps on smartphones more frequently, and for shorter periods of time, than they do those on tablets.

Join us on November 14, 2012 at the Cynopsis Digital Video Measurement Summit in NYC. We’ve got some great speakers lined up, including executives from AOL, Adap.tv, comScore, My Damn Channel, Nielsen, Vuguru, and YouTube. You won’t want to miss it. REGISTER NOW.

Veteran political reporter Beth Fouhy is joining Yahoo News as the site’s new Senior Politics and National Coverage Editor. In this role, Fouhy will work with Yahoo News’ team of reporters to further develop and grow original content. She will be tasked with both editing and reporting duels, and will be called on to play a key role in refining future plans for Yahoo News following this year’s election cycle. She will begin her new job on November 19 and will be based in NYC.

A CYNOPSIS MESSAGE

Next Monday, Bravo is premiering a new reality series executive produced by Randi Zuckerberg (sister of Mark), called Start-Ups: Silicon Valley. To promote it, the network is also launching a new digital campaign that allows fans to see how their social influence stacks up against those starring in the show. Titled Silicon Valley Status, fans can visit the website to discover their overall rating, which is based on their presences on Facebook, Twitter, and Instagram. Fans can also browse the site for videos, which feature “insider tips” from the entrepreneurs on Start-Ups: Silicon Valley. There’s also a real-world element in this digital campaign, wherein Bravo plans to put up six digital “leadership scoreboards” along US Highway 101 — the route between SF and Silicon Valley.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
10.30.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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