Discovery platform Taboola announced a collaboration with Moat by Oracle Data Cloud to give Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. When buying on a vCPM model, advertisers will only pay for viewed impressions, and when buying on a CPCV model, advertisers will only […]
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MRC Notice On Measurement Quality In Light Of The Coronavirus Crisis
The MRC issued the following notice on March 30: The MRC is reminding measurement services of the importance of having objective criteria in place to guide their determinations concerning the quality of data that is collected and reported under unusual circumstances that potentially could impair data quality. These criteria preferably would be the service’s […]
FreeWheel Releases Q4 2019 Video Marketplace Report
TV may be increasingly fragmented, but we are also witnessing a move on the ad side toward simplification, as emerging solutions like addressability allow advertisers to more efficiently reach desired audiences at scale. That’s according to FreeWheel’s Q4 2019 U.S. Video Marketplace Report, “Reaching Premium Video Audiences in a Hyper-Fragmented World.” Key Takeaways include: The […]
OpenVault Launches Suite to Remotely Resolve Customer Issues
OpenVault today launched a new solutions suite that is designed to help service providers cope with maintaining subscribers’ satisfaction and reducing their face-to-face interactions with operators’ support staff during the COVID-19 pandemic. OpenVault’s “Distance Diagnostics and Remote Care” suite provides access to tools operators need for remote identification and resolution of potential pain points as […]
Cuebiq Releasing Mobility/Store Visitation Insights for Free
In reaction to the COVID-19 pandemic, consumer insights company Cuebiq announced the release of its insights into mobility and store visitation patterns free of charge. The insights are aimed at helping brands and agencies monitor their business performance, inform or modify their national and local strategies, and support the brick-and-mortar locations that are remaining open, […]
Broadband Consumption Surges in a COVID-19 World
In a COVID-19 world, business hours broadband consumption has risen by more than 41% and overall usage in March is on track to outpace the previous monthly records, according to OpenVault. Highlights include: Subscribers’ average usage during the 9 am-to-5 pm daypart has risen to 6.3 GB, 41.4% higher than the January figure of 4.4 […]
Viral Gains Launches AI Technology to Predict Consumer Sentiment
Viral Gains announced the launch of its VoiceAlike™ artificial intelligence technology, which leverages consumer interaction and proprietary AI to help marketers maximize customer response to their advertisements. Viral Gains magnifies brands’ ability to gauge sentiment from consumers through predicting survey responses for those who saw an advertisement with a ViralGains’ survey, but did not answer; […]
USIM Teams with Inscape to Drive Foot Traffic to Retail Clients
Media agency USIM announced a strategic relationship with Inscape, the provider of smart TV viewing data, enabling USIM to utilize Inscape’s smart TV viewing data to better understand how to use media to more precisely drive foot traffic to specific locations of its retail brand clients. “Smart TV viewing data allows USIM to better target consumers […]
New Study Looks at How – And Why – Consumers View Video
The Anatomy of a Video Experience, a study conducted by MAGNA, IPG Media Lab and Vevo, explores the ways consumers view video across OTT, linear TV, PC and mobile, and what motivates their viewing habits. The study found that viewers have no true “go-to” device to watch video – instead, device selections are made in the […]
AI Platform Aims to Help Content Producers Understand Subconscious Reactions
Monet has launched a new AI platform it says enables content producers to understand subconscious and conscious reactions, with content testing, audience analytics and consumer insights platform that captures and correlates subconscious (Facial Coding, Eye Trace) and conscious reactions (Emoji Reactions, User Annotations, Attitude & Opinion Surveys) to content to help content creators, editors, programmers […]
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With MoonBall Media, Two Athletes Step Into New Careers
MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former...Cognitiv Goes OOH to Showcase the Power of AI
Cognitiv went big with its first brand campaign, showing agencies and brands the power of...AI’s Role in Media Buying and Planning
What role can – and should – AI play in media buying and planning? Heather...
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A look back at last week's first-ever #CTVConnect Conference.
Right in the heart of NYC, we saw two days brimming with conversations on essential CTV themes, fresh insights, and meaningful peer interactions.
Who's ready for next year? 🎊