605 Earns Third-Party SOC 3 Security Certification Compliance

TV  measurement and analytics firm 605 announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes. An independent SOC 3 audit and review performed by KPMG LLP determined that […]

Ampersand Launches The AND Platform, a Solution for Audience-Based TV Advertising

Ampersand, the data-driven TV advertising sales and technology company, announced  the launch of The AND Platform, a TV ad planning, buying and measurement platform for audience-based TV advertising with  reach across 85 million households, 120 cable networks and more than 55 percent of all addressable households. The AND Platform is the first advanced TV platform […]

Kaltura Acquires Newrow to Deliver New Meeting Experiences

Video cloud Kaltura has acquired video conferencing and collaboration platform Newrow, founded in 2016, for an undisclosed amount. “The acquisition of Newrow kicks-off an exciting year for Kaltura, as we broaden our Meeting Solutions Experiences,” said Ron Yekutiel, Kaltura Co-founder, Chairman and CEO. “To date, different enterprise video conferencing and collaboration tools have catered to […]

DoubleVerify Launches CTV Certification for Programmatic Platforms

DoubleVerify, a software platform for digital media measurement, data and analytics, announced at connected TV Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic in the CTV space. “DV has developed the most comprehensive and accurate CTV fraud identification in the industry, identifying millions of devices and hundreds of applications […]

Growth In Programmatic OOH Spend Through Vistar Media Grew 80% in 2019

Digital out-of-home advertising growth is set to continue in 2020 as the channel becomes more data-driven and easier to buy, according to Vistar Media. According to a usage analysis of its platforms, Vistar Media saw: Media owner networks available on the Vistar platform increase by 86% Unique brands buying through the platform increase by 55% […]

Synamedia Enters Strategic Partnership With World Wide Technology

Video software provider Synamedia has entered into an international strategic partnership with technology and supply chain service provider World Wide Technology. The companies are joining forces for sales and delivery management, providing Synamedia’s video products and solutions to WWT’s customers while helping to strengthen Synamedia’s reach across regions. WWT’s network augments the distribution of Synamedia’s […]

Platinum Equity Acquires Tech-Driven Marketing Company Centerfield

Platinum Equity has acquired Centerfield, a technology-driven marketing and customer acquisition company. The firm also announced that Centerfield has acquired Digital Ventures, which operates  web sites in home security, residential services, senior services and other verticals.  Centerfield’s digital assets and  platform, Dugout, engage in-market consumers and automate end-to-end customer acquisition shopping experiences. Founded in 2011, […]

Fastly Introduces Direct Private Network Connection

Fastly, provider of a global edge cloud platform, announced Origin Connect, a direct private network connection between an organization’s origin server and a Fastly Shield point of presence. Comparing Origin Connect to plugging directly into an outlet instead of connecting to an extension cord first, Fastly says companies will be able to reduce transit costs […]

FreeWheel Survey Looks at the Changing Face of TV Advertising

A survey of over 300 marketers and agencies showed that advanced TV is being used by the majority of advertisers to reach their target audiences. According to “The Changing Face of TV Advertising: 2019, 2020 and Beyond,” from FreeWheel, a Comcast company,  OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past […]