Broadband Consumption Surges in a COVID-19 World

In a COVID-19 world, business hours broadband consumption has risen by more than 41% and overall usage in March is on track to outpace the previous monthly records, according to OpenVault. Highlights include:

  • Subscribers’ average usage during the 9 am-to-5 pm daypart has risen to 6.3 GB, 41.4% higher than the January figure of 4.4 GB.
  • During the same period, peak hours (6 pm–11 pm) usage has risen 17.2% from 5.0 GB per subscriber in January to 5.87 GB in March.
  • Overall daily usage has grown from 12.19 GB to 15.46 GB, an increase of 26.8%.

Based on the current rate of growth, OpenVault projects that consumption for March will reach nearly 400 GB per subscriber, an increase of almost 11% over the previous monthly record of 361 GB, established in January of this year. OpenVault also projects a new coronavirus-influenced run rate of 460 GB per subscriber per month going forward. 

“Broadband clearly is keeping the hearts of business, education and entertainment beating during this crisis,” said Mark Trudeau, CEO and founder of OpenVault. “Networks built for peak-hours consumption so far are easily handling the rise in nine-to-five business-hours usage. We’ve had concerns about peak hours consumption given the increase in streaming entertainment and the trend toward temporary cessation of bandwidth caps, but operator networks seem to be handling the additional traffic without impacting customer experiences.”

OpenVault’s research is based on the actual usage of more than one million broadband subscribers through the United States.

Related Stories

01/29/23: Cynopsis Jobs

man balloons

SALES MANAGER NEXSTAR MEDIA GROUP INDIANAPOLIS Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info […]

01/27/23: NBC throwing Carol Burnett a birthday bash

Friday January 27, 2023 Today’s Premieres Apple TV+: Shrinking Netflix: The Snow Girl; Lockwood & Co.; Kings of Jo’burg Saturday’s Premiere BBC America: Frozen Planet II at 8p Sunday’s Premieres TLC: 90 Day Fiancé: The Other Way Travel Channel: Michigan Hell House at 9p IN THE NEWS Shortly after dropping right-wing channel Newsmax, DirecTV announced […]

01/26/23: The past week brought another round of layoff announcements across major tech and media brands.

  Thursday January 26, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. The past week brought another round of layoff announcements across major tech and media brands. From Google’s cut of 12,000 employees to layoffs by Fandom that hit games and entertainment media giants like GameSpot, Giant Bomb, Metacritic and […]

01/26/23: Disney makes “Extraordinary” decision

Disney makes "Extraordinary" decision

Thursday January 26, 2023 Today’s Premieres E!: Nikki Bella Says I Do at 9p Hulu: The 1619 Project; Killing County MTV: Jersey Shore: Family Vacation at 8p Netflix: Daniel Spellbound Paramount+: Wolf Pack Peacock: Poker Face IN THE NEWS Newsmax went dark on DirecTV with the expiration of a carriage agreement extension. While Newsmax has […]

CynCity

Cynsiders