Monet has launched a new AI platform it says enables content producers to understand subconscious and conscious reactions, with content testing, audience analytics and consumer insights platform that captures and correlates subconscious (Facial Coding, Eye Trace) and conscious reactions (Emoji Reactions, User Annotations, Attitude & Opinion Surveys) to content to help content creators, editors, programmers and marketing executives optimize creative and messaging. “In the same manner that technology has disrupted the traditional studio and network business, Monet believes our digital, AI platform will be a ‘disruptor’ in content testing and audience research,” said founder and CEO Dr. Anurag Bist. “We are able to do what we do at scale, compared to traditional dial-testing with only 30 participants in a room, and at a lower cost with faster turnarounds, usually within 1-2 days.”
The platform can also enhance traditional studio and network capabilities, particularly vis-a-vis data-driven streaming platforms by applying this proprietary data science and analytics to inform content and marketing decisions across brands and programming. Monet Analytics enables real time creative decision-making for long-form pilots, promotions, trailers, brand videos, commercials, social posts and early stage concepts.
