In reaction to the COVID-19 pandemic, consumer insights company Cuebiq announced the release of its insights into mobility and store visitation patterns free of charge. The insights are aimed at helping brands and agencies monitor their business performance, inform or modify their national and local strategies, and support the brick-and-mortar locations that are remaining open, as well as those that are converting to online transactions. They can also be used by public and emergency agencies to understand the impact of lockdown measures.
Cuebiq will provide ongoing market analysis through the following:
- Daily mobility insights: Publicly available via the Cuebiq website, the mobility index will help businesses understand how population behaviors are evolving by day and by week.
- Daily store visitation insights: Available via Cuebiq’s SaaS platform, visitation patterns will help businesses assess footfall traffic to brick-and-mortar locations by vertical, as well by brand.
“As part of our commitment to sharing data for the greater good, Cuebiq is helping businesses adjust their strategies and tailor their messaging to meet new consumer needs during this stressful and unprecedented time in history,” said Antonio Tomarchio, founder and CEO, Cuebiq. “By looking at the preferences and shopping patterns of consumers prior and during the COVID-19 emergency, they can identify the habits that are most likely to be transitioned into needs during these times, such as dining, grocery and healthy lifestyle preferences.”