ENGINE Powers Up “Attitude Based Audience” Solution

Media and marketing services company ENGINE, in partnership with Clickagy, a data intelligence company,  announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than traditional audience targeting solutions. The new capability draws upon ENGINE’s research and […]

Altice Upgrading In-Home Connectivity

Altice USA, the provider of Optimum and Suddenlink-branded broadband, video, and Altice Mobile service,  is upgrading the in-home connectivity experience for its customers with the introduction of Smart WiFi, a whole-home intelligent mesh WiFi system.  Benefits include: Simplified network connection with just one network name, eliminating the need for users to manually select between 2.4 […]

Power Usage by Broadband Subscribers Set to Hit Milestone

Median monthly usage by broadband subscribers in 2020 is on a trajectory to surpass 250 GB for the first time, according to the Q4 2019 OVBI (OpenVault Broadband Industry) report, which notes that a 24.4% increase in average provisioned speed, from 103.1 Mbps to 128.3 Mbps, in 2019 was slightly outpaced by a 27.3% increase […]

Maestro Rolls Out New Automation Tools to Boost Interactivity for Broadcasters

Maestro has rolled out a suite of new automation tools to help broadcasters incorporate interactivity into their streaming strategies, technology first put to use  during the 62nd Grammy Awards on the Red Carpet Livestream as part of a partnership with IBM and the Recording Academy. IBM Watson programmatically detected artists on the red carpet and […]

SiriusXM Invests $75 Million in SoundCloud

Audio entertainment company SiriusXM has invested $75 million in SoundCloud, the open audio platform. “SoundCloud’s three consecutive years of strong financial performance directly reflect the success of our creator-led growth strategy,” said Kerry Trainor, CEO, SoundCloud. “We have an exciting roadmap focused on deepening the connections between creators and listeners that fuel creator discovery, career […]

Streaming Accounts for 19% of TV Viewing, According to New Nielsen Report

Streaming made up 19% of TV viewing in OTT US homes during 4Q19, according to Nielsen’s Total Audience Report. Netflix accounted for 31% of that streaming time, followed by 21% for YouTube, 12% for Hulu, 8% for Amazon and 28% for other services. The report found 91% of respondents subscribed to a paid streaming service, […]

Mobile Web Traffic Keeps Growing

Mobile web traffic has grown by 30.6% since 2017, according to the “2020 State of Digital” report from SimilarWeb, but overall time by mobile users spent on websites dropped by 49 seconds. Versus desktop, mobile was found to be the dominant platform for adult sites, gambling sites, food and drink, pets and animals, healthy, community, […]

Chinese Military Hackers Charged in Equifax Theft

Four Chinese military hackers were charged over the 2017 Equifax cyberattack that affected 147 million credit reports. The indictment by US prosecutors said the hackers were part of a Beijing-backed group, APT10, that has been blamed for past attacks. “We hold [the Chinese military] hackers accountable for their criminal actions, and we remind the Chinese […]

Marketers Divided Over Impact of AI on Branding

While 3 out of 4 marketers believe automation and AI will affect branding, they’re divided about whether it will help or do harm in the long run, according to the “2020 State of Branding” report from Bynder. Fifty-six percent of respondents believe AI capabilities will negatively impact their branding efforts in 2020, either by diminishing […]

Viasat and fuboTV Take Flight with Airline Deal

Viasat and streaming service fuboTV a announced  a video streaming distribution and technology partnership that advances how content can be delivered and consumed in-flight. The partnership is the first to leverage innovative technology standards from the global technical association, the Streaming Video Alliance, enabling airlines that sign up for the Viasat/fuboTV partnership to  make fuboTV’s […]