Gamut has launched new proprietary technology platform powering Gamut TOTAL®, its local OTT video advertising solution. Designed to simplify the local OTT media buying process, the new platform with a self-serve UI uses technology to allow buyers to activate orders with just a few clicks.
The new platform and online portal manages the process of planning, buying and airing local OTT campaigns, allowing advertisers to measure the effectiveness of their campaigns in real time. With full integration into Media Ocean and Strata, the platform utilizes a proprietary planning tool to help clients understand the availability of local inventory, and forecast media plans with TV like calculations such as GRPs and broadcast calendar flighting.
“Gamut TOTAL is a homegrown platform, so it allows us to derive insights and inventory directly from our exclusive publisher partnerships,” said Soo Jin Oh, SVP of Client Solutions and Strategy at Gamut. “The resulting data enables us to identify critical variables like the number of people who watched an ad, recalled the brand, walked into a physical store and ultimately purchased the product. This allows us to execute local campaigns more efficiently and drive better ROI and business outcomes for our clients.”
“We are committed to driving innovation in the local OTT advertising space,” says Dennis Cook, VP of Marketing at Gamut. “By leveraging technology, we have created a platform that streamlines the buying process for our clients and allows them to better target and reach the local OTT audiences that matter most to their businesses.”
Gamut is a Cox Media Group company.
