Gamut Launches New Technology Platform

Gamut has launched new proprietary technology platform powering Gamut TOTAL®, its local OTT video advertising solution. Designed to simplify the local OTT media buying process, the new platform with a self-serve UI uses technology to allow buyers to activate orders with just a few clicks.

The new platform and online portal  manages the process of planning, buying and airing local OTT campaigns, allowing advertisers to measure the effectiveness of their campaigns in real time. With full integration into Media Ocean and Strata, the platform utilizes a proprietary planning tool to help clients understand the availability of local inventory, and  forecast media plans with TV like calculations such as GRPs and broadcast calendar flighting. 

“Gamut TOTAL is a homegrown platform, so it allows us to derive insights and inventory directly from our exclusive publisher partnerships,” said Soo Jin Oh, SVP of Client Solutions and Strategy at Gamut. “The resulting data enables us to identify critical variables like the number of people who watched an ad, recalled the brand, walked into a physical store and ultimately purchased the product. This allows us to execute local campaigns more efficiently and drive better ROI and business outcomes for our clients.”

“We are committed to driving innovation in the local OTT advertising space,” says Dennis Cook, VP of Marketing at Gamut. “By leveraging technology, we have created a platform that streamlines the buying process for our clients and allows them to better target and reach the local OTT audiences that matter most to their businesses.”

Gamut is a Cox Media Group company.

Related Stories

11/06/24: Cynopsis Jobs

jobs5

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]

Cynopsis 11/05/24: Xumo teams with Target for budget TVs

Xumo teams with Target for budget TVs

Tuesday November 5, 2024    IN THE NEWS Prime Video has launched X-Ray Recaps, a feature using general AI to create brief summaries of full seasons of TV shows, single episodes, and pieces of episodes, personalized down to the minute of where a user was watching. “With the creation of X-Ray Recaps, we’re directly addressing […]

11/04/24: Cynopsis Media Tech Update

apple Tech

Monday November 4, 2024 Disney has formed a dedicated emerging technologies group to coordinate the company’s use of next-gen tech like artificial intelligence and mixed reality. The Office of Technology Enablement will be headed by Jamie Voris, the film studio’s Chief Technology Officer. “The pace and scope of the advances in AI and XR (extended […]

Cynopsis 11/04/24: “High Potential” living up to its name

"High Potential" living up to its name

Monday November 4, 2024    IN THE NEWS “High Potential” is living up to its name, becoming ABC’s most-watched new series in six years. The procedural is averaging 10.42 million viewers through its first five weeks on the air. “Days of Our Lives” has been renewed for a 61st season. The soap opera ran on […]

CynCity

Cynsiders