Asad J. Malik, founder and CEO of 1RIC

Augmented reality studio 1RIC announced the launch of Jadu, an iOS app that allows fans to record performances alongside three-dimensional holograms of musicians and influencers. Built for a younger digital-native generation that is content producing, Jadu allows fans to choose from a library of photorealistic holograms of different musicians. Users can scan their surroundings and place the hologram in their space using AR, then get into the frame with their favorite artist and record a video as they perform with the hologram. The resulting video can be saved to their device and shared on TikTok, Instagram or any other social media website.

“We want Jadu to enable a new sense of presence,” said Asad J. Malik, creator of Jadu and founder and CEO of 1RIC. “There is something special about allowing artists to share this new sense of presence with young audiences that care so deeply about them. I’m very proud of our first batch of artists. Their fans rely on their music to express and make sense of identity at such an impressionable age. We are here to help strengthen that bond.”