Discovery platform Taboola announced a collaboration with Moat by Oracle Data Cloud to give Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. When buying on a vCPM model, advertisers will only pay for viewed impressions, and when buying on a CPCV model, advertisers will only pay when their ad has reached their desired completion point, both as verified by Moat.
“The foundation of every ad campaign rests on one simple factor: whether your audience has seen the ad,” said Mark Kopera, Head of Product for Moat, Oracle Data Cloud. “We are delighted to work with Taboola to help advertisers protect their ad spends by ensuring all of their ads are seen by real customers and have the intended impact.”
“Through this collaboration, we’re giving peace of mind to advertisers and making it simple to prove ROI, backed by our trusted verification provider Moat,” said Adam Singolda, CEO and Founder, Taboola. “As brands are looking to diversify outside of the walled gardens, the opportunity to bring video formats into the open web, measured where you only pay for success, is a huge opportunity, tapping into the $20B video market that can and will help drive growth to journalism.”